Dealer Conference 2013 Update Rollovers
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1 Dealer Conference 2013 Update Rollovers April 2013 Wolfgang Dietsch Productmanagement
2 Update Rollovers 1. Innovations 2012 > review and update 2. Outlook 2013 > new products and options 3. Rollover Portfolio 2013 > product positioning > ideas for usage Wolfgang Dietsch Dealer Conference 2013 Update Rollovers Apr
3 Innovation No 1: Express-Programs Spray arms at the roof brush is an USP of WashTec`s SoftCare models Pro and Juno! Description Rinse before and after the wash including drying aid cover the car precisely because of contour following spray arms Benefit Lowest consumption of chemicals and ideal application because of almost no overspray Productmanagement WD Dealer Conference 2013 Update Rollovers 3
4 Innovation No 1: Express-Programs Spray arms are used to speed-up wash programs: 1. Foam at roof brush SMA High-pressure at roof brush SMA ShineTecs at roof brush SMA680 in combination with second rinse at rear of portal SMA605 Important: Max 2 additional options from above beside standard rinse! Selection of best programs due to customers expectations Don t forget to inform your service technicians Productmanagement WD Dealer Conference 2013 Update Rollovers 4
5 Innovation No 1: Express-Programs 1. Foam at roof brush SMA345 can be used in sequence > HP-roof < HP-side > foam + wash < wash > foam + HP-side + wash < wash 2. High-pressure at roof brush SMA431 can be used in sequence > foam < HP-side > hp-roof + wash < wash 3. ShineTecs at roof brush SMA680 in combination with with second rinse at rear of portal SMA605 can be used in sequence > ShineTecs + polish + rinse < drying aid < dry Productmanagement WD Dealer Conference 2013 Update Rollovers 5
6 Innovation No 2: Drive-in Next wash will start faster, if car drivers stay in the car. Touch screen of terminal CP5 provides ideal customer convenience. Productmanagement WD Dealer Conference 2013 Update Rollovers 6
7 Innovation No 2: Drive-in Description Touch screen terminal CP5 can be used to give car drivers the choice to select stay in the car or wait outside the car show the right operating manual and ask for acceptance Benefit Optimized convenience for wash customers and more washes per hour for the business of the operator. Productmanagement WD Dealer Conference 2013 Update Rollovers 7
8 Innovation No 2: Drive-in New: perfect for both operating modes, extra START-button for wait outside users Productmanagement WD Dealer Conference 2013 Update Rollovers 8
9 Innovation No 3: Touchless and Touchless-Combination 1. Pure Touchless-wash can be offered as guaranteed scratch-free wash 2. SofTecs-wash can be offered with intensive high-pressure pre-wash 3. Touchless-wash plus ShineTecs-polish can be offered as exclusive top-program Productmanagement WD Dealer Conference 2013 Update Rollovers 9
10 Innovation No 3: Touchless and Touchless-Combination Description SoftCare² Pro Combination Turbo-nozzle technology for high-pressure FlexStream for chemical spray, contour high-pressure and drying SofTecs wash material as usual Benefit Perfect combination giving all possibilities for a very successful wash business. Clear USP of WashTec to have all-in-one in a compact rollover. Available also in pure Touchless version Productmanagement WD Dealer Conference 2013 Update Rollovers 10
11 Innovation No 3: Touchless and Touchless-Combination Program recommendations Varianten alkaline + acid alkaline only short version Skibox => forward <= reverse => forward best wash and dry result chemical spray high-ph contour chemical spray high-ph side chemical spray low-ph side wash result might be less chemical spray high-ph contour chemical spray high-ph side + wheel wash <= reverse wheel wash HP-side wash and dry results less chemical spray high-ph contour chemical spray high-ph side + wheel wash HP-roof contour HP-roof contour HP-side + drying aid to combine with A/B/C start mid of car contour scan ShineTecs Express for ShinTecs only Polish for other polish products => forward HP-roof contour rinse drying <= reverse HP-side drying aid/wax drying => forward rinse drying ShineTecs + polish + rinse hydrophobic polish wax <= reverse drying aid/wax drying drying aid polish + drying aid => forward drying drying drying <= reverse drying drying drying Productmanagement WD Dealer Conference 2013 Update Rollovers 11
12 Innovation No 4: AquaX² Water Reclaim Benefit: Operating cost saving compensates higher invest soon. Productmanagement WD Dealer Conference 2013 Update Rollovers 12
13 Innovation No 4: AquaX² Water Reclaim Cost savings due to lower energy consumption for pump in filter mode Reflush mode Filter mode Stand-by AquaX² 0,95 kw 0,40 kw 0,05 kw AquaX 1,50 kw 1,50 kw 0,05 kw Savings - 37 % - 73 % AquaX² 0,95 kw 0,40 kw 0,05 kw Aquapur 1,10 kw 1,10 kw 0,05 kw Savings - 14 % - 64 % Productmanagement WD Dealer Conference 2013 Update Rollovers 13
14 Innovation No 4: AquaX² Water Reclaim Cost savings calculation Wash business high mid low Operating hours per day 12 h 6 h 0 h Energy savings per day 17.0 kwh 11.4 kwh 5.9 kwh Estimated days per year AquaX² versus AquaX Energy savings per year: 4,185 kwh Cost savings per year: 628 (cost of electricity 0.15 /kwh) AquaX² versus AquaPur Energy savings per year: 3,069 kwh Cost savings per year : 460 (cost of electricity 0.15 /kwh) Productmanagement WD Dealer Conference 2013 Update Rollovers 14
15 Innovation No 4: AquaX² Water Reclaim Further cost savings for operation without flocculant Aquapur: above 600 washes per month flocculant is needed to guarantee required water quality, because of lower filter capacity of this model. AquaX²/AquaX: no flocculant required, because water flow in filter is only half as fast and therefore filter efficiency considerably higher. AquaX² versus AquaPur Flocculant per wash: 10 to 15 ml Cost per wash: 12.5 ml x 3 /l = per wash Costs per year 600 washes per month x 12 x Cost savings per year Electricity cost savings 460 = Total cost savings 730 => ROI 5 years Productmanagement WD Dealer Conference 2013 Update Rollovers 15
16 Innovation No 5: SoftCare Pro Classic XL320 All-in-one solution of rollover and small truck wash Benefit: Perfect for passenger cars up to max size vans Car Dealer Parcel Services Productmanagement WD Dealer Conference 2013 Update Rollovers 16
17 Innovation No 5: SoftCare Pro Classic XL320 All-in-one solution for Vans and Campers Benefit: Additional wash business, when rental station is close-by. Compact Camper Big Camper with alcove roof extension Productmanagement WD Dealer Conference 2013 Update Rollovers 17
18 Innovation No 6: Special Chemical Application Critical areas of cars need special treatment. Either manual per-wash or more intensive chemical use. Two solutions to solve the major cleaning problems: 1. InsectSpecial on FlexStream with SoftCare² Pro/Juno Contour following application of insect cleaner at right distance and angle by the rotating FlexStream. 2. RimSpecial by WheelFlash with SoftCare² Pro/Juno Active positioning of spray nozzles for precise and replicable application of rim cleaner. Productmanagement WD Dealer Conference 2013 Update Rollovers 18
19 Innovation No 6: Special Chemical Application Critical areas of cars need special treatment. Either manual per-wash or more intensive chemical use. Chemical consumption must be much higher to be effective 1. InsectSpecial on FlexStream with SoftCare² Pro/Juno 40 ml for half of the car instead of 10 to 20 ml /standard) for total car means 4 to 8 times higher concentration of high alkaline chemicals. 2. RimSpecial by WheelFlash with SoftCare² Pro/Juno 20 ml per wheel instead of 10 to 20 ml for total car means 4 to 8 times higher concentration of acid or high alkaline chemicals. Productmanagement WD Dealer Conference 2013 Update Rollovers 19
20 Innovation No 6: Special Chemical Application Benefit: ROI calculation shows potential, for example WheelFlash: Business case WheelFlash Price increase per wash 1,50 1,00 Chemcials new -0,36-0,36 minus chemicals today* 0,16 0,16 Margin WheelFlash 1,30 0,80 Price increase sales option 2.958, ,00 minus today s SMA , ,00 Discount 35% 35% Net price increase 1.166, ,75 Break even Total washes Months of operation Washes per months * = Gross list AUWA Productmanagement WD Dealer Conference 2013 Update Rollovers 20
21 Innovation No 7: ACS - Advanced Chemical System Additional safety: No more exposure to chemical products as with today s container system Additional quality: Eliminates risk of confusion, no operations without chemicals, precise dosing Additional convenience: Alert message when cartridge is empty, buffer tank provides time for cartridge change, filling levels can be checked remote Positive for economy & ecology: Potential to reduce costs of staff in charge of car wash, less consumption due to use of high concentrated products, less transport expenses Productmanagement WD Dealer Conference 2013 Update Rollovers 21
22 with ACS Today Innovation No 7: ACS - Advanced Chemical System Comparison of consumption and transport weight based on a selected site ACS reduces the weight of the products by 243kg per washes! Application Frequency Product Consumption / ml Total washes Insects 10% maxiclean eco Rim 35% maxiclean eco Foam 100% auwaschaum eco N7 Duft Shampoo 100% shampan eco Duft CDA 100% konservan dry eco Wax 50% thermowax dry eco Polish 15% ShineTecs Weighted sum per program: 42,3 Application Frequency Product Consumption / ml Total washes Insects 10% ACS PreLavan Rim 35% ACS Wheel Foam 100% ACS Foam Shampoo 100% ACS Shampoo CDA 100% ACS DryGloss Wax 50% ACS ShineWax Polish 15% ACS ShineTecs Weighted sum per program: 18 Productmanagement WD Dealer Conference 2013 Update Rollovers 22
23 Innovation No 7: ACS - Advanced Chemical System Conditions for ACS sales Country release: chemicals must be permitted logistics must be organised Not to use for high consumption: not usable with Touchless not usable with InsectSpecial not usable with WheelFlash Argumentation: safety, quality, convenience are main advantages additional costs because of higher technical effort (max 0.05 per wash compared to standard products) Productmanagement WD Dealer Conference 2013 Update Rollovers 23
24 New in 2013: EasyWash in size 20 Wash height of 2.0 m for EasyWash results in machine height of 2.81 m, which is the lowest one in the product portfolio now. EasyWash sizes: vehicle height 20 vehicle height 23 vehicle height 26 vehicle height 29 Productmanagement WD Dealer Conference 2013 Update Rollovers 24
25 New in 2013: EasyWash Design Plus With the new design Plus2 EasyWash sizes 23, 26 and 29 are available with a LED program display now. Productmanagement WD Dealer Conference 2013 Update Rollovers 25
26 Coming soon: new option for EasyWash EasyWash will be available soon with swivelling roof nozzle for optimized drying of rear side of the cars. Productmanagement WD Dealer Conference 2013 Update Rollovers 26
27 Coming soon: new option for WashTec Terminal Terminal CP5 with touch screen will be available soon with credit card reader (release will come country by country) Productmanagement WD Dealer Conference 2013 Update Rollovers 27
28 price Rollover Portfolio 2013 EasyWash Plus New SoftCare Basic models coming soon on Pro and Evo basis SoftCare Evo SoftCare Pro Classic SoftCare² Pro SoftCare Takt Classic SoftCare Juno Classic SoftCare² Takt SoftCare² Juno EasyWash performance Productmanagement WD Dealer Conference 2013 Update Rollovers 28
29 price and performance Rollover Model Recommendation Car wash business of last years Comparison to local competition Chance to increase wash counts Chance to increase wash price EasyWash Plus SC² Pro SC² Juno positive trend First check situation and discuss potential of carwash site together with investor EasyWash SC Pro Classic SC Juno Classic negative trend wash counts Productmanagement WD Dealer Conference 2013 Update Rollovers 29
30 price and performance Rollover Model Recommendation better wash insect removal better drying better wheel wash care/polish program etter convenience Easy Plus HP-Onboard SC² Pro Express SC² Juno Express ACS ShineTecs Drive-in Drive-in Multibox WheelJet / WheelFlash WheelJet / WheelFlash FlexStream / Insects FlexStream / Insects EasyWash Touchless Combination SC Pro Classic Touchless Combination SC Juno Classic HP-Onboard Express Express Drive-in Drive-in XL 320 wash counts Productmanagement WD Dealer Conference 2013 Update Rollovers 30
31 Thank you for your attention! Wolfgang Dietsch Dealer Conference 2013 Update Rollovers Apr
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