To build and operate cars for independent use whilst systematically pursuing elimination of the environmental damage caused by personal transport
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1 To build and operate cars for independent use whilst systematically pursuing elimination of the environmental damage caused by personal transport September 2010
2 Development timetable Testing and certification of 4 seater LIFECar unveiled at Geneva Motor Show Demonstrator vehicle launched at Somerset House 60 pilot production vehicles built Test programme complete Local vehicles in serial production Development of 4 seater seater in serial production Pilot trial of 50 vehicles run in 2 locations 10 prototype vehicles built Bid to Technology Strategy Board for funding LIFECar research project Concept development Riversimple LLP formed, investment agreed with the Piëch family LIFECar project starts, grant awarded by BOC Foundation
3 The world is changing Decreasing Business is facing a converging funnel of constraints Demand for mobility continues to grow Climate change Resource availability Sink capacity of the environment (ability to assimilate CO ) 2 Peak oil To build and Energy operate security Regulatory pressure cars for independent use whilst systematically pursuing Eco elimination of the environmental damage caused by personal consumer transport pressure 2 September 2010 Population Global demand for mobility Increasing
4 Electric vehicles A rare consensus is emerging - a shift from mechanical to electric platforms is inevitable Electric vehicles are not limited to battery power Energy flows Braking Accelerating Cruising Recharging Motor
5 Why hydrogen fuel cells? Hydrogen decouples both refuelling infrastructure and technology from energy sources The transition from 100% brown to 100% green hydrogen can be made incrementally, with no further investment Hydrogen fuel cell vehicles can be much more efficient than battery electric vehicles over any reasonable range Energy efficiency Battery Electric Vehicle (BEV) Hydrogen Fuel Cell Vehicle (HFCV) Internal Combustion Engine (ICE) Range
6 Why hydrogen fuel cells? Hydrogen decouples both refuelling infrastructure and technology from energy sources The transition from 100% brown to 100% green hydrogen can be made incrementally, with no further investment Hydrogen fuel cell vehicles can be much more efficient than battery electric vehicles over any reasonable range Energy efficiency Battery Electric Vehicle (BEV) Hydrogen Fuel Cell Vehicle (HFCV) Internal Combustion Engine (ICE) Range
7 Inflexibility of existing industry model The industry is very mature; both investments and value networks are highly technology-specific As a result, the industry can only deliver incremental improvements; focus on short term fixes rather than structural flaws 2008 VW Beetle 38 mpg 1948 VW Beetle 38 mpg
8 3. Riversimple's 7 point strategy Sale of Supply chain 2. Sale of 7. service, not cars Shared ownership Customers 4. City by service upstream To build and operate cars 40Fires for independent use whilst systematically pursuing elimination of the environmental damage caused by personal transport 6. Open Source Design September Distributed manufacturing 1. Network electric car city strategy 1. Network electric car 2. Sale of service, not cars 3. Sale of service upstream 4. City by city strategy Infrastructure 5. Distributed manufacturing 6. Open Source Design 7. Shared ownership
9 1. Network Electric Platform technology Emissions : 31g CO /km 2 Well to wheel Composite structure Efficiency : Range : 300mpg 240 miles 380km 240 miles Ultracapacitors Weight : Power : 370kg 6kW fuel cell Power electronics 6kW fuel cell Electric motor Regenerative braking
10 2. Sale of service, not cars Selling miles travelled as a service, rather than a car as a product Profit maximised through low running costs and longevity, rather than high running costs and obsolescence Allows access to revenues generated in secondhand market Customer #1 #2 #2 (re-leased) #3 #4 #5 Revenue { {{ { { { I I I I I I I I I I I I I I I I Updates 5 Recycle years
11 3. Sale of service upstream Revenue Revenue Aligns interests of manufacturer and suppliers - a shared interest in longevity and reliability Customer #1 #2 #2 (re-leased) {{{ #3 { #4 #5 { { I I I I I I I I I I I I I I I I 5 10 Updates 15 years Recycle Supply Chain Recycle
12 4. City by city infrastructure strategy Ludlow & Hereford Leicester York Norwich Peterborough Bournemouth Middlesborough 2014 Blackpool Ipswich Bristol Swansea Chester Leeds Gloucester Sheffield Newcastle Maidstone Hull Nottingham 25 miles Illustrative map of national infrastructure development
13 The benefit of Riversimple s 7 point strategy Resource availability Sink capacity of the environment (ability to assimilate CO ) 2 Decreasing Eco consumer pressure Regulatory pressure Global demand for mobility Increasing Population
14 Why hydrogen fuel cells? Hydrogen decouples both refuelling infrastructure and technology from energy sources The transition from 100% brown to 100% green hydrogen can be made incrementally, with no further investment Hydrogen fuel cell vehicles can be much more efficient than battery electric vehicles over any reasonable range Energy efficiency Battery Electric Vehicle (BEV) Hydrogen Fuel Cell Vehicle (HFCV) Internal Combustion Engine (ICE) Range
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