Innovation a Strategic Success Factor for Evonik

Transcription

1 Innovation a Strategic Success Factor for Evonik Forum Chemical Industry Tokyo, September 30, 2015 Dr. Ralf Mayer, Evonik Japan

2 Evonik a global leader in specialty chemicals: key figures 2014 Employees December 31, , % Profitability (adjusted EBITDA margin) billion Adjusted EBITDA Return on capital employed (ROCE) 12.3 % 12.9 billion sales 2

3 Evonik Industries AG Global presence Production sites in 25 countries, active in over 100 countries, worldwide investments. 3

4 Evonik Group in Japan Production & R&D/ TS Sites Sales Osaka: Evonik Japan, Daicel Evonik, Nippon Aerosil Aboshi: Daicel-Evonik Tsukuba: Sales * 30.8 billion Employees ~400 Plants 4 Laboratories 4 * of Evonik Japan Co., Ltd. Evonik Japan Tsukuba Plant & Research Center Ako: DSL. Japan Yokkaichi Plant: Nippon Aerosil HQ Tokyo: Evonik Japan Daicel-Evonik Nippon Aerosil DSL. Japan -4-

5 Evonik Japan, your local global partner Actively supporting the Japanese Industry since 1966 Yokkaichi Nippon Aerosil JV Evonik Mitsubishi Materials Corporation Tokyo Evonik Japan Evonik Industries DSL JV Evonik Shionogi Ako Daicel Evonik JV Evonik Daicel Chemical Industries Evonik Japan Plant & Research center Aboshi Tsukuba -5-

6 Broad range of applications for Evonik products - examples

7 Drivers for (Open) Innovation Innovation cycles are becoming ever shorter Innovation challenges are becoming more complex New global competence centers are springing up The availability of raw materials is being shifted Demands for sustainability are on the increase 7

8 The Leading Innovation Initiative Our Innovation Journey Evonik is one of the most innovative companies in the world. Smart Creatives Innovative Environment Stimulating Culture Leading Winning Points innovation Convincing Strategy Innovation Targets Fostering Entrepreneurship and Incubators Open Innovation Portfolio Management

9 Major innovation areas Technologies Growth fields Biotechnology Electronic materials Food & Feed ingredients Medical technologies New catalytic processes Membranes Composites Cosmetic ingredients 9

10 Open Innovation begins internally: Ideation Jams and Seek & Solve Evonik Seek&Solve: Social business media based virtual community R&D experts, technicians, engineers, marketing,... Requests (problems, questions, needs) are posted for discussion in individual blogs Time to solve depends on seekers decision Solutions & answers can be discussed and matured All results are owned by the seeker

11 Intensive cooperation with academia globally as source for innovation Evonik meets Science conferences: Platform to exchange ideas and discuss emerging areas of applied science with academia Germany, USA, China, Japan Synthesizing methionine: What s possible after 70 years of R+D? 60 deans 100 selected professors > 10 proposals 3 winners! - Repeated globally 11

12 Strong partnership and high visibility for university relations Differentiating Collaborating Branding Recruiting 12

13 From strategic research to business: New materials for printable electronics Replace vacuum based coatings by solvent based coatings (cost reduction process and capex) Performance (mobility, stability) of Evonik materials far better than a-si Open up the growth market for TFT displays (LCD, OLED) Transistor Touchpanel

14 Successful innovation: choosing the right cooperation partners Cooperate to Innovate: Developing a new Air-Treatment system in Japan Chemical development Idea proposal Synthesis route Concept verification Commercial production capability University Academic studies Optimum system integration and promotion Energy consumption assessment Energy Company Machine Manufacturer Machine system development Validation, demonstration and commercialization Total solution provider Access to market Page 14

15 Summary: Successful innovation cannot be left to chance Innovation needs: 1. to focus on value creation 2. to act in diverse, global network 3. to consider short and long term needs 4. to exploit external knowhow and insights ( open innovation ) 5. to accept an open ended, adaptive approach 6. the right culture and commitment of everybody Invention Innovation

16