comscore Automotive Targets for Tier C

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1 comscore Automotive Targets for Tier C You can analyze automotive target viewing several different ways: SEGMENT:,, etc. MAKE: Chevrolet, Dodge, etc. MAKE / MODEL: Ford Mustang, Honda Accord, etc. AFFINITY MOST LIKELY TO PURCHASE: New Entry Economy, Used Midsize, etc. AFFINITY VEHICLE BUDGET: <$20K, $20K $30K, etc. AFFINITY DIY VS. DIFM: Do-It-Yourself Premium Shoppers, Do-It-For-Me Bargain Shoppers, etc. This document lists the available targets. They are available from January 2014 forward. BY SEGMENT The following segments are available. Note: The following table does not present a complete list of makes / models within the segment. These are only examples. CHEVROLET / P30 FREIGHTLINER / CONVENTIONAL FORD / ECONOLINE FORD / F550 FREIGHTLINER / CHASSIS LEXUS / RX ACURA / MDX MERCEDES-BENZ / ML BMW / X5 CADILLAC / SRX CADILLAC / ESCALADE LINCOLN / NAVIGATOR LAND ROVER / RANGE ROVER MERCEDES-BENZ / GL LAND ROVER / RANGE ROVER SPORT CHEVROLET / CORVETTE CADILLAC / ELDORADO MERCEDES-BENZ / CLK PORSCHE / 911 LEXUS / SC PAGE 1 OF 7

2 Luxury Traditional Compact MERCEDES-BENZ / C Luxury Traditional Compact BMW / 325 Luxury Traditional Compact AUDI / A4 Luxury Traditional Compact ACURA / INTEGRA Luxury Traditional Compact BMW / 328 CADILLAC / DEVILLE LINCOLN / TOWN CAR LEXUS / LS MERCEDES-BENZ / S MERCEDES-BENZ / 300 LEXUS / ES MERCEDES-BENZ / E CADILLAC / CTS CADILLAC / SEVILLE LINCOLN / CONTINENTAL HONDA / CR-V FORD / ESCAPE TOYOTA / RAV4 CHEVROLET / EQUINOX SUBARU / FORESTER CHEVROLET / BLAZER JEEP / LIBERTY JEEP / WRANGLER / TJ NISSAN / XTERRA ISUZU / RODEO Non Luxury Full Size 3 Qtr To 1 Ton Pickup FORD / F250 Non Luxury Full Size 3 Qtr To 1 Ton Pickup CHEVROLET / SILVERADO Non Luxury Full Size 3 Qtr To 1 Ton Pickup FORD / F350 Non Luxury Full Size 3 Qtr To 1 Ton Pickup DODGE / RAM 2500 Non Luxury Full Size 3 Qtr To 1 Ton Pickup CHEVROLET / GMT-400 Non Luxury Full Size 3 Qtr To 1 Ton Van FORD / ECONOLINE Non Luxury Full Size 3 Qtr To 1 Ton Van CHEVROLET / G20 Non Luxury Full Size 3 Qtr To 1 Ton Van DODGE / RAM VAN Non Luxury Full Size 3 Qtr To 1 Ton Van CHEVROLET / EXPRESS G3500 Non Luxury Full Size 3 Qtr To 1 Ton Van CHEVROLET / EXPRESS G2500 Non Luxury Full Size Half Ton Pickup FORD / F150 Non Luxury Full Size Half Ton Pickup CHEVROLET / SILVERADO Non Luxury Full Size Half Ton Pickup DODGE / RAM 1500 Non Luxury Full Size Half Ton Pickup CHEVROLET / GMT-400 Non Luxury Full Size Half Ton Pickup GMC / SIERRA PAGE 2 OF 7

3 Non Non Non Non Non CHEVROLET / TAHOE FORD / EXPEDITION CHEVROLET / SUBURBAN GMC / YUKON GMC / YUKON XL TOYOTA / HIGHLANDER HYUNDAI / SANTA FE FORD / EDGE KIA / SORENTO NISSAN / MURANO FORD / RANGER CHEVROLET / S TRUCK TOYOTA / TACOMA DODGE / DAKOTA NISSAN / FRONTIER FORD / EXPLORER JEEP / GRAND CHEROKEE TOYOTA / 4RUNNER JEEP / CHEROKEE CHEVROLET / TRAILBLAZER DODGE / GRAND CARAVAN CHRYSLER / TOWN & COUNTRY HONDA / ODYSSEY TOYOTA / SIENNA FORD / WINDSTAR MITSUBISHI / ECLIPSE MERCURY / COUGAR TOYOTA / CELICA MAZDA / MX-5 MIATA HONDA / PRELUDE PAGE 3 OF 7

4 Mid Size Mid Size Mid Size Mid Size Mid Size FORD / EXPLORER JEEP / GRAND CHEROKEE TOYOTA / 4RUNNER JEEP / CHEROKEE CHEVROLET / TRAILBLAZER DODGE / GRAND CARAVAN CHRYSLER / TOWN & COUNTRY HONDA / ODYSSEY TOYOTA / SIENNA FORD / WINDSTAR MITSUBISHI / ECLIPSE MERCURY / COUGAR TOYOTA / CELICA MAZDA / MX-5 MIATA HONDA / PRELUDE FORD / MUSTANG CHEVROLET / CAMARO CHEVROLET / MONTE CARLO OLDSMOBILE / CUTLASS SUPREME FORD / THUNDERBIRD HONDA / CIVIC TOYOTA / COROLLA CHEVROLET / CAVALIER FORD / FOCUS NISSAN / SENTRA FORD / TAURUS CHEVROLET / IMPALA BUICK / LESABRE NISSAN / MAXIMA PONTIAC / GRAND PRIX PAGE 4 OF 7

5 HONDA / ACCORD TOYOTA / CAMRY NISSAN / ALTIMA CHEVROLET / MALIBU PONTIAC / GRAND AM HYUNDAI / ACCENT TOYOTA / TERCEL MINI / COOPER NISSAN / VERSA KIA / RIO PAGE 5 OF 7

6 BY MAKE/MODEL The following makes and models are available. AVAILABLE MAKES AVAILABLE MODELS BMW - Buick Lesabre Cadillac - Chevrolet Camaro Equinox GMT-400 Impala Malibu S Truck Silverado Suburban Tahoe Trailblazer Chrysler Town & Country Dodge Dakota Grand Caravan Ram 1500 Ram 2500 Ford Econoline Edge Escape Expedition Explorer F150 F250 F350 Focus Fusion Mustang Ranger Taurus AVAILABLE MAKES AVAILABLE MODELS GMC New Sierra Sierra Harley-Davidson Honda Accord Civic CR-V Odessey Hyundai Sonata Jeep Grand Cherokee Kawasaki Kia - Lexus - Lincoln - Mazda - Mercedes-Benz - Mercury - Mitsubishi Nissan Altima Oldsmobile - Pontiac - Ram - Saturn - Subaru - Suzuki Toyota Camry Corolla Highlander Tacoma RAV4 Tundra Volkswagen - Yamaha - PAGE 6 OF 7

7 BY AFFINITY The following affinity targets are available. GROUP TARGET Most Likely to Purchase New Entry Economy New Full Size SUV New Luxury New Midsize New Minivan New Pickup New Sporty New SUV / Mini SUV New Vehicle Used Entry Economy Used Full Size SUV Used Luxury Used Midsize Used Minivan Used Pickup Used Sporty Used SUV / Mini SUV Used Vehicle Vehicle Budget $6,000 to $9,999 $10,000 to $14,999 $15,000 to $19,999 $20,000 to $29,999 $30,000 to $39,999 $40,000 to $49,999 Over $30,000 Over $40,000 Under $6,000 Under $20,000 Under $30,000 Under $40,000 Do-It-Yourself vs. Do-It-For-Me DIFM Bargain Shoppers DIFM Premium Shoppers DIY Bargain Shoppers DIY Premium Shoppers PAGE 7 OF 7

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