Product Plan. Joe Veltri. November 4, 2009

Transcription

1 Product Plan Joe Veltri Chrysler LLC Business Plan November 4, 2009

2 Product plan development process Identify consumer & market trends Commercial Determine opportunities with our brands Industrial Determine optimal use of available platforms Utilize existing platforms Common parts/technologies Speed to market Controlling Ensure containment within capital plan Spending efficiencies Cadence of actions Profitable growth Marketing Ensure appropriate marketing support at launch and during product life cycle Chrysler LLC Business Plan November 4,

3 Product plan symbol key PLATFORM ORIGIN FOR NEW OR RENEWED VEHICLES DEVELOPED AND BUILT BY CHRYSLER GROUP Chrysler Fiat PRODUCT ACTIONS Major modification Refresh IMPORTED VEHICLES Fiat produced Chrysler LLC Business Plan November 4,

4 Jeep brand product plan 70 th Anniversary Commemorative product actions across all nameplates Segment B Small SUV C Patriot Compass D E Wrangler Liberty Commander Grand Cherokee International a reallocation o PLATFORM ORIGIN PRODUCT ACTIONS IMPORTED VEHICLE Chrysler Fiat Major modification Refresh Fiat produced Chrysler LLC Business Plan November 4,

5 Chrysler brand product plan Segment B C Small car Compact Sedan PT Cruiser D E Sebring Midsize Crossover 300/300C Town & Country PLATFORM ORIGIN PRODUCT ACTIONS IMPORTED VEHICLE Chrysler Fiat Major modification Refresh Fiat produced Chrysler LLC Business Plan November 4,

6 Ram truck brand product plan Segment E F LCV Dakota Pickup Midsize Truck (Uni body product) Light Duty Pickup Heavy Duty Pickup Chassis Cab Large Commercial Van Small Commercial Van Under consideration PLATFORM ORIGIN PRODUCT ACTIONS IMPORTED VEHICLE Chrysler Fiat Major modification Refresh Fiat produced Chrysler LLC Business Plan November 4,

7 Dodge brand product plan Segment B C Small car Caliber Hatchback Compact Sedan D E Avenger Journey Nitro Viper Challenger Charger Grand Caravan Fullsize CUV Under consideration Under consideration PLATFORM ORIGIN PRODUCT ACTIONS IMPORTED VEHICLE Chrysler Fiat Major modification Refresh Fiat produced Chrysler LLC Business Plan November 4,

8 Chrysler showroom renewal cycle Major Product Modifications and Product Refreshes D Sedan Minivan D CUV D SUV D SUV C SUV C CUV D Coupe D SUV 70 th Anniv Models D SUV Viper Chassis Cab HD Pickup LD Pickup Renewals and New Nameplates HD Pickup Chassis Cab E CUV E Sedan NA Fiat 500 C Sedan Minivan Small Com Van D Sedan Large Com Van E Sedan Mid Size P/U C Sedan E SUV NA Fiat 500 Cabrio NA Fiat 500 Abarth D Sedan B Car D CUV D Sedan B Car D SUV C SUV B SUV U.S. Nameplates* % of 2009 models modified or renewed 75% 90% 100% * Represents Chrysler engineered models (including Trucks), vehicles imported from Fiat and nameplates under consideration 75% of vehicle line renewed and refreshed by 2010 and 100% by 2012 Chrysler LLC Business Plan November 4,

9 North American SAAR assumptions Vehicle sales Units millions U.S. Industry consensus* CAGR Chrysler U.S. SAAR ~ 7% Canada SAAR ~2% Mexico SAAR ~5% U.S. Market compound annual growth rate (CAGR) of +7% (2009 to 2014), Canada +2% CAGR and Mexico +5% CAGR * Includes JD Power, Global Insight, CSM Worldwide, major Investment Banks, and industry peers Chrysler LLC Business Plan November 4,

10 Chrysler US market total sales by brand Units (000) 2,500 US total market share 14% 2,000 12% 10% 1,500 8% 1,000 6% 4% 500 2% E 2010E 2011E 2012E 2013E 2014E 0% Chrysler LLC Business Plan November 4,

11 Chrysler worldwide volume by market 2009E 2014E 1.3 mil units* 2.8 mil units* 11% 18% 12% 6% 15% Int l Mexico Canada US Fleet US Retail 56% International 4% Mexico 8% 12% Canada US Fleet US Retail 58% International grows (11% to 18%) with distribution network expansion Dependence on US Fleet sales is reduced (15% to 12%) * Includes vehicles manufactured in NAFTA for sale by other OEMs Chrysler LLC Business Plan November 4,

12 Chrysler worldwide volume by segment 55% 2009E 1.3mil units* 1% Small Large Compact 19% 21% 42% 14% Large Micro 2014E 2.8 mil units* 4% Small 7% Compact 19% Full Size 36% Mid Size 23% Full Size 28% Mid Size 45% 28% 58% Micro through mid size grows from 45% to 58% of volume Large and full size declines from 55% to 42% of volume * Includes vehicles manufactured in NAFTA for sale by other OEMs Chrysler LLC Business Plan November 4,

13 Chrysler worldwide car volume by platform origin 100% ldwide car volume % of Wor 75% 50% 25% 100% 44% 56% PLATFORM ORIGIN Chrysler Fiat 0% 2010E 2014E Chrysler LLC Business Plan November 4,

14 Chrysler worldwide volume by engine ldwide volum me % of Wor Portfolio fuel efficiency 100% expected to improved by 25% 75% 50% 25% 0% 9% 19% 54% 18% 2010E Diesel 4 Cyl Gas 6 Cyl Gas 8 Cyl Gas 14% 38% 37% 11% 2014E High efficiency 4 cylinder engines: Fiat 1.4L engine family Chrysler world gas engine family enhanced by Fiat Multiair technology New fuel efficient Pentastar V6 engine family Improved engine technologies i.e., Multi Air and Pentastar Advanced automatic transmissions Improved vehicle level energy demand management Chrysler LLC Business Plan November 4,

15 Our long range plan is building our future Brand relevant focused vehicles Designed to achieve realistic and profitable sales growth Balanced across all vehicle segments, with exerted strengths in the most critical ones Efficiently leverages available platforms from both Chrysler and Fiat s Utilizes modern fuel efficient powertrains Has a steady market cadence Executed with world class processes Invests in the future Chrysler LLC Business Plan November 4,