Newsletter. Menu > Follow the links below! Inside this issue. Your update on what s new from DENSO Aftermarket Sales. Issue number 40 December 2014

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1 Newsletter Your update on what s new from DENSO Aftermarket Sales Issue number 40 December 2014 Menu > Follow the links below! Inside this issue > Out Now! Spark Plug & Glow Plug Catalogue 2015 > DENSO s Get Inside Tour a success > IRIDIUM TOUGH Spark Plugs for LPG > Celebrating 65 years as an OEM > DENSO proud sponsors of IMI Awards > It s here! Wiper Blade Catalogue 2015 > Export Tradeshow roundup > Annual half-year results > May we introduce - Nebojsa Tinkovic > Lambda Sensors replacement advice

2 2 DENSO Newsletter: Your update on what s new from DENSO Aftermarket Sales OUT NOW! 2,983 new applications in Spark Plug & Glow Plug Catalogue 2015 DENSO Aftermarket has published its new, combined Spark Plug & Glow Plug Catalogue 2015, containing hundreds of additional, OE quality aftermarket applications for Europe s newest and most popular vehicles. The new catalogue (ref: DESG ) offers customers convenient, up-to-date access to its expanding range of advanced technology, replacement Spark Plugs and Glow Plugs. Spark Plug expansion It includes details of 664 part numbers for DENSO Spark Plugs, covering a total number of 40,886 applications and with an overall European car parc coverage of 97%. The equivalent to 184 million cars on the road, the expanded range is one of the best Spark Plug programmes in the aftermarket for scope and performance. Gilbert Couvert, Product Manager Spark Plugs, DENSO Europe B.V. s Business Unit Aftermarket said: The growing demand from the European aftermarket for DENSO s Spark Plugs is reflected in the staggering amount of new vehicle applications now provided in the new catalogue. This means DENSO customers can now benefit from one of the automotive aftermarket s largest selections of advanced, OE quality replacement spark plugs available. Facts at your fingertips The comprehensive, easyto-use catalogue provides completely updated details of both DENSO ignition programmes in one handy volume, with enhanced data quality and visual presentation. This also means that for the first time, application tables for both Spark Plugs and Glow Plugs are now merged into one table, making it simpler for specialists and garages to search for applications in the same section. > The new DENSO Spark Plug & Glow Plug Catalogue New Spark Plug applications - Snapshot DENSO s latest Spark Plug range extension covers 2,030 new applications, including: Make Model Citroën C1 (14-) Honda Civic IX (12-), Odyssey (02-) Hyundai i20 (08-), ix35 (10-), Kia Picanto (11-), Rio (11-), Sportage (10-) Mazda CX-5 (11-) Mitsubishi ASX Infiniti FX Nissan Juke, Note, Teana (08-) Peugeot 108 Toyota Auris (12-), Prius C (12-), Aygo (05-), Aygo (14-), Corolla (12-), Corolla (13-), IQ, Urban Cruiser (07-), Verso S (10-), Yaris (10-), Yaris (11-)

3 Issue number 40 December Did you know? DENSO Aftermarket s Iridium Spark Plugs have the world s smallest 0.4mm diameter centre electrode, delivering super-efficient combustion. > The Toyota RAV 4 III 2.2 is one of 953 new vehicle applications for DENSO Glow Plugs. Glow Plugs growth The Glow Plugs section of the new catalogue features 953 new vehicle applications since the last edition, including the Hyundai Accent Saloon 1.5 CRDi GLS, Peugeot HDi, Toyota RAV 4 III 2.2 D-4D 4WD, VW Passat Variant 2.0 TDI and Toyota Corolla Verso 2.2 D-4D. This brings the total number of DENSO replacement Glow Plug applications to 6,096, offering a total European car parc coverage of 89.5% and relevant to 113 million cars on the road. With 132 OE quality part numbers now available, the range remains one of the most extensive in the aftermarket. Fanis Kapetanakis, Product Manager Glow Plugs, DENSO Europe B.V. s Business Unit Aftermarket added: The new catalogue illustrates our commitment to offering the most comprehensive and up to date Glow Plug programme, so that we ensure suitability for almost every diesel engine on the market. As we enter the peak Winter period for glow plug demand, the launch of additional Glow Plug applications in this 2015 catalogue will be especially welcome to our customers. Find out more As well as the new printed 2015 catalogue, details of the full DENSO Spark Plug and Glow Plug programme are available online at from TecDoc or from your DENSO sales representative. > DENSO s latest Spark Plug range extension covers 2,030 new applications, including the Hyundai i20.

4 4 DENSO Newsletter: Your update on what s new from DENSO Aftermarket Sales DENSO s Get Inside tour a success Having first hit the road on October 20th, DENSO s Get Inside Roadshow in The Netherlands completes its successful five-week tour. From 20th October until 21st November 2014, DENSO s promotional teams toured The Netherlands from Utrecht to Maastricht and Rotterdam to Hengelo, visiting garages to raise awareness of the DENSO brand and its aftermarket product ranges and to introduce the multi-partner Automotive Diamonds loyalty programme. The Roadshow saw a three-strong DENSO promotional team driving stickered, DENSO-liveried cars visit 1,340 garages, as part of a campaign to highlight the extensive selection of advanced OE quality DENSO parts ranges that are now available to Dutch garages and to generate garages interest. The team visited 675 independent garages as well as 665 garage customers from a selection of wholesalers in partnership with their sales representatives. During the tour, the promoters signed up 350 garages to participate in the exciting, multi-brand Automotive Diamonds customer loyalty programme, of which DENSO Aftermarket is a member. Informative literature given to each garage helped to further share essential DENSO product knowledge, as well as boosting interest in the brand. The Roadshow culminated at the TC/APS trade event Automotive Huisbeurs on 27th and 28th November, where the three garages that made the highest value of DENSO parts purchases during the five week Roadshow period were awarded prizes on the DENSO booth. Mario Gundlach, Regional Manager Export for DENSO Aftermarket, said: We are extremely pleased with the response the Get Inside Roadshow has generated. There has been an overwhelmingly positive > DENSO s Get Inside Roadshow promotional team hit the road. reaction by garages to our promoters visits. The majority of garages were extremely keen to learn more about DENSO products, and felt they benefitted from further knowledge of the DENSO brand and its OE quality products. We look forward to developing exciting new relationships as well as building on those we already have. DENSO set up a Facebook page where the promotional team posted photos from their Roadshow visits ranging from the people they met, to the cars they saw, and anything fun that happened along the way! To see what happened on the Get Inside Roadshow journey, visit DENSOGetInsideRoadshow. > On tour visiting one of the 1,340 garages.

5 Issue number 40 December High quality IRIDIUM TOUGH Spark Plugs for LPG Vehicles with LPG engines are becoming increasingly popular. As a result, more and more drivers are looking for spark plugs that meet the full requirements of LPG engines. DENSO s LPG IRIDIUM TOUGH Spark Plugs offer the solution. Based on DENSO s patented OE technology, LPG IRIDIUM TOUGH Spark Plugs from DENSO Aftermarket meet the complete requirements of gas powered engines. Offering a car parc coverage of 93%, they are also competitively priced, making them the best-in-market choice. DENSO LPG IRIDIUM TOUGH Spark Plugs are the optimal solution for gas powered (LPG) engines for two main reasons. Firstly, thanks to a unique, ultra-fine iridium central electrode with the world s smallest diameter of only 0.4mm, and ground electrode with platinum tip, the spark plugs guarantee excellent ignitability without the need for a higher voltage. This means that DENSO LPG IRIDIUM TOUGH Spark Plugs offer enhanced performance compared to spark plugs offered by other brands with a 0.6mm electrode. Secondly, an iridium alloy and platinum tip offer maximum durability for adverse, gas powered conditions, as these materials have a high melting point and can be operated even at very high temperatures. > 0.4 mm iridium tip: Unique to DENSO. What s important about spark plugs for LPG engines Combustion of an air-gas mixture differs from combustion of an air-fuel mixture because: An air-gas mixture requires a much higher ignition voltage for combustion than an air-fuel mixture. However, this higher applied voltage can damage the ignition coil, or result in misfiring and poor drivability. Combustion temperatures in LPG engines are higher than in petrol engines. World-leading technology direct to the aftermarket DENSO s R&D expertise, coupled with close links to top level motorsports, enable DENSO to pioneer vital innovations that are passed on to aftermarket customers in DENSO Aftermarket s LPG IRIDIUM TOUGH ranges. Benefits at a glance DENSO Aftermarket s LPG IRIDIUM TOUGH Spark Plugs > Longer lifetime Whilst the lifetime of standard spark plugs is getting shorter, DENSO s IRIDIUM TOUGH Spark Plugs offer longer durability thanks to the use of premium iridium and platinum alloys allowing normal vehicle service intervals. > Lower fuel consumption and reduced emissions Their excellent combustion capability improves engine efficiency and leads to 5% lower fuel consumption, as well as reducing pollution levels in the exhaust emissions. > DENSO s LPG IRIDIUM TOUGH Spark Plugs: delivering 93% car parc coverage. > Higher ignition reliability and improved acceleration The 0.4 mm, ultra-thin patented tip needs a 3-5 kv lower ignition voltage. The conical ground electrode increases ignition performance and allows uniform combustion. This results in less misfiring, higher engine performance and improved throttle response.

6 6 DENSO Newsletter: Your update on what s new from DENSO Aftermarket Sales DENSO celebrates 65 years as an OEM A brief history of DENSO Corporation > DENSO Barcelona S.A., the corporation s first European manufacturing company built in It is 65 years ago this month that Nippondenso Co. Ltd (now DENSO Corporation) was established in Kariya, near Nagoya, Japan. The business began in 1949 as a spin-off of Toyota Motor Corporation, initially manufacturing electrical components and radiators for cars, and going on to become one of the largest global enterprises in the field of automotive systems and technologies. Its headquarters are still based in Kariya, where the roots of DENSO Corporation are firmly embedded, with an operating network comprising more than 200 subsidiaries and 140,000 employees in a total of 35 countries worldwide. > In 1954 DENSO s first technical training centre was established. > 1997 saw the launch of the world s first spark plug with iridium electrode. 1949: Toyota formally divested its electrical equipment plant to form an independent company, Nippondenso Co. Ltd, literally translated as Japan Electrical Equipment. 1954: Establishment of the first technical training centre to improve employees technical skills. 1961: Awarded the Deming Prize, the most prestigious recognition of quality control. This made DENSO the first automotive parts supplier in Japan and only the second in the Japanese automotive industry to be awarded the prize. 1971: Establishment of Nippondenso Los Angeles, Inc. as the first overseas subsidiary. 1973: Nippondenso Europe (now DENSO International Europe) established in The Netherlands. 1979: Awarded the first Okochi Memorial Production Prize (Production Engineering Section). 1989: Establishment of DENSO s first manufacturing company in Europe, DENSO Barcelona S.A. 1995: Received global environment award. 1997: Launch of the world s first spark plug with iridium electrode (0.4mm). 2003: Establishment of DENSO (China) Investment Co. Ltd in China. 2009: DENSO Sales Russia established in Moscow. 2013: DENSO Poland Sp.zo.o was established in Myslowice, Poland. 2015: to be continued...

7 Issue number 40 December Out now! New DENSO Wiper Blade catalogue puts the facts at your fingertips The new DENSO Aftermarket Wiper Blade Catalogue 2015 is available now, bringing you the very latest inside information on DENSO s unique wiping technologies for the aftermarket. The new catalogue (ref: DEWB ) contains up to date listings of DENSO s advanced Standard, Flat and Hybrid Wiper Blade ranges which include OEM specification Rear Wiper Blades, an extensive Flat Blade Retrofit range, and just-expanded selection of 9x3 and 9x4 Hybrid Upgrade Blades. > The new DENSO Wiper Blade Catalogue Fitting options, design types, cross reference lists and a helpful buyer s guide are included. For easy reference when specifying upgrades, the catalogue also highlights Standard Blades alongside their corresponding premium DENSO Wiper Blade products. To support the release of the catalogue, there is now up to 45% cost reduction across 19 selected fast-moving part numbers for Standard Blades. Moreover, with the development of Hybrid Upgrade, the full Hybrid range comprises 21 part references, with a current European parc coverage of 55% and a potential coverage of between 60% to 65% on completion of test-fits conducted by DENSO Application Engineer, Wouter Knol. Soon to be released New to Range Standard blade part numbers & applications: DM-545 Citroën C2, C3 Honda Civic Mazda 3 Nissan Micra Renault Megane II DM-570 Chrysler Voyager Chrysler Grand Voyager Citroën Jumpy Fiat Scudo Ford Galaxy Peugeot Expert Toyota Yaris VW Sharan As well as superior Original Equipment backed by advanced design, DENSO Aftermarket s Wiper Blade programme offers customers complete convenience and choice. With 1,700 applications covering 85% of the European car parc - there is a DENSO Wiper Blade for almost every car. Yet that coverage is achieved with only 141 convenient part references, making the programme the most consolidated in the aftermarket. Designs include curved, pre-shaped and spoiler-type blades, with easy fitting options including bayonet, hook or twin screw installation systems.

8 8 DENSO Newsletter: Your update on what s new from DENSO Aftermarket Sales Which wiper? Standard Blades A popular choice for the everyday motorist, offering all-round, long-lasting performance with 8 equally spaced contact points to evenly distribute wiper arm load. As well as front wipers, this range includes OEM specification Rear Wiper Blades, ensuring a complete replacement option. > DENSO s Wiper Blade programme offers advanced technology and optimum convenience. DENSO Aftermarket Product Manager Wiper Blades, Nick Thomas, explained: Motorists demand reliable, efficient blades that guarantee visibility and safety even in critical weather conditions. DENSO s Wiper Blades deliver this outstanding performance. Every blade features durable, non-corrosive materials, with a natural, high compression rubber wiper, for long service life. Evenly cut edges produce an effective wiping edge and low profile inserts provide the perfect wiping angle. In short, our blades ensure outstanding performance in windscreen cleaning and motoring safety. As well as the free, printed catalogue, details of DENSO s replacement Wiper Blade programme are available online at in TecDoc or from your local DENSO Aftermarket sales contact. Flat Blades Engineered for close, even contact on any windscreen, these blades deliver longlasting, streak-free performance in all weathers. You can also upgrade left-hand drive customers to DENSO s Flat Blade technology with our extensive Flat Blade Retrofit range. Hybrid Blades Ultra-advanced, OEM specification wiping technology - developed and originated by DENSO - that blends outstanding performance with stylish, integrated design. You can also specify our Hybrid Blade Upgrade range to switch drivers from standard to this high performance technology. DENSO UK proud sponsor of IMI Awards DENSO Aftermarket Sales UK has shown its support for rewarding outstanding automotive talent by sponsoring the Institute of the Motor Industry (IMI) s 2014 awards. IMI s Outstanding Achievers Awards ceremony, which took place in October at the Heritage Motor Centre in Warwickshire, celebrated the achievements of automotive professionals, students and training providers. His Royal Highness Prince Michael of Kent, who is patron of the IMI Group, attended the event and described winners as future leaders and current role models in the sector. The Olympic and World Rowing Champion Mark Hunter MBE also attended as guest speaker. > His Royal Highness Prince Michael of Kent presenting one of the IMI Awards. The Outstanding Achievers Awards showcase dedication and hard work that is taking place across the entire UK industry, including students and apprentices who have shown exceptional passion and aptitude for their studies and, for the first time this year, practising automotive professionals who set the benchmark for others working in the sector in terms of skills and professionalism. Martin Pring, Regional Manager UK & Ireland for DENSO Aftermarket, said DENSO is honoured to support such a prestigious industry event and in particular, inspirational achievers who are the shining lights and future stars of the sector. It is this exceptional calibre of individuals who could potentially one day drive DENSO s technology to the next level.

9 Issue number 40 December Showcasing DENSO to its export markets DENSO Aftermarket s Export teams have had an exceptionally busy few months, exhibiting at trade shows that each provided the ideal stage to showcase a raft of programme expansions, development plans and major brand partnerships. Throughout October and November, DENSO Aftermarket exhibited at several key trade shows across Scandinavia and The Netherlands, assuring all involved of its strong position as a leading aftermarket supply partner. DENSO exhibited at the CAC trade show at Au2Parts in Copenhagen from 22nd to 23rd October, followed by FTZ Messe in Odense from 5th to 6th November. As two of Denmark s biggest trade shows, FTZ welcomed 13,500 visitors through its doors over the two days, while CAC had an attendance totalling around 3,500 people. > Toyota Hybrid racing car from the 2014 FIA World Endurance Championship earlier on the DENSO stand in Hardenberg. > Auto Professioneel en Schadeherstel Vakbeurs, Hardenberg. The DENSO stand was also present at Auto Professioneel en Schadeherstel Vakbeurs, Hardenberg in The Netherlands from 14th to 16th October and then it was on to Vantaa, Finland for Koorjarmo 2014 from 21st to 22nd November. In Hardenberg, DENSO s presence was further enhanced by a Toyota Hybrid racing car on the stand, which was the actual prototype driven during the Le Mans stage of the 2014 FIA World Endurance Championship earlier on in the year. The car featured Toyota s ground-breaking four-wheel drive hybrid technology and a DENSO motor-generator unit at the rear, signifying a close relationship between the two brands which stems back many years. A recap of DENSO Europe s exhibition activity 14th 16th October: Auto Professioneel en Schadeherstel Vakbeurs, Hardenberg, The Netherlands 22nd 23rd October: CAC, Au2Parts, Copenhagen, Denmark 5th 6th November: FTZ Messe, Odense, Denmark 21st 22nd November: Koorjarmo, Vantaa, Finland 27th 28th November: Automotive Huisbeurs, Eindhoven, The Netherlands This year s exhibition, attended by 13,923 visitors, also presented a solid launch pad for Automotive Diamonds. The independent aftermarket s fast-growing customer loyalty rewards programme welcomed DENSO Aftermarket as a major partner early in Visitors to the stand seized the opportunity to register and become part of what is Europe s biggest customer rewards scheme for both garages and distributors. It was then on to the Automotive Huisbeurs trade event in Eindhoven on the 27th and 28th November, organised by Staadegaard Automotive, Technical Central and APS, wholesalers that participated in the recent Get Inside Roadshow. The three garages that made the highest value of DENSO parts purchases during the five week Roadshow period were awarded prizes on the DENSO booth. > L-R: Fredrik Grunte (Sales Executive, DENSO Nordic & Baltic), Denisa Stoican (Business Analyst, DENSO Europe B.V.) and Ramon Mers (Customer Service, DENSO Europe B.V.) at FTZ Messe, Denmark. Mario Gundlach, Regional Manager Export for DENSO Aftermarket, said: Our attendance at these events, combined with news of our major brand partnerships, has been a resounding success and has clearly demonstrated why the DENSO brand is a major player in the automotive industry.

10 10 DENSO Newsletter: Your update on what s new from DENSO Aftermarket Sales DENSO announces first-half financial results DENSO Corporation has announced its global financial results for the first half of the fiscal year ending September 30th, 2014: Consolidated net sales totalled 2,071.0 billion yen (US$18.9 billion), up 4.2 percent on the previous year. Consolidated operating income totalled billion yen (US$1.5 billion), a 16.1 percent decrease from the previous year. Consolidated net income totalled billion yen (US$1.1 billion), 18.5 percent less than the previous year. Sales increased due to the production volume increase. Despite cost reduction efforts and the increase in production volume, research and development expenditures and investment costs for strengthening future growth led to the decrease in operating income, said Nobuaki Katoh, president and CEO of DENSO Corporation. In Europe, car production increased due to the recovery from the economic slump, which led to an increase in sales to billion yen (US$2.4 billion), a 13.1 percent increase from the previous year. Due to the increase in production > DENSO s Headquarters in Kariya, Japan. volume and the cost reduction effort, the operating income totalled 7.4 billion yen (US$67.9 million), percent higher than the previous year. Considering the first-half financial results and future business conditions, we have decided to revise the original forecasts for the full-year financial results, said Katoh. May we introduce Nebojsa Tinkovic has joined the DENSO Aftermarket team in the Balkans as Sales Executive. His role will involve providing support to existing customers, as well as generating further business across the region. One of his objectives will be to increase DENSO s brand awareness in order to drive further development and sales of DENSO s OE quality parts to the aftermarket. Nebojsa is well versed in the industry, having worked in the sales and development of car spare parts, most recently for the HELLA Group as Sales Manager. With an innate passion for the automotive industry, Nebojsa likes to follow Auto Moto in his spare time, having run the Auto Moto Sport club and organised the race events in Serbia back in his early days. Richard Rybáček, Regional Manager Eastern Europe for DENSO Aftermarket commented: I am delighted that Nebojsa has joined us at DENSO. His addition can only further increase our pool of professional expertise and extensive knowledge of the automotive aftermarket. > Nebojsa Tinkovic, Sales Executive Balkan.

11 Issue number 40 December DENSO Lambda Sensors: Controlling emissions & maximising performance Critical in reducing environmentally harmful engine emissions, demand for replacement Lambda (O 2 ) Sensors is increasing, explains Stefan Verhoef, DENSO Product Manager Lambda Sensors, at leading parts provider DENSO Aftermarket. EU Euro legislation the latest being Euro 6 has imposed ever-stricter emissions caps on both diesel and petrol cars, resulting in a dramatic increase in demand for lambda sensors, which maintain and monitor the optimal fuel mixture. Most modern petrol cars already feature two OE-fit lambda sensors, positioned pre- and post-catalytic converter; and by 2015 it is expected that many will feature even more representing a total European market population of more than 350 million. Lambda sensors are now also being fitted to diesel cars as Original Equipment. Programme at a glance 412 OEM specification part numbers and 5,394 applications covering more than 68% of the European car parc (and growing) Heated and unheated lambda sensors (switching type), A/F sensors (linear type), Lean Burn sensors and Titania sensors; both direct fit and universal Regulating sensors (fitted before the catalyst) and diagnostic sensors (fitted after the catalyst) Laser welded and inspected at multiple checkpoints to ensure all characteristics accurately match OE specifications, in order to deliver long-term reliability and high performance > DENSO Lambda Sensor.

12 DENSO Newsletter: Your update on what s new from DENSO Aftermarket Sales 12 Did you know? Many of the types of lambda sensors offered as part of the IAM programme are unique to DENSO and not offered by other major brands. For example DENSO was the first company to make the lambda sensor a quantitative measurable sensor ensuring it can not only sense if the air/fuel mixture is too lean or too rich, but also by how much. This development was a huge step forward helping ECUs respond and anticipate much more accurately, leading to improvements in fuel economy and lower pollution levels. > DENSO has been manufacturing lambda sensors since DENSO also recommends changing lambda sensors as often as specified by the vehicle manufacturer. Even if they are still functioning, they should still be checked for efficiency at every vehicle service, as they can become less sensitive when clogged. An engine that s old or showing signs of excessive oil consumption will also need the sensors changed at shorter intervals. High demand, on-going changes in emissions regulations and an even greater need for efficiency means that there is huge value sales potential for garages, wholesalers and distributors - making it more important than ever to make sure you stay abreast of the latest technologies, and choose only the most reliable parts from an OE supplier. Leading the way DENSO has been manufacturing lambda sensors since 1977, building up a heritage of expertise and leading the way in advanced technology. As one of the world s foremost manufacturers of original vehicle parts and systems, DENSO s original Lambdas are selected by a number of leading marques including Toyota, Honda, Jaguar, Volvo, Mazda, Subaru, Land Rover, Daimler Chrysler, General Motors and Opel/Vauxhall. Aftermarket customers can access these same pioneering OE technologies through DENSO s replacement Lambda Sensors programme, which includes Unheated and Heated sensors (switching type) in planar and thimble types, A/F (linear type), Lean Burn and Titania sensors. Find out more Details of DENSO s continually expanding Lambda Sensor programme are available online at on TecDoc or by contacting your local DENSO Aftermarket Sales representative. DENSO EUROPE B.V. Hogeweyselaan JL Weesp The Netherlands Tel. +31 (0) Fax. +31 (0)