Business Item T Transportation Committee Item:

Transcription

1 usiness Item T Transportation ommittee Item: 01-9 Meeting date: anuary 3, 01 Metropolitan ouncil meeting: ebruary 8, 01 VISORY INORMTION ate: anuary 1, 01 Subject: Light Rail Transit/us Rapid Transit System Name and Identity Recommendations istrict(s), Member(s): ll Policy/Legal Reference: None Staff Prepared/Presented: rian. Lamb, eneral Manager, ruce oward, irector of ustomer Services and Marketing, harles ecker, Senior raphic esigner, rlene Mcarthy, MTS irector, Michelle ure, Outreach oordinator, ivision/epartment: Metro Transit/Metropolitan Transportation Services Proposed ction That the Metropolitan ouncil: 1) pprove MTRO as the new name for the region s system of light rail and highway bus rapid transit services. ) pprove the new MTRO logo, vehicle designs and station signage concepts as recommended in the attached drawings. ackground The Metropolitan ouncil previously approved a branding framework for the developing system of light rail transit (LRT) and highway station to station bus rapid transit (RT) lines. lements of that branding approach include naming LRT and RT lines using colors and branding the system with a unique name and identity. In 011, specific colors were approved as names for the region s LRT/RT lines that are in operation or have a locally preferred alternative selected. Over the past few months, staff has conducted significant outreach with regional stakeholders gathering input on the development of the MTRO identity and listening to feedback regarding key identity design questions. In addition, final designs were vetted though a survey of 00 regional residents to further ensure they resonate with the public. Results showed that residents liked the circle M logo, felt it worked well on the new RT vehicle design, was new, relevant, contemporary, not confusing and fit well with the other regional transit logos. The recommended MTRO name and identity use the existing regional public transit colors and design elements. MTRO fits into the overall Metropolitan ouncil transit branding approach for consistency and ease of recognition as part of the family of public transit options that include local and express bus service, general public dial-a-ride, paratransit, vanpools, commuter rail and the LRT and highway RT services. 1

2 Rationale Timing for development and approval of the new MTRO brand coincides with construction of the region s second light rail line opening in 014 and the projected opening of the region s first highway RT line in late 01 or early 013. These significant regional transit improvements must be marketed so the new services mean something different to riders, potential riders and the communities being served, while at the same time being recognized as part of a regional system. est practices from around the country indicate the intangible perception of rail transit as a mode of choice for those who have choice in the way they commute has enjoyed an advantage over regular bus service in attracting new riders. This bias often times cannot be explained by traditional factors such as time savings, frequency, or span of service. apitalizing on this rail bias to help introduce RT as rail-like and to attract new riders is part of the rational for developing the new MTRO system brand. Using colors to name the lines and the MTRO name and identity will allow these services to be distinguished as unique from other services in the region, communicate service expectations more effectively, and establish consistency for naming those services that serve the broader region across multiple jurisdictions. This approach is also flexible enough to accommodate system expansion. unding There is no direct funding being requested with this action. Known Support / Opposition Significant stakeholder outreach was conducted in the development of the MTRO name and identity. Staff considered and incorporated input received from TI board and staff, akota ounty, MVT, edar venue roup and the ity of Minneapolis.

3

4

5 to Target ield Station to Warehouse /ennepin ve Target ield Route 888 Northstar Line 3 to Terminal umphrey/ Mall of merica Warehouse istrict/ennepin ve. to Terminal 1 Lindbergh/ downtown Minneapolis Nicollet Mall to Mall of merica onnect to onvention enter overnment Plaza to irport / downtown Mpls owntown ast/metrodome to Mall of merica Routes 3,16, 50 (to University of MN) edar-riverside to irport / downtown Mpls ranklin venue Routes, 8, 9, 3 Lake Street/Midtown Routes 1,, 38th Street Routes 14,, 3 46th Street Routes, 9, 46, 4, 84, 436, th Street/Minnehaha Park V Medical enter Routes, 515 ort Snelling Terminal 1 Lindbergh No fare is required between Terminal 1 Lindbergh Station and Terminal umphrey Station and service operates 4 hours a day. Terminal umphrey Key to diagram Rail Station pprox. travel time merican oulevard between stations (in minutes) Park & Ride lot onnecting bus routes loomington entral irport Northstar Line 8th venue 4 Mall of merica Routes 5, 54, 415, 43, 440, 441, 44, 444, 445, 515, 8, 9, 540, 54 Monday-riday Saturday Sunday/oliday Lunes a Viernes Sabado omingo/ias estivos PM PM PM 4:3 1:0 4:3 1:0 4:3 1:0 5:0 1:1 5:13 1:1 5:13 1:1 5:13 1: 5:30 1: 5:30 1: 5:8 1:3 5: 1:3 5: 1:3 5:4 1:4 6:1 1:4 6:1 1:4 5:55 1:5 6:6 1:5 6:6 1:5 6:05 1:0 6:40 1:0 6:40 1:0 6:15 1:1 6:55 1:1 6:55 1:1 6:5 1: :10 1: :10 1: 6:35 1:3 :5 1:3 :5 1:3 6:45 1:4 :38 1:4 :38 1:4 6:55 1:5 : 1:5 : 1:5 :05 :0 8:08 :0 8:08 :0 :15 :1 8:3 :1 8:3 :1 :5 : 8:38 : 8:38 : :35 :3 8:5 :3 8: :3 :45 :4 9:0 :4 9:08 :4 :55 :5 9:1 :5 9: :5 8:03 3:0 9: 3:0 9:3 3:0 3:1 9:3 3:1 9:5 3:1 8:0 3: 9:4 3: 10:0 3: 8:8 3:35 9:5 3:3 10:1 3:3 8:3 3:45 10:0 3:4 10: 3:4 8:4 3:55 10:1 3:5 10:3 3:5 8:5 4:05 10: 4:0 10:4 4:0 9:0 4:15 10:3 4:1 10:5 4:1 9:1 4:5 10:4 4: 11:0 4: 9: 4:35 10:5 4:3 11:1 4:3 9:3 4:45 11:0 4:4 11: 4:4 9:4 4: 11:1 4:5 11:3 4:5 9:5 5:0 11: 5:0 11:4 5:0 10:0 5:1 11:3 5:1 11:5 5:1 10:1 5: 11:4 5: 5: 10: 5:3 11:5 5:3 5:3 10:3 5:4 5:4 5:4 10:4 5:5 5:5 5:5 10:5 6:01 6:0 6:0 11:0 6:10 6:1 6:1 11:1 6:18 6: 6: 11: 6:6 6:3 6:3 11:3 6:36 6:4 6:4 11:4 6:46 6:5 6:5 11:5 6:56 :10 :10 :08 :5 :5 :18 :40 :40 :30 :55 :55 :40 8:10 8:10 : 8:5 8:5 8:08 8:40 8:40 8:3 8:55 8:55 8:38 9:10 9:10 8: 9:5 9:5 9:08 9:40 9:40 9:3 9:55 9:55 9:38 9: 10:5 10:5 10:5 11:9 11:9 11:9 :31 :31 :31 Rush hours are shaded. See rush-hour fares below. Paying your fare Purchase a ticket from the machine before boarding. You must have proof of fare payment while you ride and present it to Transit Police if asked. This includes a valid ticket, o-to ard, activated SuperSaver 31-ay Pass, transfer, Monthly Pass, ay Pass Monday-riday Saturday Sunday/oliday Lunes a Viernes Sabado omingo/ias estivos PM PM PM 3:35 1:03 3:35 1:03 3:35 1:03 4:18 1:13 4:18 1:13 4:18 1:13 4:33 1:3 4:33 1:3 4:33 1:3 4:49 1:33 4:58 1:33 4:58 1:33 4:58 1:43 5:19 1:43 5:19 1:43 5:0 1: 5:33 1: 5:33 1: 5:19 1:03 5:5 1:03 5:5 1:03 5: 1:13 6:16 1:13 6:16 1:13 5:38 1:3 6:30 1:3 6:30 1:3 5:49 1:33 6:41 1:33 6:41 1:33 5:59 1:43 6:56 1:43 6:56 1:43 6:09 1: :11 1: :11 1: 6:1 :03 :6 :03 :6 :03 6: :13 :41 :13 :41 :13 6:39 :3 :56 :3 :56 :3 6:50 :33 :33 :33 :01 :41 8:3 :43 8:6 :43 :09 :51 8:33 : : :1 3:01 8:40 3:03 3:03 :5 3:11 8: 3:13 3:13 :33 3:1 9:03 3:3 9:19 3:3 :43 3:31 9:13 3:33 9:6 3:33 : 3:41 9:3 3:43 3:43 8:03 3:51 9:33 3: 9: 3: 8:13 4:01 9:43 4:03 10:03 4:03 8:3 4:10 9: 4:13 10:13 4:13 8:33 4:0 10:03 4:3 10:3 4:3 8:43 4:9 10:13 4:33 10:33 4:33 8: 4:3 10:3 4:43 10:43 4:43 9:03 4:45 10:33 4: 10: 4: 9:13 4:55 10:43 5:03 11:03 5:03 9:3 5:05 10: 5:13 11:13 5:13 9:33 5:15 11:03 5:3 11:3 5:3 9:43 5:5 11:13 5:33 11:33 5:33 9: 5:33 11:3 5:43 11:43 5:43 10:03 5:4 11:33 5: 11: 5: 10:13 5:5 11:43 6:03 6:03 10:3 6:0 11: 6:13 6:13 10:33 6:1 6:6 6:6 10:43 6: 6:41 6:41 10: 6:3 6:56 6:56 11:03 6:44 :11 :11 11:13 6:56 :6 :6 11:3 :11 :41 :41 11:33 :6 :56 :56 11:43 :41 11: :56 8:6 8:6 8:6 9:6 9:6 9:6 10:6 10:6 10:6 11:9 11:9 11:9 1:9 1:9 1:9 1:9 1:9 :9 1:9 * :9 * This trip operates on riday vening (Saturday Morning) ONLY. Rush hours are shaded. See rush-hour fares below. No biking, skateboarding or rollerblading on platforms ross tracks only at marked areas Stay behind yellow line Two trains can come at the same time always look both ways before crossing or an vent 6-our Pass. SuperSaver Stored Value ard cannot be used on trains without a valid rail transfer from a bus. Wait behind the yellow line until the train comes to a complete stop. Press the blue button to open the door. o not try to open doors that are closing. ash ares Non-rush hours Rush hours dults (ages 13-64) $1.5 $.5 Seniors (65+)*, Youth (6-1), Medicare* $.5 $.5 Persons with disabilities* $.5 $ hildren 5 and under (limit 3) ride free when accompanied by a paid fare. Route and schedule information Rush hours: Monday-riday 6:00-9:00 a.m. & 3:00-6:30 p.m. except holidays. NexTrip real-time and scheduled departures *I required ustomer Relations Lost & ound (50 6th ve. N., Minneapolis) ares for express buses Non-rush hours Rush hours Rideshare and employer programs dults (ages 13-64) $.5 $3.00 Seniors (65+)*, Youth (6-1), Medicare* $.5 $3.00 *I required ustomer Relations NOT: There is a $180 fine if you ride the train without paying, so keep your proof of payment on hand at all times. metrotransit.org Route maps and schedules icycles Interactive trip planner and personalized schedules Non-motorized bikes are allowed on trains. Walk don t ride bikes on the platform. ach train has space for four bikes. are information and fare card purchases elp forming carpools If train service is interrupted Say hi to less waiting. If trains are unable to operate, Route 55 buses will provide alternate service. or southbound service, go to street level. Wait at the bus stop just outside the station near the entrance to. (bus stop on map) or service to downtown, go to street level and walk under the nue bridge. Wait at the bus stop at the bottom of the exit ramp from. (bus stop on map) In case of emergency, use the intercom on the platform to be connected with the rail control center. On trains, use intercoms located near the front and back doors to call the train operator. TTY Service for hearing impaired customers Route and schedule information op on the i-requency network. Segments of routes 5, 6, 10, 18, 19, 1, 64, 84 and 515, and all of routes 16, 54 and 55 (iawatha Line) operate at least every 15 minutes weekdays from 6 a.m. p.m. and Saturdays from 9 a.m. 6 p.m. Lake Street/Midtown Station to bbott NW ospital/hildren's ospital, Minneapolis Institute of rts, Wells argo ome Mortgage 6th St N W S Station detail 55 iawatha Line Smiley s linic 8th St 8th St You ub oods are here Lake St reen Institute Minnehaha Mall 9th St 9th St Rainbow 55 oods Transitway Target Pioneer & Soldiers i-lake Memorial emetery Shopping enter to Uptown 1 1 You are Lake St 1 to downtown St. Paul here Lake St YW Midtown Police Market Station Key to map Mpls Public Roads Schools 31st St us Routes 31st St us Stops Rail Line Park & Ride Lot South igh School andicap Parking 111 3nd St 3nd St inding your route ind your destination in the list 55 iawatha Line below to determine where to board your route. 33rd St 33rd St ollow blue signs to connecting buses: all buses orcoran Look for the yellow signs on rail Park platforms showing travel direction for each track: 34th St 18th ve S edar ve S Longfellow ve 19th ve S 0th ve S 1st ve S nd ve S 3rd ve S 4th ve S estination inder from Lake Street/Midtown Station To Take Route oard Route t: et Off t: llina linics, ospitals (follow signs to Westbound uses) 6th St at hicago ve merican Indian enter 55 (iawatha Line) Platform ranklin venue Station ort Snelling emetery 55 (iawatha Line) Platform Terminal umphrey Station S Whipple uilding 55 (iawatha Line) Platform ort Snelling Station uthrie Theater 55 (iawatha Line) Platform owntown ast/metrodome Station ennepin ounty overnment enter 55 (iawatha Line) Platform overnment Plaza Station ennepin ounty Medical enter 55 (iawatha Line) Platform owntown ast/metrodome Station I INS Office 55 (iawatha Line) Platform loomington entral Station M Midway Shopping rea 1 or (follow signs to astbound uses) University ve at Pascal Street Mill ity Museum 55 (iawatha Line) Platform owntown ast/metrodome Station Mill Ruins Park 55 (iawatha Line) Platform owntown ast/metrodome Station Minneapolis ity all 55 (iawatha Line) Platform overnment Plaza Station Minnehaha reek 55 (iawatha Line) Platform 46th Street Station Minnehaha alls 55 (iawatha Line) Platform 50th Street/Minnehaha Park Station Minnehaha Mall 1 (follow signs to astbound uses) Lakes Street at Snelling venue Minnehaha Park 55 (iawatha Line) Platform 50th Street/Minnehaha Park Station MN Valley National Wildlife Refuge 55 (iawatha Line) Platform merican oulevard Station Visitor enter S South igh School 1 or (follow signs to Westbound uses) 19th venue South St. Paul, owntown 1 or (follow signs to astbound uses) ny downtown stop T Target enter 55 (iawatha Line) Platform Warehouse istrict/ennepin ve Station Target ield 55 (iawatha Line) Platform Target ield Station U Uptown rea 1 or (follow signs to Westbound uses) Uptown Transit enter University of St. Thomas 1 (follow signs to astbound uses) Summit ve at inn Street V V Medical enter 55 (iawatha Line) Platform V Medical enter Station W Wells argo ome Mortgage (follow signs to Westbound uses) 6th Street at 5th venue 5th ve S Snelling ve 6th ve S Minnehaha ve t o air v ie w -Un i v. M ed. t r.-ri v e rsi d e th ve S th St 8th ve S 9th ve S pr 10 ates,,, LTRIL RQUIRMNTS: - (4ft.) LUXMRIT L 0-W0013 PN- - (1) 60 WTT POWR SUPPLY ,V PN /16 1-3/16 INORMTION lue Line PITOL/RI STRT iawatha Line (Route 55) owntown Minneapolis eparture Times ontinuing your trip from this station ow to ride 48" x 6" IUSR or your safety to 46th Street LRT station ec. 4, Lake Street Station 48" VITORI STRT Metro Transit entral orridor Transit information 1 LVTION RONT LVTION () (PLTORM SI) RR () (STRT SI) SL: 1/ = 1'-0" ank nk Village ct Park te nd venue venue venue e venue on Pkwy a Street reet n venue l/rice Street West ank ast ank Stadium Village Prospect Park lue Line Westgate Raymond venue airview venue Snelling venue amline venue Lexington Pkwy Victoria Street ale Street Western venue apitol/rice Street PITOL/RI STRT STTION West ank ast ank Stadium Village Prospect Park reen Line Westgate Raymond venue airview venue Snelling venue amline venue Lexington Pkwy Victoria Street ale Street Western venue apitol/rice Street PITOL/RI STRT STTION PITOL/RI STRT STTION lue Red Line