THE POST AND COURIER

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1 THE POST AND COURIER Charleston (Charleston County), South Carolina 12 months ended March 31, 2009 (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Optional (Mon.-Sat.) 1. TOTAL AVERAGE PAID CIRCULATION 105,613 95,759 95,192 94,055 94,877 95,923 98,786 88,590 94,568 Core Newspaper with replica electronic 105,613 95,759 95,192 94,055 94,877 95,923 98,786 88,590 94,568 Core Newspaper 105,544 90,702 90,239 88,633 89,901 90,947 93,834 88,522 90,340 Electronic (See Par. 6B) 69 5,057 4,953 5,422 4,976 4,976 4, ,228 Other Unique Average Circulation 105,613 95,759 95,192 94,055 94,877 95,923 98,786 88,590 94,568 1A. AVERAGE PAID CIRCULATION - Core Newspaper for by Individual Recipients (>50% of basic) Home Delivery and Mail 70,784 69,784 71,558 68,606 69,242 68,650 70,884 70,954 69,978 Single Copy Sales 24,937 14,501 13,046 13,087 14,821 14,074 17,505 13,808 14,386 Subtotal 95,721 84,285 84,604 81,693 84,063 82,724 88,389 84,762 84,364 for by Individual Recipients (>25%, <50% of basic) Home Delivery and Mail Single Copy Sales Subtotal Average by Individual Recipient Circulation - Core Newspaper 95,721 84,285 84,604 81,693 84,063 82,724 88,389 84,762 84,364 Other Circulation: (See Par. 6A) Single Copy Sales Educational Programs 145 2,212 1,495 2,706 1,654 3,927 1, ,860 Employee/Independent Contractor 1,138 1,138 1,138 1,138 1,138 1,138 1,138 1,138 1,138 Third Party Sales 2,427 1, , ,191 1,039 Third Party Sales - Payment made with barter (See Par. 6B) 6,113 2,058 2,029 2,129 2,072 2,018 2,046 1,337 1,939 Subtotal 9,823 6,417 5,635 6,940 5,838 8,223 5,445 3,760 5,976 Average Circulation - Core Newspaper 105,544 90,702 90,239 88,633 89,901 90,947 93,834 88,522 90,340 Circulation - Electronic 69 5,057 4,953 5,422 4,976 4,976 4, ,228 Circulation - Other Unique TOTAL AVERAGE PAID CIRCULATION 105,613 95,759 95,192 94,055 94,877 95,923 98,786 88,590 94,568 Other Audited Circulation (Optional) Circulation (Optional) Days Omitted from Averages None of record None of record None of record None of record None of record None of record None of record PRINT READERSHIP: In Market Weekday Past 7 Days NDM* Readers 251, , ,100 Reach 54.0% 49.0% 74.0% ONLINE READERSHIP: In Market Past 7 Days Audience-FAX Past 30 Days NDM* Readers 106, ,500 Reach 23.0% 29.0% NET COMBINED AUDIENCE: In Market (unduplicated) Past 7 Days Past 7 Days Print Past 30 Days Online NDM* Audience 370, ,400 Reach 80.0% 81.0% WEB SITE USAGE: Activity March 2009 Unique Cookies 776,175 Page Impressions/ Views 7,164,522 Source: Omniture SiteCatalyst, See Explanatory Source: American Opinion Research (May 6 - June 7, 2008), See Explanatory

2 NEWSPAPER DESIGNATED MARKET / CHARLESTON, SOUTH CAROLINA Columbia Richland Eastover Florence Dalzell Oswego Oakland Pamplico Stateburg Mayesville Marion Coward Cherryvale Mulberry Sumter Shiloh East Sumter Olanta Millwood Scranton Cane Savannah Sumter Wedgewood South Sumter Turbeville Lake City Lakewood Privateer Johnsonville Hemingway 0 Pinewood Paxville Clarendon Stuckey Calhoun Manning St. Matthews Kingstree Williamsburg Summerton Greeleyville Cameron Brookdale Elloree Lane Wilkinson Heights Orangeburg Edisto Santee Lake Marion Georgetown Orangeburg Andrews Cordova Vance Eutawville St. Stephen Cope Rowesville Georgetown Bowman Holly Hill Lake Bamberg Moultrie Bonneau Jamestown Branchville Reevesville Harleyville Bamberg Moncks Corner St. George Berkeley Ehrhardt Smoaks Ridgeville McClellanville Lodge Dorchester Williams Ladson Lincolnville Awendaw Summerville Goose Creek Cottageville Hanahan Charleston Walterboro North Charleston Charleston Colleton Atlantic Ocean Mount Pleasant Ravenel Isle of Palms Hollywood Yemassee Meggett Miles Sullivan's Island Aynor Jasper Folly Beach Kiawah Island Rockville Seabrook Island Ridgeland Beaufort Bluffton Beaufort Laurel Bay Burton Port Royal Shell Point Parris Island Hilton Head Island Edisto Beach Legend COUNTY BOUNDARY ZIP CODE BOUNDARY CHARLESTON CORPORATE LIMITS BALANCE OF NEWSPAPER DESIGNATED MARKET Charleston Audit Bureau of Circulations C179-R08 The Post and Courier ( & day), Charleston, SC, Page #2

3 2. AVERAGE PAID CIRCULATION Newspaper Designated Market (See Par. 6B for description of area) (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Optional (Mon.-Sat.) Newspaper Designated Market Home Delivery and Mail (See Par. 6B) 66,560 65,703 67,381 64,590 65,193 64,632 66,739 66,846 65,893 Single Copy Sales (Individual) 22,366 12,548 11,182 11,248 12,897 12,170 15,267 11,889 12,438 Educational Programs 144 1,815 1,267 2,118 1,500 3, ,529 Employee/Independent Contractor 1,138 1,138 1,138 1,138 1,138 1,138 1,138 1,138 1,138 Third Party Sales 2,427 1, , ,191 1,039 Third Party Sales - Payment made with barter 6,113 2,058 2,029 2,129 2,072 2,018 2,046 1,337 1,939 Electronic 4,988 4,884 5,353 4,907 4,907 4,884 4,159 Newspaper Designated Market 98,748 89,259 88,854 87,543 88,681 89,205 92,050 82,495 88,135 Circulation Outside Newspaper Designated Market Home Delivery and Mail (See Par. 6B) 4,224 4,081 4,177 4,016 4,049 4,018 4,145 4,108 4,085 Single Copy Sales (Individual) 2,571 1,953 1,864 1,839 1,924 1,904 2,238 1,919 1,948 Educational Programs Third Party Sales - Payment made with barter Electronic Circulation Outside Newspaper Designated Market 6,865 6,500 6,338 6,512 6,196 6,718 6,736 6,095 6,433 Average Circulation 105,613 95,759 95,192 94,055 94,877 95,923 98,786 88,590 94,568 PERCENTAGE OF TOTAL PAID AND HOUSEHOLD COVERAGE PERCENT (Mon.-Fri.) Sat % of Circ. Household Coverage % of Circ. Household Coverage % of Circ. Household Coverage Occupied Population Households Circ. Circ. Circ Census 549, ,957 Newspaper Designated Market # Est. 617, ,772 98, % 89, % 82, % Outside Newspaper Designated Market 6, , , , % 95, % 88, % #Source: Claritas Inc. (See Par. 6B). AUDIT STATEMENT There was no adjustment made in the average paid circulation as shown in the Publisher s Statements for the period audited. This newspaper also participates in the Audit Bureau of Circulations Coupon Distribution Verification Service and Insert Verification Service. A separate report of that verification is available to all ABC members who subscribe to this service. For more information, contact ABC AVERAGE PAID CIRCULATION BY QUARTERS for the previous audits and period covered by this report: Calendar Quarter Ended (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Optional (Mon.-Sat.) June 30, ,636 95,460 97,654 91,660 91,771 94, ,633 94,596 September 30, ,606 95,872 95,747 94,212 92,889 95, ,505 94,218 December 31, ,690 98,404 97,697 96,243 93, , , ,023 March 31, ,048 97,770 98,199 95,199 93, , ,599 96,357 June 30, ,427 93,735 96,123 89,987 90,620 93,383 98,564 93,000 93,613 September 30, ,136 97,694 99,631 95,127 93,342 97, ,142 96,021 97,398 December 31, , , ,662 99,522 96, , ,472 96, ,900 March 31, ,534 98,560 98,380 96,409 92, , ,130 93,622 97,737 June 30, ,033 95,831 96,598 93,760 92,479 96,409 99,910 92,423 95,263 September 30, ,933 97,837 98,508 95,597 95,044 97, ,475 96,310 97,582 The Post and Courier ( & day), Charleston, SC, Page #3

4 AVERAGE PAID CIRCULATION BY QUARTERS for the previous audits and period covered by this report: (Continued) Calendar Quarter Ended (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Optional (Mon.-Sat.) December 31, , , , ,207 96, , ,611 97, ,808 March 31, ,962 98,094 97,875 97,531 92, , ,663 92,017 97,081 June 30, ,752 96,211 94,209 96,179 92, ,638 97,574 88,660 94,952 September 30, ,314 94,830 95,802 92,076 94,172 92,626 99,686 91,439 94,272 December 31, ,401 95,826 95,551 93,705 95,166 95,707 99,051 87,402 94,439 March 31, ,982 96,192 95,209 94,411 97,920 94,721 98,834 86,863 94,617 AVERAGE PAID CIRCULATION BY CIRCULATION TYPE for the previous audits and period covered by this report: Year Newspaper Designated Market Home Delivery & Mail Newspaper Designated Market Single Copy Sales Newspaper Designated Market Other Newspaper Designated Market Electronic and Unique TOTAL Newspaper Designated Market TOTAL Average Circulation ,560 22,366 9,822 98, , ,517 22,423 9, , , ,143 22,383 8, , , ^ 71,789 23,186 6, , , ,380 23,476 5, , ,236 (Mon.-Fri.) ,703 12,548 6,020 4,988 89,259 95, ,160 12,777 10,904 90,841 98, ,695 12,560 10,143 90,398 97, ^ 68,801 12,101 9,561 90,463 96,873 Sat ,846 11,889 3,760 82,495 88, ,150 12,338 5,722 88,210 94, ,412 12,164 5,202 88,778 94, ^ 71,799 12,149 6,631 90,579 96,909 (Mon.-Sat.) ,195 12,628 7,230 90,053 96,850 ^Effective with September 30, 2005 reports, a change was made in the reporting format. 3. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED PAID CIRCULATION AVERAGES BY COUNTIES:, March 15, 2009;, March 13, (OH s) Occupied Households - # Claritas Inc. The listing below gives gross distribution for one day only and is greater or less than the average paid for the period covered by this report by the following percentages: (Mon.-Fri.) Newspaper Designated Market 2.8% less 6.8% greater 10.2% greater Outside Newspaper Designated Market 13.4% greater 8.4% greater 12.4% greater GRAND TOTAL 1.8% less 7.0% greater 10.3% greater The Average Projected Circulation ( Pd. Circ.) has been arrived at by projecting the averages in Paragraphs 1 and 2 to the appropriate ABC geographic market one day(s) gross distribution figures in this report. The Post and Courier ( & day), Charleston, SC, Page #4

5 State County OH s # Estimate Core Newspaper Individually Home Delivery & Mail Single Copy Sales Other Core Nwsp. Electronic Unique Pd. Circ.* Hshld. Cov. Core Newspaper Individually Home Delivery & Mail Single Copy Sales Other Core Nwsp. Electronic Unique Fri Pd. Circ.* (Mon.-Fri.) Pd. Circ.* Hshld. Cov. SOUTH CAROLINA BEAUFORT 57, % % BERKELEY 57,849 12,790 5, ,464 18,464 18, % 12,701 3, ,423 3,090 19,513 18,263 17, % CHARLESTON 139,777 42,251 16,659 2,608 61,518 61,518 63, % 42,324 13,626 2,627 58,577 3,340 61,917 57,951 56, % CLARENDON 12, % % COLLETON 15,658 1, ,770 2,770 2, % 1, ,770 2,770 2,554 2, % DORCHESTER 46,146 11,930 3, ,997 15,997 16, % 11,841 2, ,199 2,720 16,919 15,835 15, % FLORENCE 50, % % GEORGETOWN 25, ,166 1,166 1, % ,179 1,179 1,087 1, % HAMPTON 7, % % HORRY 109, % % ORANGEBURG 34, ,096 1, % % RICHLAND 136, % % WILLIAMSBURG 13, % % Miscellaneous Counties TOTAL IN SOUTH CAROLINA 70,986 29,805 2, , , ,396 70,891 22,427 3,033 96,351 9, ,501 98,644 95,623 All Other GRAND TOTAL 71,163 29,805 2, , , ,613 70,978 22,427 3,033 96,438 9, ,654 98,786 95,759 #County population and occupied household estimates appearing in ABC reports are obtained from Claritas Inc. Estimates for ABC defined newspaper markets and areas below the county level are projections based upon Claritas Inc. estimates. The Claritas Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of Claritas Inc. *Arrived at by relating actual gross distribution figures to average paid circulation for the period covered by this report. The Post and Courier ( & day), Charleston, SC, Page #5

6 3A. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOWNS RECEIVING LESS THAN 25 COPIES DAILY:, March 15, 2009;, March 13, (OH s) Occupied Households Census; # Claritas Inc., See Par. 6B. *BALANCE IN COUNTY is comprised of the distribution in towns receiving less than 25 copies which is not identified with the towns, townships or minor civil divisions listed. (MA) designates one of the counties included in the Charleston - North Charleston, South Carolina Metropolitan Statistical Area as defined by the Office of Management and Budget. (Counties of Berkeley, Charleston and Dorchester) State County Town OH s 2000 Census OH s # Estimate Core Newspaper Individually Home Delivery & Mail Single Copy Sales Other Core Nwsp. Electronic SOUTH CAROLINA CHARLESTON NEWSPAPER DESIGNATED MARKET as described in Par. 6B is the following: Unique Pd. Circ. Hshld. Cov. Core Newspaper Individually Home Delivery & Mail Single Copy Sales Other Core Nwsp. Electronic Unique Fri Pd. Circ. (Mon.-Fri.) Pd. Circ. Hshld. Cov. (MA) CHARLESTON COUNTY 123, ,772 (MA) CHARLESTON COUNTY 123, ,777 Adams Run Awendaw Charleston 40,401 45,180 17,741 5,719 2,175 25,635 25,635 17,849 5,063 2,063 24, ,604 Edisto Island Folly Beach Hollywood Isle of Palms 1, ,486 1,486 1, ,352 1,352 Johns Island 2,652 1, ,930 3,930 2, , ,671 McClellanville Mount Pleasant 19,025 26,478 11,412 2, ,241 14,241 11,355 1, , ,704 North Charleston 28,674 32,739 6,256 5, ,929 11,929 6,274 4, ,343 2,059 13,402 Ravenel Sullivan's Island Wadmalaw *BALANCE IN COUNTY TOTAL CHARLESTON COUNTY 42,251 16,659 2,608 61,518 61,518 63, % 42,324 13,626 2,627 58,577 3,340 61,917 57,951 56, % (MA) BERKELEY COUNTY 49,922 57,849 Bonneau Cordsville Cross Daniel Island 1, ,280 1,280 1, ,212 1,212 Goose Creek 8,947 11,319 4,273 1,893 6,166 6,166 4,227 1, ,332 1,266 6,598 The Post and Courier ( & day), Charleston, SC, Page #6

7 Hanahan 1, ,734 1,734 1, , ,991 Huger Jamestown Ladson (Part) 1, ,306 2,306 1, , ,810 Moncks Corner 2,475 1,205 3,680 3,680 2, , ,058 Pineville Pinopolis St. Stephen Summerville (Part) 12 1, ,117 1, *BALANCE IN COUNTY TOTAL BERKELEY COUNTY 12,790 5, ,464 18,464 18, % 12,701 3, ,423 3,090 19,513 18,263 17, % (MA) DORCHESTER COUNTY 34,709 46,146 Dorchester Harleyville Reevesville Ridgeville St. George Summerville (Part) 10,074 16,135 10,514 3, ,687 13,687 10,440 1, ,110 2,687 14,797 *BALANCE IN COUNTY TOTAL DORCHESTER COUNTY 11,930 3, ,997 15,997 16, % 11,841 2, ,199 2,720 16,919 15,835 15, % TOTAL NEWSPAPER DESIGNATED MARKET 207, ,772 66,971 26,280 2,728 95,979 95,979 98, % 66,866 19,355 2,978 89,199 9,150 98,349 92,049 89, % BEAUFORT COUNTY 45,532 57,624 Beaufort Bluffton Hilton Head Ladys Island St. Helena Island Yemassee *BALANCE IN COUNTY TOTAL BEAUFORT COUNTY % % CLARENDON COUNTY 11,812 12,932 Manning Summerton *BALANCE IN COUNTY TOTAL CLARENDON COUNTY % % The Post and Courier ( & day), Charleston, SC, Page #7

8 State County Town OH s 2000 Census OH s # Estimate Core Newspaper Individually Home Delivery & Mail Single Copy Sales Other Core Nwsp. Electronic Unique Pd. Circ. Hshld. Cov. Core Newspaper Individually SOUTH CAROLINA (Cont d) COLLETON COUNTY 14,470 15,658 Cottageville Green Pond Islandton Lodge Round O Ruffin Smoaks Walterboro 1, ,910 1,910 1, ,990 1,990 *BALANCE IN COUNTY TOTAL COLLETON COUNTY 1, ,770 2,770 2, % 1, ,770 2,770 2,554 2, % FLORENCE COUNTY 47,147 50,888 Coward Florence Lake City *BALANCE IN COUNTY TOTAL FLORENCE COUNTY % % GEORGETOWN COUNTY 21,659 25,498 Andrews Georgetown Murrells Inlet Pawleys Island TOTAL GEORGETOWN COUNTY ,166 1,166 1, % ,179 1,179 1,087 1, % HAMPTON COUNTY 7,444 7,722 Hampton Varnville *BALANCE IN COUNTY TOTAL HAMPTON COUNTY % % HORRY COUNTY 81, ,929 Myrtle Beach *BALANCE IN COUNTY TOTAL HORRY COUNTY % % Home Delivery & Mail Single Copy Sales Other Core Nwsp. Electronic Unique Fri Pd. Circ. (Mon.-Fri.) Pd. Circ. Hshld. Cov. The Post and Courier ( & day), Charleston, SC, Page #8

9 ORANGEBURG COUNTY 34,118 34,500 Elloree Eutawville Holly Hill Orangeburg Santee *BALANCE IN COUNTY TOTAL ORANGEBURG COUNTY ,096 1, % % RICHLAND COUNTY 120, ,522 Columbia *BALANCE IN COUNTY TOTAL RICHLAND COUNTY % % WILLIAMSBURG COUNTY 13,714 13,575 Greelyville Kingstree Salters *BALANCE IN COUNTY TOTAL WILLIAMSBURG COUNTY % % MISCELLANEOUS COUNTIES UNDER 25 COPIES TOTAL IN SOUTH CAROLINA 70,986 29,805 2, , , ,396 70,891 22,427 3,033 96,351 9, ,501 98,644 95,623 ALL OTHER STATES MISCELLANEOUS COUNTIES UNDER 25 COPIES SUMMARY TOTAL SOUTH CAROLINA 70,986 29,805 2, , , ,396 70,891 22,427 3,033 96,351 9, ,501 98,644 95,623 ALL OTHER STATES GRAND TOTAL 71,163 29,805 2, , , ,613 70,978 22,427 3,033 96,438 9, ,654 98,786 95,759 The Post and Courier ( & day), Charleston, SC, Page #9

10 3B. DISTRIBUTION BY ZIP CODES RECEIVING 25 OR MORE COPIES: SOURCE - U.S. ZIP Code Directory, # Claritas Inc., See Par. 6B. STATE ZIP Code OH s # Estimate Core Newspaper Individually Home Delivery & Mail Single Copy Sales Other Core Nwsp. Electronic Unique Core Newspaper Individually SOUTH CAROLINA Eutawville 1, % % Greeleyville % % Holly Hill 2, % % Lodge % % Manning 6, % % Orangeburg 11, % % Orangeburg 5, % % Santee 1, % % Summerton 2, % % Columbia 11, % % Charleston 4,805 1, ,449 2,449 2, % 1, , ,619 2,449 2, % Charleston 9,734 1,313 1,281 1,700 4,294 4,294 4, % 1,366 1,477 1,568 4, ,546 4,250 4, % Charleston Air Force Base 1, % % Charleston 11,434 1,582 1,097 2,679 2,679 2, % 1,612 1, , ,373 3,154 3, % North Charleston Charleston 11,542 1,410 1, ,271 3,271 3, % 1,431 1, , ,401 3,180 3, % Hanahan North Charleston Charleston 16,325 5,055 1, ,797 6,797 6, % 5,090 1, , ,831 6,387 6, % Charleston Hanahan 6,134 1, ,834 1,834 1, % 1, , ,087 1,951 1, % Charleston 15,968 5,407 1,307 6,714 6,714 6, % 5,407 1,018 6, ,558 6,132 5, % Charleston 12,312 4,317 1,025 5,342 5,342 5, % 4, , ,009 4,683 4, % North Charleston 10,036 1,703 1, ,520 3,520 3, % 1,696 1, , ,273 3,060 2, % North Charleston 6,270 1, ,389 2,389 2, % 1, ,040 1,240 3,280 3,067 2, % Adams Run % % Awendaw 1, % % Bonneau 2, % % Cordesville % % Cottageville 1, % % Cross 1, % % Dorchester % % Edisto Island 1, % % Folly Beach Georgetown 11, % % Goose Creek 17,360 4,176 1,893 6,069 6,069 6, % 4,134 1, ,239 1,266 6,505 6,082 5, % Green Pond % % Pd. Circ. Hshld. Cov. Home Delivery & Mail Single Copy Sales The Post and Courier ( & day), Charleston, SC, Page #10 Other Core Nwsp. Electronic Unique Fri Pd. Circ. (Mon.-Fri.) Pd. Circ. Hshld. Cov.

11 29448 Harleyville % % Hollywood 2, % % Yonges Island Huger 2, % % Isle of Palms 2,067 1, ,486 1,486 1, % 1, ,352 1,352 1,264 1, % Jamestown % % Johns Island 6,194 2,653 1, ,931 3,931 4, % 2, , ,672 3,433 3, % Ladson 7,014 1, ,309 2,309 2, % 1, , ,812 2,629 2, % McClellanville 1, % % Moncks Corner 9,725 2,475 1,205 3,680 3,680 3, % 2, , ,078 3,813 3, % Mount Pleasant 18,003 7,459 2, ,746 9,746 9, % 7,451 1, , ,223 8,623 8, % Mount Pleasant 8,753 3, ,496 4,496 4, % 3, , ,483 4,192 4, % Pineville % % Pinopolis % % Ravenel 1, % % Reevesville % % Ridgeville 2, % % Round O % % Ruffin % % St. George 2, % % St. Stephen 2, % % Smoaks % % Sullivan's Island % % Summerville 21,896 5,521 2, ,374 8,374 8, % 5,493 1, ,119 1,623 8,742 8,174 7, % Summerville 15,456 5,009 1, ,434 6,434 6, % 4, ,618 1,064 6,682 6,248 6, % Wadmalaw Island % % Walterboro 8,659 1, ,910 1,910 1, % 1, ,991 1,991 1,862 1, % Charleston (Wando & Daniel Island) 2,669 1, ,281 1,281 1, % 1, , ,214 1,135 1, % Florence 16, % % Andrews 3, % % Kingtree 5, % % Lake City 5, % % Murrellis Inlet 11, % % Myrtle Beach 12, % % Pawleys Island 6, % % Salters 1, % % Beaufort 5, % % Beaufort 7, % % Ladys Island 4, % % Bluffton 9, % % Saint Helena Island 5, % % Hampton 1, % % Hilton Head 7, % % Islandton % Varneville 1, % % Yemassee 1, % Miscellaneous ZIP Codes GRAND TOTAL 71,163 29,805 2, , , ,613 70,978 22,427 3,033 96,438 9, ,654 98,786 95,759 The Post and Courier ( & day), Charleston, SC, Page #11

12 ANALYSIS OF HOME DELIVERY & MAIL SUBSCRIPTION SALES (New & Renewal) 4. PREMIUM, COMBINATION, SPECIAL OFFERS, CLUBS AND INSURANCE: Term Ordered 1 Mo. 3 Mos. 6 Mos. 1 Yr. Misc. Periods (e) Special reduced prices, See Par. 5(b) M & S 2,412 Fri, Sat, S & Mon 308 M & S 466* (Mon.-Fri.) 2,020** Sat 8** S 7** (Mon.-Fri.) 192*** Sat 86*** S 138*** *This figure does not represent the total number of subscriptions received, but represents the average number of copies served during this report period on employee subscriptions sold at the price(s) shown in Par. 5(b). **This figure does not represent the total number of subscriptions received, but represents the average number of copies served during this report period on Newspapers in Education sold at the price(s) shown in Par. 5(b). ***This figure does not represent the total number of subscriptions received, but represents the average number of copies served during this report period on Registered College Student Copies sold at the price(s) shown in Par. 5(b). 5A. BASIC PRICES: By Mail By Home Delivery 1 Yr. 6 Mos. 3 Mos. 1 Mo. 1 Yr. 6 Mos. 3 Mos. 1 Mo.* 1 Wk. NEWSPAPER DESIGNATED MARKET: M & S to 10/01/ $ $ $80.25 $ $85.20 $44.25 $13.50 since 10/01/ M only to 10/01/ since 10/01/ M (Mon.-Fri.) only to 10/01/ since 10/01/ Fri, Sat, S & Mon to 10/01/ since 10/01/ Wed, Sat, S & Mon to 10/01/ since 10/01/ S only to 10/01/ since 10/01/ OUTSIDE NEWSPAPER DESIGNATED MARKET: By Mail, same as Newspaper Designated Market. By Home Delivery, same as Newspaper Designated Market. *Carrier Collect, 4 weeks, to 10/01/08, M & S, $17.25; M only, $12.10; M (Mon.-Fri.) only, $10.95; Fri, Sat, S & Mon, $13.65; Sat, S, Mon, & Wed, $13.65; Sat & S, $8.75; S only, $8.20; since 10/01/08, M & S, $18.00; M only, $12.85; M (Mon.-Fri.), $11.70; Fri, Sat, S & Mon, $14.80; Sat, S, Mon & Wed, $ The Post and Courier ( & day), Charleston, SC, Page #12

13 5A. PRICES: (Continued) By Motor Route Single Copy NEWSPAPER DESIGNATED MARKET & OUTSIDE NEWSPAPER DESIGNATED MARKET: 1 Yr. 6 Mos. 3 Mos. 1 Mo. 1 Wk. Same as by Home Delivery in Newspaper Designated Market. (a-b) M only to 03/19/ since 03/19/ S only to 03/19/ $1.50 since 03/19/ (a) Newspaper Designated Market; (b) Outside Newspaper Designated Market. 5(b). Special Reduced Prices: By Home Delivery to employees, 50% of basic prices. Registered College Student Copies, 50% of the basic home delivery price. To new subscribers, 20% to 50% discount from basic prices. Newspapers in Education, or day, 66% of basic prices. 6A. ADDITIONAL ANALYSIS OF OTHER PAID CIRCULATION - CORE NEWSPAPER: 6B. EXPLANATORY - OTHER: Definitions: Core Newspaper: all editions that maintain the same basic identity, contain articles of interest to the general public, appear in the same format and language, and include full ROP advertising. Electronic Edition Replica: all digital editions that maintain the same basic identity and content as the core newspaper, including all authorized ROP advertising. Electronic Edition Non-Replica: all digital editions that maintain the same basic identity of the core newspaper but with content that may differ. Unique : all editions that maintain the same basic identity as the core newspaper; contain articles for specific audience segments, may appear in a different format or language, and may contain ROP advertising. SDR: Supplemental Data Report, when included, provides enhanced data for this reporting category. Regular publishing days on which no paper was issued: : None. Mon: None. Tue: None. Wed: None. Thu: None. Fri: None. Sat: None. MARKET DESCRIPTION: (Mon.-Fri.) Mon Tue Wed Thu Fri Sat NEWSPAPER DESIGNATED MARKET comprises counties of Berkeley, Charleston and Dorchester, all in South Carolina. Optional (Mon.-Sat.) Other Circulation - Core Newspaper Educational Programs Newspapers in Education 7 2,020 1,292 2,506 1,462 3,749 1, ,685 Registered College Student Copies (See Par. 6B) Employee/Independent Contractor 1,138 1,138 1,138 1,138 1,138 1,138 1,138 1,138 1,138 Third Party Sales Hospitals and Nursing Homes - Available for patients/hospital staff Hotels, Motels - Available for guests School Copies - Available for students 154 Social Functions - Available for patrons 1, Third Party Sales - Payment made with barter (See Par. 6B) Home Delivered 6,081 1,250 1,234 1,308 1,239 1,236 1,235 1,234 1,248 Retail/Business - Available for patrons School Copies - Available for students Social Functions - Available for patrons 1 2 Other Circulation - Core Newspaper 9,823 6,417 5,635 6,940 5,838 8,223 5,445 3,760 5,976 The Post and Courier ( & day), Charleston, SC, Page #13

14 6B. EXPLANATORY - OTHER: (Continued) DESCRIPTION OF ELECTRONIC - The Electronic Edition is an exact replica of the core product in format and advertising content, and it is available at Electronic include the following distribution methods: Home Delivery and Mail; Single Copy Sales; Educational Programs. (a) County population and occupied household estimates appearing in ABC reports are obtained from Claritas Inc. Estimates for ABC defined newspaper markets and areas below the county level are projections based upon Claritas Inc. estimates. The Claritas Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of Claritas Inc. (b) Included in Home Delivery and Mail is an average of the following: These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short term arrears copies served to subscribers whose term has expired. (c) Registered College Student Copies sold to schools for registered students during the fall semester. According to the Office of Admissions and Records at each school, enrollment was as follows: (d) Third Party Barter Summary: Newspaper Designated Market Outside Newspaper Designated Market (Mon.-Fri.) & Sat University/College Student Enrollment College of Charleston 11,367 Description of Sale Barter Good or Service Copies Sold Value of Barter Good/Service Home Delivered Kiosk space; signage and coupons 706,747 $148, Retail/Business - Available for patrons Display space; promotional signage; accommodations 189,625 $36, School Copies - Available for students Assembly hall rental; event parking; classroom training 28,289 $23, PUBLISHER S RETURN POLICY: Fully Returnable. Publisher s declared policy is that all editions carry all national advertising scheduled for the day and consist of the same number of local display advertising sold separately for each edition. Local advertising may be purchased separately. The allowances for returns, undelivered, leftover and unsold copies for the period covered by this report were found to have been: Newspaper Designated Market Outside Newspaper Designated Market 4.7% 10.8% (Mon.-Fri.) 4.5% 10.2% Sat 5.0% 10.7% These percentages are based on the gross figures and have been deducted, leaving paid circulation shown in Pars. 1 & 2. The Post and Courier ( & day), Charleston, SC, Page #14

15 6B. EXPLANATORY - OTHER: (Continued) (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Optional (Mon.-Sat.) Average Unpaid Distribution: Arrears Advertisers, Agencies 1,628 1,559 1,525 1,514 1,630 1,555 1,568 1,526 1,553 Complimentary, Sample, Service ,023 1,877 1,848 1,838 1,953 1,876 1,869 1,889 1,879 ELECTRONIC EDITIONS - Represents an analysis of average paid circulation for electronic editions during this reporting period. DESCRIPTION OF ELECTRONIC - The Electronic Edition is an exact replica of the core product in format and advertising content, and it is available at Electronic include the following distribution methods: Home Delivery and Mail; Single Copy Sales; Educational Programs. (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Optional (Mon.-Sat.) TOTAL AVERAGE PAID CIRCULATION BY ELECTRONIC EDITIONS: 69 5,057 4,953 5,422 4,976 4,976 4, ,228 AVERAGE PAID CIRCULATION: for by Individual Recipients (>50% of basic) Home Delivery and Mail - Electronic Single Copy Sales - Electronic Subtotal for by Individual Recipients (>25%, <50% of basic) Home Delivery and Mail - Electronic Single Copy Sales - Electronic Subtotal Other Circulation Educational Programs - Electronic 4,988 4,884 5,353 4,907 4,907 4,883 4,159 Subtotal 4,988 4,884 5,353 4,907 4,907 4,883 4,159 Average Electronic 69 5,057 4,953 5,422 4,976 4,976 4, ,228 (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Optional (Mon.-Sat.) TOTAL AVERAGE PAID CIRCULATION BY ELECTRONIC EDITIONS: 69 5,057 4,953 5,422 4,976 4,976 4, ,228 Newspaper Designated Market Home Delivery and Mail - Electronic Single Copy Sales - Electronic Educational Programs - Electronic 4,988 4,884 5,353 4,907 4,907 4,883 4,159 Newspaper Designated Market 4,988 4,884 5,353 4,907 4,907 4,883 4,159 Circulation Outside Newspaper Designated Market Home Delivery and Mail - Electronic Single Copy Sales - Electronic Circulation Outside Newspaper Designated Market Average Electronic 69 5,057 4,953 5,422 4,976 4,976 4, ,228 The Post and Courier ( & day), Charleston, SC, Page #15

16 6C. AUDIENCE FAX - EXPLANATORY: Web Site Usage Explanatory: For Publisher's Statement period ended March 31, 2009: There was an adjustment of -0.7% to Unique Users/Visitors. There was an adjustment of -1.2% to Page Impressions/Views. For Publisher's Statement period ended September 30, 2008: There was an adjustment of -0.8% to Unique Users/Visitors. There was an adjustment of -1.1% to Page Impressions/Views. Scope of Verification: We have performed sufficient tests of the readership study (print, online and net unduplicated) to be satisfied that the study was conducted in accord with Audit Bureau of Circulations Reader Profile Standards. These standards can be found at Verification of the Web Site Usage data included a review of the domains represented to be associated with the member newspaper's website and, for server based measurements, such other tests as deemed appropriate to confirm compliance to ABCi definitions and standards. This verification does not include ABC participation in the publisher s choice of data provider for web site usage statistics nor should it be construed as an endorsement by ABC of the methodology or technologies used by the data providers. Web Site Usage Definitions: Unique Cookies: This site employs a cookie-based method for reporting of Unique. In the absence of a cookie a combination of the IP address and user agent string is used to establish a Unique. All traffic regardless of the originating location (U.S. or international) is included in this total. Also included in this count may be content from co-branded third party vendors as disclosed in the audit report for this site. This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Fax Web Site Usage, Activity has been made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.) Additionally, identifying non-cookied users by the IP address & user agent string in combination may over or understate the number of individual people due to dynamic IP addressing. Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. In effect, one request by a valid user should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user's browser. Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are persistent in that they are intended to be retained for longer periods. Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition, it is assumed that a "human being" is operating the browser manually and viewing the page. Web Site Usage reports on the following URL Address(s): archives.postandcourier.com cars.charleston.net cars.charleston.net charleston.monster.com charleston.re.adicio.com charleston.shopmountain.com customwire.ap.org/*site=sccha* hosted.ap.org/*site=sccha* legacy.com/charleston/* postandcourier.com realestate.charleston.net services.postandcourier.com spotted.charleston.net subscriber.postandcourier.com weather.charleston.net web.charleston.net The Post and Courier ( & day), Charleston, SC, Page #16

17 To Members of the Audit Bureau of Circulations: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with the Bureau s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average paid circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average paid circulation. Audit Bureau of Circulations Bill Cranford, Director of Advertising Telephone (843) FAX (843) Columbus Street Charleston, SC billc@postandcourier.com The Post and Courier ( & day), Charleston, SC, Page #17 - # July, Copyright 2009 Audit Bureau of Circulations. All rights reserved.

18 Calendar Quarter Ended Days Optional (Mon.-Fri.) Days Mon Days Tue Days Wed Days Thu Days Fri Days Sat Days (Mon.-Sat.) Days June 30, ,636 95,460 97,654 91,660 91,771 94, ,633 94,596 September 30, ,606 95,872 95,747 94,212 92,889 95, ,505 94,218 December 31, ,690 98,404 97,697 96,243 93, , , ,023 March 31, ,048 97,770 98,199 95,199 93, , ,599 96,357 June 30, ,427 93,735 96,123 89,987 90,620 93,383 98,564 93,000 93,613 September 30, ,136 97,694 99,631 95,127 93,342 97, ,142 96,021 97,398 December 31, , , ,662 99,522 96, , ,472 96, ,900 March 31, ,534 98,560 98,380 96,409 92, , ,130 93,622 97,737 June 30, ,033 95,831 96,598 93,760 92,479 96,409 99,910 92,423 95,263 September 30, ,933 97,837 98,508 95,597 95,044 97, ,475 96,310 97,582 December 31, , , , ,207 96, , ,611 97, ,808 March 31, ,962 98,094 97,875 97,531 92, , ,663 92,017 97,081 June 30, , , , , , , , , , September 30, , , , , , , , , , December 31, , , , , , , , , , March 31, , , , , , , , , , The Post and Courier ( & day), Charleston, SC, Page #