Relationship Trust Rank WoM. Brand Trust Brand Trust Rank 2017 Rank 2016 Brand Name Category. Rank
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1 Brand Name Category 1 1 MEC Retailers (Other) n/a CAA Travel Costco Wholesale Food & Drug Retailers Fairmont Hotels & Resorts Hotels IKEA Retailers (Other) Chapters / Indigo Retailers (Other) President's Choice Packaged Foods Interac Financial Services n/a Cirque du Soleil Media & Entertainment WestJet Transportation Kicking Horse Coffee Coffee/Tea Home Hardware Retailers (Other) Shoppers Drug Mart/Pharmaprix Food & Drug Retailers Tesla Motors Cars, Motorcycles & Parts Dove Personal & Beauty Care Apple Electronics & AV Equipment CBC / Radio Canada Media & Entertainment Amazon Retailers (Other) FedEx Delivery Services Google Technology Roots Canada Retailers (Other) Starwood Hotels (Sheraton, Westin) Hotels n/a Four Seasons Hotels & Resorts Hotels Holiday Inn Hotels Agropur (Sealtest, Quebon, L Extra, Natrel, Iogo) Dairy Honda Cars, Motorcycles & Parts Tim Hortons Restaurants/Takeout Columbia Sportswear Sportswear Lindt / Lindor Confectionery/Snack Foods Toyota Cars, Motorcycles & Parts Marriott Hotels Hotels Canadian Tire Retailers (Other) DAVIDsTEA Coffee/Tea Kleenex Personal & Beauty Care Sony Electronics & AV Equipment Rona Retailers (Other) Home Depot Retailers (Other) Microsoft Technology Sobeys Food & Drug Retailers Hudson's Bay Retailers (Other) Loblaws Food & Drug Retailers VIA Rail Transportation n/a Walt Disney Company Media & Entertainment Visa Financial Services NETFLIX Media & Entertainment Contact: gustavsontrust@uvic.ca 1
2 Brand Name Category CTV Media & Entertainment Starbucks Restaurants/Takeout Maytag Appliances Parmalat (Beatrice, Astro, Lactanctia) Dairy Delta Hotels Hotels Staples Retailers (Other) Canon Electronics & AV Equipment Global TV Media & Entertainment Band-Aid Personal & Beauty Care Mercedes-Benz Cars, Motorcycles & Parts MasterCard Financial Services n/a Goodyear Cars, Motorcycles & Parts Globe and Mail Media & Entertainment n/a IMAX Media & Entertainment The Real Canadian Superstore Food & Drug Retailers Quaker Oats Packaged Foods London Drugs Food & Drug Retailers Yoplait Dairy n/a Whole Foods Food & Drug Retailers n/a Blue Cross Insurance n/a Jamieson Personal & Beauty Care Macleans Magazine Media & Entertainment IGA Food & Drug Retailers Subaru Cars, Motorcycles & Parts Kellogg's Packaged Foods PayPal Financial Services McCain Foods Packaged Foods Campbell's Soup Packaged Foods SportChek Retailers (Other) TD Canada Trust Financial Services Gillette Personal & Beauty Care n/a Tangerine Financial Services Purolator Delivery Services Alexander Keith's Beer Porter Air Transportation Best Western Hotels Compliments Packaged Foods n/a IBM Technology Safeway Food & Drug Retailers Tide Household Care Heineken Beer Adidas Sportswear BMW / MINI Cars, Motorcycles & Parts UPS Delivery Services Frigidaire Appliances Hilton Hotels Hotels n/a Harley Davidson Cars, Motorcycles & Parts Laura Secord Confectionery/Snack Foods Activia (Danone Groupe) Dairy Crest Personal & Beauty Care Contact: gustavsontrust@uvic.ca 2
3 Brand Name Category TripAdvisor Travel Tetley Tea Coffee/Tea A&W Restaurants/Takeout American Express Financial Services n/a itunes Media & Entertainment n/a Pampers Personal & Beauty Care Manulife Insurance Scotiabank Financial Services n/a Adobe Technology n/a Intel Technology Panasonic Appliances Wendy's Restaurants/Takeout HP Electronics & AV Equipment GE (General Electric) Appliances Nissan Cars, Motorcycles & Parts Palmolive Household Care LG Electronics Electronics & AV Equipment Sleep Country Retailers (Other) Whirlpool Appliances Kraft Foods Packaged Foods Great-West Life Insurance BMO (Bank of Montreal) Financial Services RBC (Royal Bank of Canada) Financial Services Canada Dry Soft Drinks/Juices/Waters n/a Cineplex Media & Entertainment Saputo (Dairyland, Neilson, Armstrong) Dairy Sun Life Insurance n/a Philips Technology Enterprise Rent-A-Car Automobile Rental LG Appliances Appliances Lipton Coffee/Tea Colgate Personal & Beauty Care Dell Electronics & AV Equipment CIBC Financial Services Under Armour Sportswear Winners Retailers (Other) Tropicana Soft Drinks/Juices/Waters Audi Cars, Motorcycles & Parts Expedia Travel Knorr Packaged Foods Labatt Beer Olay Personal & Beauty Care SC Johnson (including Glade, Pledge, Windex) Household Care Lay's Potato Chips Confectionery/Snack Foods Kit Kat Confectionery/Snack Foods Molson/Coors Beer Contact: 3
4 Brand Name Category Toshiba Electronics & AV Equipment n/a High Liner Packaged Foods Avis/Budget Rent a Car Automobile Rental Swiss Chalet/Harvey's Restaurants/Takeout Cascade Detergent Household Care Choice Hotels (Comfort Inn, Quality Inn, Econo Lodge, Clarion) Hotels Heinz Packaged Foods Hershey's Confectionery/Snack Foods Reebok Sportswear Van Houtte Coffee Coffee/Tea Kenmore Appliances Appliances Sunlight Household Care Asus Electronics & AV Equipment Dempster's Bakery Packaged Foods Planters Peanuts Confectionery/Snack Foods Mazda Cars, Motorcycles & Parts Lysol Household Care Nike Sportswear Swiffer Household Care The Cooperators Insurance Acer Electronics & AV Equipment Minute Maid Soft Drinks/Juices/Waters Carlson Wagonlit Travel Lenovo Electronics & AV Equipment Finish Detergent Household Care Orville Redenbacher Confectionery/Snack Foods Hyundai Cars, Motorcycles & Parts Estee Lauder Personal & Beauty Care Folgers Coffee Coffee/Tea Booking.com Travel Boston Pizza Restaurants/Takeout Johnson's Baby Powder Personal & Beauty Care National Bank of Canada Financial Services Ford Cars, Motorcycles & Parts Purex Laundry Detergent Household Care Best Buy Retailers (Other) n/a McCormick Spices Packaged Foods Dare Foods Packaged Foods Kia Cars, Motorcycles & Parts Maple Leaf Foods Packaged Foods Corona Beer Cadbury Confectionery/Snack Foods Hertz Automobile Rental Automobile Rental Intact Insurance Insurance Contact: gustavsontrust@uvic.ca 4
5 Brand Name Category Skechers Sportswear Canada Life Insurance Mars Bar Confectionery/Snack Foods n/a Green Shield Canada Insurance Subway Restaurants/Takeout Ruffles Potato Chips Confectionery/Snack Foods Nespresso Coffee/Tea Downy Fabric Softener Household Care n/a Keurig Coffee/Tea Nabob Coffee Coffee/Tea Air Canada Transportation Gain Detergent Household Care Maxwell House Coffee/Tea Dairy Queen Restaurants/Takeout Lululemon Athletica Sportswear Nescafe Drinks Coffee/Tea Pepsi Soft Drinks/Juices/Waters Converse Sportswear Puma Sportswear Canada Post Delivery Services Old Dutch Foods Confectionery/Snack Foods TELUS Telecoms/Cable Desjardins Insurance Insurance ebay Retailers (Other) Sears Retailers (Other) ESSO Gas Stations Tostitos Confectionery/Snack Foods Petro-Canada Gas Stations Wrigley Confectionery/Snack Foods Airbnb Hotels n/a Spotify Media & Entertainment Kokanee Beer Schneiders Meats Packaged Foods Mitsubishi Motors Cars, Motorcycles & Parts Samsung Electronics Electronics & AV Equipment YouTube Media & Entertainment Blackberry Electronics & AV Equipment Budweiser Beer Clairol Personal & Beauty Care Trident Gum Confectionery/Snack Foods Koodo Mobile Telecoms/Cable L'Oréal Paris (including Lancome, Garnier) Personal & Beauty Care Febreze Household Care n/a Nokia Electronics & AV Equipment Contact: 5
6 Brand Name Category Hotels.com Travel n/a Virgin Mobile Telecoms/Cable Domino's Pizza Restaurants/Takeout Aviva Insurance Insurance McDonald's Restaurants/Takeout Lexmark Electronics & AV Equipment Air Transat Transportation Alamo/National Rent A Car Automobile Rental Carling Beer Doritos Confectionery/Snack Foods Epson Electronics & AV Equipment Dollar/Thrifty Automobile Rental Automobile Rental trivago Travel Delissio Packaged Foods National Post Media & Entertainment Wawanesa Insurance Insurance Travelocity Travel Greyhound Transportation Kayak Travel Gatorade Soft Drinks/Juices/Waters Stouffer's Packaged Foods Tassimo Coffee/Tea Pizza Hut Restaurants/Takeout n/a EA Games Technology Wonder Bread Packaged Foods Evian Soft Drinks/Juices/Waters Flight Centre Travel Hotwire.com Travel Ultramar Gas Stations Fido Telecoms/Cable Nestea Soft Drinks/Juices/Waters Couche-Tard/Mac's /Daisy Mart Food & Drug Retailers ViewSonic Electronics & AV Equipment General Motors (including Buick, Cadillac, Chevrolet, GMC) Cars, Motorcycles & Parts Danby Appliances Shaw Communications Telecoms/Cable WIND Mobile Telecoms/Cable n/a Delta Air Lines Transportation Coca-Cola Soft Drinks/Juices/Waters Shell Gas Stations Fiat Cars, Motorcycles & Parts Aquafina Soft Drinks/Juices/Waters Chrysler/Dodge Cars, Motorcycles & Parts Air Wick Household Care Dasani Soft Drinks/Juices/Waters Contact: gustavsontrust@uvic.ca 6
7 Brand Name Category Husky Oil Gas Stations Instagram Media & Entertainment Yahoo! Technology Nestlé Life Soft Drinks/Juices/Waters n/a Snapchat Media & Entertainment Burger King Restaurants/Takeout n/a American Airlines Transportation Twitter Media & Entertainment Dollarama Retailers (Other) Uber Transportation Red Bull Soft Drinks/Juices/Waters n/a United Airlines Transportation Sun Newspapers Media & Entertainment Facebook Media & Entertainment Chevron Gas Stations Rogers Communications Telecoms/Cable Bell Canada Telecoms/Cable Walmart Food & Drug Retailers KFC Restaurants/Takeout Volkswagen Cars, Motorcycles & Parts Contact: 7
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