Last year we launched a new research endeavor the TIRE REVIEW TIRES Study a valuable tool created to

Transcription

1 Last year we launched a new research endeavor the TIRE REVIEW TIRES Study a valuable tool created to deliver more data and bring more clarity to our collective understanding of how tires are sold in the real world and in real terms. In some ways the TIRE REVIEW TIRES Study expands what we learn from our annual Dealer Profile, filling in details and adding color to help better understand the make-up of today s tire business. The TIRES Study captures live transactional data from retail and commercial tire dealers, including the top selling brands in each category as well as average over-the-counter prices of everything from standard passenger radials all the way to agricultural tires. This year we added data covering New Super Wide Tires, Retreaded Super Wide Tires and Industrial Tires. Tell us what you think by dropping us an at jsmith@babcox.com. P-Metric Broadline Tires (S & T Rated) AVERAGE FOR SIZE: 225/60R16 Major $ $28.40 $ $31.60 Associate $98.30 $27.80 $ $28.80 Private $88.20 $26.20 $90.90 $26.40 DO YOU Sell Used Broadline Tires? 5 45% 55% 56% 44% 42.3% 27.9% 22.5% 21.6% 20.7% 20.7% 16.2% 13.5% 12.6% 9.9% KELLY- DUNLOP- UNIROYAL- Avg. Units Average Major 6.0/ / /497 Associate 2.7/ / /332 Private 1.9/ / / AUGUST 2014 TIRE REVIEW SOURCEBOOK

2 5 HP Tires (H&V Rated) AVERAGE FOR SIZE: 215/55R Avg. Units Average Major 2.2/3.5 72/186 85/245 Associate 1.3/2.3 66/210 70/195 Private 0.9/1.5 45/204 57/170 Major $ $34.47 $ $38.76 Associate $ $31.69 $ $29.64 Private $ $30.70 $ $29.95 HP Tires? 68% 32% 29% 71% AVERAGE FOR SIZE: 225/50R17 UHP Tires (W,Y & Z Rated) Major $ $42.00 $ $48.30 Associate $ $37.30 $ $27.80 Private $ $35.80 $ $ UHP Tires? 8 78% 22% 33.3% 27.8% % 16.7% 11.1% 11.1% 11.1% 8.3% 5.6% CONTINENTAL- FALKEN- KUMHO- CONTINENTAL- DUNLOP- Avg. Units Average Major 4.3/3.5 83/103 53/81 Associate 2.2/1.6 51/36 42/66 Private 1.4/0.7 61/56 35/22 TIREREVIEW.COM 51

3 TOYO- UNIROYAL- GENERAL- MASTERCRAFT- DUNLOP- KIAN- Avg. Units Average Major 1.8/2.5 47/187 49/197 Associate 1.3/0.7 36/93 77/158 Private 1.0/0.5 22/152 71/158 winter tires AVERAGE FOR SIZE: 225/60R16 Major $ $31.47 $ $27.82 Associate $ $29.23 $ $21.67 Private $ $27.00 $ $30.00 winter Tires? 9 83% 17% Light truck tires AVERAGE FOR SIZE: LT245/75R16 Major $ $36.10 $ $46.50 Associate $ $34.10 $ $38.60 Private $ $34.60 $ $ LT Tires? 48% 52% 32% 68% Avg. Units Average Major 3.8/ / /181 Associate 2.5/ / /130 Private 1.7/1.6 82/104 97/ AUGUST 2014 TIRE REVIEW SOURCEBOOK

4 5 39.8% % 25.2% 18.5% 17.5% 14.6% 13.6% 8.7% 7.7% MICHELIN - GOODYEAR - BRIDGESTONE - FIRESTONE - BFGOODRICH - YOKOHAMA - HANKOOK - CONTINENTAL - TOYO - DOUBLE COIN - medium truck Tires AVERAGE FOR SIZE: 11R22.5 Major $ $50.07 $ $54.20 Associate $ $55.27 $ $54.70 Private $ $59.96 $ $56.70 medium truck Tires? Avg. Units Average Major 4.0/ / /372 Associate 2.6/ / /193 Private 2.1/0.9 52/79 122/180 35% 65% 61% 39% retread truck tires 5 comparing 2013/2014 Avg. Units Average Major 1.2/ / / BANDAG- OLIVER- OTHER-- AVERAGE FOR SIZE: 11R22.5 All $ $61.30 $ $40.50 TIREREVIEW.COM 53

5 % BKT- TITAN- ALLIANCE- MITAS- comparing 2013/2014 Avg. Units Average Major 1.9/2.0 54/ /58 Associate 1.2/1.2 22/ /29 Private 1.0/ / /50 ag tires AVERAGE FOR SIZE: 480/80R42 Major $2, $ $1, $ Associate $1, $ $1, $ Private $1, $ $1, $ do you Sell Used AG Tires? 34% 66% 7 trailer tires AVERAGE FOR SIZE: ST225/75R15 Major $ $33.04 $ $31.60 Associate $ $32.14 $97.00 $25.90 Private $ $29.56 $93.70 $26.10 do you Sell Used trailer Tires? 5 75% 25% 78% 22% comparing 2013/ CARLISLE- HERCULES- TOWMAX- TOWMASTER- HIGH RUN- GLADIATOR- POWER KING- Avg. Units Average Major 0.9/1.3 18/36 37/62 Associate 0.7/0.8 27/27 58/62 Private 0.6/0.6 18/28 40/39 54 AUGUST 2014 TIRE REVIEW SOURCEBOOK

6 5 super wide truck Tires % results Avg. Units Average New Retread AVERAGE FOR SIZE: 20.5R25 New Tire AVERAGE FOR SIZE: 445/55R22.5 new Selling new Gross retread retread Major $ $ $ $70.30 industrial Tires 2014 Selling 2014 Gross Price Margin Major $1, $ Associate $1, $24.30 Private $1, $ (NEW & RETREADED) % 4% CONTINENTAL- TOYO- BANDAG- OLIVER- do you Sell Used industrial Tires? % Retread Tire 35% TITAN - MICHELIN - SOLIDEAL - FIRESTONE - SAMSON - BRIDGESTONE - CONTINENTAL - CARLISLE - PRIMAX results Avg. Units Average Major Associate Private TIREREVIEW.COM 55 TIREREVIEW.COM 55