Automotive Innovation and edit Master title style New technologies what s next in the cars of tomorrow?

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1 Automotive Innovation and Click to Commercialization edit Master title style New technologies what s next in the cars of tomorrow? Southern Automotive Conference Chattanooga, Tennessee Jay Baron, Ph.D. President & CEO

2 Question? Name one product Which consists of nearly 30,000 parts Can be assembled in under one minute 16 hours a day, 200 days a year And runs for several years, most of the time without a single manufacturing defect? This accomplishment by the auto industry to execute mass production has become the norm.

3 Innovation: 3 Global Industry Trends 1. Electronics 2. Emissions & Fuel Economy Connected vehicle Infotainment Telematics Autonomous vehicle Weight Green materials & processes EGR; GDI; boosting Electrification Diesel Advanced thermal Bio fuels 3. Global Platforms Common global architectures: fewer platforms, more variants Change what consumers see, standardize what they don t Global suppliers required

4 Global Platforms Development and expansion of the BRICs Millions of vehicles up to 40 models on a single platform Localization of supply base Local regulations Proximity to assembly plant Localize R&D especially D(evelopment)

5 Announced Automaker Investments in the U.S. South and Mexico (Oct 2010 Sept 2012) Investment Totals South: $4,888 Million Hyundai, Montgomery - $173M GM, Arlington - $531M GM, Spring Hill - $276M Nissan, Decherd - $50M VW, Roane - $40M Toyota, Huntsville - $80M Honda, Lincoln - $265M Mercedes, Vance - $2,000M BMW, Spartanburg - $900M Toyota, Jacksonville GM, Austin Kia, West Point - $100M Toyota, Pendergrass - $350M Nissan, Canton - $23M Porsche, Atlanta - $100M Toyota, Houston Automotive Compensation (Hourly) USA: $34.59 (2010) Sources: CAR, BLS

6 Announced Automaker Investments in the U.S. South and Mexico (Oct 2010 Sept 2012) Investment Totals South: $4,888 Million Mexico: $7,760 Million Hyundai, Montgomery - $173M GM, Arlington - $531M GM, Spring Hill - $276M Nissan, Decherd - $50M VW, Roane - $40M Toyota, Huntsville - $80M Honda, Lincoln - $265M Mercedes, Vance - $2,000M BMW, Spartanburg - $900M Toyota, Jacksonville GM, Austin Ford, Hermosillo - $1,300M Chrysler, Saltillo - $500M GM, San Luis Potosi - $120M Kia, West Point - $100M Toyota, Pendergrass - $350M Nissan, Aguascalientes - $2,000M GM, Silao - $200M Nissan, Canton - $23M Toyota, Houston Porsche, Atlanta - $100M Mazda, Salamanca - $500M Honda, Celaya - $800M GM, Toluca - $540M Mazda, Santa Fe Automotive Compensation (Hourly) USA: $34.59 (2010) MEX: $3.94 (2009) VW, Cuautlancingo - $400M VW (Audi), San Jose Chiapa - $1,300M Sources: CAR, BLS

7 Announced Automaker Investments in the U.S. South and Mexico (Oct 2010 Sept 2012) Investment Totals South: $4,888 Million Mexico: $7,760 Million Hyundai, Montgomery - $173M GM, Arlington - $531M GM, Spring Hill - $276M Nissan, Decherd - $50M VW, Roane - $40M Toyota, Huntsville - $80M Honda, Lincoln - $265M Mercedes, Vance - $2,000M BMW, Spartanburg - $900M Toyota, Jacksonville GM, Austin Ford, Hermosillo - $1,300M Chrysler, Saltillo - $500M GM, San Luis Potosi - $120M Kia, West Point - $100M Toyota, Pendergrass - $350M Nissan, Aguascalientes - $2,000M GM, Silao - $200M Mazda, Salamanca - $500M Honda, Celaya - $800M GM, Toluca - $540M Automotive Compensation (Hourly) USA: $34.59 (2010) MEX: $3.94 (2009) VW, Cuautlancingo - $400M VW (Audi), San Jose Chiapa - $1,300M Sources: CAR, BLS, CRS, USTR Nissan, Canton - $23M Toyota, Houston Mazda, Santa Fe Porsche, Atlanta - $100M Free Trade Agreements United States (13 FTAs, 19 Countries) NAFTA CAFTA Agreements with Australia, Bahrain, Chile, Israel, Jordan, Korea, Morocco, Oman, Peru, and Singapore Mexico (12 FTAs, 44 Countries) NAFTA EFTA Northern Triangle Agreements with Chile, Colombia, Costa Rica, European Union, Israel, Japan, Nicaragua, Peru, and Uruguay

8 The Largest Manufacturing Sector in the US Economy Automotive Parts Suppliers Collectively, the motor vehicle parts supplier industry is a $388-billion industry in the U.S. 582,000 Parts X 4.8 Number 2,793,600 Total Supplier Industry Jobs of Jobs Directly Related to the Industry Number of Jobs Industry Impacts Source: OESA

9 Lower Tier Labor Force Density to Support Automakers and Tier 1 Suppliers North Includes: Illinois, Indiana, Michigan, Ohio, Pennsylvania, and Wisconsin 2 South Includes Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee = Opportunity Lower Tier Supplier Jobs per Automaker/Tier 1 Job Source: CAR 2010

10 Industry Collaboration & Partnerships The Center for Automotive Research brings together industry stakeholders for thought leadership and industry education. CAR collaborative working groups Automotive Communities Partnership (ACP) Connected Vehicle Working Group Coalition for Automotive Lightweighting Materials (CALM) United Tooling Coalition (UTC) Program for Automotive Labor and Education (PALE) Advanced Automotive Information Technology Solutions Consortia Electric Vehicle Working Group

11 Average Material Content of North American Light Vehicles 50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% Image: Porsche 15.0% 10.0% 5.0% 0.0% Data source: Wards

12 Example 1: Growing Process Technology Complex Diecast Parts Cadillac Instrument Panel BMW Shock Tower Structural Diecasting (aluminum and magnesium) Die Casters Technology Issues Source: North American Diecasting Association

13 Example 2: Growing Process Technology Hot Stamping

14 Next generation high strength steels Foamed Metals Aluminum and Magnesium casting alloys Corrosion protection for steel Aluminum alloys Galvanic corrosion protection Nano coatings Sustainable/Renewable fibers for plastics Clean surfaces Plastic for structural parts Mold in color/films/other for plastics Low cost alternatives to conventional automotive trim cover insert and/or bolster fabrics Recycled low cost filler materials Plastic parts Coating technology Innovation Requirements Materials Processes Products High temperature plastics Non-destructive testing methods for joined parts Robotics simulation software Forming High Strength Steels New laser technology for trimming, piercing and cutting New joining technologies Tool rapid heating and cooling technology Muti-material joining technologies Low cost fine blanking alternatives Joining Structural automotive parts Durable parts Lighting technology Sensor and communication integration Low cost energy storage for electronic latches Gesture recognition Capacitive sensing Owner recognition Reduce Cost of components Increase EV Range Charging technology Exhaust energy recovery Low cost actuators Hybrid and electrification technology Electro active polymers

15 Cost for 1% Reduction in Fuel Consumption by Technology 54.5 mpg CAFE by 2025 is driving innovation in many technologies Assumes 6.5% reduction in fuel consumption for 10% reduction in mass Technology cost from National Academy of Science, Assessment of Fuel Economy Technologies for Light-duty Vehicles, June 2011

16 Driver Attention & Connected Vehicles connectivity is increasing glance sequences Top 3 features consumers want: 1. Wireless Communications (bundle of many features) 2. Navigation 3. Automatic Crash Notification

17 Thank You Southern Automotive Conference Chattanooga, Tennessee Jay Baron, Ph.D. President & CEO

18 BILD Southern Automotive Conference Impact of Driver Assistance Systems October 11th, 2012 Date: 10/11/2012 Department: CD

19 Impact of Driver Assistance Systems 1. What are Driver Assistance Systems 2. History of Driver Assistance Systems in the Volkswagen Group 3. Deployment method within the Volkswagen Group 4. Bringing it to the customer 5. Distributed Functions 6. Impact on the development cycle 7. Impact on the production environment Date: 10/11/2012 Department: CD 2

20 Overview of Driver Assistance Systems Limited resources and growing concerns on the environmental impact have shifted the areas in which car manufacturers compete against each other Driver Assistance Systems mainly increase the safety of operating an automobile Environmental View Automated Parking Collision Avoidance Dynamic Light Assist Traffic Sign Recognition Multi Collision Brake Assist Proactive Passenger Protection Drowsiness Detection Date: 10/11/2012 Department: CD 3

21 Brief Volkswagen History of Driver Assistance Systems 1998 Volkswagen Group Electronic Research Lab in Silicon Valley founded 2001 Volkswagen Electronic Strategy started 2005 Stanley wins DARPA challenge 2007 Junior runner up at DARPA urban challenge 2010 Audi Pikes Peak TTS adds drifting Date: 10/11/2012 Department: CD 4

22 Technology deployment within the Volkswagen Group Volkswagen Group Brands Joint development of driver assistance modules for all brands A00 A0 A B C D SUV Busse Trucks Driver assistance systems are devided into 40 separate group modules Modules are deployed into the vehicles based on vehicle class and brand. Date: 10/11/2012 Department: CD 5

23 Research to product: Adaptive Cruise Control Phaeton 2002 Passat 2005 Adaptive Cruise Control ACC Customer Price: Adaptive Cruise Control ACC incl; Follow to stop Customer Price: Golf 2012 Passat 20?? ACC incl. Follow to stop, Front assist Customer Price: 555 ACC module ready to be deployed Customer Price: affordable As technology matures it becomes accessible to an increased number of customers Date: 10/11/2012 Department: CD 6

24 Distributed functions: Automated parking Camera Ultrasonic Sensor Fusion + = Coming Up: Automated parking with low speeds exemplarische Darstellung Utilizing the vehicle network to merge existing data is the key element to generate new features at a competitive price point Most features will be defined by software collaboration of the vehicle s various computers Date: 10/11/2012 Department: CD 7

25 Impact on the Development Process Vehicle development shifts from part development to system integration Integrationsstufen 100% Funktion Distributed function development change milestones from part sample to multiple integration steps An Integration Step is defined by the Hardware and Software of all control units in the car Test and Release are based on the management of valid vehicle configurations Date: 10/11/2012 Department: CD 8

26 Adapted production process Software configuration management is introduced into production Software management in the supply chain / warehouse Configuration management in production Date: 10/11/2012 Department: CD 9

27 Connected Services & the OEM Supply Base John Schnoes Director Electrical & Electronics Engineering

28 Focus on Technology 2

29 High Interest in Connected Services More than 2 out of 3 people are interested in real-time traffic information, remote vehicle diagnostics and wireless connectivity with their vehicles More than half are interested in invehicle safety and security features More than half of smartphone owners are interested in remote control of their vehicles and linking their smartphone navigation into their vehicles Nearly half are interested in integrating internet radio and text messaging Source: JD Power 2011 Automotive Emerging Technologies Study 3

30 Immature Ecosystem Collaboration of multiple partners is required to deliver connected services: Automaker Hardware suppliers (head unit, TCU, mobile devices) Wireless carrier Telematics Service Provider (TSP) Other software/system providers (smartphone connectivity, app stores, app developers etc.) Industry is still young and dynamic, difficult to know with which companies to partner 4

31 Global Connectivity Connectivity is a global trend LATAM countries also demanding stolen vehicle recovery, emergency assistance, and other consumer safety services Our ability to scale services to these markets efficiently will drive cost structure and speed of adoption Must leverage services, content, and infrastructure across borders, not just product lines Infrastructure must be expandable, flexible, and transferrable for new services 5

32 Nissan s Direction Technology is one of the pillars of our brand strategy Connected Vehicle strategy is critical to future CRM. Customers are more difficult to reach via traditional marketing; a connected vehicle provides us the ability to know our customer and deliver a personalized driving experience Nissan is actively pursuing both Safety & Security and Infotainment strategies on Nissan and Infiniti vehicles Flexible, open architecture is critical to avoid the limitations of legacy systems and the necessity to reinvent 6

33 7 Thank you!