CI guideline. Truck tarpaulins. Mondi ohne engagierte Mitarbeiter ist wie Wellpappe ohne Wellen.

Transcription

1 CI guideline Truck tarpaulins Für den zuverlässigen Transport und Auftritt Ihrer Produkte. Mondi ohne engagierte Mitarbeiter ist wie Wellpappe ohne Wellen. Mondi Europe & International October 2014

2 Intro I Truck tarpaulins Dear colleagues, the Mondi brand is one of our company s major assets. By following the Mondi Corporate Identity guidelines, you help to ensure it remains globally consistent and recognisable for our customers, suppliers, and other relevant stakeholders. These guidelines are designed to support you in creating truck tarpaulins. We have tried to make the information as detailed and clear as possible. If you have any questions, please do not hesitate to contact us. Please remember: Follow the Mondi style guidelines for texts. Send a copy of every truck tarpaulin design to Marketing Europe & International for approval before publication. For further information, please visit the Mondi intranet: Europe & International > Marketing > Corporate Identity or contact your Marketing responsible. Best regards, Your E&I Marketing team October 2014 I CI guideline: truck tarpaulins I PAGE 2

3 Contents 1. Basic layout flank 1.1. Area, rounded corner, background Mondi logo, slogan, website Headline, frame and shadow, image and product image Basic layout back 2.1. Area, rounded corner, background Mondi logo, slogan, website Headline, product image and addresses Examples Don ts October 2014 I CI guideline: truck tarpaulins I PAGE 3

4 Basic layout flank I Area, rounded corner and background Basic size of the shown flank of the truck tarpaulins is 1300 x mm x 35 C0 M70 Y100 K0 Mondi CI orange y 72 Corner radius x y 138 Background in broken Mondi orange Optimum horizon: If necessary, the horizon may be moved up until it harmonises best with the products visually. All measurements refer to scale of 1:10. Size adjustments are proportional. All dimensions are in mm. October 2014 I CI guideline: truck tarpaulins I PAGE 4

5 Basic layout flank I Mondi logo, slogan, website y 72 x 35 x 1118 x 1255 Industrial Bags y 7 y 51 y 188 y x y 138 x 55 The website address needs to be shown as follows. Text: in normal letters, not underlined. Helvetica 55 Roman 33 pt white The slogan is fixed and needs to be shown as follows. Text: in capital letters and with no full stops. The slogan has to be used in English (no translations). Helvetica 65 Medium 33 pt / 39.6 white Please show the slogan either on the flank side or on the back side. October 2014 I CI guideline: truck tarpaulins I PAGE 5

6 Basic layout flank I Headline, frame and shadow, image and product image Helvetica 90 pt pt white Max. 2 lines Frame: 10 pt White y 51 Inclination: 8 x 193 Max. size: 230 mm x 420 Keep distance to Mondi logo x 1080 max. October 2014 I CI guideline: truck tarpaulins I PAGE 6

7 Basic layout back I Area, rounded corner and background Basic size of the shown back of the truck tarpaulins is 225 x 245 mm C0 M70 Y100 K0 Mondi CI orange x 10 Background in broken Mondi orange y 46 Corner radius x 199 y 140 Optimum horizon: If necessary, the horizon may be moved up until it harmonises best with the products visually. All measurements refer to scale of 1:10. Size adjustments are proportional. All dimensions are in mm. October 2014 I CI guideline: truck tarpaulins I PAGE 7

8 Basic layout back I Mondi logo, slogan, website x 10 x 21 x x 211 y 10 y 46 y 35 y 225 y 234 office@mondigroup.com Helvetica 55 Roman 14 pt white The website address needs to be shown as follows. Text: in normal letters, not underlined. Helvetica 55 Roman 14 pt white The slogan is fixed and needs to be shown as follows. Text: in capital letters and with no full stops. The slogan has to be used in English (no translations). Helvetica 65 Medium 14 pt / 17 white Please show the slogan either on the flank side or on the back side. October 2014 I CI guideline: truck tarpaulins I PAGE 8

9 Basic layout back I Headline, product image and addresses x 10 Max. five product images are possible. y 46 The one-ply bag concept that works. Helvetica 22 pt - 50 pt white Mondi Packaging Gradisac S.p.A. Via dell Industria Gradisca d Isonzo (GO) Tel: Fax: Mondi Packaging IPI S.p.A. Via Zanchetta San Pietro in Gù (PD) Tel: Fax: bags.italy@mondigroup.com Helvetica 14 pt white x 10 y 46 Für den zuverlässigen Transport und Auftritt Ihrer Produkte. Helvetica 22 pt - 50 pt white office@mondigroup.com October 2014 I CI guideline: truck tarpaulins I PAGE 9

10 3 Examples If you do not have enough space for the slogan on the flank side, please show obligatory the slogan on the back side. Gute Aussichten mit Wellpappe Kunden vertrauen unseren Produkten. Attraktive Verpackungen aus Wellpappe mit außergewöhnlichen Effekten. Mondi ohne engagierte Mitarbeiter ist wie Wellpappe ohne Wellen. October 2014 I CI guideline: truck tarpaulins I PAGE 10

11 4 Don ts Product image too small. Product image too big. Keep distance to Mondi logo. and so on, and so on, and so on, and so on Too much text. 2 lines maximum. Das ist ein Blindtext Das ist ein Blindtext. Too many products (five is the maximum). Too crowded. October 2014 I CI guideline: truck tarpaulins I PAGE 11