AMSOIL INC. Dealer Support

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1 AMSOIL INC. Dealer Support Dealer support, training world-class products have formed the backbone of the AMSOIL business opportunity since 1973.

2 A HISTORY OF FIRSTS When former jet fighter pilot squadron commer A.J. Al Amatuzio introduced AMSOIL synthetic motor oil in 1972 the first synthetic motor oil in the world to meet American Petroleum Institute service requirements it set all-new stards for motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oils on all counts. It was clear from the start this innovative product would play a major role in engine performance engine life. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants has followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes AMSOIL is The First in Synthetics. A.J. Al Amatuzio President & Chief Executive Officer

OPPORTUNITY When AMSOIL synthetic motor oil was introduced more than 40 years ago, many viewed oil as simply a commodity. But AMSOIL synthetic motor oil was much more than that.

3 OPPORTUNITY When AMSOIL synthetic motor oil was introduced more than 40 years ago, many viewed oil as simply a commodity. But AMSOIL synthetic motor oil was much more than that. It provided value beyond conventional oils through improved wear protection, extended drain intervals longer-lasting engines. It was difficult, however, to convey those benefits as the product sat on store shelves, with its higher initial cost, consumers were reluctant to purchase. Effectively selling AMSOIL synthetic motor oil required education a one-on-one sales approach. In 1973, the company introduced a marketing plan around a network of independent AMSOIL Dealers who were able to explain the product s benefits. Dealers gained success AMSOIL went on to introduce several other synthetic lubricants that st as industry firsts, solidifying the company s position as the leader in synthetic technology. Today, as dem for AMSOIL products continues to exp, AMSOIL remains committed to its network of independent Dealers. SINCE 1972

4 POTENTIAL FOR GROwTH The Dealer network includes many who rely solely on their AMSOIL income. Alternatively, some Dealers are satisfied earning a secondary income. Either way, your potential is limited only by your effort professionalism. Successful Dealers of all levels provide outsting customer service go the extra mile to satisfy their customers. They invest time learning about different markets the variety of business models within each market. They educate retail business owners about AMSOIL programs processes, deliver products, assist with marketing display setup train store employees on the benefits of AMSOIL synthetic lubricants. They take advantage of the Vehicle Graphics Program dress act professionally. Finding success as an AMSOIL Dealer is not easy; it requires hard work dedication. But as those who succeed will undoubtedly tell you, the rewards are worth the sacrifice. STABILITY Dem for AMSOIL products has never been higher, as vehicles equipment become more sophisticated, that dem grows more rapidly. AMSOIL is well-equipped to meet dem with state-of-the-art blending packaging equipment, strategic distribution logistics models advanced technical expertise to continue driving the company the industry forward. However lofty or modest their goals, Dealers can be assured they are part of a rock-solid, stable business opportunity. SUPPORT A Dealer s sponsoring Dealer or Direct Jobber are resources for information on running an AMSOIL business, answering technical questions, developing sales skills more. AMSOIL Regional Sales Managers (RSMs), with offices at the AMSOIL corporate headquarters in Superior, Wis., AMSOIL Field Sales Representatives (FSRs), based in AMSOIL distribution centers, are available to assist Dealers via phone, periodic face-toface meetings held around North America. AMSOIL INC. offers further support through its advanced technical expertise helpful corporate staff. Corporate personnel are available to assist in any way. The AMSOIL Technical Services Department remains on the forefront of the latest industry developments to analyze equipment needs, identify technical issues provide accurate product recommendations for virtually any application. With AMSOIL, Dealers have a wealth of resources available.

ADMINISTERING AN AMSOIL DEALERSHIP In administering their businesses, AMSOIL Dealers purchase products at wholesale prices resell them at suggested retail prices.

5 ADMINISTERING AN AMSOIL DEALERSHIP In administering their businesses, AMSOIL Dealers purchase products at wholesale prices resell them at suggested retail prices. Income starts building immediately with retail profits commission bonuses. Dealers customers can also order directly from AMSOIL through the AMSOIL website, by phone or by fax. AMSOIL takes orders on Dealers behalf hles the paperwork. Most Dealers begin with personal retail sales work their way into selling to businesses through the Retail Commercial Programs after they ve become more experienced. Dealers may also establish websites that link directly to the AMSOIL website. An AMSOIL Dealership provides options to help Dealers succeed regardless of their goals or experience. Minimal start-up cost No inventory requirements Lucrative commission structure Profitable programs Technical support Built-in distribution network

NATIONAL PRESENCE To increase br recognition help Dealers succeed, AMSOIL invests in national advertising campaigns.

Additional exposure comes through Official Oil partnerships with several of the country s biggest events, including Daytona Bike Week The Sturgis Motorcycle Rally.

AMSOIL corporately sponsored professional motorcycle, off-road truck, boat drag racers further heighten br awareness, generating interest in AMSOIL products for Dealers across North America.

etic Motor ves, Series Synthotive gasoline enginpremium additi e IL AMSOIL in all types of autom ology with AMSO higher performanc ds the etic techn lubrication higher horse emier synth etic Motor

It withst etitive rn engin d emissions outperform comp rof mode to complicate eered dems asting perfo heat engin long-l r is rs It delive Motor Oil power, highe Synthetic motor oils.

6 NATIONAL PRESENCE To increase br recognition help Dealers succeed, AMSOIL invests in national advertising campaigns. Ads appear online, on television in print, from niche magazines like Diesel Power, to mainstream publications reaching millions, like Motor Trend, Car & Driver Popular Mechanics. Additional exposure comes through Official Oil partnerships with several of the country s biggest events, including Daytona Bike Week The Sturgis Motorcycle Rally. AMSOIL also sponsors high-profile racing series, including Monster Energy Supercross, The Traxxas Off Road Championship Series (TORC), the AMSOIL Dirt Track Series, AMSOIL Championship Snocross more. AMSOIL corporately sponsored professional motorcycle, off-road truck, boat drag racers further heighten br awareness, generating interest in AMSOIL products for Dealers across North America. DEALER PROMOTIONS D A T A ic Motor Oil % Synthetr Oil Series 100 hetic Moto y OIL Synt extraordinar AMS rs Tier of Oil delive By combining es. etic Motor ves, Series Synthotive gasoline enginpremium additi e IL AMSOIL in all types of autom ology with AMSO higher performanc ds the etic techn lubrication higher horse emier synth etic Motor Oil excee the stress of ms. Signa s industry-pr Series Synth control syste es. It withst etitive rn engin d emissions outperform comp rof mode to complicate eered dems asting perfo heat engin long-l r is rs It delive Motor Oil power, highe Synthetic motor oils. ture Series l synthetic ced the produ ation, conventiona protection. the exten etic lubric otive synth Trust best job mance r in autom etic motor oil in to do the, the leade d synth Synthetics AMSOIL, API-qualifie IL, the First in AMSO world s first of ience e. sive exper your engin protecting The Top ls far beyond longdrain interva als can extend formulation Drain Interv Synthetic Motor Oil unique synthetic neutralize acids over Extends on oils. Its re Series outsting oxidati Signatu conventional to resist ed to deliver AMSOIL ended for inherently stable is design drain intervals. Motor Oil are ed those recomm Synthetic e system over extend drain additiv s. Series performance al costs. longer period tion, cleanliness waste oil dispos engine protec maintenance ize energy lar s vehicle It reduce ed to maxim molecu my Oil is design oils, its uniform Fuel Econo tic Motor tional surfaces. Maximizes Series Synthe y. Unlike conven between metal fuel econom reduce friction efficiency. m AMSOIL e energy for optimu more freely efficiency further improv helps it flow are included to structure tion. It additives ar protec ar Anti-friction ding anti-we robust anti-we s outstan Engine Wear Motor Oil provide te metal surfaces for improved Reduces t regions Synthetic to separa h contac Series l o-meta nt viscosity film strengt in metal-t has excelle further reduce wear to additives Emissions high oil consumption ely engine life. mption causing s an extrem Oil Consu when oil gets hot, Motor Oil exhibit emissions. tic Reduces occurs Synthe ption (burn-off) Series d oil consum Volatility AMSOIL volatility-relate emissions. rate; it controls own better y l (heat) breakdadditives to es low volatilit ant Temperatur Motor Oil resists therma oils, dispers Extreme tic detergent unlike conventionalwinter Excels in Series Synthe fortified with And cold It is heavily keep engines clean.staying fluid in very AMSOIL wear. tional oils. s no wax, d bearing than convent sludge deposits Oil contain flow reduce tic Motor ed oil help preven Series Synthe starting, improv for easier temperatures E T I N B U L L AMSOIL produces high-quality application brochures, product catalogs, product data bulletins studies to help Dealers sell. AMSOIL literature allows Dealers to present customers convincing information about the value of AMSOIL synthetic lubricants while projecting a professional image. The AMSOIL Racing, Trade Show Vehicle Graphics Co-op Programs are available to help Dealers in their sales advertising efforts. Other promotional items include AMSOIL hats, shirts, customizable signs through the AMSOIL Print Center more. AMSOIL also offers a library of digital assets in the online Dealer Zone that provides free high-resolution product images, logos web banners for creating online print advertisements. Armed with these resources, Dealers are able to generate interest in their businesses with minimal investment.

TRAINING AMSOIL knows its success depends on the training its Dealers receive.

This easy-to-access material is available anytime so Dealers can train on their own schedules. The face-to-face training AMSOIL provides takes training to a whole new level.

It all culminates in the premier Dealer training event of the year AMSOIL University, held each May in Duluth, Minn.

7 TRAINING AMSOIL knows its success depends on the training its Dealers receive. The online Dealer Zone contains several free easy-to-use multimedia resources designed to help Dealers increase their knowledge of AMSOIL products increase sales. This easy-to-access material is available anytime so Dealers can train on their own schedules. The face-to-face training AMSOIL provides takes training to a whole new level. AMSOIL periodically conducts educational meetings around the country open to Dealers of all levels. It all culminates in the premier Dealer training event of the year AMSOIL University, held each May in Duluth, Minn. Focused classroom sessions tailored to new experienced Dealers offer valuable technical sales training. CONSTANT COMMUNICATION AMSOIL maintains constant communication with Dealers accounts. The online Dealer, Commercial Retail Account Zones serve as the primary methods of delivering information from AMSOIL that affects Dealers accounts. The Dealer Zone is the go-to source for the latest company developments. AMSOIL Magazine, sent to Dealers each month, provides product news, industry developments, testimonials other valuable information. Dealers Preferred Customers receive a monthly special edition of AMSOIL Magazine as well. The Service Line is a quarterly newsletter mailed directly to Dealers Retail Commercial accounts. It is aimed specifically at the issues affecting the retail marketplace, helps accounts learn how AMSOIL synthetic lubricants can save them money. The Hotwire is a monthly newsletter sent to Dealers. It communicates the latest AMSOIL developments. In addition, AMSOIL corporate staff is available by phone, fax to assist Dealers with technical, administrative, sales or any other AMSOIL-related questions.

PRODUCTS All the training support in the world mean nothing without exceptional products. AMSOIL products define the history of the synthetic lubricants industry.

8 PRODUCTS All the training support in the world mean nothing without exceptional products. AMSOIL products define the history of the synthetic lubricants industry. They are relied upon by millions to increase engine performance, reduce maintenance costs help extend vehicle equipment life. And the dem for synthetic lubricants is growing. As the everincreasing dems of industry, manufacturing transportation continue the push toward synthetic lubricants, AMSOIL remains committed to introducing innovative dynamic products that will continue to define the industry. World-class products, combined with professionalism, determination the support of AMSOIL, allow anyone to create a rewarding AMSOIL Dealership. To take the first step, contact your local AMSOIL Dealer, call (800) or click Buy Wholesale on the amsoil.com homepage. AMSOIL products Dealership information are available from your local full-service AMSOIL Dealer. AMSOIL INC., 925 Tower Ave., Superior, WI Printed in the USA 2014, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. G2967 5/14

AMSOIL INC. Dealer Support

AMSOIL INC. Dealer Support Dealer support, training and world-class products have formed the backbone of the AMSOIL business opportunity since 1973. A HISTORY OF FIRSTS When former jet fighter pilot and