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1 TlltANSftCTI "tnternffllon/^t NS FROM N-OFD 2010-PORTLAND me^twfnity^eqdnd SYMPOSIUM ON QJAtlTY FUNCTION! DEPLOYMENT September 24-25,2010 Portland, OR

2 The TABLE OF CONTENTS PREFACE Acknowledgement i ii 2011 Calls for Papers 2011 Calls for Papers The 17th International Symposium on QFD (Germany) 23rd North American Symposium on QFD (USA) 2010 SEPTEMBER 24 PLENARY keynote: A Case Study on the Development of a Folding Bicycle 1 Yoji Akao, Ph.D., Yamagata University, JAPAN keynote: Integrating QFD into Phase-Gates Product Design 15 Glenn H. Mazur, QFD Red Belt*, Executive Director, QFD Institute, USA and International Council for QFD (ICQFD) Developing a Church Growth Strategy through QFD, AHP, and 31 Balanced Scorecard Strategy Mapping Chad M. Johnson, TRW Certified 6o Master Black Belt, QFD Black Belt", TRW Automotive Braking Division World Headquarters, USA DREAM/QFD to Re-Design Staff Service Excellence at Rutland 51 Regional Medical Center Darren Childs, QFD Green Belt*, Vice President, Quality Improvement, Rutland Regional Health Systems, USA Melissa Bartlett, QFD Green Belt", Patient Relations Coordinator, Rutland Regional Health Systems, USA Shannon Stover, QFD Green Belt", Services, Rutland Regional Health Systems USA Director, Food & Nutrition Dom Serino, QFD Gold Belt*, Executive Director, VP, Foundation, USA Rutland Health Glenn Mazur, QFD Red Belt", President-Japan Business Consultants, Executive Director, QFD Institute & ICQFD, USA

3 (TABLE OF CONTENTS Cont.) QFD-based Curriculum Development Model for Industrial Training 67 Catherine Y. P. Chan, Ph.D., QFD Black Belt', Hong Kong QFD Association, Hong Kong, PRC Glenn H. Mazur, QFD Red Belt9, Executive Director, QFD Institute, USA and ICQFD DREAM/QFD to Redesign New Physician Regional Orientation at Rutland 85 Medical Center Jill Jesso-White, QFD Green Belt*, Director, Community & Provider Relations, Rutland Regional Medical Center, USA Glenn H. Mazur, QFD Red Belt*, Executive Director, QFD Institute, USA and ICQFD Development of Educational Structure for Business Students in 99 Quantitative Methods Area Aysun Kapucugil Ikiz, Ph.D., QFD Green Belt*, Research Assistant, Dokuz Eylul University, TURKEY Guzin Ozdagoglu, Ph.D., Assistant Professor, Dokuz Eylul TURKEY University, Sabri Erdem, Ph.D., Assistant Professor, Dokuz Eylul University, TURKEY Ferkan Kaplanseren, Ph.D., Assistant Professor, Dokuz Eylul University, TURKEY Value-based Pricing as Origin for New and Further Development of 113 IT Products: Usage of Quality Function Deployment and Target Costing for Customer-oriented Pricing Georg Herzwurm, Ph.D., Universitat Stuttgart, Chair of Information Systems II & QFD Institut Deutschland e. V. (QFD-ID), GERMANY Benedikt Krams, QFD Institut Deutschland e. V. (QFD-ID), GERMANY Lars Oliver Mautsch, QFD Institut Deutschland e. V. (QFD-ID), GERMANY Sixten Schockert, Universitat Stuttgart, Chair of Information Systems II & QFD Institut Deutschland e. V. (QFD-ID), GERMANY Taming ITIL with QFD 125 Wolfram Pietsch, Ph.D., Professor, Business Management, International Sales and Service Management, Aachen University of Applied Sciences, GERMANY

4 (TABLE OF CONTENTS Cont.) Complex IT Design using both Traditional QFD and Blitz QFD 139 Kim Stansfield, Ph.D., QFD Black Belt", Business Transformation Consultant, CSC Computer Sciences Ltd., UK Jeff Cole, Six Sigma Black Belt, Systems Integration Executive, CSC Computer Sciences Ltd., UK Glenn H Mazur, QFD Red Belt", President, Japan Business Consultants Ltd.; Executive Director, QFD Institute, USA and ICQFD 2010 SEPTEMBER 25 TRACK 1 Recurrence Prevention and Preventive Measures of Service Quality 165 Problems Noriharu Kaneko, Executive Director, Service Quality Management Ltd. and CBM Co., Ltd., JAPAN An Application of ANP together with Conjoint Analysis to Political 175 Decision Making in Local Government Yasushi Kasai, Yamanashi Prefectural Office, Doctoral Program student, Dept. of Information & Mechanical System Engineering, Interdisciplinary Graduate School of Medicine & Engineering, University of Yamanashi, JAPAN Masanobu Yoshikawa, Assistant Professor, Dept. of Information & Mechanical System Engineering, Interdisciplinary Graduate School of Yoshimichi Watanabe, Associate Professor, Dept. of Information & Mechanical System Engineering, Interdisciplinary Graduate School of Hisakazu Shindo, Ph.D., Professor, Dept. of Information & Mechanical System Engineering, Interdisciplinary Graduate School of An Efficient Customer Group Selection for Quality Function Deployment 189 Ali Ahmady, QFD Green Belt*, Ph.D. Candidate, Industrial & Manufacturing Engineering Department, Wichita State University, USA Don Malzahn, Ph.D., Professor, Industrial & Manufacturing Engineering Department, Wichita State University, USA S. Hossein Cheraghi, Ph.D., Dean, School of Engineering, Western New England College, USA

5 Helping (TABLE OF CONTENTS Cont.) The Process of New Product Development to Assure Customer 205 Satisfaction and Create New Business Opportunity in Chemical Industry Paweena Lertchanyakul, Researcher in Chemicals Co., Ltd., THAILAND Performance Material. SCG Kritaya Suparnpongs, QFD Green Belt*, Executive Consultant, Corporate Total Quality Promotion Center, The Siam Cement PLC, THAILAND Efficient Way to Advance Policy Management Using QFD 215 KojiTanaka, Director, Kanjie Associates Inc. and Knowledge Management Society of Japan, JAPAN A Critical Analysis of QFD Application in Brazil After 20 Years of its 221 Introduction Paulo A. Cauchick Miguel, Ph.D., Adjunct Professor, Dept. of Industrial & Systems Engineering, Universidade Federal de Santa Catarina, BRAZIL QFD for Planning the Marketing Mix Mediate between Development and Marketing Product Managers to 233 Sixten Schockert, Universitat Stuttgart, Chair of Information Systems II & QFD Institut Deutschland e. V. (QFD-ID), GERMANY Georg Herzwurm, Ph.D., Universitat Stuttgart, Chair of Information Systems II & QFD Institut Deutschland e. V. (QFD-ID), GERMANY Benedikt Krams, QFD Institut Deutschland e. V. (QFD-ID), GERMANY Lars Oliver Mautsch, QFD Institut Deutschland e. V. (QFD-ID), GERMANY Wolfram Pietsch, Ph.D., Professor, Business Management, International Sales and Service Management, Aachen University of Applied Sciences, GERMANY Curriculum Planning for Education in Enterprise Resource Planning 245 Systems Lars Oliver Mautsch, Senior Lecturer/Researcher, Department for Business Administration, Universitat Stuttgart, GERMANY Georg Herzwurm, Ph.D., Distinguished Professor, Department for Business Administration, Universitat Stuttgart, GERMANY Benedikt Krams, Senior Lecturer/Researcher, Department for Business Administration, Universitat Stuttgart, GERMANY Olaf Mackert, Senior Lecturer/Researcher, Department for Business Administration, Universitat Stuttgart, GERMANY Sixten Schockert, Senior Lecturer/Researcher, Department for Business Administration, Universitat Stuttgart, GERMANY

6 A (TABLE OF CONTENTS Cont.) 2010 SEPTEMBER 25 TRACK 2 A Holistic Model for Structuring Requirements Considering the 257 Degree of Requirements' Fulfilment and its Implementation for Data Processing Robert Refflinghaus, Priv. Doz. Dr.-lng., Chair of Quality Engineering, Horst-Artur Crostack, Prof. Dr.-lng., Chair of Quality Engineering, Sandra Klute, Dipl.-Kff., Chair of Quality Engineering, Dortmund University of Technology, GERMANY Computer-aided Method for Automatic Identification of Effect 269 Relations between Requirements on an Intra-logistics Facility Constanze Kolbe, Dipl.-lng., Chair of Quality Engineering, Dortmund University of Technology, GERMANY Horst-Artur Crostack, Prof. Dr.-lng., Chair of Quality Engineering, Robert Refflinghaus, Priv. Doz. Dr.-lng., Chair of Quality Engineering, Enhancement of QFD Tool "T2T" and its Application for 285 Sightseeing Contents Bao Tuoya, Masters Student, Interdisciplinary Graduate School of Zheng GenZhao, Masters Student, Interdisciplinary Graduate School of Masanobu Yoshikawa, Assistant Professor, Dept. of Information & Mechanical System Engineering, Interdisciplinary Graduate School of Yoshimichi Watanabe, Associate Professor, Dept. of Information & Mechanical System Engineering, Interdisciplinary Graduate School of Hisakazu Shindo, Ph.D., Professor, Dept. of Information & Mechanical System Engineering, Interdisciplinary Graduate School of Medicine & Engineering, University of Yamanashi, JAPAN QFD for the Company's Sustainable Growth QFD Training in Japan Trial of the New 299 Kazushi Nagai, Professor, Tamagawa University, JAPAN Tadashi Ohfuji, Professor, Tamagawa University, JAPAN Masamitsu Kiuchi, Ph.D., Assistant Professor, Josai University, JAPAN

7 (TABLE OF CONTENTS Cont.) Visualization of Attainment Levels of Design 311 Hiroyuki Okamoto, Senior Specialist, Engineering Process Innovation Planning Center, Ricoh Company, Ltd., JAPAN The Fusion of QFD and Next Generation PLM including Systems 319 Engineering Tadao Nakamura, Industry Leader, Competency Center Division, Dassault Systemes K.K., JAPAN The Customer's Way Know What To Do Because You Know 327 Why You Do It David Mitchell, QFD Green Belt*, ASQ Certified Six Sigma Black Belt, Boothroyd and Dewhurst certified DFMA Trainer, Reliability Manager, Electrical Assemblies, Eaton Corporation, USA Daniel Walker, Consultant, DMAIC Six Sigma Black Belt, River's End Consulting, USA QFD for Effective Business Process Design (II) 337 Hideaki Haraga, General Manager, Innovation Advancement Center, Konica Minolta Technology Center, Inc., JAPAN ORDER FORM 347