2010/2011 Cable Update December 2010 & Fourth Quarter 2010
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1 2010/2011 Cable Update December 2010 & Fourth Quarter Top-Rated Cable Networks - Prime Time December 2010 A18 34 A18 34 A18 49 A18 49 W18 49 W18 49 A25 54 A25 54 Network C3 Rating C3 (000) Network C3 Rating C3 (000) Network C3 Rating C3 (000) Network C3 Rating C3 (000) ADULT SWIM ABC FAMILY ,014 ABC FAMILY USA ABC FAMILY ADULT SWIM USA ABC FAMILY USA USA TBS TBS TBS TBS ADULT SWIM TNT FX FX NICK AT NITE ADULT SWIM NICK AT NITE TNT TNT HISTORY COMEDY HISTORY BRAVO FX MTV A&E A&E A&E TNT NICK AT NITE FX DISCOVERY A&E COMEDY ION ION HISTORY DISCOVERY LIFETIME NICK AT NITE BRAVO BRAVO TLC SYFY BET SPIKE TV E! AMC DISCOVERY ION FOOD LIFETIME E! SYFY BET BRAVO SPIKE TV FOOD MTV FOOD TLC LIFETIME HGTV TLC LIFETIME TLC HISTORY TV LAND FOOD BET HALLMARK TRUTV VH TRUTV SYFY HGTV Programming Highlights A Original programming on FX pushed the network to a top 5 finish this month. Its top three shows were THE LEAGUE (0.81 A18-34 rating), IT S ALWAYS SUNNY IN PHILADELPHIA (0.71) and SONS OF ANARCHY (0.65). - TOSH.O was the most watched program on Comedy Central in December, posting an average 0.70 rating. - Teen pregnancy programming continued to draw viewers to MTV. Three of its top four shows involved the pregnancy topic: 16 AND PREGNANT 2B (0.63), 16 AND PREGNANT (0.57) and TEEN MOM: BABY TALK (0.55). - Lifetime rarely makes a presence in the top 20 with A18-34, but this December its SATURDAY MOVIE III and IV averaged a 0.36 rating. Programming Highlights A Days of Christmas pushed ABC Family to the number one prime time network in December. Holiday movies led the way as SATURDAY MOVIE and BIG SCREEN MOVIE each earned a 0.89 A18-49 C3 rating. - BURN NOTICE is the main reason USA outpaced TNT in December. All prime telecasts of BURN NOTICE averaged a 0.97 A18-49 C3 rating, while the top TNT original, THE CLOSER, only pulled a 0.57 average for all its prime time airings. - Alaska is a draw on Discovery as GOLD RUSH: ALASKA was the network s most watched show this month (0.63 A18-49 C3 rating). - TLC captured viewers with CELLBLOCK 6: FEMALE LOCK UP. Its 0.43 A18-49 rating was nearly 20% better than the network s overall average prime time rating. Programming Notes Programming Highlights W The fourth season of WATCH WHAT HAPPENS LIVE was Bravo s mostwatched show among W18-49 this month, earning a 0.90 rating, 22% better than any other program. - Seems David Hasselhoff should cherish his overseas popularity. Among the US population, his show on A&E, THE HASSELHOFFS, only mustered a 0.25 W18-49 rating, 47% lower than the network s average. - Contractor Mike Holmes was the face of HGTV this December. HOLMES ON HOMES was the top show of the month (0.45 W18-49 rating), and HOLMES INSPECTION ranked third (0.37). - Hallmark Channel, taking advantage of the holidays, landed in the top 20 this month, fueled by 76 telecasts of the HALLMARK MOVIE that averaged a 0.30 W18-49 C3 rating. Programming Highlights A The holiday favorite, A Christmas Story, gave TBS a boost. 24 HOURS OF A CHRISTMAS STORY averaged an impressive 1.42 A25-54 C3 rating. - History s special STORAGE WARS fueled the network with a 1.73 A25-54 rating. Of its regularly scheduled shows, PAWN STARS was the most watched with a 1.08 rating. - Despite airing the same two shows for months, ION remained a top 10 network in December. Overall, there were 120 episodes of CRIMINAL MINDS and WITHOUT A TRACE (60 of each). - TV Land s combination of half-hour sitcoms (HOT IN CLEVELAND, EVERYBODY LOVES RAYMOND) and feature films (Christmas Vacation, My Cousin Vinny) were enough to rank the network 18 th among all cable networks among A A Lot of New on Tru: TruTV has eight new shows planned for 2011/12 that range from looking at semi-pro football players (appropriately titled SEMI-PRO) to showcasing four friends who play pranks on each other (IMPRACTICAL JOKERS). Others include SOUTH BEACH TOW about a family-owned towing business, HOLLYWOOD TAXI, about a longtime taxi driver, and BEAR SWAMP RECOVERY about a New Jersey repossession company. Love is Just a Game: GSN will showcase a new love block programming line-up this spring featuring the new LOVE TRIANGLE and the returning series THE NEWLYWED GAME and BAGGAGE. LOVE TRIANGLE, hosted by Wendy Williams, aims to help daters caught in real-life love triangles. This love block will lead into the network s new show, DREW CAREY S IMPROV-A-GANZA, a half-hour of improvised sketch comedy hosted by the former host of WHOSE LINE IS IT ANYWAY. Several Networks to Enjoy a Laugh: THE COMEDY AWARDS, the first-ever multi-network, multi-platform, event dedicated to honoring and celebrating the world of comedy, will air on Sunday, April 10. The show will air across multiple MTV Networks, including Comedy Central, Spike TV, VH1, CMT, TV Land, Logo And Nick At Nite. Dallas Taking Shape: The cast of DALLAS, TNT s modern day take on the series of the same name, is rounding out with the addition of Jesse Metcalfe (CHASE, DESPERATE HOUSEWIVES) and Julie Gonzalo (ELI STONE). Source: Nielsen Media Research, NPower; 11/29/10 12/26/10, M-Su 6:00pm-12:00am, C3 data. Excluding sports and kids.
2 2009/2010 Cable Update: September 2010 Change in C3 A18 49 Prime Time Impressions by Network December 2009 vs. December 2010 Dec Dec Network (000) (000) Index A&E ABC FAMILY 839 1, ADULT SWIM AMC ANIMAL PLANET BBC AMERICA BET BIO BRAVO CENTRIC NA 39 NA CHILLER NA 43 NA CMT CNBC CNN COMEDY DISCOVERY DIY E! FOOD FOX NEWS FUSE FX G GAC GSN HALLMARK HALLMARK MOVIE NA 30 NA HD THEATER NA 22 NA HGTV HISTORY HISTORY INTERNATIONAL HLN ID ION LIFETIME LMN LOGO NA 25 NA MILITARY MSNBC MTV MTV NAT GEO WILD (FOX REALITY) (28) NATIONAL GEOGRAPHIC NICK AT NITE OXYGEN PLANET GREEN NA 27 NA SCIENCE SLEUTH NA 45 NA SOAPNET SPIKE TV STYLE SYFY TBS TLC TNT TRAVEL TRUTV TV GUIDE TV LAND TV ONE USA 1, VH VH1 CLASSIC WE WEATHER CHANNEL WGN AMERICA Total A18-49 prime time cable impressions inched up 1% in December, the first month this quarter the medium has seen an increase. Despite that, most networks had A18-49 audience declines from last December. Thirty-six networks experienced a decline versus last year while 26 posted an increase (seven networks measured this year were not measured a year ago). - Similar increases existed with most key demographics as total impressions for W18-49, A25-54 and W25-54 were all up 1%. - Young adult cable impressions were up significantly in December. A18-34 total December prime time impressions climbed 4% over December As with A18-49, more networks (33) had their average prime time A18-34 audience decline than those that posted an increase (24). Of the 33 networks that had a drop in audience, eight were declines of 5% or less, however. - ABC Family was the only network to average over one million viewers in prime time (1,104,000). This year s 25 Days of Christmas performed 21% better than in 2009 with A ABC Family also was tops with W25-54 in December. Its prime time average W25-54 audience of 556,000 was 9% better than USA. - The same good fortune did not happen with The Hallmark Channel. Although it was fueled by Christmas programming, its A18-49 audience dropped 10% versus last December. Ratings were a little more stable with female viewers but still down 3% with W18-49 and 1% with W MSNBC was the only news network to post an increase over While CNN dropped 3%, Fox News fell 10% and HLN plummeted 36%, MSNBC s A18-49 average C3 prime time impressions climbed 38%. - Bravo added WATCH WHAT HAPPENS LIVE and TABATHA S SALON TAKEOVER to REAL HOUSEWIVES and TOP CHEF and had its A18-49 prime audience rise by 39% over last year. In addition, its W18-49 audience grew 54%. - While GHOST HUNTERS and SYFY MOVIE remained popular regularly scheduled shows on SyFy, the lack of popular new hits have resulted in a 20% fall in its A18-49 prime audience versus last year. - While it always seems there is celebrity news worth keeping up on and CHELSEA LATELY averaged a network leading 0.56 W18-34 rating, E! s prime W18-49 audience dropped 9% versus last December. Meanwhile, its A18-49 audience fell 14%, and its W25-54 rating dipped 7%. - Energized by the off-net show CHARMED, WE enjoyed a December prime time W18-49 audience 30% higher than a year ago. In addition, its W25-49 impressions rose 24%, and its W25-54 audience grew 15%. - Military Channel continues to grow year-to-year. This December, Military s prime time A25-54 impressions rose 28% over last year. Two telecasts of WINGS OVER THE PACIFIC and one airing of CITY OF STEEL pulled a 0.08 A25-54 C3 rating, which was the best on the network. Of the regularly scheduled shows, the average A25-54 rating of 36 telecasts of WORLD WAR II /IN COLOR was Cable s leaders took another hit this month. USA followed up a November-to-November A18-49 audience decrease of 13% with a drop of 9% in December versus year ago. Similarly, TNT fell 13% this November (compared to 2009) and followed that up with a 12% decline from December 2009 to December 2010.
3 Change in C3 A18 34 Prime Time Impressions by Network Change in C3 A25 54 Prime Time Impressions by Network December 2009 vs. December 2010 December 2009 vs. December 2010 Dec Dec Dec Dec Network (000) (000) Index Network (000) (000) Index A&E A&E ABC FAMILY ABC FAMILY ADULT SWIM ADULT SWIM AMC AMC ANIMAL PLANET ANIMAL PLANET BBC AMERICA BBC AMERICA BET BET BIO BIO BRAVO BRAVO CENTRIC NA 16 NA CENTRIC NA 42 NA CHILLER NA 10 NA CHILLER NA 47 NA CMT CMT CNBC CNBC CNN CNN COMEDY COMEDY DISCOVERY DISCOVERY DIY DIY E! E! FOOD FOOD FOX NEWS FOX NEWS FUSE FUSE FX FX G G GAC GAC GSN GSN HALLMARK HALLMARK HALLMARK MOVIE NA 6 NA HALLMARK MOVIE NA 50 NA HD THEATER NA 9 NA HD THEATER NA 25 NA HGTV HGTV HISTORY HISTORY HISTORY INTERNATIONAL HISTORY INTERNATIONAL HLN HLN ID ID ION ION LIFETIME LIFETIME LMN LMN LOGO NA 10 NA LOGO NA 29 NA MILITARY MILITARY MSNBC MSNBC MTV MTV MTV MTV NAT GEO WILD (FOX REALITY) (14) NAT GEO WILD (FOX REALITY) NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NICK AT NITE NICK AT NITE OXYGEN OXYGEN PLANET GREEN NA 10 NA PLANET GREEN NA 33 NA SCIENCE SCIENCE SLEUTH NA 18 NA SLEUTH NA 49 NA SOAPNET SOAPNET SPIKE TV SPIKE TV STYLE STYLE SYFY SYFY TBS TBS TLC TLC TNT TNT TRAVEL TRAVEL TRUTV TRUTV TV GUIDE TV GUIDE TV LAND TV LAND TV ONE TV ONE USA USA 1, VH VH VH1 CLASSIC VH1 CLASSIC WE WE WEATHER CHANNEL WEATHER CHANNEL WGN AMERICA WGN AMERICA Source: Nielsen Media Research, NPower; 11/20/09 12/27/09 vs. 11/29/10 12/26/10. M Su 6p 12a, C3 data, excluing sports and kids.
4 Change in C3 W18 49 Prime Time Impressions by Network Change in C3 W25 54 Prime Time Impressions by Network Change in C3 W25 49 Prime Time Impressions by Network December 2009 vs. December 2010 December 2009 vs. December 2010 December 2009 vs. December 2010 Dec Dec Dec Dec Dec Dec Network (000) (000) Index Network (000) (000) Index Network (000) (000) Index A&E A&E A&E ABC FAMILY ABC FAMILY ABC FAMILY ADULT SWIM ADULT SWIM ADULT SWIM AMC AMC AMC ANIMAL PLANET ANIMAL PLANET ANIMAL PLANET BBC AMERICA BBC AMERICA BBC AMERICA BET BET BET BIO BIO BIO BRAVO BRAVO BRAVO CENTRIC NA 26 NA CENTRIC NA 28 NA CENTRIC NA 22 NA CHILLER NA 26 NA CHILLER NA 27 NA CHILLER NA 24 NA CMT CMT CMT CNBC CNBC CNBC CNN CNN CNN COMEDY COMEDY COMEDY DISCOVERY DISCOVERY DISCOVERY DIY DIY DIY E! E! E! FOOD FOOD FOOD FOX NEWS FOX NEWS FOX NEWS FUSE FUSE FUSE FX FX FX G G G GAC GAC GAC GSN GSN GSN HALLMARK HALLMARK HALLMARK HALLMARK MOVIE NA 18 NA HALLMARK MOVIE NA 31 NA HALLMARK MOVIE NA 17 NA HD THEATER NA 6 NA HD THEATER NA 7 NA HD THEATER NA 5 NA HGTV HGTV HGTV HISTORY HISTORY HISTORY HISTORY INTERNATIONAL HISTORY INTERNATIONAL HISTORY INTERNATIONAL HLN HLN HLN ID ID ID ION ION ION LIFETIME LIFETIME LIFETIME LMN LMN LMN LOGO NA 10 NA LOGO NA 15 NA LOGO NA 8 NA MILITARY MILITARY MILITARY MSNBC MSNBC MSNBC MTV MTV MTV MTV MTV MTV NAT GEO WILD (FOX REALITY) (16) NAT GEO WILD (FOX REALITY) (18) NAT GEO WILD (FOX REALITY) (13) NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NICK AT NITE NICK AT NITE NICK AT NITE OXYGEN OXYGEN OXYGEN PLANET GREEN NA 12 NA PLANET GREEN NA 14 NA PLANET GREEN NA 11 NA SCIENCE SCIENCE SCIENCE SLEUTH NA 26 NA SLEUTH 0 27 NA SLEUTH NA 22 NA SOAPNET SOAPNET SOAPNET SPIKE TV SPIKE TV SPIKE TV STYLE STYLE STYLE SYFY SYFY SYFY TBS TBS TBS TLC TLC TLC TNT TNT TNT TRAVEL TRAVEL TRAVEL TRUTV TRUTV TRUTV TV GUIDE TV GUIDE TV GUIDE TV LAND TV LAND TV LAND TV ONE TV ONE TV ONE USA USA USA VH VH VH VH1 CLASSIC VH1 CLASSIC VH1 CLASSIC WE WE WE WEATHER CHANNEL WEATHER CHANNEL WEATHER CHANNEL WGN AMERICA WGN AMERICA WGN AMERICA Source: Nielsen Media Research, NPower; 11/30/09 12/27/09 vs. 11/29/10 12/26/10. M Su 6p 12a, C3 data, excluing sports and kids.
5 FOURTH QUARTER: 2009 vs A18 49 Prime Time C3 Impressions by Cable Network Q Q Network (000) (000) Index A&E ABC FAMILY ADULT SWIM AMC ANIMAL PLANET BBC AMERICA BET BIO BRAVO CENTRIC NA 37 NA CHILLER NA 43 NA CMT CNBC CNN COMEDY DISCOVERY DIY E! FOOD FOX NEWS FUSE FX G GAC GSN HALLMARK HALLMARK MOVIE NA 18 NA HD THEATER NA 24 NA HGTV HISTORY HISTORY INTERNATIONAL HLN ID ION LIFETIME LMN LOGO NA 21 NA MILITARY MSNBC MTV MTV NAT GEO WILD (FOX REALITY) (28) NATIONAL GEOGRAPHIC NICK AT NITE OXYGEN PLANET GREEN NA 29 NA SCIENCE SLEUTH NA 38 NA SOAPNET SPIKE TV STYLE SYFY TBS TLC TNT TRAVEL TRUTV TV GUIDE TV LAND TV ONE USA VH VH1 CLASSIC WE WEATHER CHANNEL WGN AMERICA Source: Nielsen Media Research, NPower; 9/21/09 12/27/09 vs. 9/20/10 12/26/10. M Su 6p 12a, C3 data; excluding sports and kids. - Total A18-49 C3 prime time 2010 fourth quarter cable impressions were flat to a year ago, with 25 networks experiencing audience gains from last year and 33 networks posting declines in their prime time audiences. Prime time impressions for one network, Comedy Central, remained stable versus a year ago. - Overall, A18-34 impressions were up 2% versus fourth quarter In addition to seven new networks being measured, 25 networks average A18-34 prime time impressions were greater than last fourth quarter. Despite the overall gain, there were still 33 networks that suffered A18-34 audience erosion. The biggest fall came from GAC, which was down 37% from a year ago. HLN, Syfy and VH-1 were other networks whose A18-34 prime time audiences fell by more than 30%. - Basic cable lost A25-54 viewers when compared to last year. Total impressions declined 1% from last year as audiences for popular networks USA (-16%), TNT (-6%), A&E (-10%) and Discovery (-5%) were all down. In addition, steep A25-54 declines happened with HLN (-29%), Spike and SyFy (-22%) and WGN (-23%). - MSNBC rose above the rest of cable news in Q4. Its A18-49 prime time increase of 9% looked especially impressive given an 11% drop for Fox News and a 10% decline for CNN. Among A25-54, MSNBC posted an 18% increase, once again far outpacing a 12% slide for Fox News and a 9% drop for CNN. - Of the new networks measured this quarter, Chiller is on top with an average of 43,000 A18-49 Prime time C3 impressions. Sleuth and Centric are close behind (37,000), followed by Planet Green (29,000), HD Theater (24,000), Logo (21,000) and Hallmark Movie Channel (18,000). - Of networks geared specifically toward women, Lifetime was the lone network to struggle. Lifetime s W18-49 average prime time impressions dropped 15% and Lifetime Movie Network s fell 2%. Meanwhile, Oxygen (+5%) and We (+18%) both grew. In addition, female driven networks like Bravo (+27%), ABC Family (+12%) and E! (+10%) all posted W18-49 audience gains in fourth quarter. - History continued its surge, posting a 39% fourth quarter increase with A18-49 and a 35% hike with A History International followed suit by increasing its A18-49 C3 audience by 11% and its A25-54 audience by 15%. Although both networks have a strong male appeal, the female ratings are up as well. History s W18-49 and W25-54 fourth quarter prime time impressions rose 50% and 45%, respectively, while History International s W25-54 impressions climbed 13%. - Viacom s VH-1 and VH-1 Classic followed up a disappointing third quarter with a decline in fourth quarter. VH-1, after having its A18-49 prime time average audience fall 35% from Q to Q3 2010, experienced a 30% drop in Q4 versus year ago. The network also had its W18-49 prime time audience fall 30%. VH-1 Classic, following a 19% decline in Q3, had its A18-49 prime time viewership sink 11% in Q4. - It s a mixed bag of results for Discovery Communications. As a whole, the collection of networks that were measured in 2009 and 2010 delivered a 5% A18-49 prime time audience increase; it was driven by the younger networks. Investigation Discovery (+87%), Military Channel (+31%) and Science (+20%) all posted significant gains; Discovery Channel (-7%) and TLC (-1%) were down. Animal Planet s A18-49 audience grew 2% versus fourth quarter 2009.
6 A18 34 Prime Time C3 Impressions by Cable Network A25 54 Prime Time C3 Impressions by Cable Network Q Q Q Q Network (000) (000) Index Network (000) (000) Index A&E A&E ABC FAMILY ABC FAMILY ADULT SWIM ADULT SWIM AMC AMC ANIMAL PLANET ANIMAL PLANET BBC AMERICA BBC AMERICA BET BET BIO BIO BRAVO BRAVO CENTRIC 0 17 NA CENTRIC NA 38 NA CHILLER 0 9 NA CHILLER NA 50 NA CMT CMT CNBC CNBC CNN CNN COMEDY COMEDY DISCOVERY DISCOVERY DIY DIY E! E! FOOD FOOD FOX NEWS FOX NEWS FUSE FUSE FX FX G G GAC GAC GSN GSN HALLMARK HALLMARK HALLMARK MOVIE 0 4 NA HALLMARK MOVIE NA 31 NA HD THEATER 0 11 NA HD THEATER NA 27 NA HGTV HGTV HISTORY HISTORY HISTORY INTERNATIONAL HISTORY INTERNATIONAL HLN HLN ID ID ION ION LIFETIME LIFETIME LMN LMN LOGO 0 8 NA LOGO NA 25 NA MILITARY MILITARY MSNBC MSNBC MTV MTV MTV MTV NAT GEO WILD (FOX REALITY) (14) NAT GEO WILD (FOX REALITY) (30) NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NICK AT NITE NICK AT NITE OXYGEN OXYGEN PLANET GREEN 0 10 NA PLANET GREEN NA 35 NA SCIENCE SCIENCE SLEUTH 0 15 NA SLEUTH NA 42 NA SOAPNET SOAPNET SPIKE TV SPIKE TV STYLE STYLE SYFY SYFY TBS TBS TLC TLC TNT TNT TRAVEL TRAVEL TRUTV TRUTV TV GUIDE TV GUIDE TV LAND TV LAND TV ONE TV ONE USA USA 1, VH VH VH1 CLASSIC VH1 CLASSIC WE WE WEATHER CHANNEL WEATHER CHANNEL WGN AMERICA WGN AMERICA Source: Nielsen Media Research, NPower; 9/21/09 12/27/09 vs. 9/20/10 12/26/10. M Su 6p 12a, C3 data; excluding sports and kids.
7 W18 49 Prime Time C3 Impressions by Cable Network W25 54 Prime Time C3 Impressions by Cable Network W25 49 Prime Time C3 Impressions by Cable Network Q Q Q Q Q Q Network (000) (000) Index Network (000) (000) Index Network (000) (000) Index A&E A&E A&E ABC FAMILY ABC FAMILY ABC FAMILY ADULT SWIM ADULT SWIM ADULT SWIM AMC AMC AMC ANIMAL PLANET ANIMAL PLANET ANIMAL PLANET BBC AMERICA BBC AMERICA BBC AMERICA BET BET BET BIO BIO BIO BRAVO BRAVO BRAVO CENTRIC NA 24 NA CENTRIC NA 24 NA CENTRIC NA 20 NA CHILLER NA 26 NA CHILLER NA 28 NA CHILLER NA 24 NA CMT CMT CMT CNBC CNBC CNBC CNN CNN CNN COMEDY COMEDY COMEDY DISCOVERY DISCOVERY DISCOVERY DIY DIY DIY E! E! E! FOOD FOOD FOOD FOX NEWS FOX NEWS FOX NEWS FUSE FUSE FUSE FX FX FX G G G GAC GAC GAC GSN GSN GSN HALLMARK HALLMARK HALLMARK HALLMARK MOVIE NA 12 NA HALLMARK MOVIE NA 21 NA HALLMARK MOVIE NA 11 NA HD THEATER NA 7 NA HD THEATER NA 8 NA HD THEATER NA 6 NA HGTV HGTV HGTV HISTORY HISTORY HISTORY HISTORY INTERNATIONAL HISTORY INTERNATIONAL HISTORY INTERNATIONAL HLN HLN HLN ID ID ID ION ION ION LIFETIME LIFETIME LIFETIME LMN LMN LMN LOGO NA 9 NA LOGO NA 13 NA LOGO NA 7 NA MILITARY MILITARY MILITARY MSNBC MSNBC MSNBC MTV MTV MTV MTV MTV MTV NAT GEO WILD (FOX REALITY) (16) NAT GEO WILD (FOX REALITY) (17) NAT GEO WILD (FOX REALITY) (13) NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NICK AT NITE NICK AT NITE NICK AT NITE OXYGEN OXYGEN OXYGEN PLANET GREEN NA 12 NA PLANET GREEN NA 14 NA PLANET GREEN NA 10 NA SCIENCE SCIENCE SCIENCE SLEUTH NA 22 NA SLEUTH NA 24 NA SLEUTH NA 19 NA SOAPNET SOAPNET SOAPNET SPIKE TV SPIKE TV SPIKE TV STYLE STYLE STYLE SYFY SYFY SYFY TBS TBS TBS TLC TLC TLC TNT TNT TNT TRAVEL TRAVEL TRAVEL TRUTV TRUTV TRUTV TV GUIDE TV GUIDE TV GUIDE TV LAND TV LAND TV LAND TV ONE TV ONE TV ONE USA USA USA VH VH VH VH1 CLASSIC VH1 CLASSIC VH1 CLASSIC WE WE WE WEATHER CHANNEL WEATHER CHANNEL WEATHER CHANNEL WGN AMERICA WGN AMERICA WGN AMERICA Source: Nielsen Media Research, NPower; 9/21/09 12/27/09 vs. 9/20/10 12/26/10. M Su 6p 12a, C3 data; excluding sports and kids.
8 A Hour C3 Impressions by Cable Network A Hour C3 Impressions by Cable Network A Hour C3 Impressions by Cable Network Q Q Q Q Q Q Network (000) (000) Index Network (000) (000) Index Network (000) (000) Index A&E A&E A&E ABC FAMILY ABC FAMILY ABC FAMILY ADULT SWIM ADULT SWIM ADULT SWIM AMC AMC AMC ANIMAL PLANET ANIMAL PLANET ANIMAL PLANET BBC AMERICA BBC AMERICA BBC AMERICA BET BET BET BIO BIO BIO BRAVO BRAVO BRAVO CENTRIC NA 16 NA CENTRIC NA 32 NA CENTRIC NA 30 NA CHILLER NA 7 NA CHILLER NA 33 NA CHILLER NA 39 NA CMT CMT CMT CNBC CNBC CNBC CNN CNN CNN COMEDY COMEDY COMEDY DISCOVERY DISCOVERY DISCOVERY DIY DIY DIY E! E! E! FOOD FOOD FOOD FOX NEWS FOX NEWS FOX NEWS FUSE FUSE FUSE FX FX FX G G G GAC GAC GAC GSN GSN GSN HALLMARK HALLMARK HALLMARK HALLMARK MOVIE NA 3 NA HALLMARK MOVIE NA 14 NA HALLMARK MOVIE NA 24 NA HD THEATER NA 6 NA HD THEATER NA 13 NA HD THEATER NA 15 NA HGTV HGTV HGTV HISTORY HISTORY HISTORY HISTORY INTERNATIONAL HISTORY INTERNATIONAL HISTORY INTERNATIONAL HLN HLN HLN ID ID ID ION ION ION LIFETIME LIFETIME LIFETIME LMN LMN LMN LOGO NA 6 NA LOGO NA 15 NA LOGO NA 16 NA MILITARY MILITARY MILITARY MSNBC MSNBC MSNBC MTV MTV MTV MTV MTV MTV NAT GEO WILD (FOX REALITY) (12) 9 79 NAT GEO WILD (FOX REALITY) (23) NAT GEO WILD (FOX REALITY) (24) NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NICK AT NITE NICK AT NITE NICK AT NITE OXYGEN OXYGEN OXYGEN PLANET GREEN NA 7 NA PLANET GREEN NA 19 NA PLANET GREEN NA 23 NA SCIENCE SCIENCE SCIENCE SLEUTH NA 12 NA SLEUTH NA 31 NA SLEUTH NA 36 NA SOAPNET SOAPNET SOAPNET SPIKE TV SPIKE TV SPIKE TV STYLE STYLE STYLE SYFY SYFY SYFY TBS TBS TBS TLC TLC TLC TNT TNT TNT TRAVEL TRAVEL TRAVEL TRUTV TRUTV TRUTV TV GUIDE TV GUIDE TV GUIDE TV LAND TV LAND TV LAND TV ONE TV ONE TV ONE USA USA USA VH VH VH VH1 CLASSIC VH1 CLASSIC VH1 CLASSIC WE WE WE WEATHER CHANNEL WEATHER CHANNEL WEATHER CHANNEL WGN AMERICA WGN AMERICA WGN AMERICA Source: Nielsen Media Research, NPower; 9/21/09 12/27/09 vs. 9/20/10 12/26/10. M Su 6a 6a, C3 data; excluding sports and kids.
9 W Hour C3 Impressions by Cable Network W Hour C3 Impressions by Cable Network W Hour C3 Impressions by Cable Network Q Q Q Q Q Q Network (000) (000) Index Network (000) (000) Index Network (000) (000) Index A&E A&E A&E ABC FAMILY ABC FAMILY ABC FAMILY ADULT SWIM ADULT SWIM ADULT SWIM AMC AMC AMC ANIMAL PLANET ANIMAL PLANET ANIMAL PLANET BBC AMERICA BBC AMERICA BBC AMERICA BET BET BET BIO BIO BIO BRAVO BRAVO BRAVO CENTRIC NA 20 NA CENTRIC NA 18 NA CENTRIC NA 15 NA CHILLER NA 19 NA CHILLER NA 20 NA CHILLER NA 18 NA CMT CMT CMT CNBC CNBC CNBC CNN CNN CNN COMEDY COMEDY COMEDY DISCOVERY DISCOVERY DISCOVERY DIY DIY DIY E! E! E! FOOD FOOD FOOD FOX NEWS FOX NEWS FOX NEWS FUSE FUSE FUSE FX FX FX G G G GAC GAC GAC GSN GSN GSN HALLMARK HALLMARK HALLMARK HALLMARK MOVIE NA 10 NA HALLMARK MOVIE NA 17 NA HALLMARK MOVIE NA 9 NA HD THEATER NA 4 NA HD THEATER NA 4 NA HD THEATER NA 3 NA HGTV HGTV HGTV HISTORY HISTORY HISTORY HISTORY INTERNATIONAL HISTORY INTERNATIONAL HISTORY INTERNATIONAL HLN HLN HLN ID ID ID ION ION ION LIFETIME LIFETIME LIFETIME LMN LMN LMN LOGO NA 7 NA LOGO NA 8 NA LOGO NA 5 NA MILITARY MILITARY MILITARY MSNBC MSNBC MSNBC MTV MTV MTV MTV MTV MTV NAT GEO WILD (FOX REALITY) (12) NAT GEO WILD (FOX REALITY) (13) NAT GEO WILD (FOX REALITY) (10) 9 85 NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC NICK AT NITE NICK AT NITE NICK AT NITE OXYGEN OXYGEN OXYGEN PLANET GREEN NA 8 NA PLANET GREEN NA 10 NA PLANET GREEN NA 7 NA SCIENCE SCIENCE SCIENCE SLEUTH NA 18 NA SLEUTH NA 20 NA SLEUTH NA 16 NA SOAPNET SOAPNET SOAPNET SPIKE TV SPIKE TV SPIKE TV STYLE STYLE STYLE SYFY SYFY SYFY TBS TBS TBS TLC TLC TLC TNT TNT TNT TRAVEL TRAVEL TRAVEL TRUTV TRUTV TRUTV TV GUIDE TV GUIDE TV GUIDE TV LAND TV LAND TV LAND TV ONE TV ONE TV ONE USA USA USA VH VH VH VH1 CLASSIC VH1 CLASSIC VH1 CLASSIC WE WE WE WEATHER CHANNEL WEATHER CHANNEL WEATHER CHANNEL WGN AMERICA WGN AMERICA WGN AMERICA Source: Nielsen Media Research, NPower; 9/21/09 12/27/09 vs. 9/20/10 12/26/10. M Su 6a 6a, C3 data; excluding sports and kids.
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