GLOBAL POWER TECHNOLOGIES BRAND IDENTITY GUIDELINES 2014

Transcription

1 BRAND IDENTITY GUIDELINES 2014

2 CONTENTS Introduction 4 Logo 5 Logo Colors & Background 6 Clear Space 7 Tagline Use 8 Color Palette 9 Typography 10 Incorrect Use 11 Visual System Overview 12 Backgrounds 2

3 INTRODUCTION Gentherm Global Performance Technologies (GGPT) In 2014, Northville, MI-based Gentherm, a global developer and marketer of innovative thermal management technologies, acquired Global Thermoelectric, Inc., the world s market leader in industrial thermoelectric generator systems and remote power generation. Gentherm Global Power Technologies (GGPT) offers solutions based on industrial gensets, hybrids, photovoltaics, grid-connected systems and combined heat and power systems. Brand Positioning Gentherm makes possible a new generation of energy effi cient products by inventing and perfecting thermal technology and its applications. Harnessing comprehensive thermal expertise, global resources and operational excellence, Gentherm dependably delivers elegant solutions tailored to what customers want today and will need tomorrow. Tagline Power Where You Need It. Managing the Brand These GGPT brand guidelines should be followed faithfully for all printed and electronic communications. Why is this important? Showcasing the corporate symbols in a consistent manner helps customers become familiar with the corporate logo and maintains overall brand consistency and stability. The logo and its specific color scheme should be used for stationary, websites, forums, letterhead, CD Jackets, labels, envelopes, t-shirts, and any other item that can be branded with the GGPT logo.

4 LOGO Gentherm + Global Power Technologies In 2014, Gentherm acquired Global Thermoelectric Inc. (GTE). This acquisition is now known as Gentherm Global Power Technologies (GGPT). The GGPT brand represents the power generation initiatives and will offer additional expertise in thermoelectric generators in order to grow the business in new markets. In Use The Gentherm Global Power Technologies logo is the primary mark. It should be used on all mediums when applicable. LogoType Symbol Style and Format When utilizing the logo in various mediums: 1. The Gentherm and Global Power Technologies names appear in all caps. 2. The Gentherm and Global Power Technologies are both represented in Locator font.. The Gentherm name is always 14 pixels larger than Global Power Technologies. 4

5 LOGO COLORS & BACKGROUND The logo may only be reproduced in one of the variations shown at right: full-color; one-color in Black, Orange or Purple; or reversed to white from a dark background. Preferred: Full Color Logo on White Color is a powerful means of visual identification. Consistent use of our identity colors, Gentherm Purple and Gentherm Orange, will build visibility and recognition for the Gentherm brand and its personality. The logo may only be reproduced in one of the variations shown at right: full-color; one-color in Black, Orange or Purple; or reversed to white from a dark background. One Color Logo Black The logo must never be altered, modified or recreated. Any attempt to modify or alter our logo is a direct violation of our brand standards. One Color white Logo on Color 5

6 BREATHING ROOM The example shown represents the minimum clear space. (Clear space equals the CAP height of the T in Gentherm.) Clear space exceptions may be based on specific application requirements (e.g., signage, promotional items). POW POW POW POW 6

7 TAGLINE USE The Gentherm tagline is an additional brand expression that complements the Gentherm logo. It may be used on any branded area (e.g. page, screen, slide) where the Gentherm logo appears. The tagline is always set in Locator Regular all caps, and may be on one line or stacked, aligned left. Typical placement is across the branded area from the logo. A good way to feature the tagline is to place it within a gradient panel that is part of the page design. As a branding element the tagline should appear only in Gentherm Purple or Orange, or reversed out of the gradient. Tagline POWER WHERE YOU NEED IT. POWER WHERE YOU NEED IT. POWER WHERE YOU NEED IT. POWER WHERE YOU NEED IT. Examples 7

8 COLOR PALETTE PRIMARY COLOR The color palette consists of Gentherm Purple, Gentherm Orange, and accent colors that complement the logo. CMYK RGB HEX GENTHERM PURPLE 81/96/20/7 84/49/ GENTHERM ORANGE 0/70/100 /0 240/90/4 F05A 22 The visual system is highlighted further by a gradient that is an important part of the Gentherm identity. PANTONE 7680C 1665C 1) Use CMYK for everything EXCEPT on-screen viewing and office printing of documents. Use of CMYK includes T-shirts, banners, signage, customer giveaways, etc. 2) Use RGB for on-screen viewing and office printing of documents. SECONDARY COLOR SYSTEM G RA DIEN T FOUR-COLOR SYSTEM GRADIENT Location gradient points 5% > 0% > 60% > 95% CMYK RGB HEX GENTHERM BLUE 100/95/0/1 5 46/41/106 2E296A GENTHERM RED 15/100 /85/20 17/25/44 C11A2F GENTHERM YELLOW 0/55/100 /5 2/12/29 F6921E GENTHERM GREY 0/1/0/51 145/145/ PANTONE 2745C 186C 144C Cool Gray 9 BL ACK WHIT E 0/0/0/100 0/0/ /0/0/0 255/255/255 FFFFFF BLUE PURPLE RED YELLOW 100/95/0/15 46/41/106 2E296A 61/100 /25/10 118/7/ D 10/100 /92/2 214/1/46 D71F2E 0/50/100 /0 246/146/2 F69220 CMYK RGB HEX 8

9 TYPOGRAPHY Use Locator for all professionaly produced Gentherm materials. The Locator family includes many weights (plus italics) for greater consistency and simplicity of implementation. Note: Do not substitute any other typeface for the approved Locator typeface. Purchasing fonts Locator is available in open type (OT) and available from fontbook. Office desktop applications Use Verdana, which is a standard system font found on all computers, for all online and general office desktop applications, including PowerPoint and Microsoft Word. LOCATOR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! #$%& ()*+,. /:;<=>?@[\]^ _`{ }~ Light abcdefghijklmnopqrstuvwxyz Bold abcdefghijklmnopqrstuvwxyz Black abcdefghijklmnopqrstuvwxyz 9

10 INCORRECT USE Use Locator for all professionally produced Gentherm materials. The Locator family includes many weights (plus italics) for greater consistency and simplicity of implementation. Note: Do not substitute any other typeface for the approved Locator typeface. Do not stretch the logo. Do not put a drop shadow on the logo. Do not cut off the logo. Do not change the opacity of the logo. Do not change the color of the logo. Do not put the colored logo on a colored background. 10

11 VISUAL SYSTEM OVERVIEW PRODUCTS PRESENCE LOCATIONS Odelzhausen, Germany Augsburg, Germany Vinogradiv, Ukraine Pilisszentivan, Hungary Ta Xbiex, Malta Amman, Jordan Gentherm Head Office Model 5220 Thermoelectric Generators Model 8550 Thermoelectric Generators Gentherm Seats Gentherm has acquired Global Thermoelectric GPT will operate as a subsidiary, allowing us to continue handling our business with our customer. Model 500 Thermoelectric Generators Gentherm Gentherm Cup Holders Global Thermoelectric s Model 5220 Thermoelectric Generator contains no Gentherm Beds moving parts. It is a reliable, low maintenance source of DC electrical power for any application where regular utilities are unavailable or unreliable. Power Specifiations How will this improve existing GTE customer business? What are the benefits of this change? Gentherm has acquired Global Thermoelectric We will work together to improve Resources of a bigger organization current business and products. We are allowing for faster product development ramping up operations and growing and an established global footprint for internationally to enhance our reliability local client support. Bassano, Canada 195 Watts at 12 Voltsor unreliable. for any application where regular utilities are unavailable Power Specifications for any application where regular utilities are unavailable or unreliable. 178 Watts at 24 Volts Power Specifiations Power Rating at 20ºC Adjustment: 108 Watts at 12 Volts 108 Watts at 24 Volts Power Rating at 20ºC 12 V GTE 5120 Generator Standard Features Automatic Spark Ignition (SI) Automatic Fuel Shut-off (SO) Volt & Amp Meter 24 V 24-0 Volts Optional Features Electrical 24 V 24-0 Volts 48 V Fuel Adjustment: 12 V Standard Features Volts Natural Gas: 24 V 24-0 Volts conduit in the base of the cabinet. /4 Automatic Fuel Shut-off (SO) Optional Features Cathodic Protection Interface Fuel Pole Mount or bench stand Fuel Filter Both GENTHERM and GLOBAL Marine Service Propane: Flame Arrestor 1000 BTU/Sft (7.7 MJ/SM) gas Max. Supply Pressure: max 115 mg/sm (~170 ppm) H2S Marine Service Optional Features max 120 mg/sm H OPressure: are market leaders Min. Supply Low Voltage AlarmTHERMOELECTRIC Contacts (VSR) Note: Specifications shown are for standard Note: Specifications shown are for standard Integrated Systems Department is 2 2 Min. Supply Pressure: systems and non-standard operating temperasystems and non-standard operating tempera- GENTHERM Corrosive Environmental Fuel System A leader in thermal technology, we design, develop, and manufacture heating, cooling, and ventilating devices for diverse global markets. Note: Specifications shown are for standard 69 kpaenvironmental (10 psi) Operation over1/ m elevation Fuel Connection: MNPT Irwindale CA, USA conduit inthe base of the cabinet. FUTURE Based on the strategic alignment of the two organizations, we anticipate Augsburg, Germany 48.0 m/day (1695 Sft/day) continued growth by leveraging our thermal comfort products, and will 1000 BTU/Sft (7.7 MJ/SM ) gas combined workforces, leadership and max 115 mg/sm (~170 ppm) H S approach US$800 million in revenue. Please contact Global for operating conditions below -40ºC or above +45ºC. 2 max 120 mg/sm H2O max 1% free O2 Propane: 76.0l/day (20.1 US gal/day) Integrated Systems is+45ºc. Materials ofdepartment Construction Please contact Global for operating conditions below -40ºC or above Max. Supply Pressure: 172 kpa (25 psi) facilities to support this business BTU/Sft (7.7 MJ/SM) gas Min. Supply Pressure (NG): 10 kpa (15 psi) max 115Natural mg/sm (~170 ppm) H2S systems and non-standard temperacoolingoperating Type: Convection 04 SS max 120 mg/sm H2O& SS Fuel System: Brass, Aluminum Brass, Aluminum & SS max 1% free O2 Min. Supply Pressure (LPG): 140 kpa (20 psi) Our presence in strategic markets and our roadmap supports Gentherm Rev the power generation initiatives of our available to design custom voltages, fuel supply family is a prime example of our Certified To CSA Std T.I.L. R-10 Rev to increasingly efficient thermal technology advanced technology group, offering additional ongoing initiative to grow and become a more systems and non-standard operating temperaoperation Temperature: Max. 45ºC (115ºF) Min. -40ºC (-40ºF). Max. Supplythrough Pressure: in thermoelectric generators and diverse and capable company strategic 172 kpa (25 psi) expertiseambient tures. Operating Conditions: Unsheltered operation acquisitions. Min. Supply Pressure: 69 kpa (10 psi) providing us with access to a number of new contact Global for operating conditions below -40ºC or above +45ºC. industrialplease and commercial markets. positions us to be able to create new products and Propane: Fuel Connection:.0 l/day (0.8 US gal/day)environmental 1/4 MNPT better deliver a range of solutions to our existing Ta Xbiex, Malta Administration Langfang, China Manufacturing Shanghai, China Manufacturing Tokyo, Japan Seoul, South Korea Seoul, South Korea Houston, Texas Fuel Connection:to the Gentherm 1/4 MNPT Global Thermoelectric family Tokyo, Japan GTE FACILITIES available to design custom supply Cabinet:voltages, fuel 04 SS Materials of Construction tures. Azusa CA, USA Together the companies will have over Ambient Operation Temperature: Max. 45ºC (115ºF) Min. -40ºC (-40ºF). Cabinet: Fuel 8,000+ staff, will ship over 40 million 28.0 l/day (7.4 US gal/day) 45 kpa (50 psi) 165 kpa (24 psi) Operating Conditions: Unsheltered operation FuelEnvironmental Note: Specifications shown are for standard Fuel System: Ambient Operation Temperature: Max. 45ºC (115ºF) Min. -40ºC (-40ºF). Cooling Type: Natural Convection Integrated Systems Department is The addition of Global Thermoelectric to the PRESENT configurations. Global Thermoelectric s Natural Gas: 2.1 m/day (74 Sft/day) Operating Conditions: Unsheltered operation configurations. Global Thermoelectric s GLOBAL THERMOELECTRIC FACILITIES max 115 mg/sm (~170 ppm) H2S Output: Terminal block which accepts up to 8 AWG wire. Opening for /4 H 2O max 120 mg/sm max 1% free O2 /4 conduit in the base of the cabinet. Ethylene fuelled available to design custom voltages, fuel supply available to design custom voltages, fuel supply tures Volts Volts max 1% Interface free O Cathodic Protection Output: Terminal block which accepts up to1/4 10MNPT AWG Natural wire. Opening for Gas: Fuel Connection: configurations. Global Thermoelectric s configurations. Global Thermoelectric s Propane: 11.4 l/day (.0 US gal/day) Systems Department is Bench Stand and innovators inintegrated their respective fields. Max. Supply Pressure: 172 kpa (25 psi) tures. Northville MI, USA Headquarters GENTHERM FACILITIES Volts 24 V 48 V 19.7 m/day (700 Sft/day) Reverse current protection included. Output: Terminal block which up to(si) 8 AWG wire. Opening for Automatic Sparkaccepts Ignition 1000 BTU/Sft (7.7 MJ/SM) gas Automatic Spark Ignition (SI) Cathodic Protection Interface Optional Features 480 Watts at 48 Volts /4 conduit in the base of the cabinet Volts Low Voltage Alarm Reverse Contactscurrent (VSR) protection included. Volt & Amp Meter Pole Mount or Bench stand Automatic Fuel Shut-off (SO) Corrosive Environmental Fuel System System Low Voltage Alarm Contacts (VSR) Natural Gas: 8.8 m /day (11 Sft /day) of Std. Corrosive Environment Fuelcurrent Reverse protection included. Pole Mount or bench stand GENTHERM FACILITIES Reverse current protection included. Electrical Automatic Spark Ignition (SI) Automatic Fuel Shut-off (SO) Fuel Filter Canada T2C 2L8 The two companies are represented in over 10 countries. Beijing, China Electrical GTE at 24 Volts GTE 21 Watts Adjustment: 6.7V up to 11 Volts 12 V 5220 Generator 12 V 8550 Generator Volts Output: Terminal block which accepts up Adjustment: to 8 AWG wire. Opening for Standard Features Low Voltage Alarm Contacts (VSR) Standard Features Asan, South Korea Ulsan, South Korea Houston - TX, 550USA Watts at 24 Volts Volts 108 Watts at 48 Volts 21 Watts at 12 Volts GTE 500 Generator GPT will operate as a subsidiary, allowing us to continue handling our business with our customer. PAST Fuel Filter for you in the future. #9, th Avenue SE Calgary, Alberta Suite 101 Northville, MI Anyang, South Korea Windsor, Canada Power Rating at 20ºC Acuna, Mexico 480 Watts at 12 Volts Calgary, Canada Electrical 120 Watts at 6.7 Volts Power Specifiations GTE Head Office World Headquarters Haggerty Road Shenzhen, China Tokyo, Japan moving parts. It is a reliable, low maintenance source of DC electrical power Offers solutions based on industrial gensets, hybrids, photovoltaics, gridconnected systems and combined heat and power systems. Langfang, China Shanghai, China any application where regular utilities are unavailable or unreliable. Azusa - CA,for USA Global Thermoelectric s Model 5120 Thermoelectric Generator contains no moving parts. It is a reliable, maintenance ofusa DC electrical power Delsource Rio - TX, Powerlow Rating at 20ºC Fuel Filter GLOBAL THERMOELECTRIC Global Thermoelectric s Model 8550 Thermoelectric Generator contains no TED Technology Model 5120 Thermoelectric Generators Northville - moving MI, USA parts. It is a reliable, low maintenance source of DC electrical power Global Thermoelectric s Model 500 Thermoelectric Generator contains no U.S. Office Amman, Jordan Middle East Office clientele. Beijing, China James Bolen / President of GPT China Office Windsor, Canada Acuna, Mexico Manufacturing Del Rio TX, USA Stock Dan Coker / President & CEO of Gentherm Materials of Construction Environmental Cabinet: 04 SS Cooling Type: Ambient Operation Temperature: Max. 45ºC (115ºF) Min. -40ºC (-40ºF). Operating Conditions: Unsheltered operation Natural Convection Fuel System: Brass, Aluminum & SS Please contact Global for operating conditions below -40ºC or above +45ºC. Rev Materials of Construction Cabinet: Aluminum Cooling Type: Natural Convection Fuel System: Brass, Aluminum & SS Rev

12 BACKGROUNDS The following backgrounds are the approved backgrounds that are used on various GGPT collateral, such as Powerpoint presentations, letterhead, and business cards. 12

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