RETAIL FORUM: NADA BRAND PROFILES

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1 RETAIL FORUM: NADA BRAND PROFILES D A T A P O W E R E D B Y

2 RETAIL FORUM: NADA A FRAMEWORK FOR EVALUATING BRAND FITNESS D A T A P O W E R E D B Y

3 Consumer insights powered by Cox Automotive BEHAVIORAL METRICS Owner Defection Owner Conquest Share Share of New Car Traffic Engagement Competitive pressure Share of PNVPs AGGREGATION Above average Engagement Below average Perceptions Below average Engagement Below average Perceptions Above average Engagement Above average Perceptions Below average Engagement Above average Perceptions Median Score (50 th percentile) AGGREGATION PERCEPTUAL METRICS COX AUTOMOTIVE COLLECTS EXTENSIVE ROBUST SURVEY DATA 3

4 The profile provides a holistic competitive perspective THE CHART IDENTIFIES BRANDS WITH SIMILAR COMPETITIVE STRENGTHS & CHALLENGES Registration data reflect a brand s footprint in the marketplace New Car Retail Registrations Shopper loyalty highlights an additional component of fitness with owners 4

5 RETAIL FORUM: NADA 2018 BRAND PROFILE RESULTS D A T A P O W E R E D B Y

6 Brand profiles heading into 2018 NON- LUXURY BRANDS (2017) LUXURY BRANDS (2017) 2017 Experion Automotive Registrations 6

7 There are many ways an automotive brand can be fit PUNCH ABOVE ITS WEIGHT KEEP OWNERS COMING BACK HAVE POSITIVE MOMENTUM HAVE STRONG MODELS IN KEY SEGMENTS 7

8 RETAIL FORUM: NADA BRANDS THAT PUNCH ABOVE THEIR WEIGHT D A T A P O W E R E D B Y

9 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 9

10 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 10

11 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 11

12 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 12

13 Top 10 - perceptions that drive attitudes NORMALIZED INDEX* Mazda Subaru Volvo Ram Chrysler GMC Volkswagen Porsche MINI Genesis * 100 = behavioral/attitudinal parity for a brand with average engagement 13

14 RETAIL FORUM: NADA BRANDS THAT KEEP OWNERS COMING BACK D A T A P O W E R E D B Y

15 Shopper loyalty: Top 10 non-luxury brands SHOPPER LOYALTY 61% 57% 56% 55% 55% 54% 54% 48% 48% 47% * The percentage of shoppers who get their trade-in value and go on to research pricing for a new vehicle from the same brand KBB.com Traffic 15

16 Shopper loyalty: Top 10 luxury brands SHOPPER LOYALTY 48% 45% 45% 43% 43% 43% 43% 43% 43% 43% * The percentage of shoppers who get their trade-in value and go on to research pricing for a new vehicle from the same brand KBB.com Traffic 16

17 RETAIL FORUM: NADA BRANDS WITH POSITIVE MOMENTUM D A T A P O W E R E D B Y

18 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS 2017 Experion Automotive Registrations 18

19 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Hyundai Ram Dodge Honda Chrysler +9% +13% +7% +2% +6% 2017 Experion Automotive Registrations 19

20 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 PERCEPTIONS Kia Mazda Honda Chevrolet FIAT +37% +11% +9% +2% +10% 2017 Experion Automotive Registrations 20

21 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 LOYALTY FIAT Jeep MINI Mazda Honda +63% +23% +95% +12% +6% 2017 Experion Automotive Registrations 21

22 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Hyundai Ram Dodge Honda Chrysler +9% +13% +7% +2% +6% PERCEPTIONS Kia Mazda Honda Chevrolet FIAT +37% +11% +9% +2% +10% LOYALTY FIAT Jeep MINI Mazda Honda +63% +23% +95% +12% +6% 2017 Experion Automotive Registrations 22

23 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO Experion Automotive Registrations 23

24 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Infiniti Mercedes-Benz Acura Jaguar Alfa Romeo +32% +7% +9% +21% +40% 2017 Experion Automotive Registrations 24

25 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 PERCEPTIONS Porsche Acura Audi Volvo Mercedes-Benz +26% +15% +7% +5% +3% 2017 Experion Automotive Registrations 25

26 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 LOYALTY Jaguar Audi Acura Buick Porsche +603% +28% +37% +44% +15% 2017 Experion Automotive Registrations 26

27 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Infiniti Mercedes-Benz Acura Jaguar Alfa Romeo +32% +7% +9% +21% +40% PERCEPTIONS Porsche Acura Audi Volvo Mercedes-Benz +26% +15% +7% +5% +3% LOYALTY Jaguar Audi Acura Buick Porsche +603% +28% +37% +44% +15% 2017 Experion Automotive Registrations 27

28 RETAIL FORUM: NADA MODELS THAT DRIVE A BRAND S FITNESS D A T A P O W E R E D B Y

29 Model attitudinal perceptions (non-luxury case study) Accord F-150 Civic Mustang 3 rd HONDA S MORE LIMITED LINE-UP LEADS IN MOST OF ITS SEGMENTS CR-V Fit HR-V Odyssey Ridgeline Pilot 2 nd 3 rd Taurus Explorer Escape Expedition Edge Fiesta 5 th 6 th 7 th 7 th 8 th 8 th FORD HAS POCKETS OF STRENGTH IN KEY SEGMENTS Fusion 9 th Focus 10 th 29

30 Model behavioral engagement (non-luxury case study) Accord F-150 Civic Fiesta CR-V Mustang HR-V Expedition 2 nd Odyssey 2 nd Explorer 2 nd Fit 3 rd Focus 2 nd BOTH FORD AND HONDA ARE VERY COMPETITIVE IN ATTRACTING SHOPPER INTEREST Pilot Ridgeline 5 th 6 th Fusion Taurus Escape Edge 4 th 4 th 8 th 9 th 30

31 Model attitudinal perceptions (luxury case study) LS A3 LX A4 2 nd NX A8 3 rd RX Q5 3 rd ES 4 th Q3 4 th IS 4 th A6 5 th GS 6 th Q7 5 th LEXUS AND AUDI ARE BOTH VERY WELL-PERCEIVED ACROSS THEIR RESPECTIVE LINE-UPS 31

32 Model behavioral engagement (luxury case study) RX Q5 NX 2 nd Q7 3 rd LS 4 th A6 4 th GS 5 th A3 5 th LX 7 th A8 5 th LEXUS HAS POCKETS OF STRENGTH IS ES 11 th 12 th Q3 A4 6 th 7 th AUDI IS MORE UNIFORMLY STRONG ACROSS ITS LINE-UP 32

33 RETAIL FORUM: NADA NEAR-TERM FUTURE PRODUCT LAUNCHES D A T A P O W E R E D B Y

34 Non-luxury brands REDESIGN NEW POSSIBLE Chevrolet Silverado GMC Sierra Hyundai Santa Fe Jeep Wrangler Nissan Altima Nissan Versa Ram 1500 Toyota RAV4 Volkswagen Jetta Chevrolet Blazer Ford EcoSport Honda Insight Hyundai Nexo Hyundai Kona Nissan Kicks Volkswagen Arteon Honda Passport Kia Stonic REDESIGN NEW Dodge Durango Dodge Journey Ford Escape Ford Focus Ford Explorer Hyundai Sonata Jeep Grand Cherokee Nissan Frontier Toyota Corolla Toyota Tundra Toyota Sienna Toyota 86 Volkswagen Passat Chrysler Midsize Crossover Ford Ranger Ford Model E Ford C-Segment Crossover Kia Large Crossover Jeep Scrambler Jeep Wagoneer/Grand Wagoneer REDESIGN NEW POSSIBLE Chevrolet Tahoe Chevrolet Suburban Ford F-150 Ford Fusion Ford Mustang GMC Yukon GMC Yukon XL Honda Fit Kia Sorento Nissan Pathfinder Toyota Highlander Ford Bronco Volkswagen EVs GMC Compact SUV ADDITION Honda Civic Honda CR-V POSSIBLE Hyundai Santa Cruz Toyota Supra ADDITION Honda Odyssey 34

35 Luxury brands REDESIGN NEW RE-ENGINEERING ADDITION Audi A8 BMW 3 Series BMW 5 Series BMW X5 Porsche Cayenne Audi Q8 BMW 8 Series Cadillac XT4 Genesis G70 Lexus LC500 Lincoln MKX/Nautilus Lexus RX REDESIGN NEW Audi Q3 Buick Encore Cadillac ATS/CT3/CT4 Genesis G80 Infiniti QX50 Infiniti QX60 Lexus NX Lexus IS Lincoln MKC Mercedes-Benz GLS Mercedes-Benz CLA Mercedes-Benz GLE Porsche 911 Audi E-tron CUV BMW X7 Cadillac XT6 Genesis GV80 Lexus UX Lincoln Aviator REDESIGN NEW POSSIBLE Audi A6 Buick Envision Cadillac Escalade Cadillac CTS/CT5 Lexus GX Lexus GS Mercedes-Benz SL Mercedes-Benz S-Class Mercedes-Benz GLA Porsche Boxster Porsche Cayman Cadillac XT2 Genesis GV70 Mercedes-Benz EQ Porsche Mission E BMW 4 Series Infiniti Q80 Lincoln Coupe 35

36 RETAIL FORUM: NADA INQUIRIES For questions or additional information on a specific OEM brand, please direct inquiries, with Automotive News Brand Profiles in the subject line, to the following:

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