Genuine Accessory Display Guide For Dealer Showroom

Transcription

1 Genuine Kia Accessories developed by Mobis Kia Motors Europe GmbH Theodor-Heuss-Allee Frankfurt am Main Germany All information, illustrations and specifications are correct at the time of printing and are subject to change without notification. The models and specifications shown in this brochure may vary from the models available in your market. Due to the limitations of the printing process, the car body colours shown may differ slightly from the actual colours. Please contact your local Kia dealer for the most recent information. Genuine Display Guide_Version_ Genuine Display Guide For Dealer Showroom

2 Introduction The impression created by your showroom plays a vital role in the success of your business. Showcase not only the vehicles, but also Kia Genuine Accessories which will bring additional revenue and profit to you. Sales of Kia Genuine Accessories developed by MOBIS have shown continuous two-digit growth year-on-year. While our best practice in several markets demonstrates that presenting accessories at the dealer s showroom generates a dramatic growth in sales. Our experience also shows that show cars with accessories attract more attention and therefore sell faster. Which not only promotes sales of accessories but also the car. This guide is intended to assist you in presenting Kia Genuine Accessories in a Kia Showroom environment. For the overall design and presentation of your showroom, please refer to the Kia SI (Space Identity) Handbook and Guide.

3 Getting started Displaying accessories in your showroom. Everybody benefits. Optimizing accessory display in your showroom The importance of the Display Stand Proven steps to augmented showroom profitability Understand the importance of good accessory presentation Check which accessories are most suitable for fitting on showroom vehicles or display stands Follow our display suggestions Use relevant communication tools Note the basic rules Check availability of display equipment To Customers: Easy to understand available accessories Touch and feel of the accessories Easy to check the functionality, material, design and quality Easier to make decision To Dealers: Makes the show cars more attractive and diverse Adds to the driving experience when fitted to test-drive vehicles Easy to draw special attention to accessories Easy to start accessory sales conversation. - Customers may start the conversation first! Quicker sales process - no need to find and bring accessories that customers are asking for Easy to pursue the customers brochures on display stands POS Accessories on display stands Accessories advertised (print, website, etc) Accessories on showroom vehicles Accessories on test-drive cars Kia display stands provide an easy and convenient way to present accessories to the customer. For instance: A display with attractive accessories creates customer interest and paves the way for accessory sales. Many accessories, such as floor mats, look their best when installed in the vehicle. However, a display stand can be used to present all the different floor mat options for one model. Some accessories are more suitable for display stands, for example safety kits, care products. Display stands can be easily updated for new model launches, special campaigns, seasonal promotions, etc. They require little or no fitting Easy to show price information together Your showroom provides a number of opportunities to display Kia Genuine Accessories, and a well thought-out plan will provide you with more visibility for a greater selection of accessories. They should be displayed at as many customer touch points as is reasonable. 04/05

4 Suggestions for Show Cars While in the next chapter we suggest how to display Kia Genuine Accessories on the Kia accessory display stand, please find the accessories that we highly recommend you to present on cars in your showroom. These accessories not only look their best when presented on the car; some of them are difficult to display nicely on accessory display stands. TOP 15 suggestion for show cars and/or display stands Here is our checklist of top selling accessories along with the recommended display option. Top selling Kia Genuine Accessories * On stand On car Armrests On stand On car Rear bumper protection foils On stand On car Skid plates Side steps Cross bars/roof racks Alloy wheels Bike carriers Air vent surrounds Body decals Rear seat entertainment cradles for ipad Cargo separators Body styling kits Red LED lighting foot area Cross bars Bumper mouldings Roof spoilers Entry guards Business suit hanger Ski & snowboard carriers Floor mats Car protection foils sets Side bars Mud guards Cargo nets Side trim lines Ski & snowboard carrier with the prop Tow bars Rear seat entertainment cradle for ipad Park distance controls Roof racks Safety & Care products Door handle recess protection foils Door mirror caps Sports grip pedals Sunshades Tailgate trim lines Side door mouldings Fog lamp kit & bulb kit Take away hook Side steps Gear knobs TPMS kits Skid plates Ice/sunscreen Trunk mats & bumper flap Tow bars & wiring kits Locking wheel nuts & key Wheel covers Trunk liners Luggage covers Wind deflectors Business suit hanger Floor mats Trunk mats/trunk liners Mud guard kit * Kia Genuine accessories developed by MOBIS in alphabetical order. Passenger seat storage net Window trim set 06/07

5 Genuine Accessories developed by Mobis Safety bag XX,XX Business suit hanger XX,XX Take away hook XX,XX Kia Genuine rear seat entertainment cradle for ipad XX,XX Door mirror caps XX,XX Entry guards XX,XX Touch up paints XX,XX Bulb kits XX,XX Locking wheel nuts and key XX,XX Touch-up paints & stickerfix TM XX,XX Mud guard kit XX,XX Red LED lighting foot area XX,XX Rear bumper protection foil, black XX,XX Rear bumper protection foil, transparent XX,XX Textile floor mats, velour XX,XX Textile floor mats, velour design style XX,XX Textile floor mats, standard XX,XX All weather mats XX,XX cee'd Genuine Accessories Ice/sunscreen 1 Door mirror caps, chrome 2 Side trim lines 3 Body decals Racing Stripes 4 Textile floor mats, velour design style 5 Business suit hanger 6 Cargo separator, upper frame 7 Entry guards 8 Bumper corner protector, rear Display Proposal 1 Price list A6 Acrylic holder Fixation Displaying Kia Genuine Accessories on the purpose-built display stand is now very easy. Take a close look at the image (right). It demonstrates a carefully balanced display of accessories. Easy to locate and identify, easy for the customer to examine the design and quality of each product. There are specific fixing possibilities (see page 14-15) for the complete product range, and for products that are currently packaged in neutral white we have prepared display box sleeves that show the product in an attractive way. A4 POS ipad cradle Entry guard Door mirror cap Mats hanger Park distance control Rear bumper protection foil Mud guards dummy box A4 Acrylic holder ipad dummy screen Textile floor mats, velour Label Acrylic clip Box sleeve Hang tab Hang tab 9 5x x x 2x 4x 1x x 4 8 Hatch 1 1 Safety bag 2 Price list 3 Business suit hanger 4 Take away hook Hatch 2 Hatch 3 5 A4 POS 6 ipad cradle 7 Door mirror cap 8 Entry guard Hatch 4 9 Touch up paint 10 Light bulb kit 11 Locking wheel nuts 12 Floor mats Supporting frame Hangers Hatch 5 13 TPMS Hatch 6 14 Park distance control 15 Rear bumper protection foils 16 Mud guards Hatch 7 Front arm short Double side tape Leave empty Acrylic clip Acrylic clip Leave empty A6 Acrylic holder double sided tape Front arm short A4 Acrylic holder Acrylic clip Supporting frame Hangers Use double side tape for take away hook 08/09

6 Genuine Accessories developed by Mobis Ski Carrier XX,XX Dummy battery XX,XX Summer care kit XX,XX Winter care kit XX,XX Wiper blades XX,XX Park distance control XX,XX Bumper corner protectors XX,XX Bike carrier for all tow bars XX,XX Bike carrier for all tow bars Genuine Accessories Display Proposal 2 Price list A6 Acrylic holder Fixation Tips 1. Given the design of the fittings the display wall should always be filled from the bottom to the top. 2. Always use a dummy battery. If not available, please showcase the complete range of care products on a small shelf. 3. If you worry about theft, we recommend you use empty boxes without accessories inside. 4. Box sleeves and hangers are not to be handed out along with the product. 5. Displays are intended for showcasing products only. Accessories should not be sold directly off the display stand. 6. If the box sleeves are getting loose with time, please use the sticking tape to secure from bottom LED lighting foot area Bumper corner protectors A4 POS Box sleeve A4 Acrylic holder Hang tab x 3x 4x Hatch 1 1 Price list 2 Ski & snowboard carrier Hatch 2 5 LED lighting foot area 6 Bumper corner protectors 7 Wiper blade set Hatch 3 3 Dummy battery 4 Care products Hatch 4 8 Bike carrier for all tow bars 9 A4 POS Hatch 5/6/7 Leave empty Front arm short On bike carrier Leave empty A6 Acrylic holder Front arm short A4 Acrylic holder 7. Use one mat on one hanger and make sure you always display the front. 10/11

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8 Genuine Accessories developed by Mobis Safety bag XX,XX Business suit hanger XX,XX Take away hook XX,XX Kia Genuine rear seat entertainment cradle for ipad XX,XX Door mirror caps XX,XX Entry guards XX,XX Touch up paints XX,XX Bulb kits XX,XX Locking wheel nuts and key XX,XX Touch-up paints & stickerfix TM XX,XX Mud guard kit XX,XX Red LED lighting foot area XX,XX Rear bumper protection foil, black XX,XX Rear bumper protection foil, transparent XX,XX Textile floor mats, velour XX,XX Textile floor mats, velour design style XX,XX Textile floor mats, standard XX,XX All weather mats XX,XX Genuine Accessories Ice/sunscreen 1 Door mirror caps, chrome 2 Side trim lines 3 Body decals Racing Stripes 4 Textile floor mats, velour design style 5 Business suit hanger 6 Cargo separator, upper frame 7 Entry guards 8 Bumper corner protector, rear Display furniture & fittings The showroom display stands and their associated fittings have been designed to maintain a uniform premium look across all Kia dealerships. When displayed correctly as described in these pages they ensure that accessories are presented properly and securely to attract maximum customer attention. For more specific information, please refer to Kia Global Space Identity. For details on furniture and prices please contact your local showroom furniture supplier or distributor. Product display unit with wheel holder Product display unit with display infill Brochure display unit Suppliers for additional fittings In addition to the Kia fixations described on last page, we also recommend some generic fixing methods that may be used to present Kia Genuine Accessories in a positive way. These are commonly available from a multitude of suppliers. It s easy to find them, for example, via the Internet. Acryl holders for accessory display on shelf Acts as a support for the accessory when placed on the shelf. Gives the accessory nice presentation. How to order Supplier VKF Renzel Website Net Price (1 Piece) 0,53 3M ScotchPad Hang-Tabs Necessary for boxes which do not have an inbuilt loop for hanging accessories securely and properly. How to order Supplier 3M Website Any supplier selling 3M products or directly from 3M online store, e.g.: netshop.de Net Price (500 Pieces. MOQ) 33,80 Templates Here s the place to find information and details about the marketing materials for display, and how to obtain them. We are working to upgrade our overall Genuine Packaging, but are currently providing interim solutions for more attractive accessory packaging. All the templates are available for download from or talk to your distributor. Box sleeves Price list Box sleeve designs are developed for different accessories for display reasons. Please talk to your distributor. For your own production, please use 300gm 2 Optisilk paper. Mud guards dummy box A4 POS Dummy box developed for Genuine mud guards for display reason. Please talk to your distributor. For your own production, please use 400gm 2 Chromo carton. Templates are available for your use. cee'd Templates are available for your use. Acryl holders for A4 POS sheets and A6 price list Hangers for floor mats In-house printing. Use with Acryl stand. In-house printing. Use with Acryl stand. Holders with loops support bar for blister Art Nr. IN-AC-BR250 Display fitting front arm short Art Nr. IN-AC-CR150 Shelf big Art Nr. IN-AC-955-SH Art Nr. IN-AC-475-SH Supporting frame Art Nr. IN-AC-CF625 Neat and convenient solution to post POS sheets and price list. Reusable. How to order Supplier LB Display Website Net Price (1 Piece) A4 (2,89 )/ A6 (2,69 ) Necessary to hang floor mats on supporting frame. How to order Please contact your local distributor or local MOBIS branch. ipad dummy screen Artwork is available. In-house printing. Labels for mats hangers Textile floor mats, velour Artwork is available. In-house printing on 85gm 2 stick-on label. 14/15