comscore Automotive Targets

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1 You can analyze automotive target viewing several different ways: SEGMENT:, Luxury Traditional Full Size, etc. MAKE: Chevrolet, Dodge, etc. MAKE / MODEL: Ford Mustang, Honda Accord, etc. INTENT TO BUY/PURCHASE: New Entry Economy, Used Entry Economy, etc. Please note that as of July 2017, these segments will be available in the segment grouping titled, Intent to Buy/Purchase - July 2017 forward. AFFINITY VEHICLE BUDGET: <$20K, $20K $30K, etc. AFFINITY DIY VS. DIFM: Do-It-Yourself Premium Shoppers, Do-It-For-Me Bargain Shoppers, etc. This document lists the available targets. Most are available from April 2013 forward. Targets with a (1) are available from October 2015 forward. Targets with a (2) are available from January 2016 forward. Targets with a (3) are available from October 2016 forward. BY SEGMENT The following segments are available. Note: The following table does not present a complete list of makes / models within the segment. These are only examples. CHEVROLET / P30 FREIGHTLINER / CONVENTIONAL FORD / ECONOLINE FORD / F550 FREIGHTLINER / CHASSIS KENWORTH / CONSTRUCTION FORD / F530 WORKHORSE CUSTOM CHASSIS / MOTORHOME CHASSIS INTERNATIONAL / 4000 PETERBILT / 379 BMW / X3 ACURA / RDX MERCEDES-BENZ / GLK AUDI / Q5 VOLVO / XC60 LAND ROVER / FREELANDER LAND ROVER / LR2 LAND ROVER / RANGE ROVER EVOQUE AUDI / A4 ALLROAD PORSCHE / MACAN PAGE 1 OF 13

2 BY SEGMENT, CONTINUED CADILLAC / ESCALADE LINCOLN / NAVIGATOR LAND ROVER / RANGE ROVER MERCEDES-BENZ / GL LAND ROVER / RANGE ROVER SPORT INFINITI / QX56 HUMMER / H2 LEXUS / LX INFINITI / QX80 AMERICAN GENERAL / H1 Luxury Mid Democracy Size CUV Drive, Suite 600 LEXUS Reston, / RX VA comscore.com/rentrak ACURA / MDX MERCEDES-BENZ / ML BMW / X5 CADILLAC / SRX VOLVO / XC90 LINCOLN / MKX INFINITI / FX35 PORSCHE / CAYENNE AUDI / Q7 LEXUS / GX AUDI / Q Luxury NE Mid Ambassador Size SUV Place Portland, Oregon LAND ROVER / DISCOVERY II comscore.com/rentrak INFINITI / QX4 LINCOLN / AVIATOR LAND ROVER / DISCOVERY LAND ROVER / LR3 LAND ROVER / LR4 SAAB / 9-7X MERCEDES-BENZ / G CHEVROLET / CORVETTE CADILLAC / ELDORADO MERCEDES-BENZ / CLK PORSCHE / 911 LEXUS / SC MERCEDES-BENZ / SL MERCEDES-BENZ / SLK PORSCHE / BOXSTER BMW / M3 BMW / Z3 PAGE 2 OF 13 PAGE 2 OF 14

3 BY SEGMENT, CONTINUED MERCEDES-BENZ / C BMW / 325 AUDI / A4 ACURA / INTEGRA BMW / 328 ACURA / 3.2TL INFINITI / G35 ACURA / TL LEXUS / IS ACURA / TSX Luxury Traditional Democracy Sub Compact Drive, Suite 600 VOLVO Reston, / S40 VA comscore.com/rentrak Luxury Traditional Sub Compact Luxury Traditional Sub Compact Luxury Traditional Sub Compact ACURA / RSX AUDI / A3 LEXUS / CT Luxury Traditional Sub Compact BMW / 128 Luxury Traditional Sub Compact Luxury Traditional Sub Compact Luxury Traditional Sub Compact BMW / X1 VOLVO / V40 VOLVO / V50 Luxury Traditional Sub Compact BMW / 135 Luxury Traditional Sub Compact Luxury Traditional Full Size VOLVO / C30 CADILLAC / DEVILLE Luxury Traditional Full Size LINCOLN / TOWN CAR 7700 Luxury NE Traditional Ambassador Full Size Place Portland, Oregon LEXUS / LS comscore.com/rentrak PAGE 3 OF 13 Luxury Traditional Full Size MERCEDES-BENZ / S Luxury Traditional Full Size MERCEDES-BENZ / 300 Luxury Traditional Full Size Luxury Traditional Full Size CADILLAC / DTS CADILLAC / FLEETWOOD Luxury Traditional Full Size BMW / 740 Luxury Traditional Full Size CADILLAC / BROUGHAM Luxury Traditional Full Size BMW / 750 LEXUS / ES MERCEDES-BENZ / E CADILLAC / CTS CADILLAC / SEVILLE LINCOLN / CONTINENTAL ACURA / LEGEND AUDI / A6 BMW / 528 LEXUS / GS LINCOLN / LS PAGE 3 OF 14

4 BY SEGMENT, CONTINUED Non Non Non Non HONDA / CR-V FORD / ESCAPE TOYOTA / RAV4 CHEVROLET / EQUINOX Non SUBARU / FORESTER Non CHRYSLER / PT CRUISER Non NISSAN / ROGUE Non KIA / SPORTAGE Non CHEVROLET / HHR Non Luxury Compact SUV CHEVROLET / BLAZER Non Luxury Democracy Compact SUV Drive, Suite 600 Reston, JEEP VA / WRANGLER comscore.com/rentrak / TJ Non Luxury Compact SUV NISSAN / XTERRA Non Luxury Compact SUV ISUZU / RODEO Non Luxury Compact SUV JEEP / WRANGLER Non Luxury Compact SUV JEEP / WRANGLER / YJ Non Luxury Compact SUV FORD / BRONCO II Non Luxury Compact SUV CHEVROLET / TRACKER Non Luxury Full Size 3 Qtr To 1 Ton Pickup FORD / F250 Non Luxury Full Size 3 Qtr To 1 Ton Pickup CHEVROLET / SILVERADO Non Luxury Full Size 3 Qtr To 1 Ton Pickup FORD / F350 Non Luxury Full Size 3 Qtr To 1 Ton Pickup DODGE / RAM 2500 Non Luxury Full Size 3 Qtr To 1 Ton Pickup CHEVROLET / GMT Non Luxury NE Ambassador Full Size 3 Qtr Place To 1 Ton Portland, Pickup Oregon GMC / SIERRA comscore.com/rentrak Non Luxury Full Size 3 Qtr To 1 Ton Pickup DODGE / RAM 3500 Non Luxury Full Size 3 Qtr To 1 Ton Pickup DODGE / D-SERIES Non Luxury Full Size 3 Qtr To 1 Ton Pickup CHEVROLET / C20 Non Luxury Full Size 3 Qtr To 1 Ton Pickup DODGE / W-SERIES PAGE 4 OF 13 PAGE 4 OF 14

5 BY SEGMENT, CONTINUED FORD / ECONOLINE CHEVROLET / G20 DODGE / RAM VAN CHEVROLET / EXPRESS G3500 CHEVROLET / EXPRESS G2500 CHEVROLET / G30 GMC / RALLY WAGON / VAN DODGE / RAM WAGON GMC / SAVANA GMC / VANDURA Non Luxury Democracy Full Size Half Drive, Ton Pickup Suite 600 Reston, FORD VA / F comscore.com/rentrak CHEVROLET / SILVERADO DODGE / RAM 1500 CHEVROLET / GMT-400 GMC / SIERRA TOYOTA / TUNDRA GMC / NEW SIERRA CHEVROLET / AVALANCHE CHEVROLET / C10 NISSAN / TITAN Non CHEVROLET / TAHOE Non FORD / EXPEDITION 7700 Non Luxury NE Ambassador Full Size SUVPlace Portland, Oregon CHEVROLET / SUBURBAN comscore.com/rentrak Non GMC / YUKON Non GMC / YUKON XL Non TOYOTA / SEQUOIA Non FORD / BRONCO Non GMC / SUBURBAN Non JEEP / COMMANDER Non NISSAN / ARMADA PAGE 5 OF 13 PAGE 5 OF 14

6 TOYOTA / HIGHLANDER HYUNDAI / SANTA FE FORD / EDGE KIA / SORENTO NISSAN / MURANO GMC / ACADIA CHEVROLET / TRAVERSE SUBARU / OUTBACK BUICK / RENDEZVOUS CHRYSLER / PACIFICA FORD / RANGER CHEVROLET / S TRUCK Non Luxury Democracy Mid Size Pickup Drive, Suite 600 Reston, TOYOTA VA / TACOMA comscore.com/rentrak DODGE / DAKOTA NISSAN / FRONTIER NISSAN / TRUCK GMC / SONOMA CHEVROLET / COLORADO FORD / EXPLORER SPORT TRAC NISSAN / D21 Non FORD / EXPLORER Non JEEP / GRAND CHEROKEE Non TOYOTA / 4RUNNER Non JEEP / CHEROKEE 7700 Non Luxury NE Ambassador Mid Size SUVPlace Portland, Oregon CHEVROLET / TRAILBLAZER comscore.com/rentrak Non DODGE / DURANGO Non HONDA / PILOT Non NISSAN / PATHFINDER Non GMC / ENVOY PAGE 6 OF 13 PAGE 6 OF 14

7 BY SEGMENT, CONTINUED DODGE / GRAND CARAVAN CHRYSLER / TOWN & COUNTRY HONDA / ODYSSEY TOYOTA / SIENNA FORD / WINDSTAR DODGE / CARAVAN PLYMOUTH / VOYAGER PLYMOUTH / GRAND VOYAGER CHEVROLET / VENTURE NISSAN / QUEST MITSUBISHI / ECLIPSE Democracy Drive, Suite 600 Reston, VA comscore.com/rentrak TOYOTA / CELICA MAZDA / MX-5 MIATA HONDA / PRELUDE TOYOTA / SCION TC FORD / PROBE BUICK / RIVIERA HYUNDAI / TIBURON NISSAN / 350Z FORD / MUSTANG CHEVROLET / CAMARO CHEVROLET / MONTE CARLO OLDSMOBILE / CUTLASS SUPREME 7700 NE Ambassador Place Portland, Oregon comscore.com/rentrak FORD / THUNDERBIRD PONTIAC / FIREBIRD CHEVROLET / BERETTA DODGE / CHALLENGER OLDSMOBILE / TORONADO PAGE 7 OF 13 PAGE 7 OF 14

8 BY SEGMENT, CONTINUED HONDA / CIVIC TOYOTA / COROLLA CHEVROLET / CAVALIER FORD / FOCUS NISSAN / SENTRA FORD / ESCORT VOLKSWAGEN / JETTA HYUNDAI / ELANTRA TOYOTA / PRIUS DODGE / NEON FORD / TAURUS Democracy Drive, Suite 600 Reston, VA comscore.com/rentrak CHEVROLET / IMPALA BUICK / LESABRE NISSAN / MAXIMA MERCURY / GRAND MARQUIS MERCURY / SABLE TOYOTA / AVALON DODGE / INTREPID HONDA / ACCORD TOYOTA / CAMRY NISSAN / ALTIMA CHEVROLET / MALIBU BUICK / CENTURY 7700 NE Ambassador Place Portland, Oregon comscore.com/rentrak HYUNDAI / SONATA SUBARU / LEGACY CHEVROLET / LUMINA FORD / FUSION PAGE 8 OF 13 PAGE 8 OF 14

9 BY SEGMENT, CONTINUED HYUNDAI / ACCENT TOYOTA / TERCEL MINI / COOPER NISSAN / VERSA KIA / RIO HONDA / FIT CHEVROLET / AVEO TOYOTA / YARIS NISSAN / STANZA Democracy Drive, Suite 600 Reston, VA comscore.com/rentrak 7700 NE Ambassador Place Portland, Oregon comscore.com/rentrak PAGE 9 OF 13 PAGE 9 OF 14

10 BY MAKE/MODEL AVAILABLE MAKESKES AVAILABLE MODELS Acura MDX RDX TLX1 Audi A61 Q5 Q7 BMW AVAILABLE MAKESKES Dodge AVAILABLE MODELS Avenger Challenger Charger Dart Durango Grand Caravan Journey Ram Fiat Ford C-Max Democracy Drive, Suite X3 600 Reston, VA comscore.com/rentrak Econoline 1 X5 Edge Buick Enclave Escape Encore Expedition Lacrosse Explorer Regal 2 F Series Verano Fiesta Cadillac ATS Flex CTS Focus Escalade 1 Fusion SRX Mustang 7700 NE Ambassador Place XTS Portland, Oregon comscore.com/rentrak Taurus Chevrolet Camaro GMC Acadia Colorado 1 Sierra Corvette Terrain Cruze Yukon Equinox Yukon XL Impala Honda Accord Malibu Civic Silverado CR-V Sonic Fit Spark Odyssey Suburban Pilot Tahoe Ridgeline Traverse Hyundai Accent Volt Elantra GT Chrysler 200 Elantra Sedan 300 Genesis Town & Country Santa Fe PAGE 10 OF 13 PAGE 10 OF 14

11 AVAILABLE MAKESKES AVAILABLE MODELS AVAILABLE MAKESKES AVAILABLE MODELS Hyundai Santa Fe Sport Mitsubishi Outlander Sport Sonata Nissan Altima Tucson Armada 2 Veloster Frontier/XE Infiniti Q50 Juke QX60 Leaf QX80 1 Maxima Jeep Cherokee Murano Compass Pathfinder Grand Cherokee Rogue Patriot Rogue Select 1 Wrangler Democracy Drive, Suite 600 Reston, VA comscore.com/rentrak Sentra Wrangler Unlimited Titan 2 Kia Forte Versa Optima Versa Note Rio Porsche - Sedona2 Subaru Forester Sorento Impreza Soul Legacy Sportage Outback Land Rover XV Crosstrek Lexus ES Suzuki GS1 Tesla * Model S 7700 NE Ambassador Place Portland, Oregon comscore.com/rentrak PAGE 11 OF 13 GX Toyota 4 Runner IS Avalon RX Camry Lincoln MKX Corolla MKZ Highlander Mazda 3 Prius 6 Prius C CX-5 Prius V CX-9 2 RAV4 Mercedes-Benz C-Class Sequoia 1 E-Class Sienna CLA1 Tacoma GL Tundra GLK Venza M-Class Volkswagen Beetle S 1 Mini Mini Cooper Passat Jetta PAGE 11 OF 14

12 AVAILABLE MAKESKES AVAILABLE MODELS Volkswagen Tiguan 1 Volvo XC Democracy Drive, Suite 600 Reston, VA comscore.com/rentrak 7700 NE Ambassador Place Portland, Oregon comscore.com/rentrak PAGE 12 OF 13 PAGE 12 OF 14

13 BY AFFINITY The following affinity targets are available. Please note that as of July 2017, these segments will be available in the segment grouping titled, Intent to Buy/Purchase - July 2017 forward. GROUPKES TARGET GROUPKES TARGET Intent to Buy/Purchase New Luxury Compact 3 New 3 Intent to Buy/Purchase Used Luxury Compact 3 Used 3 New Luxury Exotic 3 New Luxury Full Size Half Ton Pickup Used Luxury Exotic 3 Used Luxury Full Size 3 New 3 Used Luxury Full Size Half Ton Pickup 3 New Luxury Mid Size 3 Used 3 New 3 Used Luxury Mid Size 3 New 3 Used Democracy Drive, Suite New Luxury 600 Prestige Reston, Full VA Size comscore.com/rentrak Used 3 New 3 Used Luxury Prestige Full Size 3 New Luxury Sub Compact 3 Used 3 New Non Luxury Compact 3 Used Luxury Sub Compact 3 New Non 3 Used Non Luxury Compact 3 New Non Luxury Compact SUV 3 Used Non 3 New Non Luxury Compact Van 3 Used Non Luxury Compact Pickup 3 New Non Luxury Full Size 2 Used Non Luxury Compact SUV 3 New NL Full Size 3/4-1 Ton Pickup 3 Used Non Luxury Compact Van 3 New NL Full Size 3/4-1 Ton Van 3 Used Non Luxury Full Size 3 New NL Full Size 1/2 Ton Pickup 3 Used NL Full Size 3/4-1 Ton Pickup NE Ambassador Place New Portland, NL Full Size Oregon 1/2 Ton Van comscore.com/rentrak PAGE 13 OF 13 Used NL Full Size 3/4-1 Ton Van 3 New Non Luxury Full Size Van 3 Used NL Full Size 1/2 Ton Pickup 3 New Non Luxury Mid Size 3 Used NL Full Size 1/2 Ton Van 3 New 3 Used Non 3 New 3 Used Non Luxury Mid Size 3 New Non 3 Used 3 New Non Luxury Mid Size Sport 3 Used 3 New 3 Used Non Luxury Mid Size Sport 3 New 3 Used Non 3 New Non Luxury Sub Compact 3 Used 3 Preowned Vehicle 0-2 years old 3 Used 3 Preowned Vehicle 0-6 years old 3 Used Non Luxury Sub Compact 3 PAGE 13 OF 14

14 GROUPKES TARGET Vehicle Budget $6,000 to $9,999 1 $10,000 to $14,999 1 $15,000 to $19,999 1 $20,000 to $29,999 $30,000 and up $30,000 to $39,999 $40,000 and up $40,000 to $49,999 $50,000 to $74,999 $75,000 and up Under $6, Democracy Drive, Suite Under 600 $. 0,000 Reston, VA comscore.com/rentrak Under $30,000 Under $40,000 Do-It-Yourself vs. Do-It-For-Me DIFM Bargain Shoppers DIFM Premium Shoppers DIY Bargain Shoppers DIY Premium Shoppers The following targets in the Polk Historical Reporting 2015 category are no longer available. However, you can report on them for historical 7700 NE Ambassador Place Portland, Oregon comscore.com/rentrak PAGE 14 OF 13 periods, through June GROUP Make/Model TARGET Chevrolet Avalanche Jeep Liberty The following makes and models were formerly deprecated and are now available October 2014 forward: AVAILABLE MAKES AVAILABLE MODELS Buick Regal Fiat 500 Kia Sedona Mazda CX-9 Nissan Armada Titan PAGE 14 OF 14

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