STRONGER. LIGHTER. FASTER. 1.0 The Brand

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Godwin Dwight Sparks
5 years ago
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1 1.0 The Brand MOTO 2016

2 STRONGER. LIGHTER. FASTER CONTACT Dymag Group Ltd Unit 18 Bumpers Enterprise Centre Vincients Rd Bumpers Farm Industrial Estate Chippenham Wiltshire SN14 6QA UK tel: +44 (0) fax: +44 (0)

3 CONTENTS Dymag Brand 1.0 Racing 2.0 Sponsored Events 3.0 HQ 4.0 Best of British 5.0 Design Process 6.0 Technology & Innovation 7.0 Marketing Communication 8.0 Wheel Range 9.0 Testimonials 10.0

4 40 YEARS IN ELITE MOTORSPORT FORMULA ONE. INDY CAR. GT RACING. LE MANS 24h. TOURING CAR. WRC. PARIS DAKAR. GP500. SBK. ISLE OF MAN TT Dymag invent world s first 3 spoke magnesium moto racing wheel. Dymag wheels in Formula One (Senna, Prost, Mansell) Indy Car, RAID, WRC s Dymag launch world s first one piece and two piece carbon composite moto wheels certified for road and racing use Dymag launch world s first commercial carbon composite auto wheel Focus returns to aftermarket composite and forged moto wheels Dymag wheels on triple IOMTT winning team Hawk Racing / Buildbase BMW Motorrad with rider Michael Dunlop Dymag launches first new carbon composite auto wheel for 10 years at SEMA, Las Vegas Continued support to works IOM TT & SBK teams including Michael Dunlop s campaign.

5 1.0 The Brand DYMAG LEADING THE WORLD IN WHEEL INNOVATION AND PERFORMANCE Dymag is a company with its heritage firmly rooted in racing. Started in the early 1970 s, we quickly established a reputation for pioneering innovation inventing the world s first 3-spoke magnesium motorcycle racing wheel. These ground-breaking wheels were ridden by the legendary Eddie Lawson to overall victory in the AMA Superbike Championship in both 1981 and 1982 and the Moto GP Championship in Dymag was the first company in the world to manufacture carbon fibre wheels for both high performance motorcycles and cars certified for road and race use. Uniquely, Dymag manufactures wheels in high quality forged magnesium, aluminium and lightweight carbon fibre. We also offer over 3,000 individual fitments for a huge range of motorcycles. We believe no other company has the capability and technology to do this. WE RE BACK IN TOP LEVEL RACING Continuing our tradition, for 2016 we re partnering with a number of leading IOM TT, British Superbike & European Race Teams.

6 Michael Dunlop. Hawk Racing / Buildbase BMW Motorrad. IOM TT

2.0 Racing we love racing 2016 DYMAG FACTORY SUPPORTED PILOTS ISLE OF MAN TT HAWK RACING / BUILDBASE BMW MOTORRAD - Michael Dunlop QUATTRO PLANT / BOURNEMOUTH KAWASAKI - James Hillier MAR-TRAIN

7 2.0 Racing we love racing 2016 DYMAG FACTORY SUPPORTED PILOTS ISLE OF MAN TT HAWK RACING / BUILDBASE BMW MOTORRAD - Michael Dunlop QUATTRO PLANT / BOURNEMOUTH KAWASAKI - James Hillier MAR-TRAIN YAMAHA - Dan Kneen RIDERS BMW - Martin Jessopp BRITISH SUPERBIKE HAWK RACING / BUILDBASE BMW MOTORRAD - Lee Jackson & Richard Cooper QUATTRO PLANT / BOURNEMOUTH KAWASAKI - Luke Mossey & Filip Backlund GR MOTOSPORT / TEAM WD40 - Jack Kennedy & Sam Hornsey RIDERS BMW - Martin Jessopp CLASSIC TT TEAM CLASSIC SUZUKI - Michael Dunlop & Lee Johnston PADGETTS MOTORCYCLES - Bruce Anstey & Dan Kneen MOTO AMERICA SUPERBIKE KWR - Kyle Wyman

8 Dymag Golden Era Superbike Championship 2016

3.0 Sponsored Events SPONSORED EVENTS Dymag Golden Era Superbike Championship Thundersport GB Series The Dymag Golden Era class supports pre-2000 year bikes of 750, 950 and 1000cc capacities and will

9 3.0 Sponsored Events SPONSORED EVENTS Dymag Golden Era Superbike Championship Thundersport GB Series The Dymag Golden Era class supports pre-2000 year bikes of 750, 950 and 1000cc capacities and will be televised on Motors TV. This is Dymag s first series sponsorship reflecting the importance that this level of racing holds, not only for rider development but also to showcase what is for many, the golden age of superbike racing. As all Dymag wheel specifications and materials are permitted in the Golden Era class, we have the opportunity to create a real heritage moment for Dymag, showcasing the technical quality and competitive edge that our wheels deliver.

10 Dymag are proud members of the National Composites Centre, Bristol.

4.0 HQ We are on track with our growth plans and expanding our composite wheel manufacturing into a state of the art facility with support from UKTi and the government s Advanced Manufacturing Supply

11 4.0 HQ We are on track with our growth plans and expanding our composite wheel manufacturing into a state of the art facility with support from UKTi and the government s Advanced Manufacturing Supply Chain Initiative (AMSCI). With technical support from the NCC we are designing, installing and commissioning the very latest composite manufacturing process equipment. Thanks to this ground breaking partnership, Dymag has access to the NCC s composite expertise in the aerospace, marine and automotive industries. Chris Shelley CEO Dymag Group Ltd We are thrilled to be able to bring composites manufacturing support to Dymag Performance Wheels Limited at this exciting time as they develop their business to provide higher volume manufacturing technologies. Tom Hitchings Business Development Director, National Composite Centre

12 Chris Shelley CEO Derek Lloyd Head of Operations Alan Jones CFO Mike Wilson Chief Engineer Julie Brewster Head of HR Charles Pope Logistics Jon Hoy European Sales Simon Hardisty Production Foreman Craig Butler Composite Supervisor Chris Papworth Design Engineer Andrew Moore Machining Supervisor Caroline Rich Customer Service Adam Smith Composite Fabricator Mike Coram Composite Fabricator George Iggunden Composite Fabricator Gary Hackleton Composite Fabricator Chris Slade Machinist Jack Thomas Wheel Finishing & Assembly

5.0 Best of British PROUD TO BE BRITISH We have been designing and manufacturing auto and moto wheels for over 30 years from our UK base in Wiltshire, England.

13 5.0 Best of British PROUD TO BE BRITISH We have been designing and manufacturing auto and moto wheels for over 30 years from our UK base in Wiltshire, England. Whilst the technology that goes into every wheel has evolved, our relentless commitment to quality and design remains at the core of every wheel we make. Heritage & Innovation Originally manufacturing gravity die-case magnesium wheels from which the company grew its name Dy-mag, we have continually sought to utilise the most advanced materials and latest manufacturing technology. Racing Success All our racing, aftermarket and OEM wheels have been developed in elite motorsport applications and adapted for road use. Our latest prototyping workshop, and cutting edge CAD and fluid dynamics software are enabling us to develop race wheels of the future.

15 6.0 Design Process Our design process and passion is at the heart of every wheel we produce. Stronger. Lighter. Faster. Through our race informed development programme we capitalise on every opportunity to optimise our wheels. Mike Wilson. Chief Engineer PHASE 01 STRATEGY, OBSERVATION & INSIGHTS PHASE 02 IDEATION & SPECIFICATION PHASE 03 PROTOTYPING, DEVELOPMENT & SELECTION PHASE 04 ENGINEERING, TESTING & ITERATION PHASE 05 OPTIMISATION, DFM & EVALUATION PHASE 06 MARKETING, INITIATION & LEARNING

16 James Hillier. Quattro Plant / Bournemouth Kawasaki. IOM TT

17 7.0 Technology & Innovation LOW MOMENT OF INERTIA (MOI) All Dymag wheels are born from the same meticulous design process, including a thorough engineering & optimisation phase where all unecessary material (where durability will not be impacted) is carved away. The result is a range of wheels with a super low moment of inertia. Design for low MOI reduces the amount of energy required to overcome inertia resulting in vastly improved acceleration, braking & directional changes > low MOI offers supreme handling. LIGHT WEIGHT The light weight nature of all Dymag wheels utilising low density materials offers a huge reduction over original equipment (OE) wheels. Newton told us that a force (provided by your right hand) acting on a body of lower mass (Dymag wheels) will accelerate faster than the competition. We trust Newton. STATE OF THE ART TECHNOLOGY Our new carbon composite facility in the heart of the Wiltshire countryside, employs state-of-theart production technology. We are capable of mass production volume with improved finished detail. The resolution that Dymag has become known for drives our techology, including our composite modulus refinement programme.

18 8.0 PR & Marketing Dymag CA5 as part of an El Solitario Yard Built project, Big Bad Wolf

8.0 Marketing Communication MARKETING COMMUNICATION We love keeping our customers up-to-date with our latest news, product specifications and technology information.

We fly the Dymag flag at exhibitions and special events worldwide as we continue to grow our global dealer network.

19 8.0 Marketing Communication MARKETING COMMUNICATION We love keeping our customers up-to-date with our latest news, product specifications and technology information. Everything is on our website at and you can also follow us on Facebook, Twitter and Instagram. Look for our wheels in action on our dedicated YouTube channel. We fly the Dymag flag at exhibitions and special events worldwide as we continue to grow our global dealer network. Dymag achieves regular, targeted coverage in leading online and print platforms and we in invest in aspirational advertising. Dymag wheels score highly in long term tests, proving that durability is a high priority in every Dymag designed wheel as well as achieving dramatic weight savings over OE wheels. Yamaha Europe Yard Built series and other special projects remain an important channel of communication, enabling us to promote our design flexibility and vision, while remaining honest to the Dymag brand.

9.0 Wheel Range THE DYMAG WHEEL RANGE In addition to our rigorous in-house testing, all Dymag wheels are certified to BSAU50, SAE and JWL standards for road and race applications.

20 9.0 Wheel Range THE DYMAG WHEEL RANGE In addition to our rigorous in-house testing, all Dymag wheels are certified to BSAU50, SAE and JWL standards for road and race applications. This means that our professional specification, race-winning wheels are the very same wheels that you can buy for your own road or track bike. By using our own modular aluminium hub design, Dymag are able to offer over 3000 individual fitments, from a 1985 Suzuki RG500 to a 2016 Kawasaki ZX-10R. Complete wheelsets are delivered fully assembled with valves, spacers, high quality bearings and your specified sprocket ready for you to fit your tyres and discs and get out riding. We also offer a ceramic bearing upgrade on certain applications. All of our rear wheels are assembled with Dymag s proprietary cush drive & sprocket carrier and a Talon sprocket. We carry a full compliment of spare parts for our wheels and offer an in-house wheel refurbishment service which includes crack testing and refinishing. Dymag will never repair a lightweight wheel that has been more than superficially damaged. Dymag offer a Satin Black powdercoat as standard for all carriers and non-carbon wheels, with the option to upgrade to a custom colour. An anodised finish is offered in several colours for carriers within carbon wheelsets only and our CA5 carbon wheels always retain a polished weave finish.

9.0 Wheel Range CA5. CARBON COMPOSITE Produced by in-house skilled technicians at our UK composite production facility, using proprietary cloth and lay up orientation.

Polished clear weave finish, with anodised or painted hubs. Available for single sided swing arms as well as standard double sided. SIZES Front: 16.5 x 3.50 17 x 2.

21 9.0 Wheel Range CA5. CARBON COMPOSITE Produced by in-house skilled technicians at our UK composite production facility, using proprietary cloth and lay up orientation. We refine the modulus of the composite and therefore tailor the stiffness and compliance of the CA5 wheel body. Polished clear weave finish, with anodised or painted hubs. Available for single sided swing arms as well as standard double sided. SIZES Front: 16.5 x x 2.50 / 3.50 / 3.75 Rear: 16.5 x 6.25 (double sided only) 17 x 5.50 / 6.00 TYPICAL ASSEMBLED WHEEL WEIGHTS APRILIA RSV4 front: 2.53kg rear: 4.83kg SUZUKI GSXR1000 front: 2.54kg rear: 4.92kg HONDA CBR1000 RR front: 2.57kg rear: 4.65kg

9.0 Wheel Range UP7X. FORGED ALUMINIUM ALLOY Forged using high quality aluminium alloys which then undergo stress relieving grain refinement.

Available for double sided swing arms only. SIZES Front: 17 x 3.50 Rear: 17 x 5.50 / 6.00 TYPICAL ASSEMBLED WHEEL WEIGHTS BMW S1000 HP4 front: 3.

22 9.0 Wheel Range UP7X. FORGED ALUMINIUM ALLOY Forged using high quality aluminium alloys which then undergo stress relieving grain refinement. UP7X is the thinking man s wheel - the wheel that s been ridden by professionals to numerous IOM TT & SBK wins. Powdercoat paint finish in-house. Available for double sided swing arms only. SIZES Front: 17 x 3.50 Rear: 17 x 5.50 / 6.00 TYPICAL ASSEMBLED WHEEL WEIGHTS BMW S1000 HP4 front: 3.15kg rear: 5.80kg SUZUKI GSXR1000 front: 3.32kg rear: 5.96kg HONDA CBR1000 RR front: 2.95kg rear: 5.72kg * Also available in forged magnesium by special order.

9.0 Wheel Range CH3. CAST MAGNESIUM ALLOY Magnesium has always been at the heart of Dymag and the CH3 embodies our heritage and knowledge of casting this material.

Available for double sided swing arms only. SIZES Front: 17 x 3.00 / 3.25 / 3.50 18 x 2.50 / 2.75 / 3.00 / 3.25 / 3.50 19 x 2.50 Rear: 17 x 4.50 / 4.75 / 5.00 / 5.50 / 6.

23 9.0 Wheel Range CH3. CAST MAGNESIUM ALLOY Magnesium has always been at the heart of Dymag and the CH3 embodies our heritage and knowledge of casting this material. Ever popular with classic enthusiasts, CH3 offers ultimate performance in a wide range of fitments for both modern and classic bikes. Powdercoat paint finish in-house. Available for double sided swing arms only. SIZES Front: 17 x 3.00 / 3.25 / x 2.50 / 2.75 / 3.00 / 3.25 / x 2.50 Rear: 17 x 4.50 / 4.75 / 5.00 / 5.50 / 6.00 / x 3.00 / 3.25 / 3.50 / 3.75 / 4.00 / 4.25 / 4.50 / 4.75 / 5.00 TYPICAL ASSEMBLED WHEEL WEIGHTS APRILIA RS250 front: 3.53kg rear: 5.70kg YAMAHA YZF R1 front: 3.70kg rear: 6.00kg

racing environment in the Isle of Man TT Races and World Endurance Superbikes. All wheels are suitable for onroad and racing use. Powdercoat paint finish in-house.

24 9.0 Wheel Range TT3. CAST MAGNESIUM ALLOY Our hollow three spoked magnesium design ensures as much weight saving as possible without compromising on durability or performance, being designed specifically for the extreme racing environment in the Isle of Man TT Races and World Endurance Superbikes. All wheels are suitable for onroad and racing use. Powdercoat paint finish in-house. Available for single sided swing arms as well as standard double sided. SIZES Front: 16.5 x 3.00 / 3.25 / 3.50 / 3.63 / x 3.00 / 3.25 / 3.50 / 3.63 / x 2.50 / 2.75 / 3.00 / 3.25 / 3.50 Rear: 16.5 x 5.25 / 5.50 / 6.00 / x 4.00 / 4.25 / 4.50 / 4.75 / 5.00 / 5.25 / 5.50 / 6.00 / x 4.00 / 4.25 / 4.50 / 4.75 / 5.00 TYPICAL ASSEMBLED WHEEL WEIGHTS HONDA RC45 front: 3.40kg rear: 3.87kg

applications in mind. Powdercoat paint finish in-house. Available for double sided swing arms only. SIZES Front: 16.5 x 3.00 / 3.25 / 3.50 / 3.

25 9.0 Wheel Range SB5. CAST MAGNESIUM ALLOY The five hollow spoked design magnesium wheels have been designed with performance motorcycle racing, OE and aftermarket applications in mind. Powdercoat paint finish in-house. Available for double sided swing arms only. SIZES Front: 16.5 x 3.00 / 3.25 / 3.50 / 3.63 / x 3.00 / 3.25 / 3.50 / 3.63 / 3.75 Rear: 16.5 x 5.25 / 5.50 / 6.00 / x 5.00 / 5.25 / 5.50 / 6.00 / 6.25 TYPICAL ASSEMBLED WHEEL WEIGHTS APRILIA RSV4 front: 2.53kg rear: 4.83kg SUZUKI GSXR1000 front: 2.54kg rear: 4.92kg HONDA CBR1000 front: 2.57kg rear: 4.65kg

26 Michael Dunlop. Hawk Racing / Buildbase BMW Motorrad. IOM TT

27 We are extremely proud to re-kindle our association with Dymag, I have known Chris Shelley for many years, right back to when he supported me through the European Championships, which I went on to win, so when we decided to go back into British Superbikes, the decision to run with the UP7X aluminium wheel was a no-brainer as they simply are the best, and we know Dymag will never let us down. Brent Gladwin Principal, Team WD40 Quattro Plant Kawasaki BSB and IOM TT Team have opted for known quality in its wheel choice for its assault of the BSB Championship in 2014, Dymag UP7X were an obvious choice for the team with the product being great quality and value for money, Not to mention the superb back up service available in the UK. Pete Exstance Principal, Team Quattro Plant Bournemouth Kawasaki When we decided to take KWR into the Moto America Superbike series for 2016, we were looking for new partners that could help us build the best bike possible. Now that we are working with Dymag and running the UP7X wheels on our Yamaha R1, I m confident that we have a big piece of our puzzle in place. I am looking forward to my Superbike rookie season and am excited to have Dymag in my corner. Kyle Wyman KWR Racing

CONTENTS LIGHTER STRONGER FASTER

CONTENTS LIGHTER STRONGER FASTER AUTO CARBON 2018 LIGHTER STRONGER FASTER CONTENTS Reinventing the wheel since 1974 The Dymag Brand Provenance of Champions - Auto Provenance of Champions - Moto Provenance of Technology & Innovation Leader