/// CVC.DEALERCONNECTION.COM. Ford Motor Company may modify or terminate any or all Commercial Vehicle Center Program elements for any reason.

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1 /// CVC.DEALERCONNECTION.COM

2 /// PROGRAM MISSION STATEMENT To deliver an outstanding sales, service, and finance experience for commercial customers through a comprehensive, commercial dealer network program that drives profitable growth. /// KEY PROGRAM GOALS Be the trusted choice for commercial customers Provide an easy, effortless customer experience Provide program simplicity for dealers /// OVERVIEW There are many compelling reasons to join the 2017 Commercial Vehicle Center Program. Participation in this dealer program lets commercial customers know your dealership is committed to providing complete transportation solutions and best in customer satisfaction and owner loyalty. This includes a strong commitment of support from Ford Motor Company and Ford Credit Commercial Lending Services. /// PROGRAM HQ CONTACT INFORMATION CVCHQ@FordProgramHQ.com 2

3 CONTENTS CORE COMMERCIAL VEHICLES PROGRAM REQUIREMENTS MONTHLY PROGRAM FEES...5 PROGRAM ENROLLMENT...5 TRAINING CERTIFICATION...5 MINIMUM VEHICLE STOCKING...5 ANNUAL BUSINESS PLAN SUBMISSION...5 DEALER DIRECTORY PROFILE...5 PROGRAM OBJECTIVES COMMERCIAL VEHICLE SALES...6 COMMERCIAL FINANCE COMMERCIAL DEALER PARTS ADVANTAGE...6 PARTS AND SERVICE...6 FORD PROTECT...6 PROGRAM BENEFITS FLOOR PLAN REIMBURSEMENT STOCKING INCENTIVE...7 CO-OP ADVERTISING INCENTIVE...8 CAM TEST DRIVE INCENTIVE FORD CREDIT BONUS CASH INCENTIVE PROSPECTING WITH SMART LEADS EMERGENCY PARTS CREDIT COMMERCIAL ADVANTAGE REWARDS FORD LOYALTY PROGRAM REWARD & RECOGNITION COMPLIANCE MEASUREMENT COMPLIANCE CHECKLIST PROBATION PROCESS Ford Motor Company may modify or terminate any or all Commercial Vehicle Center program elements for any reason. 3

4 /// CORE COMMERCIAL VEHICLES Core Commercial Vehicles are defined as the following vehicle models: Transit Transit Connect E-Series F-250/F-350 Super Duty Pickup F-350 F-550 Super Duty Chassis Cabs F-650/F-750 Not all program incentives are provided for all Core Commercial Vehicles. See individual program incentive details for complete eligibility requirements. /// CVC.DEALERCONNECTION.COM 4

5 PROGRAM REQUIREMENTS TO PARTICIPATE IN THE COMMERCIAL VEHICLE CENTER PROGRAM, DEALERS MUST ADHERE TO ALL PROGRAM REQUIREMENTS. FOR DEALERS WHO FAIL TO HONOR THEIR COMMITMENT BY FULFILLING ALL REQUIREMENTS, POSSIBLE CONSEQUENCES INCLUDE PROBATION AND PROGRAM DISQUALIFICATION. REQUIREMENTS OF THE COMMERCIAL VEHICLE CENTER PROGRAM WILL INCLUDE: PROGRAM REQUIREMENTS MONTHLY PROGRAM FEES Program costs are primarily funded by Ford. The monthly program enrollment fee for Commercial Vehicle Center dealers is $600 and is used to support program operation and benefits. Required monthly subscription to Commercial Vehicle Tools (CVT) continues, and the fee will remain at the discounted rate of $320 per month. The enrollment fee and CVT fee are combined into a single $920 fee, which is automatically debited on a monthly basis on the Dealer Parts Statement. PROGRAM ENROLLMENT Enrolling in the Commercial Vehicle Center program is required to be completed by a dealership employee with the appropriate entitlements access via Ford s Security Provisioning System. Click HERE or go to cvc.dealerconnection.com and log in with your WSLx-ID for instructions on how to get the correct entitlement assigned to access the Dealer Enrollment form. Once enrolled in the Program, your dealership will be automatically re-enrolled in the Program on an annual basis. You can choose to deactivate your enrollment in the Program by contacting Program HQ. TRAINING CERTIFICATION Prior to enrollment and throughout the duration of the program year, all dealerships are required to have at least one Base-certified employee in each of the following roles (employee must have the proper role assigned in STARS): Commercial Account Manager (CAM) Commercial Service Advisor OR Manager (CSA or CSM) Commercial Parts Salesperson, Counterperson OR Manager (CPS, CPC and CPM) Furthermore, any dealership personnel with any of the following commercial roles must be at least Base-certified in STARS: Commercial Account Manager (CAM) Commercial Finance & Insurance Manager (CFI) Commercial Service Advisor (CSA) Commercial Service Manager (CSM) Commercial Parts Salesperson (CPS) Commercial Parts Counterperson (CPC) Commercial Parts Manager (CPM) All commercial personnel must comply with the new Annual Recertification course requirement: Recertification course will be web-based and tablet-friendly Recertification course must be taken and passed annually to maintain certification status and eligibility for spins Recertification course must be taken by March 31st each year, or within 90 days of enrollment, whichever is later Details on training requirements can be found on the Certification Training page within the Training & Communications menu of the website. MINIMUM VEHICLE STOCKING Dealers must have a minimum of 10 eligible commercial vehicles in stock, which include the following eligible models: Transit /E-Series Transit Connect F-350 F-550 Super Duty Chassis Cabs F-650/F-750 F-59 Commercial Stripped Chassis Ford has the discretion to add new commercial models as they are introduced. Dealers may stock any combination of eligible commercial vehicles including up to 4 Transit Connect vehicles to achieve the minimum of 10 vehicles. For Transit Connect vehicles, a unit is considered in stock when it is delivered to the dealership. For all other eligible vehicle lines, a unit is counted as in stock when it is serialized. ANNUAL BUSINESS PLAN SUBMISSION Dealers must submit a Business Plan annually, which will consist of Sales, Marketing, Finance, Parts & Service and Ford Protect sections. The Business Plan form is accessed and submitted online via the Commercial Vehicle Center website. All sections of the Business Plan must be submitted by March 31st each year or within 90 days of enrollment, whichever is later Your Commercial Business Manager (CBM) will provide consultation and recommendations to aid you in the planning process DEALER DIRECTORY PROFILE Your dealership must provide a minimum of 55 service hours of operation per week in order to minimize customer downtime and offer convenient hours for service. These hours must be reflected in the Commercial Vehicle Center Dealer Directory information. Dealer Directory Profile data must be reviewed and updated at least once every 180 days (two times per year), based on the last reviewed/ updated date. The Ford Commercial Vehicle Center Dealer Directory provides sales and service information to commercial customers and prospects looking for a dealer that can meet their individual business needs. The Dealer Directory Profile form is located on the Commercial Vehicle Center website under the Forms menu. The entire form is encouraged to be completed within 30 days of enrollment Dealers are expected to keep the directory data accurate and are requested to report updates to their Dealer Directory Profile as changes occur at the dealership Dealers must offer a minimum of 55 service hours per week reminders will be sent out when it s time to review your profile 5

6 PROGRAM OBJECTIVES COMMERCIAL VEHICLE SALES Annual sales objectives are based on the dealership s previous year s sales actuals. A full-year minimum objective of 30 units will be used for stores with calculated objectives less than 30. Annual sales will be tracked using the Ford Executive Information System (EIS). Sales Objectives will be provided for all Core Commercial Vehicles. COMMERCIAL FINANCE Annual finance objectives are based on the dealership s total prior year, Ford Credit new and used Ford/Lincoln commercial (Retail, RCL and CommerciaLease) contract volume, with a minimum of 24 contracts, prorated by enrollment date. PARTS AND SERVICE Ford Fleet Care & National Fleet Parts Pricing (NFPP) billed parts and service sales will be posted throughout the program period to determine performance and commitment. FORD PROTECT Ford Protect contract sales are provided throughout the program period. Dealers may be eligible for select Ford Protect sales incentives. Ford Protect sales penetration is calculated by dividing the Ford Protect contract sales made during a month by the number of vehicles sold and reported as Fleet/Commercial usage. PROGRAM OBJECTIVES COMMERCIAL DEALER PARTS ADVANTAGE Commercial Vehicle Center dealers participating in Dealer Parts Advantage (DPA) will now have access to a unique Top Commercial Parts (TCP) stocking guide and will be eligible to earn Emergency Parts Surcharge Waivers based on their performance. Commercial Vehicle Center dealers that maintain a monthly 95% Quantity-On-Hand stocking performance for the TCP list will be eligible for Emergency Parts Surcharge Waiver on all Core Commercial Vehicles Dealer performance will be measured and displayed on the DPA website and the Commercial Vehicle Center website 6

7 PROGRAM BENEFITS FLOOR PLAN REIMBURSEMENT STOCKING INCENTIVE Commercial Vehicle Center Dealers are eligible to be reimbursed for floor plan interest on eligible vehicles ordered for dealer stock. All claims must be entered through the Floor Plan Stocking Incentive claim form located on the Commercial Vehicle Center website under the Forms menu. Reimbursement rules vary by vehicle model and are summarized in the table below. Not all Core Commercial Vehicles are eligible for this incentive. FLOOR PLAN REIMBURSEMENT RULES Vehicle Models Min. Stock Eligible Order Types Incentive Coverage Period Claim Deadline Exclusions ** E-Series/Transit 8 CPA/GPC ineligible RV/Conversion Vans ineligible PROGRAM BENEFITS Transit Connect 5 Super Duty Incomplete: F-350/ F-450 /F * (Ordered for stock) 60 * with ST999 (Fleet Stocking Program) 59 * (Reassigned from Pool) Day 61 Day 120 Must be claimed by 4/30 following Model Year CPA/GPC eligible only with Taxi Prep Package (86T) F53 Motorhome ineligible Specialty Prep Pkgs ineligible CPA/GPC ineligible Pickups must be ordered with Box Delete option F59 1 Body Code F5K Only CPA/GPC ineligible F-650/F * (Reassigned from Pool) Day 61 Day 150 F-650/F * (Ordered for stock) 60 * with ST999 (Fleet Stocking Program) Day 61 Day 250 Must be claimed by 1/31 following Model Year * See Eligibility Rules on next page for more details ** See Restrictions and Exclusions on next page for more details /// CVC.DEALERCONNECTION.COM 7

8 ELIGIBILITY RULES This incentive covers the period beyond any applicable basic floor plan reimbursement program coverage for the initial 60 days. Ford will reimburse a dealership for floor plan interest at the dealer s prevailing floor plan interest rate (not to exceed Prime plus 1.5 points) for the actual number of days a vehicle remains in inventory (prior to being reported sold) between the 61st day and the Maturity Date, as described below. Program is based on VIN life. The first 60 days in inventory (Day 1 through Day 60) are not eligible for Extended Floor Plan Reimbursement. Only Day 61 through the Maturity Date will be paid upon the following guidelines: START DATE (DAY 1) VIN serialized for Ordering Dealer Convoy Delivery Date for Transit Connect Original Interest Start Date for all other models Release/Reassignment Date from Pool Company MATURITY DATE Date of Sale Date of Trade by VIN (only first trade is eligible) Reimbursement Maturity Date 120/150/250th day (as applicable) RESTRICTIONS AND EXCLUSIONS Only vehicles stocked under the Primary Dealer Sales Code are eligible for this incentive Only vehicles ordered with the following order types are eligible: Order Type 2 (Dealer Stock) Order Type 60 using Fleet Identification Number (FIN) ST999 (Fleet Stocking Program) Order Type 59 (Units reassigned from a Ford Authorized Pool) F59 vehicles must have body code F5K to be eligible for this incentive If a dealer sells/trades a stock vehicle beyond the 60 day Basic Floor Plan Reimbursement Programs, but prior to the maximum days (as applicable) for this incentive, the dealership will receive floor plan reimbursement only to the Date of Sale or dealer trade Only the first dealer trade will be eligible for splitting the Extended Floor Plan Reimbursement In the case of dealer trades, eligibility for Extended Floor Plan Reimbursement will be split between the transferring dealer and the receiving dealer, based on Day 1 (Start Date for eligible VIN), Transfer Date, and time of sale Trades between Dealers Dealer A transfers vehicle to Dealer B: At less than 60 days from the Start Date Dealer A receives no extended payment; Dealer B is paid for day 61 through Maturity Date At more than 60 days Dealer A is paid for day 61 through Transfer Date if eligible; Dealer B is paid for Transfer Date through Maturity Date Ineligible transactions also include: Claims for vehicles (VINs) acquired after the Maturity Date Vehicles sold prior to the 61st Day Pickups ordered without Box Delete option F53 Motorhome Dealer service loaners and other daily rental units Units sold or leased to Ford or Lincoln Dealers Vehicles delivered outside the program period Units ordered sold, except F-650/F-750 and Transit Connect with Taxi Prep Package (86T), which are eligible Vehicles with Specialty Vocational Packages, including E-Series 47A, 47B, 47M, and 47S Vehicles with Specialty Prep Packages such as 743A, 753A, and 763A Transit Prep Packages 47B, 47C, 47D, 47F, 47M, 47Q and 47S CO-OP ADVERTISING INCENTIVE Enrolled Commercial Vehicle Center dealers are eligible to receive reimbursement for up to 50% of the cost of eligible commercial vehicle advertisement placed, to a maximum of $6,000 per dealer per year. All claims must be entered through the Co-Op Advertising claim form located on the Commercial Vehicle Center website under the Forms menu. Logos and other marketing assets can be found on the Commercial Vehicle Center website under the Resources menu. ELIGIBILITY RULES Each advertisement must include the following minimum requirements: Must feature the Commercial Vehicle Center logo Must only include new Ford and Lincoln vehicles When featuring vehicles, at least 50% of the vehicles featured must be considered a Core Commercial Vehicle ALL CLAIM SUBMISSIONS REQUIRE THE FOLLOWING INFORMATION: Copy of advertisement Invoice Additional materials for each eligible media shown on the next page 8

9 ELIGIBLE MEDIA INCLUDES: Trade Publications including Commercial Truck Trader and Work Truck Solutions (Online and Printed) Newspaper, Magazine and Billboard Ads (Online/Digital and Printed) Web Videos Search Engine Marketing and Optimization All fees associated with Smart Leads utilization Direct Mail and Campaigns (including purchase of lists and service fees for deployment) Dealership Commercial Vehicle Calendars (each page of calendar must adhere to eligibility rules) Commercial Vehicle Line Product Catalogs/Brochures (including those ordered from Dealer estore) TV and Radio spots where script includes Commercial Vehicle Center messaging and includes Core Commercial Vehicles messaging Vehicle Graphics/Wraps MUST be an eligible commercial vehicle (as noted previously) MUST be exclusively for the Ford Dealer MUST contain the Commercial Vehicle Center Logo (at least 18 inches in length & maintain proportionality) in the following places: both driver and passenger side and/or rear of eligible vehicle Only one vehicle wrap per dealership per calendar year MUST be permanent, not removable such as magnet, to qualify Trade Show Booth Rental Fee Must receive prior approval from your assigned Commercial Business Manager Must provide photos of the booth display that shows logo visibility Apparel and Promotional Items Commercial Vehicle Center Logo MUST be visible on all items Apparel/item costs, setup and embroidery/printing fees are eligible MUST provide itemized invoice detailing apparel/item costs, setup and embroidery/printing costs MUST provide photos of finished promotional items RESTRICTIONS AND EXCLUSIONS Ad reimbursement is available on a first come, first served basis and is dependent upon Co-Op program budget availability in each calendar year. When approved claims equal the program budget, the Co-Op reimbursement program may be discontinued Annual Co-Op budget maximum of $6,000 will be pro-rated based on a quarterly allotment of $1,500 per Quarter remaining in the calendar year Dealers enrolling January March will have a $6,000 cap Dealers enrolling April June will have a $4,500 cap Dealers enrolling in July September will have a $3,000 cap Dealers enrolling October December will have a $1,500 cap All approved claims meeting program guidelines will be reimbursed pending budget availability Claims must be submitted within 90 days of invoice date Dealers will be reimbursed via their Dealer s Parts Statement Any advertisement featuring a new or used non-ford Motor Company vehicle is automatically disqualified for the Co-Op Advertising incentive TV Ads must include Commercial Vehicle Center logo As a default, all prospect lists and postcard fees incurred through Smart Leads are automatically claimed from a Dealer s available Co-Op budget Dealers may choose to opt-out of automatic co-op reimbursement at the time of submission If this option is selected, the dealer is responsible for all charges incurred for that list or campaign Ineligible Media includes: Dealer websites and lead generators Maintaining/Updating third-party websites and social media sites Website Hosting Costs Fees for inventory placement on retail third party sites (e.g. AutoTrader.com, Cars.com), excluding CommercialTruckTrader.com and WorkTruckSolutions.com Advertisements on the dealer s homepage and/or domain owned by the dealership Food and Beverages Hole-in-One Programs Exterior signage at the dealership 9

10 CAM TEST DRIVE INCENTIVE One of the best ways to sell a commercial vehicle is to let the commercial customer experience the power and capability of a Built Ford Tough Commercial Vehicle through a guided test drive experience. The CAM Test Drive Incentive encourages CAMs to find prospective customers outside the dealership. Through this incentive program, CAMs that seek new commercial business by providing test drive opportunities outside of the dealership will receive $250 for every five test drives completed with Prospects. The CAM Test Drive Incentive replaces the former BPN Demonstrator (Demo) Program, and only applies to Ford Dealers enrolled in the Commercial Vehicle Center program. At the time of enrollment, each dealer elects to have the incentives paid to qualifying CAM(s) directly via a reloadable awards card, OR paid to your dealership directly via a credit to your monthly Parts Statement. All claims must be entered through the Test Drive Incentive claim form located on the Commercial Vehicle Center website under the Forms menu. ELIGIBILITY RULES Only Core Commercial Vehicles as defined in this document are eligible for this incentive CAM must be at least Base-certified in STARS to be eligible for this incentive For every 5 commercial/fleet customer test drives an individual CAM completes outside the dealership, a $250 incentive will be paid The same CAM must submit claims for at least 5 commercial/ fleet customer test drives in order to be eligible for the incentive In order for a Test Drive claim to be submitted and approved, a Base or Master-certified CAM must provide the following information on the claim form: Date of Test Drive VIN Prospect First and Last Name Prospect Title at Business Business Name and Address Prospect Address (must be valid) CAM First & Last Name, STARS ID and Address Claim information will be validated by Program HQ to ensure validity If all information is complete and valid, then the claim will count toward the CAM s allotment of reaching the $250 incentive If or any other information provided is not valid, the claim will be placed on hold until the invalid information is corrected Once a claim is submitted, a short survey will be ed to the prospect to assess their Test Drive experience Completion of the survey is not required Survey results will be collected and measured RESTRICTIONS AND EXCLUSIONS Incentive payment is available on a first come, first served basis and is dependent upon incentive budget availability in each calendar year. When approved claims equal the incentive budget, the CAM Test Drive Incentive may be discontinued Each CAM can submit a maximum number of 20 eligible test drives annually, which equals to 4 payouts of $250 each Only one test drive per Prospect per dealership per year; multiple vehicle test drives to the same Prospect counts as one eligible test drive Test drives with multiple individuals at a single business location counts as one Prospect and therefore one eligible test drive There are no minimum mileage requirements for each Test Drive FORD CREDIT BONUS CASH INCENTIVE Commercial Vehicle Center dealers that meet the quarterly Ford Credit objectives defined below will automatically receive a quarterly $500 Ford Credit Commercial Vehicle Center Bonus Cash credit on their Parts Statement. No claiming is required. All Ford and Lincoln vehicles are eligible as qualifiers Dealers must meet the following quarterly objectives: Fund four (4) CommerciaLease vehicles in the Quarter and, Make at least one (1) joint sales call with your Ford Credit Commercial Business Development Manager Maximum incentive amount reimbursed to a dealer is $2,000 per year Incentive payment is available on a first come, first served basis and is dependent upon Ford Credit Bonus Cash budget availability when incentive payments equal the program budget, the incentive may be discontinued 10

11 PROSPECTING WITH SMART LEADS This exclusive commercial prospecting tool provides enrolled dealers with the ability to easily find local commercial prospects and send out customized direct mail campaigns. All enrolled dealers are eligible to download 750 prospects per quarter at no charge. Each dealership has access to a list of prospects assigned exclusively to their dealership All core commercial vehicles are supported In addition to free prospect lists provided by Ford, each dealership has an allocation of 750 free commercial prospect downloads per quarter using the custom list download feature Dealership employees must be granted access rights to use this feature of the Commercial Vehicle Center website See Smart Leads Terms & Conditions HERE ( opentermsandconditionsfile) All costs associated with using Smart Leads are eligible for the Co-Op Advertising incentive and by default are automatically claimed for reimbursement on the dealer s behalf. The costs associated with using Smart Leads for prospecting are as follows: Once a dealer s allocation of free commercial prospects is depleted, additional prospects downloaded will cost a total of $0.27 each Smart Leads postcards cost $0.69 each and are sent using First Class postage EMERGENCY PARTS CREDIT Dealers participating in DPA and meeting their monthly 95% Quantity-on-Hand stocking objectives will be eligible to have Emergency Parts Order Surcharges waived on customer-paid parts orders to deliver an elevated customer experience on Core Commercial vehicles. All Core Commercial Vehicles are eligible with the exception of Super Duty Pickups Parts ordering process will be communicated to Commercial Vehicle Center dealers, with no claiming necessary COMMERCIAL ADVANTAGE REWARDS The retail focused Owner Advantage Rewards platform has been enhanced specifically to include sales and service rewards for commercial businesses. Commercial Advantage Rewards is a flexible tool designed to attract new business and increase repeat business. It provides commercial customers with program-funded rewards (incentives) that can be redeemed at any Commercial Vehicle Center dealer. Commercial Vehicle Center dealers will have the ability to access and redeem program-funded Commercial Customer Rewards (Incentives) in the Commercial Advantage Rewards program at no cost to your dealership Commercial Vehicle Center dealers will have the flexibility to offer dealer-funded rewards on a per customer basis to reward commercial customers for their loyalty In the case that a dealership is no longer participating in the Commercial Vehicle Center program, a dealership that provides dealer-funded rewards must advise program members via a method the dealership deems appropriate Dealer-funded rewards must be honored for a minimum of 180 days past deactivation For full Commercial Advantage Rewards - Terms & Conditions, click HERE ( commercialadvantagerewardsfile) FORD LOYALTY PROGRAM The Ford Loyalty Program (FLP) is a great tool to help ensure customer satisfaction related to vehicle repair/maintenance/rental expenses. FLP funds have been increased for Commercial Vehicle Center dealers to provide flexibility and to help address unique service and rental needs of commercial customers Commercial Vehicle Center dealer FLP Funds are provided once a year at the beginning of January (no claiming necessary) Additional Commercial Vehicle Center FLP funds will be allocated and identified as CVC FLP and will be incremental to the standard FLP funds received by the dealer For more information on FLP, click HERE ( parts_service/cust_sat/flp/pages/default.aspx) 11

12 REWARD & RECOGNITION THE COMMERCIAL VEHICLE CENTER PROGRAM RECOGNIZES TOP PERFORMING DEALERSHIPS IN VARIOUS CATEGORIES FOR THEIR PERFORMANCE AGAINST PROGRAM OBJECTIVES. COMMERCIAL DEALERSHIP PERSONNEL ARE ALSO RECOGNIZED FOR THEIR TRAINING CERTIFICATIONS. ALL ELIGIBLE SALES THAT OCCUR WHILE THE DEALERSHIP IS ENROLLED IN THE PROGRAM WILL QUALIFY FOR THE REWARD AND RECOGNITION PROGRAM. SALES THAT OCCUR PRIOR TO ENROLLMENT IN THE COMMERCIAL VEHICLE CENTER PROGRAM WILL NOT QUALIFY TOWARD REWARD AND RECOGNITION SALES TOTALS. REWARD & RECOGNITION DEALERSHIP PLAQUES NATIONAL AWARDS Top 3 Dealerships in Sales Volume Top 3 Dealerships in Ford Credit Commercial Contract Volumes Top 3 Dealerships in Commercial Dealer Parts Advantage Volume ($) Top 3 Dealerships in Ford Fleet Care Volume ($) Top 3 Dealerships in Ford Protect Penetration % Top 3 Dealerships in ALL 5 Categories Overall DEALERSHIP PLAQUES REGIONAL AWARDS Top 3 Dealerships in Sales Volume Top 3 Dealerships in Sales Volume by Vehicle Line E-Series/Transit Transit Connect Super Duty Chassis Cabs F-650/F-750 Top 3 Dealerships in Ford Credit Commercial Contract Volumes Top 3 Dealerships in Commercial Dealer Parts Advantage Volume ($) Top 3 Dealerships in Ford Fleet Care Volume ($) Top 3 Dealerships in Ford Protect Penetration % DEALERSHIP PERSONNEL PLAQUES AND SHIRTS Each dealership personnel that achieves their Base-level Certification in STARS for any of the following roles will receive a Commercial Vehicle Center-branded shirt. CAM CSA, CSM CPS, CPC and CPM Each CAM, CSM and CPM that achieves their Master-level Certification will receive a personalized Commercial Vehicle Centerbranded plaque. Certification status must be reflected in STARS Dealership plaques are distributed once annually Dealership personnel may receive one plaque and one shirt per qualifying role Dealership personnel plaques and shirts are fulfilled on a quarterly basis 12

13 COMPLIANCE MEASUREMENT COMPLIANCE MEASUREMENT Commercial Vehicle Center dealers may be placed on probation due to non-compliance with any Program Requirements. Dealers can view their compliance status on program requirements under the Requirements section of their Dealer Dashboard. Probationary status for non-compliance will be determined according to the following protocol: COMPLIANCE CHECKLIST Training Certification Requirement is measured by the status of dealer compliance on the last day of the month, which determines official certification compliance for that month Dealer must have at least one Base-certified CAM, CSA/ CSM, and CPS/CPC/CPM ALL dealership personnel with a commercial role assigned in STARS must be at least Base-certified Minimum Stocking Requirement is measured daily for the dealership; the high point for the month will determine official compliance for that month Annual Business Plan requirement is measured by the status of dealer compliance on 3/31/17 or 90 days after the enrollment day, whichever is later All sections of the form must be completed and submitted Submission of all sections of the Annual Business Plan by the due date determines official compliance of this requirement Dealer Directory Profile Requirement is measured by the status of dealer compliance on the last day of the month, which determines official certification compliance for that month A minimum total of 55 service hours must be reported in the Dealer Directory Profile The Dealer Directory Profile must have been reviewed updated within the past 180 days The status of dealer compliance to program requirements will be updated on your Dealer Dashboard as updates are received/ reported PROBATION PROCESS Dealers who are non-compliant with any program requirements for a full month will be placed on Month 1 of the probation lifecycle The dealer will be notified by both and letter of their probation status Three months of continuous probation status, for any reason, can result in disqualification from the Commercial Vehicle Center Program The dealer will continue to receive all program benefits during the probation period At the end of the third consecutive month of probationary status, the dealer can be disqualified from the Commercial Vehicle Center Program All Program benefits will stop immediately at the date of program disqualification with no ability to submit claims or view reports The dealer is responsible for Program membership fees through the end of their disqualification month Upon attaining compliance with all program requirements, dealers can re-enroll into the program at any time after disqualification 13