Celebrating 10 editions!

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Donald Little
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for the first time in South America, Automechanika Buenos Aires.

It is currently the most important event of the automotive industry in Spanish-speaking America. And, in 2018, it will commemorate its 10 continuous editions. It is time to celebrate!

2 Celebrating 10 editions! In 2000, thanks to the agreement signed among Messe Frankfurt GmbH, the Association of Argentine Components Manufacturers (AFAC) and Indexport at present Messe Frankfurt Argentina it was carried out for the first time in South America, Automechanika Buenos Aires. At that moment, it was presented as Automechanika Argentina and, in 2014, answering to a brand reorganization strategy, changed its name to for the one we know today. It is currently the most important event of the automotive industry in Spanish-speaking America. And, in 2018, it will commemorate its 10 continuous editions. It is time to celebrate! As always we are a team working for the fair to be a success. Thus, during its four days, we expect the presence of the most outstanding national and international manufacturers; distributors, companies, importers and exporters of the sector with all the vanguard in terms of products and services. The leading international trade fair for the automotive service industry targeting trade visitors from South America has an indisputable leading position. It is undoubtedly a key referent of the sector. It offers a general overview of the market situation, it exhibits the latest trends worldwide and it gives a wide range of academic activities. 10 editions 283,352 visitors 3,732 exhibitors 2 3

3 A long way traveled Exceed expectations one edition after the other Launching of Automechanika in Argentina with excellent results 2004 Doubling of the exhibition space 2008 Record year for the industry reflected in the trade fair 2012 Incorporation of Truck Competence pictogram that distinguishes the heavy vehicle segment 2016 Alternative energies came on stage 2002 Introduction of Automechanika Academy concept st International Matchmaking Program of Spare Parts Buyers took place 2010 Promotion of the Campaign to increase awareness against illegal chop shops 2014 New name for the event: Automechanika Buenos Aires...to increase commercial opportunities. 4 5

Besides, it works as a shop window and launching platform to access new markets. The 2018 edition will have an area of 35.

4 The gear for good business The best support: the exhibitors Why is important to be part of Automechanika Buenos Aires 2018? As an essential center for commercial exchange, it provides a favorable environment to position the company, fidelize the relationship with customers and generate new contacts. Besides, it works as a shop window and launching platform to access new markets. The 2018 edition will have an area of sqm in which 450 local and international exhibitors will show their technological advances to more than 30,000 qualified visitors. Great export possibilities We always take part in this exhibition, that one edition after the other, shows the latest news of our market. The expectations are, apart from gaining the local market, to access the exterior market. The truth is we are really very pleased, there are people from several countries and lots of visitors. Automóviles SRL Néstor Ferrazzi, Head Some key data on the automotive and spare part industry 70,394 workers directly related to the sector 11 automotive terminals settled in Argentina Qualified professional visitors I was greatly surprised by the number of booths and the number and quality of visitors that attended the trade fair. The matchmaking program was excellent. [...] I always say that we will take part again, because the exhibition makes our company more visible within the market. We are pleased and look forward to Automechanika Buenos Aires % of workers devoted to spare part production +500 spare part companies 3 provinces which concentrate the vehicle manufacturing: Buenos Aires Córdoba, and Santa Fe 41% of production devoted to external market Jaime Serrat e Hijo Osvaldo Serrat, Director Brand presence We have come several times, but the truth is that this is a spectacular edition, because we could contact with our customers, with our distributors, and make our brand more well-known [ ]. Now that the economy is improving we have great hopes in Argentina and we will surely be present in the next edition. Midwest Truck & Auto Parts Daniel Viana, Export Manager 7

With the foot on the accelerator Coinciding with the rest of Automechanika exhibitions worldwide, we inaugurate a new product

Standard parts. Interior. Alternative drive systems original equipment. Charging accessories.

Industry institutions and specialist publishers. Accessories & Customizing Accessories for motor vehicles in general.

Wheel rims, wheels, tyres, tyre pressure management systems.

Industry institutions and specialist publishers.

management; Basic and advanced training; Workshop and dealership marketing; Internet service providers and vehicle marts; Economic

Alternative Drive Systems & Digital Solutions Electromobility and other alternative drive systems; Connected cars and vehicle

publishers. New! Electronics & Systems Engine electronics. Vehicle illumination. On-board power supply system.

Bodywork repair. Painting and corrosion protection. Maintenance and repair of vehicle superstructures.

5 With the foot on the accelerator Coinciding with the rest of Automechanika exhibitions worldwide, we inaugurate a new product nomenclature that increases the proposal in vehicle parts. New! New! Parts & Components Powertrain. Chassis. Bodywork. Standard parts. Interior. Alternative drive systems original equipment. Charging accessories. Regenerated, reconditioned and restored parts for passenger vehicles and utility vehicles. Industry institutions and specialist publishers. Accessories & Customizing Accessories for motor vehicles in general. Technical customizing. Visual customizing. Infotainment. Special vehicles, equipment and retrofitting. Wheel rims, wheels, tyres, tyre pressure management systems. Car trailers and small utility vehicle trailers, spare parts and accessory parts for trailers. Industry institutions and specialist publishers. Dealer & Workshop Management Workshop, dealership, filling station planning and construction; Dealer management systems; Workshop management; Basic and advanced training; Workshop and dealership marketing; Internet service providers and vehicle marts; Economic regeneration, cluster initiatives; Industry institutions and publishers. Alternative Drive Systems & Digital Solutions Electromobility and other alternative drive systems; Connected cars and vehicle safety; Mobility services; New workshop technologies; Cluster initiatives and economic support; Industry institutions and publishers. New! Electronics & Systems Engine electronics. Vehicle illumination. On-board power supply system. Intelligent traffic systems (ITS) / Vehicle safety. Comfort electronics. Industry institutions and specialist publishers. Repair & Maintenance Workshop equipment and tools. Bodywork repair. Painting and corrosion protection. Maintenance and repair of vehicle superstructures. Towing service, accident assistance and mobile services. Disposal and recycling. Workshop and car dealer equipment. Oils and lubricants. Industry institutions and specialist publishers. Car Wash, Care & Reconditioning Washing. Vehicle care. Vehicle reconditioning. Charging infrastructure and refuelling. Industry institutions and specialist publishers. REIFEN Tyres; Wheels and wheel rims; Tyre repair; Used tyres; Tyre management and systems; Sales equipment and storage of tyres; Industry institutions and publishers. 8 9

Figures that set the path 398 exhibitors from 18 countries During Automechanika Buenos Aires we

concentrates live the greatest information source of the sector.

relationships 2016 Edition 29,802 professional visitors and businessmen from 35 countries 32%

61% Parts & Components 34% Electronic & System 8% Management & Digital Solutions 43% Repair &

with the group of relevant visitors achieved 92% Great satisfaction with the participation

6 Figures that set the path 398 exhibitors from 18 countries During Automechanika Buenos Aires we carry out surveys to exhibitors and visitors with the aim of getting a feedback on their experience in the event. The results obtained give important data on the relevance of being part of this key point that concentrates live the greatest information source of the sector. Main participation goals 68% 64% Start new commercial relationships Develop existing commercial relationships 2016 Edition 29,802 professional visitors and businessmen from 35 countries 32% 29% Discover innovations and new developments Know market situation Interest in product groups 61% Parts & Components 34% Electronic & System 8% Management & Digital Solutions 43% Repair & Maintenance 16% Accessories & Cutomizing 7% Car Wash, Care & Reconditioning 85% Great consent with the group of relevant visitors achieved 92% Great satisfaction with the participation goals achieved Influence in buying decisions High degree of satisfaction with the achievement of visit goals and general assessment 87% 98% 91% Remarkable intention of participating in the next edition 10 11

Academic and professional...related to commercial promotion orientation.

The program covers different activities related to the automotive and spare part industry.

integrants of the automotive value chain in the region and colleague businesses to discuss different subjects related to the future of the industry.

A group of professionals and technicians carry out changes in the body, engine, interior equipment and paint of a vehicle with components supplied by exhibiting brands.

commercialization and after sales service, among others.

7 Academic and professional...related to commercial promotion orientation... From Automechanika Academy we promote the sector updating generating a fruitful environment for the transfer of new technological and commercial competences. The program covers different activities related to the automotive and spare part industry. Two unmissable opportunities for new markets winning The industrial policy analyzed by its protagonists Meeting of Automotive Industry Leaders A seminar in which AFAC summons the most prestigious integrants of the automotive value chain in the region and colleague businesses to discuss different subjects related to the future of the industry. A live tutorial for fans A wide agenda of lectures Tuner Challenge VI For the last 5 editions, Messe Frankfurt Argentina together with Tuner Magazine has set this challenge. A group of professionals and technicians carry out changes in the body, engine, interior equipment and paint of a vehicle with components supplied by exhibiting brands. Exhibitors conferences The suppliers and manufacturers that show their product lines and services meet professional visitors to deal with several topics such as new technologies, technical solutions, commercialization and after sales service, among others. Matchmaking programs Messe Frankfurt Argentina jointly with the Investment and International Trade Agency of Argentina carry out the 7 th International Matchmaking Program of Spare Part Buyers with the aim of showing the Argentine export offer to exterior markets. A connection between national spare part suppliers and international buyers to promote the international investment and commerce figures 704 meetings 11 countries Matchmaking Program of Spare Part Localization AFAC and ADEFA, the Association of Automotive Makers, organize the 4 th Matchmaking Program of Spare Part Localization gathering the main automotive terminals of the country with the national spare manufacturers. The intention is to help in the achievement of a greater local integration of spare parts and accessories figures 190 meetings 38 spare part companies 11 automotive terminals: Fiat, Ford, General Motors, Honda, Iveco, Mercedes Benz, Peugeot-Citroën, Renault, Toyota, Volkswagen and Yamaha 12 13

experiences The strategic association sealed in 2016 between Automechanika and REIFEN, the most important event of the tyre industry, has excellent perspectives to strengthen both trade fairs.

8 Spread throughout the world Automechanika is one of the leading brands of Messe Frankfurt GmbH. Its network goes beyond the borders by giving the exhibitors access to important commercial blocks and bringing closer new groups of national and regional visitors.s. Automechanika + REIFEN, joining experiences The strategic association sealed in 2016 between Automechanika and REIFEN, the most important event of the tyre industry, has excellent perspectives to strengthen both trade fairs. In Argentina, the successful integration of these leading exhibitions in their respective sectors will enable us to increase the products and services presented and related to tyres, rims, wheels, etc. This way, we will expand the professional visitors groups and promote business. Atlanta NACE Automechanika Atlanta Birmingham Automechanika Birmingham licensed to Forest Exhibition Ltd. Buenos Aires Automechanika Buenos Aires Chicago NACE Automechanika Chicago Dubai Automechanika Dubai Frankfurt Automechanika Frankfurt Ho Chi Minh City Automechanika Ho Chi Minh City Istanbul Automechanika Istanbul Jeddah Automechanika Jeddah Johannesburg Automechanika Johannesburg Kuala Lumpur Automechanika Kuala Lumpur Madrid Motortec Automechanika Madrid licensed to IFEMA Mexico City INA PAACE Automechanika Mexico City Moscow MIMS Automechanika Moscow New Delhi ACMA Automechanika New Delhi Riyadh Automechanika Riyadh Shanghai Automechanika Shanghai 45 years of international experience 15 countries 17 events exhibitors professional visitors 14 15

9 Messe Frankfurt Argentina Luis María Campos 1061 P.5º C1426BOI Ciudad de Buenos Aires, Argentina Tel Fax Visit us:

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