Shanghai international trade fair for automotive parts, equipment and service suppliers

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1 Shanghai international trade fair for automotive parts, equipment and service suppliers

Get Connected to the Automotive Service Industry Accessories & Customising Automechanika Shanghai is all about staying Connected to the entire automotive industry.

within the booming and developing fields now including automotive electronics of parts, accessories, equipment and the services industry connects every element of the supply chain in one cohesive

The success of Automechanika Shanghai is thanks to the support of so many exhibitors, visitors, associations and supporters and media partners who continuously help the exhibition shatter even more

2 Get Connected to the Automotive Service Industry Accessories & Customising Automechanika Shanghai is all about staying Connected to the entire automotive industry. Combining the latest in automotive trends, the highest potential to find the right fit in a business partner and the ability to see infinite worldwide and industryspecific brands all in one location within the booming and developing fields now including automotive electronics of parts, accessories, equipment and the services industry connects every element of the supply chain in one cohesive unit. Repair & Maintenance Parts & Components Last year the exhibition moved to a new, much larger venue and the connections established were immeasurable. The success of Automechanika Shanghai is thanks to the support of so many exhibitors, visitors, associations and supporters and media partners who continuously help the exhibition shatter even more records. Electronics & Systems We ve attended many exhibitions before, but in terms of exhibition scale and number of visitors, Automechanika Shanghai has a great advantage. I think it is a very good exhibition. China still has a large opportunity for growth in its car parts industry and the auto aftermarket has a great potential of development. Mr Kyosuke Miura, General Manager Aftermarket Sales Dept of Denso (China) Investment Co Ltd, Shanghai Branch

Market China remains the world s largest automotive market and automotive manufacturing country, playing an important role in the world s automotive industry.

3 Market China remains the world s largest automotive market and automotive manufacturing country, playing an important role in the world s automotive industry. Survey finds that consumers willingness to switch manufacturers and pay a subscription fee for connected car services has increased significantly in the past year. Percent of the respondents answering yes I would switch to another manufacturer if it was the only one offering a car with full access to the applications, data and media. I would be willing to pay for connected services in my car in a subscription-based model World Automobile Production Statistics * % % Passenger vehicle Commercial vehicle A 30% China B 70% Rest of the world A 3,423,899 A 15% China B 85% Rest of the world Source: McKinsey Connectivity and Autonomous Driving Consumer Survey 2014 and A 21,079,427 B 47,482,469 B 18,697,277 *Percentage increase compared to 2014: China: 3.3% h Rest of the world: 0.2% h 2015 World Automobile Sales Statistics^ Passenger vehicle Commercial vehicle B 45,165,597 A 32% China B 68% Rest of the world A 21,146,320 B 19,914,803 A 3,451,263 A 15% China B 85% Rest of the world Staying connected through all elements of the automotive industry chain is of the utmost importance in today s automotive market. This is represented through the show s four detailed and comprehensive industry sectors: Parts & Components, Repair & Maintenance, Accessories & Customising and Electronics & Systems. ^Percentage increase compared to 2014: China: 4.7% h Rest of the world: 1.0% h Source: International Organization of Motor Vehicle Manufacturers The Electronics & Systems sector will be expanding to fill the entirety of hall 4.1 in order to meet the needs of the ever-growing industry. Additionally, the Electronics & Systems sector will also amplify the latest trends in connectivity, alternative drives, automated driving and mobility services. Complementing these trends will be a series of events including seminars and products displays to highlight the sector during this year s show.

306,000 sqm Gathering leading brands from all corners of the world Exhibition space Parts & Components Electronics & Systems Connectivity Wheel Rim / Tyre West Hall Accessories & Customising Key

1 Hall 3Hall E-mobility & Infrastructure North Hall 2Hall 1 Hall International Exhibitors & Key Brands East Hall Powertrain Remanufacturing Including: AE Aisin Seiki Alight Asia- Pacific Autoaid BAAM

EAE Fandebao Fangshuo FAWER Federal Mogul Foshan Lighting Friend Hella High-Tech Ideal Jingzhongjing Jiulong Jonnesway Launch Tech Lawrence Liqui Moly LUHAO Magneti Marelli Mahle Mann+Hummel Newstar

4 306,000 sqm Gathering leading brands from all corners of the world Exhibition space Parts & Components Electronics & Systems Connectivity Wheel Rim / Tyre West Hall Accessories & Customising Key Brands 4.2 Hall 4.1 Hall 3Hall E-mobility & Infrastructure North Hall 2Hall 1 Hall International Exhibitors & Key Brands East Hall Powertrain Remanufacturing Including: AE Aisin Seiki Alight Asia- Pacific Autoaid BAAM Balance Bantam Beissbarth Bilstein Bosch Botny Brembo Bright BULLSONE CCAG Candid Carlas CARORI Chery Chief CNIGC Cnlight Continental Automotive ContiTech Cummins Dana DENSO Dingliang Dometic Du Pont EAE Fandebao Fangshuo FAWER Federal Mogul Foshan Lighting Friend Hella High-Tech Ideal Jingzhongjing Jiulong Jonnesway Launch Tech Lawrence Liqui Moly LUHAO Magneti Marelli Mahle Mann+Hummel Newstar NFA NGK NTN-SNR Osram Panasonic R&H RAV Rowe SAIC Sankyo Reels SATA Schaeffler Sofima SONAX STARWORKS STRONA SUMEC SUNSHINE TAMP Technovector Telwin TOJUST Totron TRW Tuff Plus U-DRIVE VIE WashTec Weichai Xianghong YTH Yunhan ZF Zonyi Accessories / Car Care Workshop & Car Wash Equipment / Tools Customising 5.2Hall 6.2 Hall 5.1Hall 6.1 Hall Painting & Corrosion Protection / Workshop & Diagnosis Equipment Auto Manufacturing South Square 7.1 Hall 8.1Hall Chassis Powertrain / Chassis / Body / Air Conditioning In the past, our company was not well-represented in Greater China. But thanks to the fair, we have gradually developed brand awareness within the region. Automechanika Shanghai is without a doubt our go-to platform to tap China s auto aftermarket sector. Mr Pierre Touvier General Manager Sales Asia & Eastern Europe, NTN SNR, France

5 5,700 Exhibitors from 39 countries & regions Automechanika Shanghai has experienced record numbers of growth through the years. This growth not only reflects the strong development of China s automotive industry, but also the high level of satisfaction experienced by the exhibitors. 90% of exhibitors expressed their interest to exhibit again 73% of exhibitors felt Automechanika Shanghai is the most important / second most important exhibition in the industry *Source: Exhibitor Survey 2015 Make the most of our professional and flourishing promotional network As an exhibitor, reap the benefits from our effective marketing tools: Trade media and outdoor advertising Public relations campaigns Direct mail and e-newsletters Promotional campaigns at global auto-related trade fairs Personalised e-invitations Mobile applications Website and online social networks with huge visitor rate Automechanika Shanghai is a very famous show, not only in China, but also in the whole world. We like to grow with the market, and we are present at the show every year, without missing one. Mr Robert Niegel Export Area Manager, Liqui Moly, Germany

120,000 Visitors from 140 countries & regions Every year the event draws an abundance of buyers with elevated levels of purchasing authority from across the world.

manufacturer Private & official fleets Trade association / government agency Research institution / university / polytechnic Others 10% 8% 4% 2% 2% 1% 1% 29% 43% Exhaustive visitor invite campaign

It cooperates closely with different industry parties for visitor invitations including media partners, worldwide sales offices, associations and supporters, and it attracted more than 200

In addition, an increasing number of independent groups organised trips to Automechanika Shanghai to reap the benefits of the show.

6 120,000 Visitors from 140 countries & regions Every year the event draws an abundance of buyers with elevated levels of purchasing authority from across the world. Business nature Agent / dealer / distributor / wholesaler (Auto refitter / tuner / garage / workshop / Services provider service centre / petrol company / gas station) Manufacturer Retailer Car manufacturer Private & official fleets Trade association / government agency Research institution / university / polytechnic Others 10% 8% 4% 2% 2% 1% 1% 29% 43% Exhaustive visitor invite campaign Automechanika Shanghai continues to make skilful use of the reputation and vast industry network of its organisation as well as partner organisations. It cooperates closely with different industry parties for visitor invitations including media partners, worldwide sales offices, associations and supporters, and it attracted more than 200 officially-organised visitor groups from around the world to the last edition s show. In addition, an increasing number of independent groups organised trips to Automechanika Shanghai to reap the benefits of the show Purpose of visit 5% 1% 14% 13% 34% 34% Purchase 33% Gather information 14% Seek representation 13% Visit supplier 5% Evaluate for exhibiting in the future 1% Others 33% 88% of our visitors are involved in the purchasing decision Chinese visitors by geographical origin 4% 2% 54% Eastern China 4% 15% Southern China 7% 14% Northern China 7% Central China 4% Northeast China 14% 4% Southwest China 54% 2% Northwest China 15% Overseas visitors by geographical origin 1% 4% 3% 42% Asia 4% 29% Europe 10% Middle East 7% 7% North America 42% 4% Africa 4% South America 10% 3% Oceania 1% Central America 29% We made connections with a significant number of domestic companies at the show this year who distribute to local workshops and garages. Not only did we generate a number of business leads among local Chinese distributors but also connected with potential buyers and distributors from the Middle East and Africa, particularly from Egypt, Saudi Arabia and the United Arab Emirates, who all showed genuine interest in our products. Mr Ferdinando Moro Sales Director, Ravaglioli SpA, Italy *Source: Visitor Survey 2015

53 Comprehensive fringe programme events covering the whole industry chain An increasing number of exhibitors find organising and participating in fringe events to be an important and effective

Last year, global key brands such as Bosch, CTP, ITW, Federal Mogul and Liqui Moly reached a broader audience and made greater use of this platform to further increase their exposure to the

In addition to leading brands, government institutions and overseas associations also find organising or co-organising fringe programme events are of great benefit and an effective channel to

Summit Aftermarket Automotive EDUCATIONAL Auto Deuts CTP Service event: Exhibitor Promotion MARKETING Conference Chain Supply Management and Aftermarket O2O Mode Automotive Exchange

7 53 Comprehensive fringe programme events covering the whole industry chain An increasing number of exhibitors find organising and participating in fringe events to be an important and effective channel to promote their brand, products and services. Last year, global key brands such as Bosch, CTP, ITW, Federal Mogul and Liqui Moly reached a broader audience and made greater use of this platform to further increase their exposure to the international Automechanika Shanghai audience. In addition to leading brands, government institutions and overseas associations also find organising or co-organising fringe programme events are of great benefit and an effective channel to disseminate market information and network with industry peers. Summit Aftermarket Automotive EDUCATIONAL Auto Deuts CTP Service event: Exhibitor Promotion MARKETING Conference Chain Supply Management and Aftermarket O2O Mode Automotive Exchange Transformation Semina Information China s current auto parts industry is in a very fast stage of development, product quality is also increasing, which is very attractive to the international procurement market. Automechanika Shanghai, which is an efficient platform to showcase outstanding domestic enterprises and high-quality products, promotes a positive environment for local enterprises to promote themselves to the world. The exhibition also accelerates China s auto parts industry and assists with the integration into the global supply chain. Mr Dong Yang, Executive Vice Chairman of China of Automotive Manufacturers (CAAM), China

8 Unwavering loyalty from devoted international supporters and associations Fair Facts Associates: China Chamber of Commerce for Import & Export of Machinery & Electronic Products China Ocean Aviation Group Incorporation Local Supporters: Anhui of Automobile Trades Auto & Motor Parts Chamber of Commerce of National Federation of Industry and Commerce Beijing of Automobile Manufacturers Beijing Automotive Maintenance and Repair Trade China Aluminum Wheel Quality China Commercial Vehicle Parts Market Federation Hubei Sub-Council Ningbo Sub-Council Ruian Sub-Council Shandong Sub-Council Shanghai Pudong Sub-Council Taizhou Branch Related Industry Branch of China of Automobile Manufacturers Ruian Automobile Motorcycle Parts Industry Shanghai Auto Maintenance Equip Shanghai Automobile Maintenance & Repair Trade Shanghai Automotive Parts Accessories Circulating Trade Trade Development Bureau of Ministry of Commerce, People s Republic of China Yingkou Auto Maintenance Equipment Industry Yuhuan Auto & Motorcycle Parts Manufacturer Zhejiang of Automobile Manufacturers International Supporters: AAAA Australian Automotive Aftermarket AASA Automotive Aftermarket Suppliers (USA) APRA Automotive Parts Remanufacturers (USA) ASA Federal of Manufacturers and Importers of Automobile Service Equipment (Germany) Date Venue National Exhibition and Convention Center (Shanghai), China Admission Trade visitors only. Free of charge. Organisers Messe Frankfurt (Shanghai) Co Ltd China National Automotive Industry International Corporation (CNAICO) Participation Fee Zone A Standard package (min 12 sqm) Raw space (min 36 sqm) Zone B Standard package (min 12 sqm) Raw space (min 36 sqm) Accessories & Customising Hall Standard package (min 12 sqm) Raw space (min 36 sqm) RMB 2,550 /sqm RMB 2,250 /sqm RMB 2,000 /sqm RMB 1,700 /sqm RMB 1,200 /sqm RMB 900 /sqm *Various packages of sponsorship and advertising opportunities are available to exhibitors. Please contact the organisers for details. Wenzhou City Committee Zhenjiang Branch Circulation Industry Promotion Center of Ministry of Commerce, People s Republic of China Cixi Auto & Motor Parts Industry Committee for Vehicle Use Motor & Electrical Appliances of CAAM Guangzhou Automobile & Motorcycle Repairing Hebei Auto Maintenance Equipment Industry Hebei Auto Parts Industry EGEA European Garage Equipment (Belgium) HDMA Heavy Duty Manufacturers Alliance (USA) JAPIA Japan Auto Parts Industries MAI Malaysia Automotive Institute MEMA Motor & Equipment Manufacturers (USA) OAC Overseas Automotive Council (USA) OIB Uludag Automotive Industry Exporters Union (Turkey) HKAPIA Hong Kong Auto Parts Industry ZDK German Federation for Motor Trades and Repairs

9 Automechanika Global Profile Subject to change, as of April 2016 St. Petersburg, Russia Moscow, Russia Chicago, USA Mexico City, Mexico Birmingham, England Frankfurt am Main, Germany Madrid, Spain Shanghai, China Istanbul, Turkey Kuala Lumpur, Malaysia Buenos Aires, Argentina Jeddah, Saudi Arabia New Delhi, India Johannesburg, South Africa Dubai, UAE Contact Messe Frankfurt (HK) Ltd 35/F, China Resources Building 26 Harbour Road, Wanchai, Hong Kong Tel: Fax: Follow us on

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