The leading German-language newspaper for the auto industry

Transcription

1 A Publication 2015 MEDIA KIT The leading German-language newspaper for the auto industry

2 The concept Germany s most-quoted media brand in the auto industry As a media brand, Automobilwoche stands for high journalistic quality and well-established professional competence in the automotive business. Automobilwoche s high credibility and breadth of topics across the entire automotive value chain make it a preferred source of information for decision-makers and opinion leaders at automotive manufacturers, suppliers and dealers. The biweekly print edition is a leading medium that is supplemented by successful multichannel information offerings: is one of the strongest automotive B2B portals in news content and scope. Automobilwoche newsletters, social media offerings and apps continually deliver an up-to-date overview of industry happenings. jobs.automobilwoche.de, Germany s largest online job exchange for the auto industry, supplements the job listings in the print edition with more than 40,000 job offers daily. Renowned conferences, receptions and industry events round out the communication offerings, complete with networking platforms. Automobilwoche is the media brand for high-caliber and comprehensive information in the auto industry. It guarantees your access to premium target groups through print, online and mobile communication as well as at events. Take advantage of these multifaceted, multichannel offerings for your market communications. Thomas Heringer Director, Sales & Marketing

3 Circulation and readership Circulation Automobilwoche s readership consists of movers and shakers at car manufacturers, suppliers and dealers. With a circulation of about 30,000, the publication reaches decision-makers in all areas of the automotive industry. Print run*: 31,303 Total circulation*: 30,668 Total paid circulation: 15,747 Circulation audit: IVW, 2nd quarter, 2014 OEMs 15,041 Vehicle manufacturers 8,609 Suppliers 6,432 Car dealers 14,587 Franchisees, independent dealers 12,975 Manufacturer-owned dealerships 814 Spare part distributors and resellers 798 Service providers 1,040 Development, engineering 501 Consultants, financial analysts 371 Media, industry associations 168 *according to the IVW survey, 2nd quarter, 2014 I. OEMs/Service providers Vehicle manufacturers, suppliers and service providers a) By positions: C-level executives, managing directors, owners 17.4% 2,798 Directors, plant managers, divisional managers 36.1% 5,805 Production managers, department managers, branch managers, project leaders 45.1% 7,253 Other decision-makers 1.4% 225 b) By functions: Management/finance (14.9%) Development/engineering/design (43.5%) Procurement/sourcing (6.3%) Production/logistics (10.1%) Sales/marketing (16.1%) Consulting/IT (8.2%) Other (0.9%) 16.1% 2, % 1, % 1, % 8.2% 145 1, % 2, % 6,995 II. Car dealers Franchisees, independent dealers, manufacturer-owned dealerships, spare part distributors and resellers 74.6% 10,882 Owners, directors, branch managers (74.6%) Sales managers, finance managers (12.4%) Customer service managers, spare parts/accessories (11.9%) Other (1.1%) 11.9% 1, % 1, % 160

4 Dates, deadlines and editorial focus Issue On-sale date Copy deadline Content / specials Trade shows April March February January 1/2 January 12 Dec. 19, 2014 North American International Auto Show 3 January 26 January 9 4 February 9 January 23 5 February 23 February 6 6 March 9 February 20 7 March 23 March 6 8 April 7 March 20 Logistics in the auto industry: Greater efficiency for suppliers, manufacturers and dealerships Wheels and tires: Trends for manufacturers, dealerships and service Dealer network development: Sales strategies and multichannel retailing Trade fair guide Geneva and Showroom 2015 Powertrain: Engine, transmission and chassis technologies of the future Design trends for interiors and exteriors Focus: Antique car fascination - Growth market for dealers, service and suppliers Modern manufacturing: factory planning, plant construction, Industry 4.0 Highlights of the Hannover Messe Jan 13 to 14 Jan 14 to 25 Jan 21 to 24 Jan 22 to 25 Jan 30 to Feb 1 Feb 6 to 8 Feb 10 to 12 Feb 10 to 12 Feb 24 to 26 Mar 5 to 15 Mar 16 to 20 Mar 20 to 22 Mar 24 to 26 Apr 3 to 12 Apr 13 to 17 Apr 13 to 17 Apr 15 to 19 Automotive News World Congress, Detroit NAIAS, Detroit AutoZum, Salzburg NADA, San Francisco Automobilmesse Erfurt Bremen Classic Motorshow Tire Technology Expo, Cologne LogiMAT, Stuttgart embedded world, Nuremberg International Motor Show, Geneva CeBIT, Hannover Auto Messe, Salzburg EMV, Stuttgart New York International Auto Show Hannover Messe MobiliTech, Hannover Techno-Classica, Essen 9 April 20 April 2 China s automotive market Apr 21 to 23 Apr 22 to 29 SAE World Congress, Detroit Auto Shanghai 10 May 4 April 17 Prospects for Eastern Europe Opportunities for manufacturing and sales May 5 to 8 May 5 to 8 transport logistic, Munich Control, Stuttgart May 11 May 18 Apr 30 Development and engineering The top 25 development service providers May 19 to 21 May 19 to 21 May 20 Sensor+Test, Nuremberg PCIM Europe, Nuremberg Automobilwoche Konferenz, Munich 12 June 1 May 15 IT in production, development and sales The top 25 IT service providers June 9 to 10 Automotive News Europe Congress, Birmingham June 13 June 15 May 29 Materials in vehicle manufacturing: Challenges for development, production and service June 16 to 18 June 26 to 28 Automotive Expos, Stuttgart Tuning Expo, Saarbrücken 14 June 29 June 12 Finance, insurance and leasing

5 2015 editorial calendar Dates, deadlines and editorial focus Issue On-sale date Copy deadline Content / specials Trade shows 15 July 13 June 26 Suppliers and their strategies Top 100 ranking July 16 July 27 July 10 Driver assistance systems: Safety, networking, autonomous driving August 17 August 10 July August 24 August 7 Used-car retailing: Success strategies in the dealership and on the Internet Careers: New directions in recruiting, training and staff development September 19 September 7 August 21 Trade fair guide IAA Cars 20 September 21 September 4 Globalization 2.0 OEM and supplier strategies Sept 17 to 27 Oct 1 to 2 IAA, Frankfurt Automobilwoche Kongress, Berlin October 21 October 5 September October 19 October 2 The new automobile: Technologies for sustainable mobility Automobilwoche Kongress Highlights Oct 5 to 8 Oct 5 to 10 Oct 13 to 17 Oct 13 to 17 Oct 20 to 22 Oct 20 to 22 Oct 29 to Nov 8 Motek, Stuttgart EMO, Milan Equip Auto, Paris Fakuma, Friedrichshafen ecartec, Munich Materialica, Munich Tokyo Motor Show 23 November 2 October 16 Electronics, infotainment and networking Nov 3 to 6 Nov 10 to 13 Blechexpo, Stuttgart productronica, Munich November 24 November 16 October 30 Service shop equipment: Market overview who is supplying what? Nov 24 to 26 Nov 24 to 27 Nov 27 to Dec 6 SPS IPC Drives, Nuremberg Euromold, Frankfurt Essen Motor Show 25 November 30 November 13 Marketing customer contacts across all channels December 26 December 14 November 27 The year in review and outlook for 2016

6 Advertising rates, no. 14 Valid from September 1, Rates exclusive of VAT. Display advertising rates Four-color process rates including frequency discounts and bleed Frequency 1x 3x 6x 9x 12x 18x 24x Full page 11,223 10,787 10,350 10,132 9,914 9,695 9,477 Junior page 8,902 8,571 8,240 8,075 7,909 7,744 7,578 Half page 7,560 7,290 7,020 6,885 6,750 6,615 6,480 Two fifth page 6,493 6,272 6,050 5,939 5,829 5,718 5,607 Half junior page horizontal 5,591 5,411 5,230 5,140 5,050 4,959 4,869 Half junior page vertical 5,591 5,411 5,230 5,140 5,050 4,959 4,869 Third page 5,569 5,390 5,210 5,120 5,031 4,941 4,851 Quarter page 4,546 4,413 4,280 4,214 4,147 4,081 4,014 Fifth page 4,062 3,951 3,840 3,785 3,729 3,674 3,618 Black&white rates non-bleed 1x Frequency Bleed rate Full page 8, Junior page 6, Half page 5, Two fifth page 4, Half junior page horizontal 3, Half junior page vertical 3, Third page 3, Quarter page 2, Fifth page 2, Frequency discounts applicable on b&w rates non-bleed 3x 6x 9x 12x 18x 24x 5% 10% 12.5% 15% 17.5% 20% Color rates (not discountable) Standard color 540 Four-color process 1,620 Millimeter b&w rate Valid for ads of a non-standard format mm rate: 6.30 No. of columns Width 48mm 99mm 150mm 203mm 255mm To calculate the cost of the ad, multiply the mm rate by the number of columns and the height of the ad. Additional charges (not discountable) Special positioning (on request): 10% on black & white rate non-bleed Outside back cover (full page only): 20% on black & white rate non-bleed Specifications Publication frequency: Mondays, every 14 days, see editorial calendar Trim Size: 285mm x 403mm Live/Type Area: 255mm x 377mm Columns: 5 columns, 47.4mm each Bleed Size: 285mm x 403mm (+ 3mm cutoff, sides, top and bottom) Printing: Offset printing, wire stitching Data requirements: 60 screen. Advertisements are only accepted in digital format. PDF files must be sent with printed proofs, PDF standards PDF/X-1a (2001) or PDF/X-3 (2002). No warranty is accepted for other data formats. Full-color printing is only possible with Euroscale DIN (black, cyan, magenta, yellow). Non-standard colors (HKS or Pantone) must be converted to Euroscale. Please enclose an original-size printout for verification purposes. We also require a true-color proof for color verification. Production contact: Manuela Bordbarkhou amw-anzeigen@craincom.de

7 Formats Standard advertisement formats Full page Junior page Half page Two fifth page Full page 255 x 377mm non-bleed 285 x 403mm with bleed* Double page (without illustration) 540 x 377mm non-bleed 570 x 403mm with bleed* Junior page 195 x 283mm non-bleed 210 x 297mm with bleed* Half page 255 x 185mm non-bleed 285 x 200mm with bleed* Two fifth page 99 x 377mm non-bleed 114 x 403mm with bleed* Half junior page horizontal Half junior page vertical Third page Quarter page Fifth page Half junior page horizontal 195 x 139mm non-bleed 210 x 148mm with bleed* Half junior page vertical 95 x 283mm non-bleed 105 x 297mm with bleed* Third page 255 x 122mm non-bleed 285 x 130mm with bleed* Quarter page 255 x 90mm non-bleed 285 x 97mm with bleed* Fifth page 47 x 377mm non-bleed 62 x 403mm with bleed* *For bleed ads, please add 3mm on sides, top and bottom. Publishing house: Crain Communications GmbH Argelsrieder Feld Oberpfaffenhofen Germany Phone: Fax: Contacts Sales Europe: Sales North America: Detroit: New York: Thomas Heringer Sales and Marketing Director Phone theringer@craincom.de Annette Meiners-Langs Sales Manager, Recruitment/ Classified and North Germany Phone ameinerslangs@craincom.de Russ Procassini Phone rprocassini@autonews.com Scott Ghedine Phone sghedine@autonews.com Christoph Weiß Sales Manager, Northern Europe/ Central Germany Phone cweiss@craincom.de Alexandra Pethke Sales Manager, Southern Europe/ South Germany Phone Fax apethke@craincom.de Manuela Bordbarkhou Production Phone Fax mbordbarkhou@craincom.de Jerry Salame Phone jsalame@autonews.com Karen Rentschler Phone krentschler@autonews.com Henry Woodhouse Phone hwoodhouse@autonews.com Los Angeles: Taren Zorn Phone tzorn@autonews.com

8 The multi-channel media brand for the automotive industry Newsletter Datacenter Online Job Market Website Print Edition epaper News App Crain Communications GmbH Argelsrieder Feld Oberpfaffenhofen Germany Phone: +49 (0) Fax: +49 (0)