Welcome to Norway the World s EV capital
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- Gordon Powell
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1 Welcome to Norway the World s EV capital
2 Program Introduction Petter Haugneland, Norwegian EV Association Perspectives on Norway s Supercharged Electric Vehicle Policy Erik Figenbaum, Institute of transport economics Carrot and whip How does Norway do it? Sveinung Kvalø, Cowi The bumpy road towards better charging infrastructure Erik Lorentzen, Norwegian EV Association How did the car dealers cope, and who are the customers? Anita Svanes, Volkswagen and Marina Maneas Bakkum, Nissan Electric London Taxis in Oslo? Phil Henrick, LEVC, formerly known as the London Taxi Company TU TALK; live podcast Jan Moberg, CEO, Teknisk Ukeblad Media and Odd Richard Valmot, Journalist, Teknisk Ukeblad Media
3 Norwegian market shares BEVs and PHEVs 25% 20% 21% 15% 18% 10% 5% 0% BEV PHEV Europe Source: OFV
4 Top selling BEV models 2017 VW e-golf BMW i3 Tesla Model X Tesla Model S Nissan LEAF Renault ZOE Hyundai IONIQ Mercedes-Benz B-Klasse Opel Ampera-e VW e-up Kia Soul Source: Ofv.no
5 Over 200,000 EVs in Norway! BEV PHEV Source: OFV and NPRA
6 Norway s 2025-goal National Transport Plan for : The Government has established targets for new zero-emission vehicles. All new passenger cars and light vans sold in 2025 shall be zero-emission vehicles. All new urban buses sold in 2025 shall be zero emitters or use biogas.
7 Erik Figenbaum Institute of transport economics Perspectives on Norway s Supercharged Electric Vehicle Policy
8 Perspectives on Norway s supercharged electric vehicle policy Nordic EV Summit Oslo/Himkok Erik Figenbaum, Chief Research Engineer Institute of Transport Economics, Norway
9 Market shares by technology Fleet at end of (5.1%) BEVs (2.5%) PHEVs Page
10 Landscapes Multi-level perspective (Geels) Theoretical concept GLOBAL LANDSCAPE Disturbances/Pressure Niches Regime REGIME NICHE MARKETS New technology regime Window of opportunity Time Page
11 Niches Regime Landscapes A multi-level perspective on BEVs in Norway Global autoindustry, climate policies, oil industry, energy prices, EU policies etc. GLOBAL LANDSCAPE Policies, incentives Control of which vehicles are attractive to import/sell/buy ICEV REGIME Established actors (importers, dealers etc. and driving practices NATIONAL GOVERNANCE REGIME New actors developing and testing new technologies/practices NICHE MARKETS Time Page
12 Niches Regime Landscapes A multi-level perspective on BEVs in Norway Upstarts develop BEVs Autoindustry BEVs for ZEV Switzerland Solar cars California ZEV mandate Registration tax exemption Ni-Cd battery French BEVs Toll road exemption Free parking Ford US need BEV VAT exemp -tion GLOBAL LANDSCAPE NATIONAL GOVERNANCE ICEV REGIME REGIME First BEV imported Kewet imports Think/Pivco industrialization Testing, industrial development, reduce local pollution Think Ford buy bankrupt Think. BEV production start Fleet users Toll road users BEVs 500 BEVs NICHE MARKETS Time Source: Adapted from: Figenbaum, E. Perspectives on Norway s supercharged electric vehicle policy, Environmental Innovation and Societal Transitions, 17. nov. 2016, Page
13 Niches Regime Landscapes A multi-level perspective on BEVs in Norway California ZEV mandate relaxed Other countries abandon BEVS Bus-lane test Oslo area National bus-lane access Climate policy focus Climate policy focus Financial crisis, BEV funding Reduced price ferries Chargers support GLOBAL LANDSCAPE NATIONAL GOVERNANCE ICEV REGIME REGIME Ford/ Think BEV production Fleet users Ford sell Think Think bankrupt Kewet prod. Think restart Second hand import Buslane users Toll road users Think 2. gen BEVs 1100 BEVs 1300 BEVs 1900 BEVs 2800 BEVs NICHE MARKETS Time Source: Adapted from: Figenbaum, E. Perspectives on Norway s supercharged electric vehicle policy, Environmental Innovation and Societal Transitions, 17. nov. 2016, Page
14 Niches Regime Landscapes A multi-level perspective on BEVs in Norway Nissan Leaf Mitsubishi Peugeot, Citroën Renault ZOE Global BEV focus BEVs from VW, BMW Tesla Model-S BEVs from Kia, Hyundai, Mercedes Tesla superchargers Longer range BEVs GLOBAL LANDSCAPE Fast chargers Transnova Fast charger corridors, Enova NATIONAL GOVERNANCE First BEVs imported ICEV REGIME More Importers sell BEVs More Importers sell BEVs Emerging BEV regime REGIME BEV/ICEV Single vehicle/bev only cost parity households Multi vehicle households Fleets Buslane users Toll road users BEVs BEVs BEVs BEVs NICHE MARKETS Time Source: Adapted from: Figenbaum, E. Perspectives on Norway s supercharged electric vehicle policy, Environmental Innovation and Societal Transitions, 17. nov. 2016, Page
15 Landscapes Niches Regime TIME A multi-level perspective on BEVs in Norway GLOBAL LANDSCAPE Developed enabling technologies+vehicles NATIONAL GOVERNANCE Stable policies Strong incentives. NORWEGIAN ICEV REGIME Weak, no vehicle production ICEV-actors grabbing opportunity NICHE MARKETS Bottom-up experimentation Establishment of mass market year time span Time Source: Adapted from: Figenbaum, E. Perspectives on Norway s supercharged electric vehicle policy, Environmental Innovation and Societal Transitions, 17. nov. 2016, Page
16 Household ICEV ownership peaked in 2014 Page
17 There was no master plan.but it worked More information: Page
18 Sveinung Kvalø Cowi Carrot and whip How does Norway do it?
19 Norwegian EV policies Sveinung André Kvalø Senior adviser e-mobility, COWI
20 jan.09 apr.09 jul.09 okt.09 jan.10 apr.10 jul.10 okt.10 jan.11 apr.11 jul.11 okt.11 jan.12 apr.12 jul.12 okt.12 jan.13 apr.13 jul.13 okt.13 jan.14 apr.14 jul.14 okt.14 jan.15 apr.15 jul.15 okt.15 jan.16 apr.16 jul.16 okt.16 jan.17 apr.17 jul.17 okt.17 World leading market share for EVs 60% 50% 40% 30% 20% 10% 0% Zero emission Plug-in hybrid
21 Kewet (Buddy) Zero registration tax Pivco (Think) Zero toll Sources: OFV, Elbil på norsk (2013) Free parking POLICY DEVELOPMENT Zero VAT Volvo V60 Toyota Prius Opel Ampera /Chevrolet Volt Access to bus lanes Mitsubishi I-Miev Peugeot Ion Citroen C-Zero Nissan Leaf Tesla Model X Hyundai IONIQ Mercedes Benz GLC BMW 3-series Audi Q7 BMW 7-series Kia Optima Mercedes Benz E VW e-golf Renault Zoe BMW i8 Audi A3 Tesla S BMW i3 VW e-up! Ford Focus Mitsubishi Outlander Mercedes Benz B SmartForTwo Volkswagen Golf Volkswagen Passat BMW X5 BMW 2-series Mercedes Benz C Volvo XC90 Mercedes Benz GLE BMW i3 PHEV Mercedes Benz S CARS FOR SALE Opel Ampera-e /Chevrolet Bolt SmartForFour BMW 5-series MINI Countryman Hyundai IONIQ Volvo V90 Volvo XC60 Kia Niro Volvo S90
22 The Registration Tax (or The Think Twice Tax) Examples: Volkswagen e-golf 115hp Volkswagen Golf 1,2 TSI 110hp Comfortline Volvo XC60 T6 Momentum R- design aut (3000 ccm, gasoline) Price before taxes: Registration tax: Value added tax: Price including taxes: USD 0 USD 0 USD USD USD USD USD USD USD USD USD USD
23 Type approval vs. actual emissions CO₂-emissions, new cars (grams CO₂/km) Norway Source: Norwegian state budget 2018 Source: International Council on Clean Transportation
24 New sales per month A closer look at Volkswagen Golf's sales in Norway jan.11 jan.12 jan.13 jan.14 jan.15 jan.16 jan Diesel Gasoline Plug-in hybrid Battery electric
25 Thank you! Sveinung André Kvalø Senior adviser e-mobility, COWI COWINorge cowinorge
26 Erik Lorentzen Norwegian EV Association The bumpy road towards better charging infrastructure
27 The bumpy road towards better charging infrastructure Erik Lorentzen, Head of Analysis and Consultancy Norwegian EV Association
28 Normal Fast
29 How often do you charge At fast charging stations At public charging stations At work At home (flat/shared garage) At home (detached) Source: Norwegian EV owner survey % 10% 20% 30% 40% 50% 60% 70% 80% 90%100% Daily Weekly Monthly Never
30 2015: A national plan Public tenders for national fast charging network Every 50 km on main roads Finished by end of 2017
31 Challenges Access to charging at home Reliable equipment And
32
33 Next step: Larger and faster Photo: Line K. Bergsjøbrenden
34 Pricing and payment systems Handfull operators with different payment systems Payment by RFID tags, SMS, mobile phone apps EV Association distributes universal RFID tag to members Pay per the minute
35 Charging to sum it up Home charging is the backbone Initial support crucial Volume means business Large scale next elbil.no
36 Photo: Geirangerfjorden Feriesenter as
37
38 Nordic EV Summit in Oslo February 2018: Will the grid collapse? Large scale fast charging Smart charging systems in large charging networks
39 Anita Svanes Marina Maneas Bakkum Møller/Volkswagen Nissan
40 Phil Henrick LEVC, formerly known as the London Taxi Company Electric London Taxis in Oslo?
41 TU TALK; live podcast Jan Moberg, CEO, Teknisk Ukeblad Media and Odd Richard Valmot, Journalist, Teknisk Ukeblad Media
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