Stand: 04/2018. Mobile Advertising Channel B2B

Transcription

1 Stand: 04/2018 Mobile Advertising Channel B2B 1

2 Developments and Trends in the German Mobile Advertising Market The mobile use situation is increasing and will spur the mobile advertising market in the coming years. 65% of the german population are using smartphones. Smartphone usage has tripled within four years. Financial websites show a high number of mobile phone accesses. B2B portals have still low usage by mobile devices with 10%. Source: BITKOM Press Conference

3 Developments and Trends in the German Mobile Advertising Market The relevance of mobile advertising is increasing. The market contributed a net revenue of EUR 134 million in A positive growth of 53 % is given for Mobile Display Advertising 204 mil. 88 mil. 134 mil Source: BVDW 2016 (MAC Mobile Report) Source: Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVDW) e.v.: OVK-Meldung /Information about the German market in million EUR / Retrospective adjustment of coverage / Status of January

4 businessad Channel Mobile with approx. 7 mil. mobile PIs Channel Business & Finance Channel SME - Mittelstand 4

5 Measure your Advertising Success on Mobile Devices businessad helps you to measure the effectiveness of your advertising campaign and offers conclusive information regarding to: Your brand and its awareness Advertising recall, perception and degree of activation of your campaign Your relevant target group Details and further information Research is conducted in cooperation with a renowned research institue The test design with its test- and control-group guarantees valid results Representative results through a survey of 200 users* After completing the survey you will get the results evaluated and documented Booking Is possible from a campaign-size of 1 million AIs Campaign period: min. 2 weeks Costs of the study: on request Lead time: from 2 up to 3 weeks *Estimation 5

6 Mobile Advertising Formats MMA 6:1 MMA 4:1 300 x 50 px / 60 kb 300 x 75 px / 60 kb MMA 2:1 300 x 150 px / 60 kb 300 x 250 px / 60 kb Medium Rectangle (CAD) High Impact Ad 320 x 320 px / 60 kb Halfpage Ad 300 x 600 px / 60 kb Interstitial 300 x 400 px / 90 kb Mobile Expandable Ad Standard mobile banner (6:1 MMA / MMA 4:1) expands at the start or during the mobile application to the size of 320 x x 300 px or 300 px (MMA 1:1). This form of mobile expandable banners is available on all mobile optimized pages (MEW), but not in apps. Mobile Sticky Ad Standard mobile banner (300x50px, 300x75px, 320x50) stay on the top-position even when the user scrolls through the website (above/below the navigation). *The exact positions of the advertising formats possibly vary according to the advertising portal 6

7 Examples of our campaigns on Smartphones and Tablets Client: Cisco Campaign: Brand Q Duration: April - July 2015 Advertising materials: Mobile Banner MEW (4:1) and ipad App Prestitial 7

8 Attention-seeking ipad- and iphone-campaigns 8

9 Attention-seeking ipad- and iphone-campaigns Client: Schroders Duration: September 2014 Advertising materials: Mobile Prestitial and ipad App Prestitial 9

10 Attention-seeking ipad- and iphone-campaigns Client: Datev Campaign: Herbst Image Duration: Oktober- November 2014 Advertising material: Prestitial on the boerse-frankfurt APP 10

11 Mobile Campaigns Red Bull Client: Red Bull Campaign: Cartoon Display Duration: March 2015 Advertising materials: MEW: Interstitial App: Prestitial 11

12 Mobile Campaigns Volkswagen Client: Volkswagen Campaign: Professional Class Golf Duration: March June 2015 Advertising material: Mobile Banner (2:1) 12

13 Mobile Campaigns Hewlett Packard Client: Hewlett Packard Campaign: PPS printing LES Q3 Duration: May 2015 Advertising material: Interstitial 13

14 Mobile Campaigns NRW.Bank Client: NRW.Bank Campaign: IMAGE 2015 Duration: September 2015 Advertising material: Mobile Medium Rectangle 14

15 Mobile Campaigns Deutsche Messe Client: Deutsche Messe Campaign: Cebit Duration: January March 2015 Advertising material: Interstitial 15

16 Channel Business & Finance boerse-frankfurt.de iphone App Android App MEW The only mobile service with real time quotes of the German stock exchange iphone App Start Calls (dfp): Ad Impressions (dfp): Unique Mobile Users (AGOF): x 320 Android App Start Calls (dfp): Ad Impressions (dfp): Unique User (dfp): Prestitial on ios and Android Standard MMA 6:1, 4:1, 2:1 on ios and Android on the MEW also the formats: 300 x 250 px 320 x 50 px 300 x 168 Video Prestitial with backgroundpicture (in case of WLAN Targeting Autoplay) MEW Page Impressions (dfp): FC 1/ 30 min Page Impressions (dfp): Unique User (dfp): Please note Android App / MEW: FC possible MEW: Sticky formats are possible Expandable formats are not possible within the App but on the MEW, MEW: Interstitial bookable with FC 1/30 min 16

17 boerse-frankfurt.de ipad App ipad App Start Calls (dfp): Ad Impressions (dfp): Unique User (dfp): Prestitial / Video Prestital 768 x 1024 px vertical and 1024 x 768 px horizontal Delivery of both formats is necessary 17

18 Channel Business & Finance rolandtichy.de Responsive Design Responsive Design Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Advertising formats Interstitial 300 x 400 px (Only bookable with FC 1 / 30 Min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 18

19 Channel Business & Finance boerse-online.de Responsive Design iphone & Android App Responsive Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): App Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Advertising formats Interstitial (with Reminder) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 Only on responsive design: High Impact Ad Halfpage Ad Medium Rectangle MMA 2:1 Expandable formats on request 19

20 Channel SME - Mittelstand Segment IT Responsive Designs Page Impressions (IVW): Page Impressions (dfp): FC 1 / day (dfp): Unique User (dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1/30 min) (on t3n only bookable with FC 1/day) Rollover 640 x 960 px Unique Mobile User (AGOF): Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 320 x 50 px (t3n) Page Impressions (dfp) : Page Impressions (dfp): Page Impressions (dfp): High Impact Ad 320 x 320 px FC 1 / 30 min (dfp): Unique User (dfp): FC 1 / 30 min (dfp): Unique User (dfp): FC 1/30 min (dfp): Unique User (dfp): Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 20

21 Channel SME - Mittelstand Segment IT Responsive Designs Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): MEW Page Impressions (dfp): on request Unique User (dfp): on request Advertising formats Interstitial 300 x 400 px (Only bookable with FC 1 / 30 min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 320 x 50 px (t3n) High Impact Ad 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable Formate possible, FC possible 21

22 Channel SME - Mittelstand Segment Medicine & Health MEWs, Responsive Design & Apps Advertising formats iphone App Page Impressions (dfp): Unique User (dfp): mobil optimierte Seite Page Impressions (dfp): Unique User (dfp): Android App Page Impressions (dfp): Unique User (dfp): iphone APP MEW Android APP Ärzteblatt: Integrated banners MMA 6:1 MMA 4:1 MMA 3:1 Mobile High Impact Ad + MMA 2:1 (only on Ärztezeitung) Mobile Rectangle 300 x 250 px, except on Apps Page Impressions (dfp): Unique User (dfp): Expandable formats and Interstitial not possible. Responsive Design 22

23 Channel SME - Mittelstand Segment Craft Responsive Designs Page Impressions (dfp) : FC 1 / 30 min (dfp): Unique User (dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Page Impressions: Page Impressions (dfp): Page Impressions (dfp): Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Unique User (dfp): Unique User (dfp): Unique User (dfp): 732 Expandable formats possible, FC possible 23

24 Channel SME - Mittelstand Segment Agriculture MEWs & Responsive Designs Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Responsive Design Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Responsive Design Page Impressions (dfp): FC 1 / 30 min (dfp): Auf Anfrage Unique User (dfp): MEW Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 24

25 Channel SME - Mittelstand Segment Finance Law Tax MEWs & Responsive Designs Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Responsive Design Page Impressions (IVW): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): MEW Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Responsive Design Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Page Impressions (dfp): Unique User(dfp): Page Impressions (dfp): Unique User (dfp): Page Impressions (dfp): Unique User (dfp): Responsive Design Responsive Design Responsive Design Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 25

26 Channel SME - Mittelstand Segment Hotel & Hospitality Responsive Designs Page Impressions (dfp): Unique User (dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible (except AHGZ) 26

27 Channel SME - Mittelstand Segment HR MEWs & Responsive Designs Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Page Impressions (IVW): Page Impressions (dfp): FC 1 / day (dfp): Unique User (dfp): Page Impressions (dfp): Unique User(dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) (on t3n only with FC 1 / day) (on AHGZ not possible) Rollover 640 x 960 px Unique Mobile User (AGOF): Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 (except AHGZ) 320 x 50 px (t3n) Page Impressions (dfp): Unique User(dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): High Impact AD 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px, except Apps 300 x 600 px, except Apps Expandable formats possible (on AHGZ not possible), FC possible 27

28 Channel SME - Mittelstand Segment HR Responsive Design Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): 500 Page Impressions (dfp): On request Page Impressions (dfp): Unique User(dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 28

29 Channel SME - Mittelstand Segment Industry Responsive Designs Page Impressions (dfp): FC 1/30 min (dfp): Unique User (dfp): Page Impressions: FC 1 / 30 min (dfp): Unique User (dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Page Impressions (dfp): Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 29

30 Channel SME - Mittelstand Segment Logistics Responsive Designs Page Impressions (dfp): Page Impressions (dfp) : Page Impressions (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) FC 1/30 min (dfp): Unique User (dfp): FC 1 / 30 min (dfp): Unique User (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Page Impressions (dfp): Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Unique User(dfp): 700 Expandable formats possible, FC possible 30

31 Channel SME - Mittelstand Segment Energy & Environment MEWs & Responsive Designs Page Impressions(IVW): Page Impressions (dfp) : Page Impressions (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Page Impressions (dfp): FC 1 / 30 min (dfp): FC 1 / 30 min (dfp): Auf Anfrage Unique User (dfp): Rollover 640 x 960 px Unique User(dfp): MEW Responsive Design MEW Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 31

32 Channel SME - Mittelstand Segment Free Professions MEWs, Apps & Responsive Designs Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Responsive Design MEW Page Impressions (dfp): Unique User (dfp): iphone App Page Impressions (dfp): Unique User (dfp): Android App Page Impressions (dfp): Unique User (dfp): mobil optimierte Seite Page Impressions (dfp): Unique User (dfp): MEW Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) & Rollover 640 x 960 px (LTO and Betriebs-B.) Integrated banners MMA 6:1 MMA 4:1 MMA 3:1 Page Impressions (dfp): Unique User(dfp): Responsive Design MEW & APPs Page Impressions (dfp): Unique User (dfp): Responsive Design MMA 2:1, Mobile High Impact Ad / Rectangle / Halfpage Ad possible (except Deutsches Ärzteblatt) Expandable formats possible, FC on LTO, Betriebs-B. and finanzwelt possible 32

33 Channel SME - Mittelstand Segment Start-Ups MEWs & Responsive Designs Page Impressions (IVW): Page Impressions (dfp) : Page Impressions (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Page Impressions (dfp): FC 1 / day (dfp): Unique User (dfp): Unique Mobile User (AGOF): FC 1 / 30 min (dfp): Unique User (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 320 x 50 px (t3n) High Impact Ad 320 x 320 px Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 33

34 Channel SME - Mittelstand Segment Large Enterprises Responsive Designs Page Impressions (dfp): Page Impressions (dfp) : Page Impressions (dfp): Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) FC 1/30 min (dfp): Unique User (dfp): FC 1 / 30 min (dfp): Unique User (dfp): Unique User(dfp): 700 Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Page Impressions (dfp): Page Impressions (dfp): Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px FC 1/30 min (dfp): Unique User (dfp): Unique User(dfp): Expandable formats possible, FC possible 34

35 Channel SME - Mittelstand Segment Large Enterprises MEWs Responsive Designs Advertising formats Interstitial 300 x 400 px (only bookable with FC 1 / 30 min) Page Impressions (dfp): Page Impressions (dfp): Page Impressions (dfp): FC 1 / 30 min (dfp): Unique User(dfp): FC 1 / 30 min (dfp): Unique User(dfp): FC 1/30 min (dfp): Unique User (dfp): Rollover 640 x 960 px Integrated banners MMA 6:1 MMA 4:1 MMA 2:1 High Impact Ad 320 x 320 px Rectangle / Halfpage Ad 300 x 250 px / 300 x 600 px Expandable formats possible, FC possible 35

36 Mobile Advertising cash.ch MEW iphone App Android App Page Impressions: Advertising formats Integrated banners MMA 6:1 320 x 50 px 216 x 36 px 168 x 28 px 120 x 20 px Textlink max. 200 digits Prestitial Sponsoring 36

37 Rates Channel Mobile B2B Responsive Mobile Website Rotation Segment Rotation Channel Rotation MMA 6: MMA 4: MMA 2: Mobile Medium Rectangle Mobile Halfpage Ad Mobile High Impact Ad / Premium Rectangle Interstitial Mobile Rollover EXPANDABLE formats on request. All shown prices are excluding German vat and are discountable. All rates in CPM unless otherwise indicated. Expandables with a CPM-supplement of 25% 37

38 Rates Channel Mobile Business & Finance App iphone Android ipad Prestitial On request MMA 6: On request MMA 4: On request MMA 2: On request App Prestitial 90 MMA 6:1 25 MMA 4:1 25 EXPANDABLE formats on request. All shown prices are excluding German vat and are discountable. All rates in CPM unless otherwise indicated. Expandables with a CPM-supplement of 25% 38

39 Rates Channel Mobile Mittelstand App App Prestitial 110 Prestitial App On request MMA 6:1 40 MMA 4:1 40 MMA 2:1 55 MMA 6:1 60 MMA 4:1 70 MMA 2:1 80 App Prestitial 75 MMA 6:1 58 MMA 4:1 58 App Prestitial On request MMA 6:1 60 MMA 4:1 70 MMA 2:1 80 EXPANDABLE formats on request. All shown prices are excluding German vat and are discountable. All rates in CPM unless otherwise indicated. Expandables with a CPM-supplement of 25% 39

40 Conditions and Specifications Volume Discounts * From % From % From % From % From % Technical specifications Delivery of the advertising media Three working days before the placement of advertisements to banner@businessad.de Redirect Third-Party-Advertising is possible * Be granted in relation to cash / goods discounts. Minimum booking volume (net) 25% TCP-surcharge for Expandables 10 % TCP-surcharge for Video-Ads Terms and Conditions Targeting: Comprehensive possibilities for targeting: Regional / national (A - Austria, CH - Switzerland ) Temporary Browser-specific Operating systems Quality control Optimized campaign monitoring Transparent Reporting 40

41 For Further Information. Business Advertising GmbH Headquarter Tersteegenstraße Düsseldorf Business Advertising GmbH Sales Office Hamburg Stresemannstraße Hamburg Tel.: Fax: Tel.: Fax: Website: