RETAIL FORUM: NADA BRAND PROFILES
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1 RETAIL FORUM: NADA BRAND PROFILES D A T A P O W E R E D B Y
2 RETAIL FORUM: NADA A FRAMEWORK FOR EVALUATING BRAND FITNESS D A T A P O W E R E D B Y
3 Consumer insights powered by Cox Automotive BEHAVIORAL METRICS Owner Defection Owner Conquest Share Share of New Car Traffic Engagement Competitive pressure Share of PNVPs AGGREGATION Above average Engagement Below average Perceptions Below average Engagement Below average Perceptions Above average Engagement Above average Perceptions Below average Engagement Above average Perceptions Median Score (50 th percentile) AGGREGATION PERCEPTUAL METRICS COX AUTOMOTIVE COLLECTS EXTENSIVE ROBUST SURVEY DATA 3
4 The profile provides a holistic competitive perspective THE CHART IDENTIFIES BRANDS WITH SIMILAR COMPETITIVE STRENGTHS & CHALLENGES Registration data reflect a brand s footprint in the marketplace New Car Retail Registrations Shopper loyalty highlights an additional component of fitness with owners 4
5 RETAIL FORUM: NADA 2018 BRAND PROFILE RESULTS D A T A P O W E R E D B Y
6 Brand profiles heading into 2018 NON- LUXURY BRANDS (2017) LUXURY BRANDS (2017) 2017 Experion Automotive Registrations 6
7 There are many ways an automotive brand can be fit PUNCH ABOVE ITS WEIGHT KEEP OWNERS COMING BACK HAVE POSITIVE MOMENTUM HAVE STRONG MODELS IN KEY SEGMENTS 7
8 RETAIL FORUM: NADA BRANDS THAT PUNCH ABOVE THEIR WEIGHT D A T A P O W E R E D B Y
9 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 9
10 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 10
11 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 11
12 Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Experion Automotive Registrations 12
13 Top 10 - perceptions that drive attitudes NORMALIZED INDEX* Mazda Subaru Volvo Ram Chrysler GMC Volkswagen Porsche MINI Genesis * 100 = behavioral/attitudinal parity for a brand with average engagement 13
14 RETAIL FORUM: NADA BRANDS THAT KEEP OWNERS COMING BACK D A T A P O W E R E D B Y
15 Shopper loyalty: Top 10 non-luxury brands SHOPPER LOYALTY 61% 57% 56% 55% 55% 54% 54% 48% 48% 47% * The percentage of shoppers who get their trade-in value and go on to research pricing for a new vehicle from the same brand KBB.com Traffic 15
16 Shopper loyalty: Top 10 luxury brands SHOPPER LOYALTY 48% 45% 45% 43% 43% 43% 43% 43% 43% 43% * The percentage of shoppers who get their trade-in value and go on to research pricing for a new vehicle from the same brand KBB.com Traffic 16
17 RETAIL FORUM: NADA BRANDS WITH POSITIVE MOMENTUM D A T A P O W E R E D B Y
18 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS 2017 Experion Automotive Registrations 18
19 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Hyundai Ram Dodge Honda Chrysler +9% +13% +7% +2% +6% 2017 Experion Automotive Registrations 19
20 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 PERCEPTIONS Kia Mazda Honda Chevrolet FIAT +37% +11% +9% +2% +10% 2017 Experion Automotive Registrations 20
21 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 LOYALTY FIAT Jeep MINI Mazda Honda +63% +23% +95% +12% +6% 2017 Experion Automotive Registrations 21
22 Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Hyundai Ram Dodge Honda Chrysler +9% +13% +7% +2% +6% PERCEPTIONS Kia Mazda Honda Chevrolet FIAT +37% +11% +9% +2% +10% LOYALTY FIAT Jeep MINI Mazda Honda +63% +23% +95% +12% +6% 2017 Experion Automotive Registrations 22
23 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO Experion Automotive Registrations 23
24 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Infiniti Mercedes-Benz Acura Jaguar Alfa Romeo +32% +7% +9% +21% +40% 2017 Experion Automotive Registrations 24
25 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 PERCEPTIONS Porsche Acura Audi Volvo Mercedes-Benz +26% +15% +7% +5% +3% 2017 Experion Automotive Registrations 25
26 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 LOYALTY Jaguar Audi Acura Buick Porsche +603% +28% +37% +44% +15% 2017 Experion Automotive Registrations 26
27 Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 ENGAGEMENT Infiniti Mercedes-Benz Acura Jaguar Alfa Romeo +32% +7% +9% +21% +40% PERCEPTIONS Porsche Acura Audi Volvo Mercedes-Benz +26% +15% +7% +5% +3% LOYALTY Jaguar Audi Acura Buick Porsche +603% +28% +37% +44% +15% 2017 Experion Automotive Registrations 27
28 RETAIL FORUM: NADA MODELS THAT DRIVE A BRAND S FITNESS D A T A P O W E R E D B Y
29 Model attitudinal perceptions (non-luxury case study) Accord F-150 Civic Mustang 3 rd HONDA S MORE LIMITED LINE-UP LEADS IN MOST OF ITS SEGMENTS CR-V Fit HR-V Odyssey Ridgeline Pilot 2 nd 3 rd Taurus Explorer Escape Expedition Edge Fiesta 5 th 6 th 7 th 7 th 8 th 8 th FORD HAS POCKETS OF STRENGTH IN KEY SEGMENTS Fusion 9 th Focus 10 th 29
30 Model behavioral engagement (non-luxury case study) Accord F-150 Civic Fiesta CR-V Mustang HR-V Expedition 2 nd Odyssey 2 nd Explorer 2 nd Fit 3 rd Focus 2 nd BOTH FORD AND HONDA ARE VERY COMPETITIVE IN ATTRACTING SHOPPER INTEREST Pilot Ridgeline 5 th 6 th Fusion Taurus Escape Edge 4 th 4 th 8 th 9 th 30
31 Model attitudinal perceptions (luxury case study) LS A3 LX A4 2 nd NX A8 3 rd RX Q5 3 rd ES 4 th Q3 4 th IS 4 th A6 5 th GS 6 th Q7 5 th LEXUS AND AUDI ARE BOTH VERY WELL-PERCEIVED ACROSS THEIR RESPECTIVE LINE-UPS 31
32 Model behavioral engagement (luxury case study) RX Q5 NX 2 nd Q7 3 rd LS 4 th A6 4 th GS 5 th A3 5 th LX 7 th A8 5 th LEXUS HAS POCKETS OF STRENGTH IS ES 11 th 12 th Q3 A4 6 th 7 th AUDI IS MORE UNIFORMLY STRONG ACROSS ITS LINE-UP 32
33 RETAIL FORUM: NADA NEAR-TERM FUTURE PRODUCT LAUNCHES D A T A P O W E R E D B Y
34 Non-luxury brands REDESIGN NEW POSSIBLE Chevrolet Silverado GMC Sierra Hyundai Santa Fe Jeep Wrangler Nissan Altima Nissan Versa Ram 1500 Toyota RAV4 Volkswagen Jetta Chevrolet Blazer Ford EcoSport Honda Insight Hyundai Nexo Hyundai Kona Nissan Kicks Volkswagen Arteon Honda Passport Kia Stonic REDESIGN NEW Dodge Durango Dodge Journey Ford Escape Ford Focus Ford Explorer Hyundai Sonata Jeep Grand Cherokee Nissan Frontier Toyota Corolla Toyota Tundra Toyota Sienna Toyota 86 Volkswagen Passat Chrysler Midsize Crossover Ford Ranger Ford Model E Ford C-Segment Crossover Kia Large Crossover Jeep Scrambler Jeep Wagoneer/Grand Wagoneer REDESIGN NEW POSSIBLE Chevrolet Tahoe Chevrolet Suburban Ford F-150 Ford Fusion Ford Mustang GMC Yukon GMC Yukon XL Honda Fit Kia Sorento Nissan Pathfinder Toyota Highlander Ford Bronco Volkswagen EVs GMC Compact SUV ADDITION Honda Civic Honda CR-V POSSIBLE Hyundai Santa Cruz Toyota Supra ADDITION Honda Odyssey 34
35 Luxury brands REDESIGN NEW RE-ENGINEERING ADDITION Audi A8 BMW 3 Series BMW 5 Series BMW X5 Porsche Cayenne Audi Q8 BMW 8 Series Cadillac XT4 Genesis G70 Lexus LC500 Lincoln MKX/Nautilus Lexus RX REDESIGN NEW Audi Q3 Buick Encore Cadillac ATS/CT3/CT4 Genesis G80 Infiniti QX50 Infiniti QX60 Lexus NX Lexus IS Lincoln MKC Mercedes-Benz GLS Mercedes-Benz CLA Mercedes-Benz GLE Porsche 911 Audi E-tron CUV BMW X7 Cadillac XT6 Genesis GV80 Lexus UX Lincoln Aviator REDESIGN NEW POSSIBLE Audi A6 Buick Envision Cadillac Escalade Cadillac CTS/CT5 Lexus GX Lexus GS Mercedes-Benz SL Mercedes-Benz S-Class Mercedes-Benz GLA Porsche Boxster Porsche Cayman Cadillac XT2 Genesis GV70 Mercedes-Benz EQ Porsche Mission E BMW 4 Series Infiniti Q80 Lincoln Coupe 35
36 RETAIL FORUM: NADA INQUIRIES For questions or additional information on a specific OEM brand, please direct inquiries, with Automotive News Brand Profiles in the subject line, to the following: SA-OEMConsulting@kbb.com
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northisland.ccu.com/carsale Year Make Model/Description Mileage KBB Value Sale Price
2017 Acura MDX Sport Utility 3585 $ 43,289 $ 42,995 2017 Acura RDX Sport Utility 4610 $ 33,199 $ 32,860 2016 Acura MDX SH-AWD Sport Utility 29777 $ 35,183 $ 33,898 2016 Acura TLX 3.5 Sedan 9073 $ 28,261
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PART NUMBER MAKE MODEL START YEAR END YEAR SUBMODEL SS025-4 ACURA MDX SS027-1 ACURA RDX SS025-5 ACURA RL (ALL MODELS)
SS025-4 ACURA MDX 2001 2012 SS027-1 ACURA RDX 2007 2012 SS025-5 ACURA RL (ALL MODELS) 2005 2012 SS025-7 ACURA TL (ALL MODELS) 2004 2012 SS023-6 ACURA TSX 2004 2012 SS021-289 AUDI A3 2006 2013 SS023-11
ATTACHMENT 4 (p.1 of 5) 2003 PASSENGER VEHICLE MODELS WITH SIDE AIRBAGS
ATTACHMENT 4 (p.1 of 5) ACURA 3.2 CL / 3.2 TL / 3.5 RL Front Torso only Standard MDX / RSX Front Torso only Standard AUDI A4 except Cabriolet Front Curtain/torso Standard A4 Cabriolet Front Torso/head
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Cargo Area Behind Front Seats with 2nd and/or 3rd Row Seats folded flat
Vehicle Sizing Chart 2018 MAKE Acura MDX Small Large RDX Small Medium Audi Allroad Small Large A3 Sportback Small Medium Q3 Small Medium Q5 Small Large Q7 Small Large BMW 328D Small Medium i 3 NA Medium
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Arthritic hands; diminished fine motor skills. Thick steering wheel. Keyless ignition Power mirrors Power seats. Keyless entry
Thick Acura MDX $40,910 $48,710 Acura RDX $33,910 $37,410 Acura RL $46,995 $54,415 Acura TL $34,440 $39,140 Acura TSX $28,905 $31,005 Audi A3 $26,705 $35,690 Audi A4 $29,675 $39,175 Audi A6 $43,725 $57,075
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ATTACHMENT 2 (p.1 of 5) 2004 PASSENGER VEHICLE MODELS WITH SIDE AIRBAGS
ATTACHMENT 2 (p.1 of 5) ACURA 3.2 TL / MDX / TSX Front Torso & curtain Standard 3.5 RL Front Torso Standard RSX Front Torso Standard AUDI A4 / S4 except Cabriolet Front Torso & curtain Standard A4 / S4
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A3 Wagon ALL SMALL A4 ALL SMALL A6 ALL SMALL A7 ALL SMALL A8 ALL SMALL S4 ALL SMALL S7 ALL SMALL S8 ALL SMALL Q5 ALL MEDIUM Q7 ALL MEDIUM
[ V ] SEPTEMBER 2012 VEHICLE SIZING GUIDE PLEASE NOTE: IF YOU DO NOT SEE YOUR VEHICLE LISTED, PLEASE EMAIL INFO@MIRRORSOX.COM FOR PROPER SIZING AND AVAILABILITY. Vehicle sizing is for year Model 2000-2013.
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Page: 1 Acura 2002 TL 210877 Red 400.00 Acura 2002 MDX 240758 Red 750.00 Acura 2000 TL 206961 Red 700.00 Ankor Craft 1978 Boat NA Red 75.00 Audi 2005 A4 113179 Red 800.00 Audi 1997 A4 158185 Red 525.00
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THANK YOU FOR COMING TO PREMIER PUBLIC AUTO AUCTION
C-2604 1999 Dodge Durango 140,672 C-2778 2006 VW Passat 179,165 C-2906 1998 Ford Expedition 199,030 C-3250 2000 Pontiac Grand Am 223,153 C-3259 2001 Mitsubishi Galant 145,087 C-3264 2004 Jeep Grand Cherokee
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Market Report for 9/9/2017 - Page: 1 Acura 2010 TSX 110289 Red & White 3800.00 Acura 2007 RDX 204230 Red 1700.00 Acura 2006 RSX 141689 Red 3200.00 Acura 2003 MDX 151770 Red 1700.00 Acura 2003 TL TMU Red
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Page: 1 Acura 2005 TL 163865 Red & White 2300.00 Acura 2002 TL 227270 Red 1000.00 Acura 1998 Integra 176902 Red & White 125.00 Audi 2006 A4 199012 Red 1100.00 Audi 2005 A4 TMU Red 900.00 Audi 2004 A4 186526
STOCK # YEAR MAKE MODEL MILEAGE
C-4792 2003 Subaru Outback 170,938 C-4860 2008 Chevy Impala 128,492 C-4901 2004 Chevy Astro 46,884 C-4911 2008 Mercury Grand Marquis 73,751 C-4917 2000 Honda Civic 183,342 C-4940 2004 Dodge Grand Caravan
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Date Memo/Description Amount
Date Memo/Description Amount 05/05/2018 1990 PONTIAC GRAND PRIX SEDAN, WHITE, 262,724 KMS 675.00 DEC'S, $1600 DAMAGES 05/19/2018 1991 CAMPION ALLANTE 170 BOAT WITH TRAILER. 05/19/2018 1992 FORD F150, WHITE,
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Jett Auction August 2018
08/22/2018 1988 NISSAN SENTRA SEDAN, GREY, 135,350 KMS 08/11/2018 1990 CHEV GMT-400 K1500, WHITE, 214,494 KMS 08/18/2018 1990 TOYOTA COROLLA, RED, 321 351MILES X-USA. 08/11/2018 1992 DODGE STEALTH RT COUPE,
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RearSight/Magna Applications
Acura MDX 2011 8800/ RDX 2011 8800/ TL 2011 8800/ TSX 2011 8800/ Sedan and Wagon ZDX 2011 8800/ Buick Enclave 2008-2011 / Detach and re-a ach Lane Departure Sensor to mirror base if present. Lacrosse 2008-2011
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Page: 1 (4) Bridgestone P275/55R20 NA Red 180.00 16 " Aluminum 8 Lug NA Red 110.00 Acura 2004 TSX 201775 Red 1650.00 Acura 2003 TL 139211 Red 1950.00 Acura 2001 TL 137171 Red 1800.00 Acura 1996 RL 140735
comscore Automotive Targets
You can analyze automotive target viewing several different ways: SEGMENT:, Luxury Traditional Full Size, etc. MAKE: Chevrolet, Dodge, etc. MAKE / MODEL: Ford Mustang, Honda Accord, etc. INTENT TO BUY/PURCHASE:
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STOCK # YEAR MAKE MODEL MILEAGE
STOCK # YEAR MAKE MODEL MILEAGE A-3164 1985 Bayliner 15' boat n/a A-3283 2005 Infiniti G-35x 260,920 C-5230 2004 Mazda 6 146,318 C-5545 2004 Jeep Liberty 198,192 C-5649 2006 Pontiac Vibe 191,941 C-5682
9595 LYNN BUFF COURT LAUREL, MD 20723
STOCK # YEAR MAKE MODEL MILEAGE A-3164 1985 Bayliner 15' boat n/a A-3283 2005 Infiniti G-35x 260,920 C-4886 2005 Scion XB 83,736 C-5230 2004 Mazda 6 146,318 C-5242 2005 Hyundai Elantra 190,166 C-5392 2002
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NEW PRODUCT ANNOUNCEMENT JUL 2017 ELECTRONIC CONTROL MODULES
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Educating Donald: The Integrated North American Automotive Industry. APRC Research Workshop, Kingbridge Centre, Toronto March 16, 2017
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Released: December 2018 Covering data thru November YTD 18 thru November % Change In New Retail Market vs. Year Earlier
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Follow us on Twitter & Instagram @PremierPAA ** View our inventory every week at www.premierpaa.com ** Join our mailing list to get our inventory every week! Text PremierPAA to 22828 STOCK # YEAR MAKE
Jett Auction SALES BY DEALER September 2018
Jett Auction SALES BY DEALER September 2018 Date Memo/Description Amount 09/08/2018 BBQ STATION 1997 UBUILT TRAILER 4X12 3,650.00 09/08/2018 1960 MORRIS MINOR, BLUE, 19 729KM 5 DIGIT ODO. 09/29/2018 1978
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While Lexus and Porsche Rank Highest in Vehicle Dependability, Excellent Long-Term Quality Isn t Exclusive to Luxury Brands, J.D.
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Horizon Global Carryovers (1/23/2018 to 2/26/2018) Part No Description Year / Make / Model Brand Way U.S. Car End Connector (See Application
118015 7-Way U.S. Car End Connector (See Application Guide for Fit Information) 2011-2018 Ford Explorer w/factory 7-Way Tow Ready 118252 Tow Harness Wiring Package (4-Flat) 2010-2018 Lexus RX350 w/factory
Quarter 2, Mid size Car Compact Car Full size Pickup Truck Compact SUV/Crossover Q Q Q Q Q Q Q Q4 2014
The luxury market has been increasing in sales and traffic and shows no signs of slowing down. As the economy has become more stable since the recession, consumers have been willing to spend on prestigious
Noncrash fire losses. Insurance Report. Prepared by HLDI for NHTSA Passenger Cars, Pickups, SUVs, and Vans. December 2018
Highway Loss Data Institute Insurance Report Noncrash fire losses Prepared by HLDI for NHTSA 2016 18 Passenger Cars, Pickups, SUVs, and Vans December 2018 This Highway Loss Data Institute report presents
Million Units in Operation. Hardware kit included with selected applications Late-model Domestic, Asian and European coverage
Bosch Brake,, Oxygen Sensors, Rotating Machines, Wipers and Water Pumps Automotive Aftermarket North America Product Communication November 2014 Bosch Brake Brake 20 s 35.6 Million Units Hardware kit included
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InvisiBrake Reference Information
Reference Information Please note: this is NOT a fit chart. This resource document contains information on vehicles that have been seen at the Roadmaster factory. The chart is intended to be a helpful
JA Auctioneering Sales by Product/Service Detail
JA Auctioneering Sales by Product/Service Detail July 2017 Date Memo/Description Amount 17 FOOT FIBERTECH BOAT, 1999 EXPRESS TRAILER, 17 FOOT CANOE 2,850.00 07/20/2017 1986 PORSCHE 944, COUPE, RED, 60366
MARKET REPORT. Michelle Behar. Auction Values, 2017 YTD
Blue Book MARKET REPORT Andrew Nicolai Director, Public Relations 949.293.5241 andrew.nicolai@coxautoinc.com Michelle Behar Public Relations Specialist 909.241.5441 michelle.behar@coxautoinc.com IN THIS
Jett Auction June 2018
06/30/2018 1980 CAL GLASS BOAT WITH CALKINS TRAILER WHITE/BROWN AND 80 HOURS 06/16/2018 1988 FORD F150, BLUE, 204,260KM 06/09/2018 1990 FORD TBIRD, BLUE, 244,826KM UNKNOWN DEC'S. 06/23/2018 1992 ACURA
JA Auctioneering Sales by Product/Service Detail October 1, 2017
JA Auctioneering Sales by Product/Service Detail October 1, 2017 Date Memo/Description Amount 1969 FORD F150 TRUCK, GREEN, 58,097 KMS NO DEC'S 3,000.00 10/03/2017 1974 VW SUPER BEETLE COUPE, BROWN,?36,298
InvisiBrake Reference Information
Reference Information Please note: this is NOT a fit chart. This resource document contains information on vehicles that have been seen at the Roadmaster factory. The chart is intended to be a helpful
Thomas Hirchak Company Market Report for 7/10/2017-9/6/2017. Page: 1 10:07:15
Page: 1 2- Sections wire Red 25.00 2-Sections wire Red 25.00 225/45R17 Tires & Red 160.00 Acura 2005 MDX 163959 Red 2450.00 Acura 2004 TSX 201780 Red 1750.00 Acura 2003 TL 228340TMU Yellow 800.00 Acura
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Acura MDX 2001-2004 Acura MDX 2005-2006 Acura MDX 2007 + Acura RDX 2007 + Acura TL 2004-2008 Acura TL 2009 + Fits FWD Only Acura TSX 2009 + Also fits wagon Acura ZDX 2010 + Audi A3 2006 + Audi A4/S4/RS4