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2 Our Global Clients (East Africa)

3 India will be second largest Car Market by 23 Germany USA Largest EV Car market, 4% market share in 216 Japan Indian and China are having around 4% market share in Global Car Market Indian Car market will overtake German, Japan & USA Car Market Indian Car market will be Second largest Car market by 23

4 GDP Forecast and Car Density Top GDP contribution Countries China India EU27 US Car Density US Japan Germany Russia Brazil China India Indian Economy will be second largest economy by 25 after China It will contribute 15% in 25 from 7% in 216 In terms of Car density, India is at 7 th place after Japan, Germany and even Brazil Source: World Bank, : Morgan Stanley, ACG Databank

5 Top Global Passenger Car Markets 24,377 Top Passenger Car Market 35 Country Share in Car Sales 28 to CAGR 17% CAGR.2% CAGR -.1% CAGR 1% CAGR 8% CAGR 3% ,756 6,7696,873 4,1844,146 3,93,352 2,967 1,545 2,1322, CHINA USA JAPAN GERMANY INDIA UK CHINA USA JAPAN GERMANY INDIA UK Units in, China is the largest car market with CAGR of 17% in last 1 years Indian is currently 5 th largest car market with CAGR of 8% from 28 to 216

6 Thousands Thousands Thousands Top Market Trend Analysis India, Germany, Japan and USA Indian and German Market Trend Analysis Indian and Japanese Market Trend Analysis Indian and US Market Trend Analysis 4, 2,5 5, 4, 9, 7, 3,5 3, 2,5 2, 1,5 1, 5 2, 1,5 1, 5 4,5 4, 3,5 3, 2,5 2, 1,5 1, 5 3,5 3, 2,5 2, 1,5 1, 5 8, 7, 6, 5, 4, 3, 2, 1, 6, 5, 4, 3, 2, 1, Germany India Gap Analysis between Indian and German Market Japan India Gap Analysis between Indian and Japanese Market USA India Gap Analysis between Indian and US Market The Car volume difference between India, Germany and Japan are minor only Indian market is dominated by Economy class vehicle segment, and Japan and Germany market are dominated by premier segment vehicle Source: ACG Global Car Report 216

7 Indian PV Market Share OEMs Overview OEM Market Share PV Segment OEMs presence in Luxury PV Segment General Motors to stop selling cars in India, Will focus on production and Export Market Trend OEMs with around 1% market share Range Maruti Hyundai Mahindra Honda Tata Toyota Renault Ford Nissan Volkswagen Chevrolet Skoda Fiat Mercedes Audi BMW JLR Volvo Porsche Growth rate OEM wise Maruti Hyundai Mahindra Honda Tata Toyota Ford Nissan Volkswagen Chevrolet Skoda Fiat Maruti, Hyundai, Honda, Renault, and Nissan gained market Share in last 5 years. Mahindra, Tata, Toyota, Ford, Volkswagen, Chevrolet, Skoda, and Fiat lost market share from 211 to 216.

8 Car Segment Analysis Car Body type Car Type Segment Shift Car Segment Analysis 7. 1,8 6. CAGR 211 to CAGR 211 to % 6% 25% 4% % 4% 3% -15% 1. Hatchback Sedan SUV MPV/MUV. A Segment B Segment C Segment D Segment Units in Hatchback and B Segment are largest car segment in India Segment wise Sales and Production Forecast data is available till 23

9 Car Segment Analysis Vehicle length and Engine Segment Share Analysis - Length and Engine Segment Share Analysis - Engine wise 6% CAGR 211 to % CAGR 211 to % 3% 2.% 9.8% 6.6% 2.8% 36% 27% 1.7% 6.6% 5.3% 18% % <4M and Engine upto 12cc <4M and Engine upto 15cc > 4m and upto Engine 15cc >4m and > Engine 15cc 9% % < 1,2cc 1,2 to 1,5cc > 1,5cc Length in meter Engine in CC Less than 4m and Up to 1,2cc segment is the largest segment with CAGR of 2 percent from 211 to 216 Less 4m and up to 1,5cc segment is growing category of vehicle with 9.8 percent CAGR

10 Car Segment Analysis Price wise Segment Share Price wise Vehicle Market Share 5. Price in Euro 25. Growing Segment 7, to 21, Euro. Up to 4, Between to 4, to 7, Between to 7, to 11,5 Between to 11,5 to 17, Between to17, to 21, Between to 21, to 29, Between to 29, to 43, More than 43, Price between 7, to 11,5 Euro is the largest car segment volume

11 Car Segment Analysis Volume By Units and Value PV Segment share by Volume PV Segment share by Value in Euro Prices in Euro Up to 4, Between to 4, to 7, Between to 7, to 11,5 Between to 11,5 to 17, Between to17, to 21, Between to 21, to 29, Between to 29, to 43, Between to 43, to 58, More than 58, Largest volume in units: 7, to 11,5 Euro Largest volume in value: More than 58, Euro

12 Customer behavior and New Technology Car Buying Factors 217 to 223 Virtual reality Driving Experience Interior (Qaulity, Features and Style) Car Faetures Price Test Drive Style (Design) Digital plateform (Online Portal, Blogs, News etc) Sales Manager - Dealer End Advice within close circle (Select few Models) Brand % 1% 2% 3% 4% 5% 6% 7% 8% 9% 1% Virtual reality driving technology will play key role by 223 to influence buyers decision Interior design will be second most important criteria

13 Product Strategy Mahindra SUV Model level Analysis Scorpio Market Share Trend Mahindra XUV 5 Market Share Trend 7 6 August June 212 Renault launched Duster model in July Mahindra launched XUV 5 model in July 212 June 214 April 215 Nov Months May 215 Nov June 213 Nov 216 Market Share in %. Sept 211 Market Share in % Maruti and Tata are going to give tough competition to Mahindra in this segment with their strong product portfolio

14 Product Strategy Mahindra SUV Model level Analysis TUV 3 Market Share Trend Analysis Bolero Market Share Trend Aug 215 Nov Jan 211 April 213 May 213 Dec March 216 Dec 216 Nov Nov 214 July 216. TUV 3 lost quantum market share since its launch Bolero also lost minor market share

15 Mahindra Overview 3, Mahindra Sales Overview 3,5, 3, Mahindra Market Share , 2, 15, 1, 3,, 2,5, 2,, 1,5, 1,, 25, 2, 15, 1, , 5, 5, Mahindra TIV Mahindra Market Share Source: ACG World Truck Year Book 217

16 Spare parts Price Analysis Clutch Kit AMAZE (Diesel) Etios (Diesel) FIGO (Diesel) Part name: Clutch Kit 1. Clutch Plate 2. Pressure plate/clutch Cover 3. Release Bearing AMAZE (Petrol) FIGO (Petrol) Cost in Euro Alto (Petrol) Inclusive of Replacement cost (Labour) 26 to 31 Euro.

17 Connected Car Concept Emergency help On Demand Service Driver Assistance system One to one Communication Infotainment Dealers Payment option Workshop Spare Parts Health care

18 Connected Car Concept After Sales Solution

19 Contact Atul Singh Chandel Director - Automotive Research & Brand Management Autobei Consulting Group Mobile Number: atul.c@autobei.com Website: Other offices: Latin America Office Victorio Spinucci,Number 1339 ZIP CODE Várzea Paulista Sao Paulo Brazil USA Office 44 Mall Road, Suite G-18 Burlington ZIP CODE: MA 183 Europe Office Deisenhofener weg 12 Unterhaching ZIP CODE: 828 Germany

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