KIA Dealer Test drive. Design Manual

Transcription

1 KIA Dealer Test drive Design Manual

2 CREATIVE THINKING 1. Introduction 1.1 About Slogan 1.2 Basic of Slogan 2. Application Guideline 2.1 Where to applicate items and why? 2.2 Location and basis 3. Application Option (In Set) 3.1 Flag 3.2 X-Banner 3.3 Desk Plate 3.4 Car Decal_Body 3.5 Car Decal_Window 3.6 Car Tag 4. Application Option 4.1 Option A 4.2 Option B 4.3 Option C 4.4 Option D

3 1. Introduction 1.1 About Slogan KIA Red Logotype: Slogan With Phrase Introduction Kia vehicles fascinating design, quality and performance are qualified in many types of research and proved by real customers all around the world. To emphasize Kia vehicles dominant performance and quality, Slogan for Test drive describe customers feeling; wow after test drive experience. KIA Gray Logotype: Slogan With Phrase Slogan Drive to surprise is the slogan of the KIA Test-drive. The meaning of this slogan is 'to find the surprising quality of Kia motors by driving experience.' This slogan is derived from the slogan of Kia Motors Corporation, 'The Power to surprise'. -There are three different types of slogan design -The slogan must be written in English but the phrase (Ask for KIA Test drive) is allowed to be translated in local language Slogan With Phrase + Pictogram

4 1. Introduction 1.2 Basic of Slogan K 3.5a 2.3a A= 10a Clear Space Regulation: Horizontal Signature K Horizontal Signature K 3a 2.3a 2A Clear Space Regulation: Vertical Signature K Vertical Signature Slogan Design Signature Description There are two different variations; Horizontal Type and Vertical Type The signature slogan design is the most prominent visual element of Test drive program and must not be arbitrarily altered in form or color. Such alterations may cause damage to the brand image. The signature slogan design may be reproduced under circumstances in which the Operation Guide Manual is inaccessible or inapplicable. Please note: -Use KIA Font for Slogan Design and Phrase -Do not change the proportion and space between slogan and phrase -Clear Space must be followed whenever it applied on any kind of application A= 10a 1.2A 2A A 4a 4.3a Color 1. Kia Red (187C) 2. Kia Text Gray(425C) 3. Pantone 1807C

5 2. Application Guideline 2.1 Where to applicate items and why? Outside Showroom 2 Showroom reception or 4 5 Parking lot 6 Displayed car (Parking lot) 3 Service Waiting room for demonstrator Demonstrator Why Customers park their car in a parking lot and see the flag saying Ask for KIA Test drive whilst coming into the showroom After entering the showroom and when arrived at reception, customers can see the plate saying Ask for KIA Test drive When customer sits on driver 's seat in Displayed car, sales Consultants ask for the test drive to the customer. Many people recognize that this dealer provides Test drive experience and well prepared. While Kia demonstrators are on the road, other car drivers and pedestrians can see Ask for KIA Test drive Type of items Outdoor flag, Stand Banner, Plate Plate, Room mirror tag Outdoor flag, Stand Decal (beside, back), Room mirror tag

6 2. Application Guideline 2.2 Location and Basis 1 Entrance Introduction -Flag (recommended) or X-banner 2 Reception Desk -Desk Plate -Standing (recommended) or X-banner 3 Car Park -Car Decal -Car Tag Applications are located according to the relationship of space and customer circulation. They present and promote KIA Test drive System to the customers. Items must follow its own description in the previous page and located as illustrated. Application Guideline Title Item Description Title Item Description Flag Size: 1000(W) x 3000(H) Material: Follow the KIA Motors standard flag Car Decal (Body) Size: 800(W) x 283(H) Material: Magnet X-Banner Size: 600~1800(H) Material: Plastic paper(pet) Car Decal (Window) Size: 297(W) x 192.5(H) Material: Film Desk Plate Size: 300(W) x 50(D) x 100(H) Material : Acrylic Car tag Size: 55(W) x 210(H) Material : Fomex 2T

7 3. Application Option(In Set) 3.1 Outdoor Flag 1000(W) Flag 3000(H) Due to its size and visibility, Flag is one of the most prominent display element that can promote the KIA test drive program to customers. It must not be arbitrarily altered in form or color. It requires accurate and coherent management to create a correct image of KIA Test drive. The flag is only for the exterior display such as entrance area, customer parking lot, and Test drive park area. -Slogan design with phrase *Pleas note: Flag size may vary. However, the proportion and scale of Slogan design and text to be kept and not to be changed Align Color 1. Kia Red (187C) 2. Kia Text Gray(425C) 3. Pantone 1807C Please note: Option A used as an example for the Application Guideline but make sure any options are recommended. The choice is all upon the dealers

8 3. Application Option(In Set) 3.2 X-Banner Clear Space Regulation: Horizontal Signature Type A. Showroom Align 600(W) Type B. Service waiting room Align 600(W) X-Banner The x-banner placed at the entrance or Test drive car park. It is an object that represents this showroom is demonstrating KIA Test drive program. It is designed with Slogan with phrase type and text. It talks to customers friendly so the customers may ask about the program without hesitation Type A (Showroom) -Material: X-banner -Printed Method: Print on banner paper(pet) -Text: Don t hesitate to ask for Test drive to KIA sales consultant ( KIA Light) E,Q E,Q Type B (Service waiting room) 1800(H) E,Q 1800(H) E,Q -Material: X-banner -Printed Method: Print on banner paper(pet) *Please note: Find the proper X-banner according to the guide or reference image in local printing or advertisement shop (e.g Fedex Kinkos) Left Align Left Align -Text: While your service, why don t you go for a Test drive? (KIA Light) -Reference Image Color 1. Kia Red (187C) 2. Kia Text Gray(425C) 3. Pantone 1807C Please note: Option A used as an example for the Application Guideline but make sure any options are recommended. The choice is all upon the dealers

9 3. Application Option(In Set) 3.3 Desk Plate Desk Plate 300(W) The name plate for reception desk or information desk. It is a plate to represent this showroom is demonstrating KIA Test drive and to place it on the desk. It is designed with Slogan with phrase type so that the customer may know and ask about the program. It requires accurate and coherent management to create a correct image of KIA Test drive. 100(H) -Material: Plastic -Printing Method: Print on paper and slide it to the plastic desk stand *Pleas note: Find the proper plastic name plate according to the image on the left or reference image in local shop -Reference Image Color 1. Kia Red (187C) 2. Kia Text Gray(425C) 3. Pantone 1807C

10 3. Application Option(In Set) 3.4 Car Decal_Body Car Decal_ Body 800(W) Car decal on the back window can be a powerful tool for promotion. This is a moving advertisement of KIA Test drive program. It requires accurate and coherent management to create a correct image of KIA Test drive. 283(H) -Material: Magnet -Magnet should always located on the front door of the car -The size of the magnet is based on the smallest door size of KIA vehicle -Reference Image Color 1. Kia Red (187C) 2. Kia Text Gray(425C) 3. Pantone 1807C

11 3. Application Option(In Set) 3.5 Car Decal_Window Car Decal_Window 297(W) Car decal on the rear window can be a powerful toolfor promotion. This is a moving advertisement of KIA Test drive program. It is designed with slogan with phrase type so it appeals kindly to any customers. It requires accurate and coherent management to create a correct image of KIA Test drive (H) -Material: Film -Size: 297(W) x 192.5(H) Color 1. Kia Red (187C) 2. Kia Text Gray(425C) 3. Pantone 1807C Please note: Option A used as an example for the Application Guideline but make sure any options are recommended. The choice is all upon the dealers

12 3. Application Option(In Set) 3.6 Car Tag Car Decal_Window The Car tag is to hang on to the room mirror of the car. It is a moving promotion item that can promote the KIA Test drive program. It is designed with Slogan with phrase type so that the customer and other people who may see this could know about the KIA Test drive program. It requires accurate and coherent management to create a correct image of KIA Test drive. 50mm -Material: Paper at least 250mg -Printing Method: Print on paper 210(H) 55(W) Color 1. Kia Red (187C) 2. Kia Text Gray(425C) 3. Pantone 1807C

13 3. Application Option 4.1 Option A

14 3. Application Option 4.1 Option B

15 3. Application Option 4.1 Option C

16 3. Application Option 4.1 Option D

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