TWINGO 3: A & B-SEGMENT RENEWAL COMPLETION A. KASSAI PROGRAM DIRECTOR, SMALL PASSENGER CARS

Transcription

1 TWINGO 3: A & B-SEGMENT RENEWAL COMPLETION A. KASSAI PROGRAM DIRECTOR, SMALL PASSENGER CARS

2 DISCLAIMER Information contained within this document may contain forward looking statements. Although the Company considers that such information and statements are based on reasonable assumptions taken on the date of this report, due to their nature, they can be risky and uncertain (as described in the Renault documentation registered within the French financial markets regulation authorities) and can lead to a difference between the exact figures and those given or deduced from said information and statements. Renault does not undertake to provide updates or revisions, should any new statements and information be available, should any new specific events occur or for any other reason. Renault makes no representation, declaration or warranty as regards the accuracy, sufficiency, adequacy, effectiveness and genuineness of any statements and information contained in this report. Further information on Renault can be found on Renault s web site ( in the section Finance / Regulated Information. 2

3 AGENDA 01 B-SEGMENT 02 A-SEGMENT 03 TWINGO TURNAROUND TREND & TWINGO SUCCESS 3: A NEW EQUATION 04 Q&A 3

4 01 B-SEGMENT TURNAROUND 4

5 INNOVATION FOR A BETTER LIFE CLIO ZOE LIFE CAPTUR TWINGO 5

6 B-SEGMENT DRIVES RENEWAL OF RENAULT IN EUROPE European B-segment share 12.9% CLIO, CAPTUR & ZOE CAPTUR comp 1 comp 2 comp 3 Renault CLIO #1 position Design & innovation image in progress 6

7 CLIO IV SELLING PRICE IMPROVEMENT SELLING PRICE EVOLUTION (avg to 2013) Selling price Comp1 CLIO IV Comp1 TOP 3 FOR MARKET SHARE HIGHER SELLING PRICE vs CLIO III CLIO III TURNOVER +600 M vs CLIO III (2007) 6,0% 7,0% 8,0% 9,0% 10,0% 11,0% Segment Share 7

8 CAPTUR SELLING PRICE IMPROVEMENT SELLING PRICE EVOLUTION (avg to 2014) Selling price Comp1 CAPTUR MARKET SHARE LEADER BENCHMARK 2014 BENCHMARK 2012 SIGNIFICANTLY HIGHER SELLING PRICE vs MODUS TURNOVER +1,000 M vs MODUS (2007) MODUS 6,0% 26,0% 46,0% Segment share 8

9 02 A-SEGMENT TREND & TWINGO SUCCESS 9

10 A MANDATORY SEGMENT FOR BIG PLAYERS SEGMENT WEIGHT EVOLUTION IN EUROPE (G5 countries) 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% A B C A B C A-segment resistance during the crisis with around 1M units per year B-segment stable in % but with a drop of 1 M units 10

11 A STRATEGIC SEGMENT FOR RENAULT RENAULT SALES BREAKDOWN BY SEGMENT (EUROPE) 60% 50% 40% 30% 20% A-Seg B-Seg C-Seg 10% 0% A-SEGMENT: 8% OF RENAULT S SALES A-Seg B-Seg C-Seg

12 TARGETING A&B SEGMENT LEADERSHIP IN 2015 European A & B-segment share 16,0% 14,0% 12,0% 11,0% 10,0% 8,0% 6,0% 4,0% comp 1 comp 2 comp 3 comp 4 Renault comp5 #2 position 2,0% 0,0% Design & innovation Image in progress 12

13 A-SEGMENT TARGETED USP A-SEGMENT PURCHASING REASONS Urban ability : easy to drive and park Features & innovations for a given price Consumption Styling Roominess / Versatility 13

14 TWINGO TARGET CUSTOMER: THE ACTIVE WOMEN Loyalty SOCIO DEMO Female : > 59% Average age : 52 years old Family status : 70% no kids (1/3 pre, 2/3 post) Level of income : under average = 41k Multi owners : 63% Paid price : Conquest 35 yo, single, Urban, upper class, paid price +++ Car is a beautiful object & reflection of personality => ELEGANCE, ORIGINALITY, HEERFULNESS, MODERNITY 14

15 TWINGO SAGA SUCCESS Twingo2 Twingo competitors 44 competitors

16 A 20-YEAR STORY TO BE CONTINUED. TOTAL VOLUME : (July-2014 Worldwide) 16

17 IN A VERY COMPETITIVE ENVIRONMENT European A-segment share IN 2015: KU 44 competitors 14 models reach 80% of the market: 3 Key players >100ku/year 2/3 new comers 17

18 WITH 3 KEY PLATFORMS OVER 300ku / YEAR Up! 500 C1 Citigo Mii Panda Ka 108 Aygo + Picanto 18

19 03 TWINGO 3: A NEW EQUATION 19

20 TWINGO DNA Affordable Roomy Versatile Strong personality Innovative Colorful & collections Sassy Multi-purpose Safe and re-insuring Customization 20

21 TWINGO 3 CITY PROOF Easy to drive and park, some driving pleasure, No fragility GIVE ME SPACE BACK! Visible hardware reduced to the max, push away the furniture EASY TO USE, FITS DAILY LIFE Built to fit everyday needs even if compact : commuting, dropping kids, shopping, leisure 8.65m 3,59m - 10 cm vs. Twingo doors! Flexicases 12,1 Excellent lower front vision 1288 Rear camera Best in class loading length, L boot shape, Color & light trim parts R &GO 21

22 TWINGO 3: SELLING PRICE IMPROVEMENT TARGET EXPECTED SELLING PRICE EVOLUTION 2013 TO Price increase vs Twingo 2 (w/o diesel & sport version) % 6% 8% 10% 12% Segment share evolution 2013 to

23 PRESS FEEDBACK New Renault Twingo pleasant and playful (Autovandaag) Renault Twingo : La nouvelle Star (Caradisac.com) Twingo s back with a Twinkle (Daily Express) Baby Twingo finds its feets (Daily Telegraph) "Now the Twingo is fun again! " (Autobild) 23

24 EDISON PROJECT: COOPERATION WITH DAIMLER Core Batch 1 Add. versions Convertible US LHD&RHD LHD&RHD Core Batch 2 EV 24

25 MANUFACTURING FOOTPRINT 4 Seaters Manufacturing Novo Mesto, Slovenia 2 Seaters Manufacturing Hambach, France 180K veh/year (2016) ICE Powertrain Pitesti, Romania & Sevilla, Spain Mechanical parts Pitesti Romania / Le Mans, France 25

26 VALUE EMBEDDED IN CONCEPT BENEFITS 2 Seats Compacity : 2.7m Easy city driving Roominess EV Ready 4 Seats 26

27 CUSTOMER VALUE ORIENTED TWINGO 3 VS TWINGO 2 Value Cost Fuel Eco (Petrol) Features 5 doors Safety (New EUNCAP) Roominess Manoeuvrabilty Connectivity Productivity Design INCREASE Rear sliding bench DECREASE Diesel version 27

28 ENTRY TICKET BENEFITED FROM COOPERATION Carry over platform ENTRY TICKET New platform TWINGO 2 TWINGO

29 CONTAINED DELEVERY COST Enrichment Decontenting Cost savings TWINGO 2 TWINGO

30 A&B SEGMENT: AN IMPROVED EQUATION PROFITABILITY B SEGMENT B SEGMENT A SEGMENT A SEGMENT

31 Q&A 31