CEMP SALES HOUSE RATE CARD Effective from 3rd of December 2012
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1 CEMP SALES HOUSE RATE CARD Effective from rd of December 0 CEMP (Central European Media & Publishing) Sales House Cím: 0 Budapest, Flórián tér. sales@cemp.hu Blog: cemp.blog.hu Twitter: twitter.com/cempsh
2 FIX PRICES >> Banners (daily prices) BANNERS (DAILY PRICES) Superbanner Billboard Half page/filmstrip Roadblock Roadblock B Footer 90x0 or 78x90 or 970x90 px 0x or 00x50 px 00 x 600 px 60x60 px 60x60 px 60x00 px Index front page HUF HUF HUF Index Belfold (Domestic News) HUF HUF HUF HUF - Index Kulfold (Foreign News) HUF HUF HUF HUF - Index Gazdasag (Economics) HUF HUF HUF HUF - Index Tech (Technology) HUF HUF HUF HUF - Index Tudomany (Science) HUF HUF HUF HUF - Index Kult (Culture) + Cinematrix (Movies) HUF HUF HUF HUF - Index Video HUF Sport Geza HUF HUF HUF HUF Totalcar HUF HUF HUF HUF Velvet HUF HUF HUF HUF Divany HUF HUF HUF HUF Indavideo HUF HUF Honfoglalo HUF HUF Inforadio.hu HUF HUF HUF HUF Napi Gazdasag Online (Economics) HUF HUF HUF HUF Superbanner can run on every page of the given column. Half page/filmstrip, billboard A, flipside, sidekick and transparent video overlay cannot be ordered on same day. It appears on article pages only. Superbanner cannot run on game pages. Weekend special price: 0 % discount on certain banners (superbanner/roadblock/inside-content billboard) available at the weekend (solely on Friday-Saturday-Sunday). Weekend discount can be combined with volume and other discounts, but not valid on event and seasonal sections. During a campaign only one creative format can be used.
3 FIX PRICES >> Rich media (daily prices) / RICH MEDIA (DAILY PRICES) Flipside Interstitial Layer Pushdown Panorama Peel away I. 5 Peel away II. 6 0x px max. 60 px width, 6:9 aspect 700x55 or 60x80 px, 8 sec max. 0x px, 8 sec 970x90 px 970x5 px 970x50 px 970x px unique size unique size Index front page HUF HUF HUF HUF HUF HUF HUF Index Belfold (Domestic News) HUF HUF HUF HUF HUF Index Kulfold (Foreign News) HUF HUF HUF HUF HUF Index Gazdasag (Economics) HUF HUF HUF HUF HUF Index Tech (Technology) HUF HUF HUF HUF HUF Index Tudomany (Science) HUF HUF HUF HUF HUF Index Kult (Culture) + Cinematrix (Movies) HUF HUF HUF HUF HUF Index Video HUF Sport Geza HUF HUF HUF HUF HUF Totalcar HUF HUF HUF HUF HUF Velvet HUF HUF HUF HUF HUF Divany HUF HUF HUF HUF HUF Honfoglalo Inforadio.hu HUF HUF HUF HUF HUF HUF HUF Napi Gazdasag Online (Economics) HUF HUF HUF HUF HUF Frequency capping: /user/day automatically, every other time it expands from fix top billboard on click. Frequency capping: /user/day. Freq. capping: user/day automatically, push down the given site s content and every other time it expands on click. Freq. capping: user/day automatically, can close on click. Every other time it expands on click. Superbanner cannot order on same time and site. 5 Position: lower left corner, expands on mouseover user/day. Ads expand on click every other time. 6 Position: top right corner, expands on click. 7 Preloading ads before every game. Autoplay sidekick, flipside, interstitial, layer, panorama, peel away, slider, slidenote, sticky layer, pushdown, transparent video overlay, XL layer cannot order on same day and site.
4 FIX PRICES >> Rich media (daily prices) / RICH MEDIA (DAILY PRICES) Sidekick Slidenote Slider Sticky layer Transparent video overlay 0x or 00x50 px 850x700 px 00x00 px 90x0 px or 970x90 px 850x750 px; or 950x90 or 950x50 px 950x550 px 90x0 or 970x90 or 950x90 px 0x px or 60x60 px + full-screen XL layer max. 970x55 px, 8 sec Index front page HUF HUF HUF Index Belfold (Domestic News) HUF HUF Index Kulfold (Foreign News) HUF HUF Index Gazdasag (Economics) HUF HUF Index Tech (Technology) HUF HUF Index Tudomany (Science) HUF HUF Index Kult (Culture) + Cinematrix (Movies) HUF HUF Sport Geza HUF HUF HUF HUF Totalcar HUF HUF HUF HUF Velvet HUF HUF HUF HUF HUF HUF Divany HUF HUF HUF HUF HUF Honfoglalo HUF Inforadio.hu HUF HUF HUF Napi Gazdasag Online HUF HUF Allowed the creative automatic playing. Frequency capping: /user/day. Position: bottom of screen, above the content, pushes the content to the left on click. The 850x750 px ad appears on a full-size page. Frequency capping: /user/day. Position: bottom of screen, above the content. Opens the landing page on click. Frequency capping: /user/day. Autoplay sidekick, flipside, interstitial, layer, panorama, peel away, slider, slidenote, sticky layer, pushdown, transparent video overlay, XL layer cannot order on same day and site.
5 FIX PRICES >> Video and advertorial Pre-roll spot Format Size max. 0 sec, skip after 5 sec VIDEO Index Video Indavideo Estimated daily AV HUF/CMP HUF/day HUF/CPM HUF/day Index Video Indavideo Post-roll spot max. 0 sec Matrica (Overlay) 00x60 px Video-end offer 0x75 px Pause sponsorship 0x px HUF / day Adview Cost per thousand adviews. Freq. capping: user/day. Closable static picture advertisement, freq. capping: /user/day. 5 Appears during a user initiated pause in Indavideo and Indexvideo at the same time (cannot order separately). Placement ADVERTORIAL Daily prices Index front page Velvet Totalcar front page Inforadio.hu Napi Gazdasag Online Divany HUF HUF HUF HUF net-net HUF HUF
6 FIX PRICES >> Sponsorship SPONSORSHIP L-shaped header (HUF/ weeks) Full-screen with fixed superbanner (HUF/ days) Index front page - - Index Belfold (Domestic news) HUF - Index Kulfold (Foreign News) HUF - Index Gazdasag (Economics) HUF - Index Tech (Technology) HUF - Index Tudomany (Science) HUF - Index Kult (Culture) + Cinematrix (Movies) HUF - Index Video HUF - Sport Geza HUF HUF Totalcar HUF HUF Velvet HUF HUF For unique sponsorship opportunities please contact your sales account representative! Creatives of sponsorship are made by CEMP Sales House based on advertiser s image guideline. Production time: weekdays. Creatives of sponsorship are made by CEMP Sales House based on advertiser s image guideline (except superbanner). Production time: 5 weekdays. The header sponsorship s colouring happens horizontally, not contain vertical part. Price is not including the technical cost ( HUF+VAT). The technical cost cannot be part of total media spending. Divany HUF Honfoglalo game page HUF Inforadio.hu HUF - Napi Gazdasag Online HUF - 0% of seasonal discount is available for time-based campaigns. Time period: July August and 5 December 9 February. 5
7 FIX PRICES >> Mobile MOBILE Period Static banner st position (80x0 px) Static banner nd position (80x0 px) Estimated AV Estimated reach (cookie) Index mobile (m.index.hu) front page and article pages day HUF HUF Totalcar, Sport Geza, Velvet, Blog.hu mobile front page + article pages day HUF Napi Gazdasag mobile front page + article pages weeks HUF month HUF Banners cannot run on customized thematic section Banners cannot run on Blog.hu front page 6
8 MIX PRICES >> Cost per Adview (AV) and Click Through (CT) COST PER ADVIEW (AV) COST PER CLICK THROUGH (CT) Advertising packages Business package (Index Gazdasag /Economics/, Index Belfold /Domestic News/, Inforadio.hu, Napi Gazdasag Online) Index package (Index front page + sub pages, excl. Index Gazdasag and Sport Geza) CPM superbanner, billboard, footer 500 HUF 000 HUF Advertising packages A mix (Index editorial blogs, Sport Geza, Indavideo, Totalcar, Inforadio.hu, Divany) B mix (Inda excl. Indavideo and editorial blogs, Velvet, Honfoglalo game pages) Cost Per Mille (thousand ad views) superbanner, billboard 575 HUF 50 HUF Male package (Totalcar, Sport Geza, Velvet, men s interest civil blogs ) 000 HUF At least two creative formats are required Politics, lifestyle, sports, IT, automotive, etc. Editorial blogs in Blog.hu layout Leisure package (Honfoglalo, Blog.hu, Inda services incl. Indavideo) 000 HUF 0% of seasonal discount is available for AV campaigns. Time period: July August and 5 December 9 February. 7
9 DAILY TRAFFIC DATA DAILY TRAFFIC DATA Estimated daily reach (RU ) Estimated daily adview (AV) Roadblock Superbanner Index front page Index Belfold (Domestic news) Index Kulfold (Foreign News) Index Gazdasag (Economics) Index Tech (Technology) Index Tudomany (Science) Index Kult (Culture) + Cinematrix (Movies) Index Video Sport Geza Totalcar Velvet Divany Indavideo Honfoglalo , Inforadio.hu Napi Gazdasag Online Real User Billboard 0x px vagy 00x50 px Without game page Source: gemius-ipsos Online Publishers' Audit, 0-09, Adverticum AdServer NG, 0-0 8
10 Seasonal discounts cannot be combined. Prices do not include appearance on seasonal sections of publications. VAT not included. CEMP Sales House reserves the right of changing rate cards. Current Terms and Conditions of CEMP Sales House governing purchase orders. Adverticum is the ad server partner of CEMP Sales House.
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