AUDIT REPORT Newspaper

Transcription

1 AUDIT REPORT Newspaper Cmbd Gazette Daily Mail EXECUTIVE SUMMARY 58,515 48,683 32,264 16,419 45,467 The Gazette, Daily Mail, Gazett Print (See Par. 1A) 56,284 46,184 30,489 15,695 43,255 Digital Replica (See Par. 1B) Digital Nonreplica (See Par. 1C) 1,458 1,521 1, ,458 TOTAL AVERAGE CIRCULATION 58,515 48,683 32,264 16,419 45,467 TOTAL CONSUMER ACCOUNTS Gazette Daily Mail (, September 21, 2014) 26,294 13,850 Daily (Thu, September 18, 2014) 23,459 12,011 See Par. 5 PRINT READERSHIP: In Market Gazette/Mail Weekday Past 7 Days DMA Readers 139, , ,016 Reach 15.3% 13.5% 21.9% NDM* Readers 109,806 96, ,022 Reach 46.0% 40.3% 61.6% PRINT READERSHIP: In Market Publishing Plans The Gazette Daily Mail Saturday Gazett day Gazett ONLINE READERSHIP: In Market Past 7 Days Frequency: Daily Delivery Vehicle(s): Print, online Website(s): THE CHARLESTON GAZETTE CHARLESTON DAILY MAIL SATURDAY GAZETT SUNDAY GAZETT (Kanawha County), West Virginia 12 months ended September 30, 2014 Audience Snapshot Past 30 Days Gazette/Mail DMA Readers 41,357 61,264 Reach 4.6% 6.7% NDM* Readers 29,847 42,754 Reach 12.5% 17.9% Source: 2014 Release 1 Scarborough Report. Copyright 2014, Scarborough Research. All rights reserved. Gazette Weekday Past 7 Days DMA Readers 139,063 90, ,486 Reach 15.3% 10.0% 20.4% NDM* Readers 109,806 69, ,099 Reach 46.0% 29.0% 57.8% PRINT READERSHIP: In Market ONLINE READERSHIP: In Market Past 7 Days Past 30 Days Gazette DMA Readers 41,357 61,264 Reach 4.6% 6.7% NDM* Readers 29,847 42,754 Reach 12.5% 17.9% Source: 2014 Release 1 Scarborough Report. Copyright 2014, Scarborough Research. All rights reserved. Mail Weekday Past 7 Days DMA Readers 139,063 60, ,924 Reach 15.3% 6.7% 18.5% NDM* Readers 109,806 51, ,878 Reach 46.0% 21.6% 55.2% ONLINE READERSHIP: In Market Past 7 Days Past 30 Days Mail DMA Readers 41,357 61,264 Reach 4.6% 6.7% NDM* Readers 29,847 42,754 Reach 12.5% 17.9% Source: 2014 Release 1 Scarborough Report. Copyright 2014, Scarborough Research. All rights reserved. NET COMBINED AUDIENCE: In Market (unduplicated) WEBSITE USAGE: Activity W. Seegers Road Arlington Heights, IL T: F: Past 7 Days Past 7 Days Print Past 30 Days Online Gazette/Mail DMA Audience 209, ,008 Reach 23.1% 24.3% NDM* Audience 152, ,841 Reach 63.9% 65.7% NET COMBINED AUDIENCE: In Market (unduplicated) Past 7 Days Past 7 Days Print Past 30 Days Online Gazette DMA Audience 197, ,885 Reach 21.8% 23.3% NDM* Audience 145, ,243 Reach 60.8% 63.8% NET COMBINED AUDIENCE: In Market (unduplicated) Past 7 Days Past 7 Days Print Past 30 Days Online Mail DMA Audience 181, ,070 Reach 20.0% 21.2% NDM* Audience 138, ,208 Reach 58.2% 60.0% Sat September 2014 Unique Browsers 706,758 Page Impressions/Views 5,930,465 Source: Google Analytics, See Explanatory

2 CITY AND RETAIL TRADING ZONES / CHARLESTON, WEST VIRGINIA Vinton Rio Grande Gallia OHIO Lawrence Buffalo Crown City Eleanor Winfield Athalia Bancroft Clendenin Sissonville Cabell Putnam Poca Clay Cross Lanes Clay Milton Hurricane Teays Valley Elkview Pea Ridge Barboursville Culloden Nitro Pinch Jefferson St. Albans Dunbar Tornado South Kanawha Nicholas Coal Fork Hamlin Alum Creek Cedar Grove Marmet West Hamlin Belle East Bank Pratt Chesapeake Glasgow Lincoln Smithers Gauley Bridge Wayne Montgomery Ansted Powellton Danville Madison Harts Fayetteville Fayette Sylvester Oak Hill Boone Whitesville Chapmanville Thurmond Mitchell Heights Raleigh Pax Mount Hope West Logan Mingo Logan Bradley Piney View Meadow Bridge Logan Prosperity Holden Stanaford LEGEND Cheshire Henderson Gallipolis Point Pleasant WEST VIRGINIA STATE BOUNDARY COUNTY BOUNDARY ZIP CODE BOUNDARY Syracuse Hartford City New Haven Racine Leon CHARLESTON CORPORATE LIMITS BALANCE OF AAM CITY ZONE AAM RETAIL TRADING ZONE Meigs Mason Ravenswood Jackson Ripley Wirt Reedy Page 2 of Spencer Roane Grantsville Calhoun Gilmer Braxton C233-R12

3 Page 3 of Cmbd Gazette Daily Mail 1A. THE CHARLESTON GAZETTE, CHARLESTON DAILY MAIL, GAZETT - PRINT Paid Circulation Individually Paid Circulation Home Delivery and Mail 42,505 37,402 24,597 12,805 36,796 Single Copy Sales 12,495 6,641 4,507 2,134 5,149 Average Individually Paid Circulation 55,000 44,043 29,104 14,939 41,945 Business/Traveler Paid Circulation Hotel Distribution - Room/Lobby Copies Average Business/Traveler Paid Circulation Average Paid Circulation - Print 55,237 44,351 29,350 15,001 42,204 Qualified Circulation Home Delivery Targeted Average Home Delivery Single Copy Educational Copies University Copies Employee/Independent Contractor Retail/Business Average Single Copy 925 1,589 1, Average Qualified Circulation - Print 1,007 1,753 1, Verified Circulation Public Access Event Distribution Average Public Access Average Verified Circulation Average Circulation - Print 56,284 46,184 30,489 15,695 43,255 Cmbd Gazette Daily Mail Sat 1B. THE CHARLESTON GAZETTE, CHARLESTON DAILY MAIL, GAZETT - DIGITAL REPLICA Paid Circulation Subscription Average Paid Circulation - Digital Replica Qualified Circulation: Opt-in Educational Copies Average Qualified Circulation - Digital Replica Average Circulation - Digital Replica Average Circulation - Print & Digital Replica 57,057 47,162 31,092 16,070 44,009 1C. THE CHARLESTON GAZETTE, CHARLESTON DAILY MAIL, GAZETT - DIGITAL NONREPLICA Paid Circulation Restricted Access Website 1,458 1,521 1, ,458 Average Paid Circulation - Digital Nonreplica 1,458 1,521 1, ,458 Average Circulation - Digital Nonreplica 1,458 1,521 1, ,458 TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA AND NONREPLICA 58,515 48,683 32,264 16,419 45,467 Sat

4 2. TOTAL AVERAGE CIRCULATION By Market (See Par. 5 for description of area): Page 4 of Cmbd Gazette Daily Mail Sat CITY ZONE - PRINT Paid Circulation Individually Paid Circulation Home Delivery and Mail 13,136 12,684 7,371 5,313 11,594 Single Copy Sales 2,447 1,831 1, ,235 City Zone - Average Individually Paid Circulation 15,583 14,515 8,460 6,055 12,829 Business/Traveler Paid Circulation Hotel Distribution - Room/Lobby Copies City Zone - Average Business/Traveler Paid Circulation City Zone - Average Paid Circulation - Print 15,639 14,574 8,502 6,072 12,866 Qualified Circulation Home Delivery Targeted City Zone - Average Home Delivery Single Copy Educational Copies Employee/Independent Contractor Retail/Business City Zone - Average Single Copy City Zone - Average Qualified Circulation - Print 625 1, Verified Circulation Public Access Event Distribution Average Public Access City Zone - Average Verified Circulation - Print City Zone - Average Circulation - Print 16,304 15,692 9,168 6,524 13,671 RETAIL TRADING ZONE - PRINT Paid Circulation Individually Paid Circulation Home Delivery and Mail 15,779 13,207 7,733 5,474 13,438 Single Copy Sales 3,651 1,744 1, ,406 Retail Trading Zone - Average Individually Paid Circulation 19,430 14,951 8,790 6,161 14,844 Business/Traveler Paid Circulation Hotel Distribution - Room/Lobby Copies Retail Trading Zone - Average Business/Traveler Paid Circulation Retail Trading Zone - Average Paid Circulation 19,473 14,993 8,817 6,176 14,892 Qualified Circulation Single Copy Educational Copies Employee/Independent Contractor Retail/Business Retail Trading Zone - Average Single Copy Retail Trading Zone - Average Qualified Circulation Retail Trading Zone - Average Circulation - Print 19,680 15,238 8,974 6,264 14,998 ALL OTHER - PRINT Paid Circulation Individually Paid Circulation Home Delivery and Mail 13,590 11,511 9,493 2,018 11,764 Single Copy Sales 6,397 3,066 2, ,508 All Other - Average Individually Paid Circulation 19,987 14,577 11,854 2,723 14,272 Business/Traveler Paid Circulation Hotel Distribution - Room/Lobby Copies All Other - Average Business/Traveler Paid Circulation All Other - Average Paid Circulation - Print 20,125 14,784 12,031 2,753 14,446 Qualified Circulation Single Copy Educational Copies University Copies Employee/Independent Contractor Retail/Business All Other - Average Single Copy All Other - Average Qualified Circulation - Print All Other - Average Circulation - Print 20,300 15,254 12,347 2,907 14,586 Average Circulation - Print 56,284 46,184 30,489 15,695 43,255 Digital Replica Digital Nonreplica 1,458 1,521 1, ,458 TOTAL AVERAGE CIRCULATION 58,515 48,683 32,264 16,419 45,467

5 AUDIT STATEMENT Audited Circulation AVERAGE CIRCULATION BY QUARTERS for the previous audits and period covered by this report: Publisher s Statement Claim Difference Audited Circulation Page 5 of Cmbd Publisher s Statement Claim Difference Audited Circulation The Gazette Publisher s Statement Claim The Gazette/ Daily Mail/Gazett 58,515 58,515 48,683 48,683 32,264 32,264 Average Circulation 58,515 58,515 48,683 48,683 32,264 32,264 Audited Circulation Daily Mail Publisher s Statement Claim Difference Audited Circulation Sat Publisher s Statement Claim The Gazette/ Daily Mail/Gazett 16,419 16,419 45,467 45,467 Average Circulation 16,419 16,419 45,467 45,467 Calendar Quarter Ended. Circ. Cmbd. Circ. The Gazette. Circ. Difference Daily Mail. Circ. Sat. Circ. December 31, ,739 56,882 37,763 19,119 51,996 March 31, ,330 55,168 36,586 18,582 50,948 June 30, ,257 54,579 36,280 18,299 50,354 September 30, ,613 53,865 35,840 18,025 49,434 December 31, ,498 54,052 36,064 17,988 49,811 March 31, ,613 53,124 35,358 17,766 49,029 June 30, ,106 51,430 34,196 17,234 48,006 September 30, ,218 51,772 34,422 17,350 47,897 December 31, ,528 51,740 34,308 17,432 47,262 March 31, ,312 52,033 34,401 17,632 47,343 June 30, ,418 50,471 33,487 16,984 46,221 September 30, ,738 49,488 32,887 16,601 45,775 December 31, ,679 50,251 33,346 16,905 46,435 March 31, ,085 48,460 32,148 16,312 45,693 June 30, ,308 48,335 32,163 16,172 44,894 September 30, ,967 47,692 31,409 16,283 44,840 Effective with the December 2010 AAM reports, a change was made in the qualification and reporting formats. Difference

6 3. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED CIRCULATION AVERAGES BY COUNTIES:, June 22, 2014; Thu, June 19, (OH s) Occupied Households - # The Nielsen Company (U.S.), Inc. The Average Projected Circulation (. Proj. Circ.) has been arrived at by projecting the audit period averages to the one day distribution figures in this report. State County WEST VIRGINIA OH s # Estimate Home Delivery & Mail Single Copy Sales day Gazett Business/ Traveler Paid Qualified. Proj. Circ.* BARBOUR 6, % BOONE 9,852 1, ,862 1,862 1, % BRAXTON 5, ,089 1,089 1, % CABELL 41, % CALHOUN 3, % CLAY 3, % FAYETTE 18,803 1, ,865 1,865 1, % GILMER 2, % GREENBRIER 15, % HARRISON 28, % JACKSON 12,007 1, , ,979 1, % KANAWHA 83,914 23,797 5, , ,419 28, % LEWIS 6, % LINCOLN 8, % LOGAN 14, ,339 1,339 1, % MARION 24, % MASON 11, % McDOWELL 8, % MERCER 26, % MINGO 10, % MONONGALIA 42, % MONROE 5, % NICHOLAS 11, ,566 1,566 1, % OHIO 18, % POCAHONTAS 3, % PUTNAM 22,697 5,348 1, , ,614 6, % Hshld. Cov. Page 6 of

7 RALEIGH 31, % RANDOLPH 11, % ROANE 6, ,012 1, % SUMMERS 5, % TUCKER 2, % UPSHUR 9, % WEBSTER 3, % WIRT 2, % WOOD 36, % WYOMING 9, % TOTAL IN WEST VIRGINIA 40,363 14, , ,250 53,933 All Other 1, ,408 2,408 2,351 TOTAL PRINT CIRCULATION 42,335 14, , ,658 56,284 DIGITAL REPLICA CIRCULATION DIGITAL NONREPLICA CIRCULATION 1,427 1,427 1,427 1,458 TOTAL AVERAGE CIRCULATION 44,500 14, , ,823 58,515 Page 7 of

8 State County WEST VIRGINIA OH s # Estimate Home Delivery & Mail Single Copy Sales The Gazette Business/ Traveler Paid Qualified Thu. Proj. Circ.* Hshld. Cov. Home Delivery & Mail Single Copy Sales Daily Mail Business/ Traveler Paid Qualified BARBOUR 6,473 BOONE 9, % % BRAXTON 5, % % CABELL 41, % % CALHOUN 3, % CLAY 3, % FAYETTE 18, ,191 1,191 1, % GILMER 2, % GREENBRIER 15, % % HARRISON 28, % % JACKSON 12, % % KANAWHA 83,914 12,410 2, , ,225 14, % 9,152 1, , ,898 10, % LEWIS 6, % LINCOLN 8, % LOGAN 14, % % MARION 24, % MASON 11, % % McDOWELL 8, % MERCER 26, % % MINGO 10, % MONONGALIA 42, % MONROE 5, % NICHOLAS 11, ,034 1,034 1, % % OHIO 18,764 POCAHONTAS 3, % PUTNAM 22,697 2, , ,964 2, % 1, , ,924 1, % RALEIGH 31, % % RANDOLPH 11, % % ROANE 6, % % SUMMERS 5, % TUCKER 2,933 UPSHUR 9, %. Proj. Circ.* Hshld. Cov. Page 8 of

9 WEBSTER 3, % WIRT 2,520 WOOD 36, % % WYOMING 9, % TOTAL IN WEST VIRGINIA 22,195 5, , ,738 27,852 11,816 2, , ,462 14,047 All Other 2, ,721 2,721 2,637 1, ,697 1,697 1,648 TOTAL PRINT CIRCULATION 24,489 6, , ,459 30,489 12,890 3, , ,159 15,695 DIGITAL REPLICA CIRCULATION DIGITAL NONREPLICA CIRCULATION 1,161 1,161 1,161 1, TOTAL AVERAGE CIRCULATION 26,158 6, , ,128 32,264 13,515 3, , ,784 16,419 #County population and occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for AAM defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. *Arrived at by relating actual gross distribution figures to average circulation for the period covered by this report. Page 9 of

10 3A. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOWNS RECEIVING LESS THAN 25 COPIES DAILY: Analysis optional and not made. 3B. DISTRIBUTION BY ZIP CODES RECEIVING 25 OR MORE COPIES: SOURCE - U.S. ZIP Code Directory, # The Nielsen Company (U.S.), Inc., See Par. 5. STATE ZIP Code WEST VIRGINIA OH s # Estimate Home Delivery & Mail Single Copy Sales day Gazett Business/ Traveler Paid Qualified Page 10 of Proj. Circ Bluefield 8, % Athens % Princeton 7, % Welch 2, % Oceana 1, % Pineville 1, % Lewisburg 4, % Alderson 1, % Buckeye % Green Bank % Hillsboro % Marlinton 1, % Ronceverte 2, % Union % White Sulphur Springs 2, % Alloy % Alum Creek 1, % Amma % Ashford % Bancroft Belle 2, % Bickmore % Bim % Bloomingrose % Bob White % Bomont % Boomer Buffalo 1, % Cabin Creek % Cannelton Hshld. Cov.

11 25039 Cedar Grove % Charlton Heights Clay % Clendenin 2, % Clothier % Comfort % Danville 1, % Dawes Dixie % Drybranch % Duck % Dunbar 4,708 1, ,502 1,502 1, % East Bank Eleanor Elkview 4,820 1, ,637 1,637 1, % Eskdale % Foster % Fraziers Bottom % Gallagher % Gauley Bridge % Glasgow Gordon % Hansford % Hernshaw % Hewett % Hometown Hugheston Ivydale % Kimberly % Lake % Leon 1, % Liberty % Lizemores % London Madison 1, % Mammoth % Maysel % Miami Montgomery 2, % Mount Carbon Nitro 4,171 1, ,343 1,343 1, % Peytona % Poca 2, % Pond Gap % Powellton % Page 11 of

12 STATE ZIP Code WEST VIRGINIA (Cont d) OH s # Estimate Home Delivery & Mail Single Copy Sales day Gazett Business/ Traveler Paid Qualified. Proj. Circ Pratt Procious % Racine % Red House 1, % Robson % Saint Albans 10,243 2, ,390 3,390 3, % Seth % Smithers Sylvester % Tornado % Turtle Creek Uneeda Van Wharton % Whitesville % Winfield 2, % Winifrede % Arnoldsburg % Chloe % Cottageville % Evans % Gandeeville % Given % Kenna 1, % Left Hand % Le Roy % Letart 1, % Looneyville % Mason % Millwood % Mount Alto % New Haven Newton % Reedy % Ripley 3, % Sandyville % Hshld. Cov. Page 12 of

13 25276 Spencer 3, % Wallback % Walton % , % ,205 2, ,452 2,452 2, % ,277 1, ,296 1,296 1, % ,794 1, , ,750 1, % , % ,589 1, , ,247 2, % ,886 1, , ,442 1, % , ,235 1,235 1, % ,356 1, ,771 1,771 1, % ,298 2, ,006 3,006 2, % , % , % , % Alkol % Apple Grove % Barboursville 5, % Chapmanville 4, % Culloden 2, % Gallipolis Ferry % Griffithsville % Hamlin 1, % Harts % Hurricane 8,480 2, , ,874 2, % Julian % Milton 3, % Ona 2, % Pecks Mill % Point Pleasant 3, % Scott Depot 3,310 1, ,321 1,321 1, % Sod % Spurlockville % Sumerco % Yawkey % Logan 4, % Amherstdale % Davin % Gilbert 1, % Holden Kistler Man 1, % Mount Gay Page 13 of

14 STATE ZIP Code WEST VIRGINIA (Cont d) OH s # Estimate Home Delivery & Mail Single Copy Sales day Gazett Business/ Traveler Paid Qualified. Proj. Circ Omar 1, % Stollings Verdunville Wilkinson % Williamson 2, % Delbarton 1, % Huntington 10, % Huntington 9, % Huntington Beckley 15, % Ansted % Beaver 2, % Daniels 1, % Fayetteville 3, % Glen Daniel % Glen Jean Hico % Mount Hope 3, % Oak Hill 6, % Victor % Hinton 2, % Rainelle 1, % Wheeling 18, % Parkersburg 12, % Parkersburg 7, % Vienna 5, % Elizabeth 1, % Grantsville % Mineral Wells 2, % Ravenswood 3, % Buckhannon 7, % Fenwick % Craigsville 1, % Cowen 1, % Hacker Valley % Elkins 6, % Hshld. Cov. Page 14 of

15 26260 Davis % Richwood 1, % Huttonsville % Parsons 1, % Webster Springs 1, % Clarksburg 13, % Bridgeport 6, % Burnsville % Glenville % Jane Lew 1, % Philippi 3, % Shinnston 2, % Walkersville % Weston 4, % Morgantown 9, % Morgantown 17, % Morgantown 13, % Fairmont 18, % Sutton 2, % Birch River % Flatwoods % Frametown % Gassaway 1, % Heaters % Little Birch % Rosedale % Summersville 3, % Belva % Canvas % Mount Lookout % Mount Nebo % Nettie % Swiss % Miscellaneous ZIP Codes 1, ,408 2,408 2,355 TOTAL PRINT CIRCULATION 42,335 14, , ,658 56,284 DIGITAL REPLICA CIRCULATION DIGITAL NONREPLICA CIRCULATION 1,427 1,427 1,427 1,458 TOTAL AVERAGE CIRCULATION 44,500 14, , ,823 58,515 Page 15 of

16 STATE ZIP Code WEST VIRGINIA OH s # Estimate Home Delivery & Mail Single Copy Sales The Gazette Business/ Traveler Paid Qualified. Proj. Circ. Page 16 of Thu Hshld. Cov. Home Delivery & Mail Single Copy Sales Daily Mail Business/ Traveler Paid Qualified Bluefield 8, % Athens % Princeton 7, % % Welch 2, % Oceana 1, % Pineville 1, % Lewisburg 4, % % Alderson 1, Buckeye Green Bank Hillsboro % Marlinton 1, % Ronceverte 2, % Union % White Sulphur Springs 2, % Alloy Alum Creek 1, % % Amma Ashford % % Bancroft Belle 2, % % Bickmore Bim Bloomingrose Bob White Bomont Boomer Buffalo 1, % % Cabin Creek % % Cannelton Cedar Grove % % Charlton Heights Clay % Clendenin 2, % % Clothier Comfort % Danville 1, % %. Proj. Circ. Hshld. Cov.

17 25054 Dawes Dixie % Drybranch % Duck % Dunbar 4, % % East Bank Eleanor Elkview 4, % % Eskdale % Foster % % Fraziers Bottom % Gallagher % Gauley Bridge % Glasgow Gordon Hansford % Hernshaw % Hewett Hometown Hugheston Ivydale % Kimberly % Lake Leon 1, % % Liberty % Lizemores % London Madison 1, % % Mammoth Maysel Miami Montgomery 2, % Mount Carbon Nitro 4, % % Peytona Poca 2, % % Pond Gap Powellton % Pratt Procious % Racine % Red House 1, % % Robson Saint Albans 10,243 1, ,557 1,557 1, % ,141 1,141 1, % Seth % Page 17 of

18 STATE ZIP Code WEST VIRGINIA (Cont d) OH s # Estimate Home Delivery & Mail Single Copy Sales The Gazette Business/ Traveler Paid Qualified. Proj. Circ. Thu Hshld. Cov. Home Delivery & Mail Single Copy Sales Daily Mail Business/ Traveler Paid Qualified Smithers Sylvester % Tornado % % Turtle Creek Uneeda Van Wharton % Whitesville % Winfield 2, % % Winifrede % % Arnoldsburg Chloe Cottageville % Evans % % Gandeeville Given % Kenna 1, % % Left Hand Le Roy Letart 1, % Looneyville % Mason % Millwood % Mount Alto % New Haven Newton % Reedy Ripley 3, % % Sandyville Spencer 3, % % Wallback % Walton % , % % ,205 1, ,338 1,338 1, % ,020 1, % , % % , , ,049 1, % % Page 18 of Proj. Circ. Hshld. Cov.

19 , % % , , % % , % % , % % , % % ,298 1, ,595 1,595 1, % 1, ,292 1,292 1, % , % % , % % , % % Alkol % Apple Grove Barboursville 5, % % Chapmanville 4, % % Culloden 2, % % Gallipolis Ferry Griffithsville % Hamlin 1, % Harts Hurricane 8,480 1, , ,209 1, % % Julian % Milton 3, % % Ona 2, Pecks Mill % Point Pleasant 3, % % Scott Depot 3, % Sod % Spurlockville Sumerco % Yawkey % Logan 4, % % Amherstdale Davin Gilbert 1, % Holden Kistler Man 1, % Mount Gay Omar 1, Stollings Verdunville Wilkinson % Williamson 2, % Delbarton 1, % % Huntington 10, % % Huntington 9, % Page 19 of

20 STATE ZIP Code WEST VIRGINIA (Cont d) OH s # Estimate Home Delivery & Mail Single Copy Sales The Gazette Business/ Traveler Paid Qualified. Proj. Circ. Thu Hshld. Cov. Home Delivery & Mail Single Copy Sales Daily Mail Business/ Traveler Paid Qualified Huntington Beckley 15, % Ansted % Beaver 2, % Daniels 1, % Fayetteville 3, % Glen Daniel Glen Jean Hico Mount Hope 3, % Oak Hill 6, % Victor % Hinton 2, % Rainelle 1, % Wheeling 18, % Parkersburg 12, % Parkersburg 7, % Vienna 5, % Elizabeth 1, Grantsville % Mineral Wells 2, % Ravenswood 3, % Buckhannon 7, % Fenwick % Craigsville 1, % Cowen 1, % Hacker Valley % Elkins 6, % Davis Richwood 1, % Huttonsville Parsons 1, Webster Springs 1, % % Clarksburg 13, % Bridgeport 6, % Burnsville %. Proj. Circ. Hshld. Cov. Page 20 of

21 26351 Glenville % Jane Lew 1, Philippi 3, Shinnston 2, Walkersville % Weston 4, % Morgantown 9, % Morgantown 17, % Morgantown 13, % Fairmont 18, % Sutton 2, % % Birch River % Flatwoods % Frametown % Gassaway 1, % % Heaters Little Birch Rosedale Summersville 3, % % Belva % Canvas % Mount Lookout Mount Nebo % Nettie % Swiss % Miscellaneous ZIP Codes 2, ,721 2,721 2,638 1, ,697 1,697 1,649 TOTAL PRINT CIRCULATION 24,489 6, , ,459 30,489 12,890 3, , ,159 15,695 DIGITAL REPLICA CIRCULATION DIGITAL NONREPLICA CIRCULATION 1,161 1,161 1,161 1, TOTAL AVERAGE CIRCULATION 26,158 6, , ,128 32,264 13,515 3, , ,784 16,419 Page 21 of

22 4. BASIC PRICES as of September 30, 2014 (subscription sales based on 52 weeks/1 year) Frequency Print Home Delivery Single Copy Mail Digital Replica Digital Nonreplica Print Print Mon-Sat (Gazette), Mon-Sat & (Mail) $ $ $71.88 $ Mon-Sat & (Gazette) $ $ Mon-Sat & (Mail) $ $ Mon-Sat (Gazette) $ $0.50 $ Mon-Sat (Mail) $ $0.50 $ (Gazette) $ $ $ (Mail) $ $ $ Sat & $ $ $ $ $1.50 $ EXPLANATORY - OTHER: TOTAL CONSUMER ACCOUNTS In accordance with Rule C2.14, Consumer Accounts, it is required that the member newspaper analyze its subscriber file in order to calculate and report total unique consumer accounts. This calculation is intended to fairly represent the number of unique/unduplicated subscribers. AUDIT REPORT PERIOD ENDING DATE September 30, 2014 CREDIT AND ARREARS ALLOWANCE: Included in Individually Paid Home Delivery and Mail is an average of the following: 617 & Sat ( Gazette) 486 & Sat ( Daily Mail) 131 These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short-term arrears copies served to subscribers whose term has expired. PUBLISHER S RETURN POLICY: Fully returnable. SINGLE COPY RETURNS POLICY: The allowances for returns, undelivered, leftover and unsold copies for the period covered by this report were found to have been: 5.2% ( Gazette) 6.1% ( Daily Mail) 6.1% Sat 4.2% These percentages are based on the gross figures and have been deducted, leaving paid circulation as shown in Par. 1. MARKET DESCRIPTION Zone Reporting for this newspaper is defined as: CITY ZONE includes 2010 Census Tracts 1 through 104, (part), , 109, 110, 111 (part), (part), (part), 128 through 131 and 132 (part), including the cities of, Dunbar and South, all in Kanawha County. RETAIL TRADING ZONE includes, with exception of City Zone, counties of Kanawha and Putnam. MARKET PENETRATION County population and occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for AAM defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. Page 22 of

23 5. EXPLANATORY - OTHER: (Continued) PRINT ADVERTISING POLICY Publisher s declared policy is that all editions carry all advertising scheduled for the day. AVERAGE UNPAID DISTRIBUTION Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service: 1,393 Cmbd 1,886 The Gazette 805 Daily Mail 1,081 Sat 1,281 5A. AUDIENCE SNAPSHOT - EXPLANATORY: Print/Online Readership Explanatory: DMA Area: See Individual Publisher s Statements NDM* Area: See Individual Publisher s Statements Online Readership and Net Combined Audience reports on the following URL Address(s): DailyMail.com WVGazette.com daygazett .com WVGazett .com Please visit to create customizable reports. Website Usage Explanatory: For Publisher's Statement period ended September 30, 2014: There was an adjustment of -0.3% to Unique Browsers. There was an adjustment of -1.0% to Page Impressions/Views. For Publisher's Statement period ended March 31, 2014: There was an adjustment of -1.0% to Unique Browsers. There was an adjustment of -1.1% to Page Impressions/Views. Scope of Verification: We have performed sufficient tests of the readership study (print, online and net unduplicated) to be satisfied that the study was conducted in accord with Reader Profile Standards. These standards can be found at telephonestandards.pdf. Verification of the Website Usage data included a review of the domains represented to be associated with the member newspaper's website and, for server based measurements, such other tests as deemed appropriate to confirm compliance to AAM digital services definitions and standards. This verification does not include AAM participation in the publisher s choice of data provider for web site usage statistics nor should it be construed as an endorsement by AAM of the methodology or technologies used by the data providers. Website Usage Definitions: Unique Browsers: This site employs a cookie-based method for reporting of a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may be content from co-branded third party vendors as disclosed in the audit report for this site. This method of accounting identifies an unduplicated cookied browser that accessed the Internet content of the site during the measurement period reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Snapshot Website Usage, Activity has been made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.) Page 23 of

24 5A. AUDIENCE SNAPSHOT - EXPLANATORY: (Continued) Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. In effect, one request by a valid user should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user's browser. Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are persistent in that they are intended to be retained for longer periods. Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition, it is assumed that a human being is operating the browser manually and viewing the page. Website Usage reports on the following URL Address(s): wvgazette.com sundaygazett .com dailymail.com Norman Shumate, III Advertising Director Telephone (304) FAX (304) Virginia Street, East, WV tshumate@wvgazette.com To Members of the : We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average circulation. Page 24 of /2015 Copyright 2015 All rights reserved.