Ford, Lincoln and Mercury Brand s Digital Advertising Program for Dealers

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, Lcoln Mercury Br s vertg Progrm s Fd Out How ADP s Mrketg Prtnership With Cn Drive More ship Sles And Prits While Reducg vertg s DEALERSHIP AREA All Deprtments OPPORTUNITIES Drive Showroom Trffic

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1 , Lcoln Mercury Br s vertg Progrm s Fd Out How ADP s Mrketg Prtnership With Cn Drive More ship Sles And Prits While Reducg vertg s DEALERSHIP AREA All Deprtments OPPORTUNITIES Drive Showroom Trffic Get More Phe Clls Increse Virs ship Webs Get More Leds ship Webs Generte More Sles From Shops Get More Vibility Y ship Spsored Serch Enge Ltgs Plce Y vertg Ntil s when vited Locl Cr Buyers Up 80% purchses now g le. Mor Compny, llince ADP Services, now ferg you opportunity explore vlue Onle vertg Serch Enge Mrketg y delership. The, Lcoln Mercury vertg Progrm s powered ADP s vertg solutis cts fetures you need g mximizg potentil : Drive cresed trffic, Lcoln Mercury Cnecti s Includes spsored lks ll mjor serch enges cludg Google, Yhoo MSN cmpigns proven cresed,, tele ctivity No lg-term commitments, delers cn cncel 30 dy notice Pre-negotited OEM pricg extended delers Complint s Growth Inititives More thn just The, Lcoln Mercury vertg Progrm s cn leverge new buyg chnnels reduce delership s when buyg trditil dvertg! Tody, Mrketg cn clude trditil med like Rdio, Prt select mrkets Cble Televi. Th excitg progrm ws developed, Lcoln Mercury s exp ir rech ll ms medi utilizg flexible effective pproch. To obt y spsored Serch Enge Mrketg Anlys go complete esy le m.* *To lern bout how y delership cn nefit strger le presence, Lcoln Mercury vertg Progrm s spsors serch enge mrketg nlys t no deler tht s you wht cr buyers see when serchg mti bout y products services. Google trdemrk Google, Inc regtered US

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2 ADP vertg Solutis, Lcoln Mercury s ct d The, Lcoln Mercury vertg Progrm provides comprehensive mnged soluti mximizg le rech results The, Lcoln Mercury vertg Progrm s specificlly designed : Generte deler trffic Emphsize deler s brg cmpign messges Drive bs ll delership s prit centers Work semlessly trditil dvertg -sre processes Improve Presence Serch Enge vertg Ltgs Provide s e most trgeted mesurble dvertg resces vilble The, Lcoln Mercury Br's vertg Progrm s delivers key compents tht results cludg hviorlly geogrphiclly trgeted d plcement, eye ctchg imge nimted dply d designs spsored ltgs ll mjor serch enges used le umotive shops. Csider se vertg exmples low g dply dvertg 2 types serch ltgs cti: Flsh Animted Dply vertg Dply Shows vertg Yhoo! Shows Aus Yhoo! when locl Aus cr when buyers locl vit cr buyers vit Animted eye ctchg Dply vertg Shows up AccuWer.com when locl cr buyers vit If you would like lern bout ADP s vertg soluti, plese cll us t or vit us t complete le regtrti ADP, Inc. Services Group / Prted U.S.A. The ADP logo regtered trdemrk ADP North Americ, Inc.

3 Lcoln Mercury vertg Progrm Cse Study #1 Spsored Lks Web Dply vertg s s Dr Dr Wde Wde ctrolled ctrolled ech ech cmpign s cmpign s objectives objectives pges pges tht tht ech ech d d ws ws poted poted.. In In th th exmple, exmple, deler deler used used spsored spsored lks lks dply dply dvertg dvertg tht tht ped ped s s when when locl locl cusmers cusmers vit vit m m exp exp effectiveness effectiveness ir ir tl tl mrketg mrketg dvertg dvertg budget. budget. When When sked sked bout bout results, results, Dr Dr Wde Wde sttes sttes We We chnged chnged nothg nothg else else mrketg mrketg mix mix we we simply simply doubled doubled bound bound cll cll trffic. trffic. We We went went bound bound clls clls (Novemr (Novemr 21, 21, Decemr Decemr 29, 29, 2007) 2007) Cusmer Cusmer Reltis Reltis Center Center bound bound clls clls durg durg th th cmpign. cmpign. voicg voicg vertg vertg Progrm Progrm s s usg usg exmples exmples bove: bove: Purchses $ Purchses $ 6, , Mngement Mngement 1, , Totl Totl 8, , Thous Thous Impressis....$ Impressis....$ Vir..$ Vir..$ PLEASE NOTE: Th Cse Study g used s rel world exmple, y results will vry se cuse no two dvertg cmpigns generte identicl results! 2008 ADP, Inc. Services Group / Prted U.S.A. The ADP logo regtered trdemrk ADP North Americ, Inc.

4 Lcoln Mercury vertg Progrm Cse Study #2 vertg Cmpigns (locl ) ll ll commercil commercil cretive cretive MP3 MP3 file file mt. mt. Locl Locl sttis sttis usg usg Arbitr Arbitr stti stti mt mt ctegories. ctegories. Denn Denn () () specified specified ll ll exclusively exclusively prime prime dy dy prts prts ired ired Albuquerque Albuquerque Snt Snt Fe Fe sttis sttis durg durg morng morng (6 ( AM) AM) fterno fterno (3 (3 7 7 PM). PM). Dr Dr Wde Wde (GM) (GM) usg usg ADP ADP cmpigns cmpigns diversify diversify cusmers cusmers reched reched n n cresed cresed frequency frequency herg herg h h.. H H budget budget buys buys lower lower s s vilble vilble udio s udio s unique unique ucti ucti process process which which gurntees gurntees tht tht you you ly ly py py people people lteng lteng t t spot spot irs. irs. ADP s ADP s cmpigns cmpigns provide provide stnt stnt ccess ccess sttis sttis highly highly effective effective mnner. mnner. Instntneous Instntneous ccess ccess over over sttis sttis ir ir mrket mrket provides provides bility bility turn turn dime dime chngg chngg scheduled s little s 15 mutes e g ired. Flexible spot rotti, ccess scheduled s little s 15 mutes e g ired. Flexible spot rotti, ccess sttis, sttis, speed speed mrket mrket sensitive sensitive ds ds reduced reduced expenses expenses buyg buyg bs, bs, crete crete mrketg mrketg vlue vlue tht tht Denn Denn Dr Dr Wde Wde re re o o smrt smrt ignore. ignore. voicg voicg vertg vertg Progrm Progrm s s usg usg exmples exmples bove: bove: Locl Locl Rdio Rdio Stti Stti Purchses.. $ Purchses.. $ 7, , Mngement Mngement 1, , Totl Totl 9, , Drive Drive Time Time Rdio Rdio Spot.$ Spot.$ Thous Thous Impressis.$ Impressis.$ PLEASE NOTE: Th Cse Study g used s rel world exmple, y results will vry se cuse no two dvertg cmpigns generte identicl results! 2008 ADP, Inc. Services Group / Prted U.S.A. The ADP logo regtered trdemrk ADP North Americ, Inc.

5 Lcoln Mercury vertg Progrm Cse Study #3 vertg Cmpigns (locl ) Sn Sn Tn Tn commercils commercils stti stti mt mt ctegories ctegories trgeted trgeted dy dy y y wnted wnted ir ir ir. ir. Chr Chr Guerrero Guerrero ( ( Prcipl) Prcipl) levergg levergg vertg vertg Cmpigns Cmpigns extend extend overll overll rech rech Sn Sn Tn Tn s s cmpigns cmpigns throughout throughout Phoenix Phoenix metro metro re. re. Chr Chr udio s udio s efficiency efficiency crese crese ired ired cross cross lrger lrger numr numr locl locl sttis sttis Phoenix. Phoenix. The The report report bove bove s s how how Chr Chr udio udio trget trget dy dy (dy (dy prt) prt) he he wnts wnts h h ir ir ech ech stti stti trgetg trgetg mt mt ctegory. ctegory. voicg voicg net net metrics metrics vertg vertg Progrm Progrm s s usg usg bove bove cmpign cmpign results results s s Locl Locl Rdio Rdio Stti Stti Purchses.. $ Purchses.. $ 2, , Mngement Mngement Totl Totl Invoice Invoice. $. $ 3, , Rdio Rdio Spot Spot Aired...$ Aired...$ Thous Thous Impressis.$ Impressis.$ PLEASE NOTE: Th Cse Study g used s rel world exmple, y results will vry se cuse no two dvertg cmpigns generte identicl results! 2008 ADP, Inc. Services Group / Prted U.S.A. The ADP logo regtered trdemrk ADP North Americ, Inc.

6 Lcoln Mercury vertg Progrm Cse Study #4 Pid Serch Web Dply vertg Cmpign Impressis Clicks CTR CPC Positi - Sn Diego +75 miles Keyword 213, % $1.88 $2.14 $ ABC Mors - Ntil Keyword 48, $0.51 $1.21 $ Ctegory Trgeted s - SoCl 298, % $1.12 $0.33 $ Dply s - SD Trgeted 627, % $1.23 $0.32 $ ABC Mors - SD Keyword 73, % $2.06 $3.52 $ Price Quotes - SD Keyword 5, % $0.00 $0.00 $ ABC Mors - Sn Diego Keyword 366, $1.45 $3.49 $1, Price Quotes - SoCl Keyword 12, % $1.10 $1.36 $ ABC Mors - Sn Diego Trgeted 5,995,252 1, % $1.14 $0.37 $2, Models - SD Keyword 27, % $1.85 $3.76 $ Referrl B - SoCl Trgeted 730, % $1.59 $0.21 $ Video s - SD Trgeted 34, % $26.30 $1.51 $ Sn CA Geo - Keyword 30, % $2.96 $14.97 $ Video s SD - Keyword Ctextul % $0.00 $0.00 $ % APR 60 Mths - CPC Trgeted 613, % $2.81 $0.22 $ Totls Overll Averges: 9,079,398 3, % $1.39 $0.61 $5, Averge Averge mthly mthly tl tl yer yer strtg strtg dvertg dvertg ws ws Sce Sce strtg strtg dvertg dvertg hve hve verged verged mth. mth. ttributed ttributed cresed cresed trffic, trffic, clls clls leds leds d d cmpigns. cmpigns. s s CRM CRM ol ol s s 22% 22% verge verge crese crese trffic. trffic. Trckg Trckg crese crese clls, clls, cresed cresed cll cll s s comg comg deler deler.. leds leds hve hve cresed cresed sce sce strtg strtg dvertg dvertg cmpigns. cmpigns. voicg voicg vertg vertg Progrm Progrm s s usg usg cmpign cmpign exmples exmples bove bove : : vertg vertg Purchses.... $ Purchses.... $ 5, , Mngement Mngement Services $ Services $ 1, , Services..$ Services..$ Totl Totl Invoice $ Invoice $ 7, , Vit Vit Generted.$ Generted.$ Thous Thous Impressis..$ Impressis..$ Cse Study #4: s nme, locti URL s chnged protect cfidentil mrketg strtegy. PLEASE NOTE: Th Cse Study g used s rel world exmple, y results will vry se cuse no two dvertg cmpigns generte identicl results! 2008 ADP, Inc. Services Group / Prted U.S.A. The ADP logo regtered trdemrk ADP North Americ, Inc.

7 Lcoln Mercury vertg Progrm Cse Study #5 Pid Serch Web Dply vertg Cmpign Group Impressis Clicks CTR CPC Positi Ntil Serch - ABC ABC Sce , % $0.73 $0.18 $ Ntil Serch - ABC -USA.com 216, % $0.45 $0.89 $ ABC Mors - SD ABCSnDiego.com 41, % $2.31 $14.34 $ ABC Mors - SD SnDiegoFocus.com 4, % $0.68 $0.46 $ ABC Mors - SD SDExplorer.com 3, % $0.79 $0.20 $ ABC Mors - SD SDMustng.com 89, % $2.91 $4.04 $ ABC Mors - SD SDExpediti.com 10, % $2.54 $1.41 $ ABC Mors - SD SnDiegoF150.com 30, % $2.14 $2.57 $ ABC Mors - SD SDEscpe.com 29, % $2.19 $2.24 $ ABC Mors - SD SnDiegoFusi.com 35, % $2.15 $4.46 $ ABC Mors - SD SnDiegoF250.com 6, % $3.01 $9.77 $ ABC Mors - SD+75 miles SD-.com 14, % $1.24 $2.38 $ ABC Mors - SD+75 miles Pick - Direct 43, % $1.09 $1.13 $ ABC Mors - SD+75 miles GetPrepprovedInSecds 42, % $0.79 $1.80 $ ABC Mors - SD+75 miles.com RequestAQuote 39, % $1.86 $10.07 $ ABC Mors - SD+75 miles Sn-Diego-.com 19, % $1.51 $4.58 $ ABC Mors - SD+75 miles SDWheels-.com 95, % $1.65 $2.70 $ ABC Mors - SD+75 miles SoCl-.com 154, % $1.83 $1.47 $ ABC Mors - SD+75 miles SD--Mustng 44, % $2.22 $7.14 $ ABC Mors - SD+75 miles SDExpediti.com 22, % $2.27 $4.24 $ Price Quotes ABC Price Quote 16, % $0.00 $0.00 $ Overll Onle Totls Averges: 1,333,924 1, % $1.58 $2.36 $3, Averge Averge mthly mthly tl tl yer yer strtg strtg dvertg dvertg ws ws Sce Sce strtg strtg dvertg dvertg hve hve verged verged mth. mth. 21% 21% ttributed ttributed cresed cresed trffic, trffic, clls clls leds leds d d cmpigns. cmpigns. Logs Logs verge verge crese crese trffic. trffic. Trckg Trckg 38% 38% crese crese clls, clls, cresed cresed cll cll s s comg comg deler deler.. leds leds hve hve cresed cresed 50% 50% sce sce strtg strtg dvertg dvertg cmpigns. cmpigns. voicg voicg vertg vertg Progrm Progrm s s usg usg cmpign cmpign exmples exmples bove bove s s vertg vertg Purchses.... $ Purchses.... $ 3, , Mngement Mngement Services $ Services $ Services..$ Services..$ Totl Totl Invoice $ Invoice $ 4, , Vit Vit Generted.$ Generted.$ Thous Thous Impressis..$ Impressis..$ Cse Study #5: s nme, locti URL s chnged protect cfidentil mrketg strtegy. PLEASE NOTE: Th Cse Study g used s rel world exmple, y results will vry se cuse no two dvertg cmpigns generte identicl results! 2008 ADP, Inc. Services Group / Prted U.S.A. The ADP logo regtered trdemrk ADP North Americ, Inc.

Region!50!0.97. Through Lesson 54 Name Practice Quiz. Name Problems from Optional Sections. Problems from Lesson 47: *Extended Percent Problems

Region!50!0.97. Through Lesson 54 Name Practice Quiz. Name Problems from Optional Sections. Problems from Lesson 47: *Extended Percent Problems Free Pre-Algebr Prct Quiz Through Less 54 pge 3 Through Less 54 Nme Prct Quiz Nme Problems Optil Sectis Problems Less 47: *Extended Problems 2. () Dt pots Nvy 2. () Dt pots Nvy th The blnk columns tble