Post Show Report.

Transcription

1 Post Show Report post-eng.indd 1 6/29/10 9:54:34 AM

2 post-eng.indd 2 6/29/10 9:55:00 AM

3 Post Show Report TAPA 2010 The ASEAN Auto Parts Sourcing Hub: The World s Trusted Source for Parts & Accessories The 4th Thailand Auto Parts & Accessories 2010 (TAPA 2010) was held under the theme of ASEAN Auto Parts Sourcing Hub: The World s Trusted Source for Parts & Accessories to underscore the world s interest in Thai auto parts expertise and the strength of Thailand as the regional auto parts sourcing hub. A total of 323 local and foreign exhibitors showcased their products and innovations in 673 exhibition booths, at around 14,840 square meters area of BITEC, Bangna, Bangkok. Among them are more than 100 oversea booths from Taiwan, India, China, Malaysia, Indonesia, Singapore, Philippines, Vietnam, Hong Kong and Korea. Great number of local and foreign visitors visited the event this year. During the first three trade days, the business value of approximately Million Baht, a per cent increase over the previous event (TAPA 2008), was created. The immediate purchase orders valued at Million Baht in total, while another Million Baht value would be generated over the course of one year from now. Additionally, the total value of 1.68 Million Baht, a 78.7 per cent increase over the previous TAPA 2008, was created during the two public days. At present, with the skilled labors, state-of-the-art innovation, standard, modest transportation and good service, Thailand is well accepted as the regional sourcing hub for quality auto parts and accessories. Auto parts and accessories industry is one of Thailand s most significant lines of commerce with an export value average US$ 15 billion per year, contributing about 10 per cent value to total GDP and about 16 percent to the country rate of employment. TAPA 2010 played a crucial role in expanding automobiles, auto parts and accessories export market, thus strengthened Thailand s image as the regional sourcing hub for auto parts and accessories. It was also offer SME manufacturers opportunities to explore the export market. post-eng.indd 3 6/29/10 9:55:12 AM

4 8 groups of manufacturers exhibit in TAPA 2010 Assembling at the 4th Thailand Auto Parts & Accessories 2010 were the leading manufacturers in auto parts and accessories industry, which can be categorized into 8 groups, including: 1. Auto Parts & Components (OEM/REM) 185 local and international exhibitors showcased their products, which included: batteries; body parts; brakes/ clutches/ suspensions/ shock absorbers/ cables/ transmission; cooling fan/ cooling systems/ radiators; electric/ electronic system; engines; exhaust and fuel systems components; fasteners/ springs/ bearings; plastic parts; rubber parts; tires, etc., in 401 booths. 2. Auto Accessories A total of 69 local and international exhibitors showcased their products, which included: aluminums alloy wheels; bodywork equipment & accessories; car audio; equipment for vehicles; interior equipment & accessories; lighting/ signaling, etc., in 141 booths. post-eng.indd 4 6/29/10 9:55:28 AM

5 Post Show Report 3. Tools/ Dies & Machines 17 local and international exhibitors showcased their products, which included: casting; jigs & metal forming; moulds & dies; stamping; testing, etc. in 32 booths 4. Repair, Maintenance & Service 11 local and international exhibitors showcased their products and services, which included the body work repair & painting and the car wash & car care services, in 22 booths. 5. Petroleum/ Lubricants/ Maintenance Products 10 exhibitors showcased their products, which included: air fresheners; car cleaning and lubricants in 19 booths. 6. IT & Management There were 3 exhibitors showcased their products in 4 booths. 7. Vehicles 4 local exhibitors, including agricultural trucks & tractor and Baan Pong Bus Body Industry Cluster showcased in 26 booths. 8. Others A total of 33 exhibitors, including: the association and institute, i.e. Automotive Component Manufacturers Association of India (ACMA), Software Park Thailand; Thai Auto Parts Aftermarket Association (TAPAA), etc.; Government organization and publications, exhibited in 56 booths. post-eng.indd 5 6/29/10 9:55:46 AM

6 5 Days of interesting event in TAPA 2010 Throughout the 5 days of the exhibition, the colorful and interesting activities were never far from views. There were: Fabulous Opening Ceremony Asst.Prof. Veerasak Jinarat PH.D., Vice Minister for Commerce presided over the opening ceremony on Wednesday, April 28th, 2010, at 10:00 a.m., at Bangkok International Trade & Exhibition Center (BITEC), Bangna. At the ceremony, there was an opening show entitled Beyond the Innovation that represented the importance of the innovation and eco-friendly technology in the auto parts and accessories industry. Featuring in the show was Khun Navarat Yuktanan, Thailand s famous actress. post-eng.indd 6 6/29/10 9:55:55 AM

7 Magnificent exhibitions Among the highlights of TAPA 2010 are exhibitions to showcase the eco-friendly technology and the innovation. Product Showcase This exhibition featured the latest innovations in the industry, i.e. multi-purpose vehicle developed and designed by National Science and Technology Development Agency (NSTDA), and Model of the car from Thai Auto-Parts Manufacturers Association (TAPMA) that showed the parts and accessories inside, etc. Among the highlights of the Product Showcase was the agricultural truck model No.1, from the project called multipurpose truck development by Dr.Chatchai Jandenduang. This project is invented and developed under the Cluster and Program Management Project, of National Metal and Materials Technology Center (MTEC), National Science and Technology Development Agency (NSTDA). This agricultural truck model No. 1 was developed from the idea of the E-TAN truck for agricultural purpose. Ms.Saowaluck Tangwanichkapong, Business Analyst, National Metal and Materials Technology Center (MTEC) said that: This is the first truck that MTEC has developed for the agriculturists to replace the use of E-TAN truck. With the welldesigned structure developed by the researcher and engineers, the MTEC agricultural truck is outranked the E-TAN truck in many ways, including the safety, and multi-purpose usage. It can be used as the school bus as the back seats are more suitable and safety for the transportation. Also, the engine in front of the car can be used for other purpose, such as the water pumping. In addition, this agricultural truck has more efficiency structure, better electric system and creates lower noise than the normal E- TAN truck. Even though this model is the first prototype, MTEC is certainly that the truck will developed and used countrywide in the near future. Post Show Report Eco-Friendly This exhibition showcased the energy saving and eco-friendly technology in automotive industry, i.e. Nissan Eco Car, Toyota Hybrid car and Isuzu new innovation, etc. Eco-Friendly exhibition got good feedback from the visitors as the eco car has 5 advantages, including: 1. Power-saving, with lower than 5 liters per 100 kilometers. 2. Environmental friendly, with the EURO 4 standard. 3. Low Carbon dioxide emission (less than 120 gram per kilometers) 4. Protection of the occupants in the event of a frontal and side collision that meet UNECE 94, 95 standards 5. Small engine (lower than 1,300 CC for petrols and 1,400 CC for diesels) post-eng.indd 7 6/29/10 9:56:12 AM

8 Starting with Toyota Camry Hybrid, the mid-size, environmental friendly car, this hybrid car is powered by a standard gasoline engine and the electric motor. The electric motor portion of the engine allows the gasoline engine to shut down at stops and even while moving under certain conditions, which can help save the energy consumption. Followed by Nissan March, the compact car that come with a new 1,200 CC, 3-cylinder engine. Nissan March achieve 20 of 20 kilometers per liter and emit less than 120g/km of CO2. This car also has the Idling Stop system that shut down the engine when you stop more than 7 seconds and automatically start the engine again in 2 seconds after you release the break, which help save the fuel consumption. In addition, almost 80 per cent of the auto parts are manufactured in Thailand. Last but not least, the ISUZU D-MAX X-Series, the lifestyle pickup that come with Diesel Super Common rail engine. This engine brings out the best of every terrain with best fuel efficiency ratings and Euro 3 emission standard and B5 biodiesel capability. The aerodynamic body is designed to support the energy saving. Baan Pong Bus Body Assembly Industry Baan Pong Bus Body Assembly Industry Cluster showed its innovative mastery in made-to-order bus and customized vehicles in TAPA This year s highlight is the Dental Bus. Mr. Pichade Charoenkit, the founder of Act One Limited Partnership 1994 and Public Relation, Acting Head of Baan Pong Bus Body Assembly Industry (BBIC), revealed that: the uniqueness of this bus is the aerodynamic design which helps save the energy consumption by 15-17%, and the equipment provided inside that meets the customer s need. He explained that in order to develop the medical bus and customized bus, he has to analyze the strength and weakness of the existing ambulance and medical bus, i.e. the limited space, to develop the right product for the high competitive market. The main customer is the hospital. The price is around 2-10 million Baht, 70 per cent of which is the cost of medical equipment. post-eng.indd 8 6/29/10 9:56:19 AM

9 Post Show Report Series of interesting seminars In addition to the exhibitions were the series of seminars led by the industry experts that would acknowledge the opportunity in the global market. The interesting topics included: Best Practices in the Product Design & Development in the Italian Automotive Industry, by Mr.Roberto Pasceri, CEO of Convergen Srl., on April 28 th, Strategy for Auto Parts market in Australia, by Mr. Ben Bartlett, National Membership Manager, AAA, and Strategy for Auto Parts market in Russia, by Mr. Andrei Sudbin, Editor of Kommersant Autopilot Magazine, on April 29 th, Challenges in Automobile Market and Environment Technology, by Mr.Shigenori Hata, Vice President of JETRO, and ASEAN Market Outlook, by Mr.Hajime Yamamoto, Director of CSM, on April 30 th, post-eng.indd 9 6/29/10 9:56:35 AM

10 Business Matching Another new feature at TAPA 2010 were the International Buyer Launch which was served as a valuable platform for Top Buyer in the industry to share their needs with the exhibitors, explore business opportunities and discuss strategic partnership. With this year s theme, ASEAN Auto Parts Sourcing Hub: The World s Trusted Source for Parts & Accessories, we established the ASEAN Pavilion where the manufacturers in ASEAN region, including Singapore, Philippines, Indonesia, etc., together with the international associations and manufacturers, i.e. India, Taiwan, Malaysia, Hong Kong Korea and China has gathered and brought with them the latest innovation to showcase in this area. post-eng.indd 10 6/29/10 9:56:54 AM

11 Mr.Niladri Mallick, Director of Automotive Component Manufacturers Association of India (ACMA) explained that: ACMA has decided to join TAPA 2010 because the theme of the show this year (ASEAN Auto Parts Sourcing Hub: The World s Trusted Source for Parts & Accessories), which matched their focus on the Asian market, and the good relationship with Thai Auto- Parts Manufacturers Association (TAPMA). He suggested that: the next TAPA should invite more buyers and international traders, especially the automobile companies and OEM clients, so that it would benefits the exhibitors more in terms of the business opportunity in the market. Mr. Bobby Ong, Managing Director of Autosaver PTE LTD, the car care and car services franchisor from Singapore, pointed that: despite of the difficult situation, Thailand is a very good and promising market. Thailand is the sourcing hub for the ASEAN market and for the world. He was so impressed with the Post Show Report What our exhibitors said: very well-organized booth and exhibition in TAPA However, he commented that there should be more exciting events and activities in the next TAPA as the shows and activities could attract more visitors and create more excitement in the market. Mr.Pramot Pongthong, Honorary President of Thai Auto-Parts Manufacturers Association (TAPMA), complimented that the exhibitors were impressed with the overall of TAPA 2010 and appreciate the strong effort that the Department of Export Promotion put in this fair, especially the opening ceremony, press conference, and well-organized exhibition. He suggested that: the next TAPA show should promote motorcycle and its parts/ component too. Most of the international buyers and traders this year have visited the previous TAPA and impressed with the service, quality and on-time delivery of Thai manufacturers. However, they suggested that Thai manufacturers should consider decreasing their price to be more competitive with other manufacturers in Taiwan or China, added Mr.Pramot. Mrs.Achana Limpaitool, Vice- President of TAPMA, revealed that: TAPA 2010 gain remarkable success with increasing numbers of oversea exhibitors and variety of product/ services showcased in this event. Not only portray Thailand s leadership in ASEAN auto-parts industry, but this event also support the expansion of the nation s export market, and gear Thailand towards the goal. We expected that the export value of automobile, autoparts and accessories would grow tremendously this year, concluded Mrs. Achana. Voice from Visitors Most of the visitors were very satisfied with the overall of the 4th Thailand Auto Parts & Accessories 2010, i.e. the registration, the event, services, facilities, public relations, venue of the event and the online service, and satisfy with the variety of products and special activities in the event, including: Product Showcase, Eco-friendly and Baan Pong Bus Body Assembly Industry exhibition. The visitors suggested that there should be more facilities, especially the rest area inside the hall. Despite the difficult situation in Bangkok, the 4th Thailand Auto Parts & Accessories 2010 (TAPA 2010) has created 7 times business value, comparing to the previous TAPA show in 2008, gotten good feedback and achieved its goal and objectives. Now that the final curtain is down, all that is left to say is that this fair help strengthening the image of Thailand as the regional sourcing hub for the auto parts and accessories industry. post-eng.indd 11 6/29/10 9:57:02 AM

12 SEE YOU AGAIN 2012 post-eng.indd 12 6/29/10 9:57:41 AM