Ilta-Sanomat. Contact Details. Schedules p. 2 Advertisement Sizes p. 3 Rates. Ilta-Sanomat p. 4. TV Guide p. 6

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1 Schedules p. 2 Advertisement Sizes p. 3 Rates p. 4 TV Guide p. 6 Themed Issues p. 7 Urheilusanomat Sports Magazine p. 8 Urheilusanomat Sports Magazine Season Guides p. 9 Inserts p. 10 Contact Details Customer Services Advertising and media agencies: tel Corporate customers: tel yrityspalvelu@sanoma.fi 10

2 Schedules Deadlines for Bookings and Materials Publication Day Bookings Materials Monday Thu 3 pm Fri 12 noon Tuesday Fri 3 pm Mon 12 noon Mon 3 pm Tue 12 noon Thursday Tue 3 pm Wed 12 noon Wednesday Friday Wed 3 pm Thu 12 noon Saturday Thu 3 pm Fri 12 noon Special issues have different schedules. Themes on weekdays Monday Health Tuesday Home Wednesday Travel Thursday Food Friday Cars Special Issues and Issues Marking Special Occasions 2017 Published Bookings Materials Increase in Sales Increase in Rate Special Epiphany issue Thu 5.1. Wed Fri % 20% Special Maundy Thursday issue Thu Fri 7.4. Tue % 20% Special Easter issue Sat Mon Wed % 20% Special May Day issue Sat Mon Wed % 20% Special Ascension Day issue Wed Thu Mon % 20% Matriculation issue* 20% 20% Special Midsummer issue Thu Fri Tue % 50% Special All Saints' Day issue Fri Mon Wed % 20% Special Independence Day issue Tue Tue Thu % 20% Independence Day Reception issue Thu Wed Fri % 30% Special Christmas issue Sat Mon Wed % 20% Special New Year's issue Sat Fri Wed % 20% Bookings by 3 pm and materials by 12 noon. If the material needs preparation, the deadline is one working day earlier than above. * To be announced later at media.sanoma.fi Rate Increases Theme increase 5% Weekend increase 10% Special issue increase 20 50% will not be published on Epiphany Fri 6.1. Good Friday Fri Easter Monday Mon May Day Mon 1.5. Ascension Day Thu Midsummer Eve Fri Midsummer Day Sat All Saints' Day Sat Independence Day Wed Christmas Day Mon Boxing Day Tue New Year's Day Mon

3 Advertisement Sizes Spread 528 x 365 mm 12 x 365 mm 528 x 100 mm 12 x 100 mm 528 x 80 mm 12 x 100 mm 528 x 50 mm 12 x 100 mm 1/1 page 254 x 365 mm 6 x 365 mm 125 x 365 mm 3 x 365 mm 254 x 180 mm 6 x 180 mm 82 x 365 mm 2 x 365 mm 254 x 100 mm 6 x 100 mm 254 x 80 mm 6 x 80 mm 125 x 180 mm 3 x 180 mm Column Widths Columns Width 1 39 mm 2 82 mm mm mm mm mm mm Regional Retail & Other Ads Separate advertising spot in, separated from the text by a vignette. Ad sizes mm. Ad rates EUR 3.00/cmm on weekdays. Technical Specifications Format: Tabloid Page dimensions: 274 x 400 mm Ad dimensions: 1/1 page: 254 x 365 mm Spread dimensions: 548 x 400 mm Ad dimensions: 2/1 page: 528 x 365 mm Bleeds: No 3

4 Rates Text, Editorial Content Modules Columns x mm mm x mm Weekday, EUR Saturday, EUR 2/1 page 12 x x /1 page, half 12 x x /1 page 6 x x /1 page (floating) 6 x x x x x x x x x x x x /4 page 3 x x x x Column millimetres EUR/cmm Freely selectable advertisement size. Minimum 300 cmm Fixed Positions Columns x mm mm x mm Weekday, EUR Saturday, EUR First spread p x x rd page 6 x x A4 4 x x Back page (Mon-Fri) 6 x x Back page (Sat) 6 x x Special issue* back page Special issue** back page 6 x x x x TV page 6 x x Themed sections (Mon-Fri) 6 x x x x x x x x x x x x x x Weather page 6 x x Tästä Suomi puhuu page 3 x x Tästä Suomi puhuu page 2 x x IS Plus back page 6 x x Column millimetres Minimum-maximum EUR/cmm Regional Retail & Other Ads Themes *All special issues except the matriculation issue, pre-midsummer Wednesday and Independence Day Reception issues. A special issue increase will be added to the prices. **The matriculation, pre-midsummer Wednesday and Independence Day Reception issues. A special issue increase will be added to the prices. 4

5 Newspapers Rates Media Information Content Creative Solutions (special shapes) mm x mm Weekday, EUR Saturday, EUR L 168 x x Fallen L 527 x x U 528 x pcs 82 x Triangle 168 x Triangle x Steps (82 x 300) + (82 x 200) + (82 x 100) Path 528 x pcs 82 x Tunnel 274 x Giant circle max. diameter Circle max. diameter Circle max. diameter Embedding 50% of spread area Embedding 50% of page area

6 TV Guide Bookings and Materials Publication Day Wednesday Bookings 2 weeks prior to publication by 4 pm Materials By 3 pm on Thursday of the week prior to publication In 2017, IS TV Guide will not be published on 28.6., and Special Issues 2017 Published Bookings Materials Special Easter issue Wed Wed Thu 6.4. Special Midsummer issue Wed Wed 7.6. Thu Special Christmas issue Wed Tue Thu The special issues of the TV Guide contain programme listings for two weeks and are sold as single copies for two weeks from their publication. Bookings by 4.00 pm and materials by 3.00 pm. Bookings for a special issue of the TV Guide by 4.00 pm and materials by 3.00 pm. Column Widths Columns Width 1 56 mm mm mm mm Spread 460 x 297 mm 8 x 297 mm 1/1 page 4 x 297 mm 112 x 297 mm 2 x 297 mm 230 x 146 mm 4 x 146 mm Technical Specifications Format: Magazine Page dimensions: Spread dimensions: 460 x 297 mm Ad dimensions 1/1 page: Bleeds: 5 mm bleeds must be added to all edges of the material. 56 x 297 mm 1 x 297 mm 230 x 73 mm 4 x 73 mm 1/4 page 112 x 146 mm 2 x 146 mm 1/6 page 98 x 85 mm 2 x 85 mm TV Guide Rates Fixed Positions Columns x mm mm x mm EUR Front spread 8 x x Back page 4 x x nd or 4 th page 4 x x Within text Modules Columns x mm mm x mm Tuesday, EUR 2/1 page 8 x x /1 page 4 x x x x Septet, 7 ads 64 x Rate Increases Special issue increase 20% 6

7 Themed Issues Bookings and Materials Bookings 4 weeks prior to publication by 4 pm. Materials 2 weeks prior to publication by 3 pm. Column Widths Columns Width 1 56 mm mm mm mm Technical Specifications Format: Magazine Page dimensions: Spread dimensions: 460 x 297 mm Ad dimensions 1/1 page: Bleeds: 5 mm bleeds must be added to all edges of the material. Finland 100 Centenary Series Publication Schedule s Thu 5.1. Published Bookings Materials 1920s Thu 2.2. Thu 5.1. Thu s Thu 2.3. Thu 2.2. Thu s Thu 6.4. Thu 9.3. Thu s Thu 4.5. Thu 6.4. Thu s Thu 1.6. Thu 4.5. Thu s Thu 6.7. Thu 8.6. Thu s Thu 3.8. Thu 6.7. Thu s Thu 7.9. Thu Thu s Thu Thu 7.9. Thu Centenary issue: 16 Nov Thu Thu Thu See the advertisement sizes on page 56 of the Urheilusanomat Sports Magazine Season Guides. Rates of Themed Issues Fixed Positions Columns x mm mm x mm EUR Front spread 8 x x Back page 4 x x nd or 4 th page 4 x x Within text Modules Columns x mm mm x mm EUR 2/1 page 8 x x /1 page 4 x x x x x x x x /4 page 2 x x x x /6 page 2 x x

8 Urheilusanomat Sports Magazine Bookings and Materials Publication day Thursday Bookings By 3 pm on Tuesday of the week prior to publication Materials By 3 pm on Wednesday of the week prior to publication Column Widths Exceptions to Publication Days 2017 Published Bookings Materials Ascension Day Wed Tue Wed Special Christmas issue Thu Tue Wed Special issues of Urheilusanomat Sports Magazine are sold as single copies for two weeks from their publication. Bookings by 4.00 pm and materials by 3.00 pm. In 2017, IS Urheilusanomat Sports Magazine will not be published on Thu 25 May and Thu 28 Dec. Columns Width 1 56 mm mm mm mm Spread 460 x 297 mm 8 x 297 mm 1/1 page 4 x 297 mm 112 x 297 mm 2 x 297 mm 230 x 146 mm 4 x 146 mm Technical Specifications Format: Magazine Page dimensions: Spread dimensions: 460 x 297 mm Advertisement dimensions 1/1 page: Bleeds: 5 mm bleeds must be added to all edges of the material. 56 x 297 mm 1 x 297 mm 230 x 73 mm 4 x 73 mm 1/4 page 112 x 146 mm 2 x 146 mm 1/6 page 98 x 85 mm 2 x 85 mm Rates of Urheilusanomat Sports Magazine Fixed Positions Columns x mm mm x mm Thursday, EUR Front spread 8 x x Back page 4 x x nd page 4 x x TV spread 8 x x Aitiopaikka (Box Seat) 1 x x x x Aitiopaikka (Box Seat) is a separate advertising section for mm ads. Within text Modules Columns x mm mm x mm Thursday, EUR 2/1 page 8 x x /1 page 4 x x x x x x x x /4 page 2 x x x x /6 page 2 x x Rate Increases Weekend increase 10%, special issue increase 20-50% 8

9 Urheilusanomat Sports Magazine Season Guides Bookings and Materials Bookings 2 weeks prior to publication by 4 pm Materials By 3 pm on Friday of the week prior to publication Preliminary Publication Schedule 2017 Published Bookings Materials Lahti World Ski Championships Thu 9.2. Thu Fri 3.2. Veikkausliiga Thu 6.4. Thu Fri Brittifutis (British football) Thu 3.8. Thu Fri SM-liiga (Finnish Elite League) Thu 7.9. Thu Fri 1.9. Bookings by 4.00 pm and materials by 3.00 pm. Column Widths Columns Width 1 56 mm mm mm mm Spread 460 x 297 mm 8 x 297 mm 1/1 page 4 x 297 mm 112 x 297 mm 2 x 297 mm 230 x 146 mm 4 x 146 mm Technical Specifications Format: Magazine Page dimensions: Spread dimensions: 460 x 297 mm Ad dimensions 1/1 page: Bleeds: 5 mm bleeds must be added to all edges of the material. 56 x 297 mm 1 x 297 mm 230 x 73 mm 4 x 73 mm 1/4 page 112 x 146 mm 2 x 146 mm 1/6 page 98 x 85 mm 2 x 85 mm Rates of Urheilusanomat Sports Magazine Season Guides Fixed Positions Columns x mm mm x mm EUR Front spread 8 x x nd page 4 x x Back page 4 x x Aitiopaikka (Box Seat) 1 x x x x Within text Modules Columns x mm mm x mm EUR 2/1 page 8 x x /1 page 4 x x x x x x x x x x /4 page 2 x x /6 page 2 x x

10 Inserts Fixed Insert and Line Insert* EUR 4 pages** pages pages pages * A line insert is printed at the same time as on the same paper. ** A 4-page insert is possible only as a fixed insert. Customer's Own Insert The customer's own insert is placed between Ilta- Sanomat. The customer is responsible for the content and printing of the insert. The customer shall submit the insert to the printing press of. Inserts with a newspaper layout may be printed at Sanoma's printing press. Rate, EUR Distribution rate 0.14/pc, Regional targeting 0.02/pc Dimensions of Ready-Made Prints Maximum size Minimum Size width 280 mm, height 400 mm width 105 mm, height 220 mm 10