Nancy Gioia Director, Global Electrification Ford Motor Company

Transcription

1 Electrification of Transportation It s s a matter of when, not if Key Trends and Drivers for the Future June 14, 2011 Nancy Gioia Director, Global Electrification Ford Motor Company

2 From our Executive Chairman Improved sustainable performance is not just a requirement, but a tremendous business opportunity. - Bill Ford Our vision for the 21 st century is to provide SUSTAINABLE transportation that is affordable in every sense of the word: William Clay Ford 2nd Environmentally, Socially & Economically Slide 2, June 14, 2011

3 Sustainability at Ford Environmental CO 2 Reduction Energy Efficiency Air & Water Quality Waste Reduction Economic Profitability Cash Flow Sustainable Meeting the needs of the present without compromising the future. Social Human Rights Working Conditions Employee Growth and Development Slide 3, June 14, 2011

4 Process to Manage Sustainability of Our Products At Ford, sustainability is embedded into the fabric of our company Slide 4, June 14, 2011

5 Consumer: more people Slide 5, June 14, 2011

6 Consumer: Slide 6, June 14, 2011 china & india

7 Consumer: Slide 7, June 14, 2011 urbanization

8 Consumer: falling fertility Slide 8, June 14, 2011

9 Consumer: aging population Slide 9, June 14, 2011

10 Wealth 1990 Wealth 2015 Slide 10, June 14, 2011

11 World Map Slide 11, June 14, Population

12 $120 $100 $80 Crude Oil Price ($ / barrel) Consumer: Oil and Gas Price Volatility is Picking Up Libya 3% Concentration of Global Oil Reserves Kazakhstan 3% Nige ria 3% Russ ia 6% US 2% Other 10% $60 Canada 6% Middle East 60% $40 Venezuela 7% $20 $0 Over 60% Of Oil Reserves Are Concentrated In Middle East Nations Slide 12, June 14, 2011 Source: U.S. Department of Energy, Energy Information Agency Sources: BP Statistical Review of World Energy June 2008 PennWell Corporation, Oil & Gas Journal, Vol (December 22, 2008) Gulf Publishing Company, World Oil, Vol. 229, No.9 (September 2008) 4F

13 CO 2 Concentration (PPM) Science: Global Emissions Objective 2010: 390 Business as Usual Stabilization CO 2 stabilization target at 450 ppm is required to limit global warming to 2.0 degrees C over pre-industrial levels This target has been endorsed by the United Nations Framework Convention on Climate Change Light Duty Vehicles are the source for ~20% of CO 2 in the U.S. 275 Ford is committed to doing its part of achieving a 450 ppm glidepath Ford Is Committed To Support CO 2 Stabilization At 450 PPM Slide 13, June 14, 2011

14 Global Carparc (millions of units) Science: Global Automotive Emissions Objectives Global Automotive CO 2 Objective (avg. vehicle CO 2 emission g / km) 2, , Global Automotive Emission Objectives Reflect Growing Carparc Slide 14, June 14, 2011 Source: IHS Global Insights

15 Ford s s Sustainability Strategy Technology Migration TECHNOLOGY MIGRATION NEAR TERM MID TERM LONG TERM BEGIN MIGRATION TO ADVANCED TECHNOLOGY EPAS 6 SPEED TRANSMISSIONS ECOBOOST WORLD CLASS HYBRIDS BEGIN BEV INTRODUCTION FULL IMPLEMENTATION OF KNOWN TECHNOLOGY AUTO STOP START SUBSTANTIAL WEIGHT REDUCTION WORLD CLASS BEVs WORLD CLASS PHEVs CONTINUE LEVERAGE OF ELECTRIFIED VEHICLES AND DEPLOYMENT OF ALTERNATIVE ENERGY SOURCES Ford s sustainability strategy, founded on affordability for millions of customers, remains in place as we move to the mid-term. Slide 15, June 14, 2011

16 Ford s s Electrification Strategy Plug & Play into High Volume Platforms with Global Reach HEV PHEV BEV Diesel Engine Bio-Fuels Alternative Fuels Gas Engine Pragmatic, comprehensive, flexible approach to leverage global assets and get the product and cost right for profitable growth. Slide 16, June 14, 2011

17 New C-Platform C Electrified Vehicles THE POWER OF CHOICE Ford s strategy is to electrify global platforms with all 3 electric solutions to drive choice of top hats, scale and affordability Slide 17, June 14, 2011

18 2004 CY 2010 CY Electrification Projects US and Europe CY C MAX HEV (Next Generation HEV, Global C Platform) HEV Hybrid Electric Vehicles FUSION/MKZ C MAX HEV NEXT GEN HEV (Global CD Platform) Next Generation HEV (CD Platform) Next Generation HEV PHEV Plug-in Hybrid Electric Vehicles C MAX ENERGi (Global C Platform) New C MAX PHEV BEV Battery Electric Vehicles TRANSIT CONNECT ELECTRIC TRANSIT CONNECT ELECTRIC FOCUS ELECTRIC (Global C Platform) New PHEV (Global FOCUS C Platform) ELECTRIC (Global C Platform) Technology, platform and flexible manufacturing approach support efficient rapid global deployment Slide 18, June 14, 2011

19 Ford Global Electrification Product Plan 2010 CY 2015 CY 2020 BEV Ford Global Volume BEV PHEV PHEV HEV HEV HEV % of total Ford volume 1% 2-5% 10-25% Portfolio Approach = HEV/PHEV/BEV (customer driven) Global Flexibility = Electrify Highest Volume Platforms Best Value = HEVs Remain Highest Volume Affordability Remains Key = Sharing Common Components Ford s electrified platform strategy provides global flexibility Slide 19, June 14, 2011

20 Technology and Component Sharing Component HEV PHEV BEV High Voltage Battery Power Power/ Energy Energy/Fast Charge Traction Motor Mod Generator Inverter(s) Electric AC / Heater DC / DC Converter Regen Brake Hardware Transmission Engine Gear Box N/A N/A N/A Mod Mod Mod N/A N/A Technology and Scale Key to to Affordability Many New Skills Needed Charger & Wiring N/A Mod Electric Pumps / Cooling Circuits N/A Mod Mod Slide 20, June 14, 2011

21 All New Customer Interfaces - Require New Skills and Tools SMARTGAUGE WITH ECOGUIDE GRAPHICALLY TRACKS DRIVER S EFFICIENCY Slide 21, June 14, 2011

22 Electric Lifestyle Supported By Ford In Car Info with MyFord Touch TM Supporting increased in vehicle data needs At Home Charging Supporting home infrastructure and minimizing energy cost Smartphone Access with MyFord Mobile Supporting continual connectivity to vehicle (North America) Plug-In vehicles require In-Vehicle, Charge-Point, and Remote communication and control Slide 22, June 14, 2011

23 Future State: Integrated World with Energy Providers & Autos Working Together Renewables Wind/ Solar Exploring Value From Plugging In All New System View: What components are in the new system? How will the grid and energy flow be controlled in the future? Who are the parties involved? What new integration is needed? What are the key technologies and standards needed? Slide 23, June 14, 2011 Many Open Questions Advanced Lithium Batteries for Mobile and Stationary Uses Utility Data Management and Operations Integrating a new energy eco-system system Smart Appliances

24 Re-Think the Business: Build Value Chain VALUE CHAIN Research and Innovation Engineering & Development Manufacturing & Raw Materials Assembly Inverter Electric Motor Gear Box Battery Pack Marketing Sales & Service Financing EOL & Recycling Slide 24, June 14, 2011

25 Jobs And Innovation: Is The Industry Prepared For Growth? Global EV Volumes: CY BEV PHEV HEV Total EV 4500 NOW Volumes (000) Calendar Year Industry must invest in installed capacity and R&D for global growth Electrified Vehicle growth delivers high-value manufacturing jobs now and in the future Slide 25, June 14, 2011 Source: CSM Global EV Data

26 Electrified Vehicle Industry: Drives Jobs And Innovation HEV BEV PHEV = U.S. JOBS and INNOVATION 9.7 Auto assembly jobs 5.7 Auto parts manufacturing jobs $1,000,000 Investment = 12.7 Chemical jobs 9.4 Industrial machinery jobs 15.6 Non metallic mineral jobs 8.5 Metallic ore mining jobs The EV Industry can drive U.S. jobs and innovation. Source: Updated Employment Multipliers for the U.S. Economy (2003) Slide 26, June 14, 2011

27 Ford US Supplier Locations 6,133 locations, $37.4 Billion in 2010 Slide 27, June 14, 2011

28 Customer Feedback PEV HEV EVSE So just what is a electrified vehicle???? BEV PHEV EREV Customer Feedback Early days, response time critical mass market success. Slide 28, June 14, 2011

29 Integrated Approach With Shared Responsibility NGO s Governments Consumers Manufacturers Universities Utilities Suppliers A sustainable electrified market depends on close cooperation between all stakeholders Slide 29, June 14, 2011

30 Slide 30, June 14, 2011