Editorial: Perspectives on Partial Least Squares... 1 Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler, and Huiwen Wang

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1 Contents Editorial: Perspectives on Partial Least Squares... 1 Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler, and Huiwen Wang Part I Methods PLS Path Modeling: Concepts, Model Estimation and Assessment 1 Latent Variables and Indices: Herman Wold s Basic Design and Partial Least Squares Theo K. Dijkstra 2 PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement Vincenzo Esposito Vinzi, Laura Trinchera, and Silvano Amato 3 Bootstrap Cross-Validation Indices for PLS Path Model Assessment Wynne W. Chin PLS Path Modeling: Extensions 4 A Bridge Between PLS Path Modeling and Multi-Block Data Analysis Michel Tenenhaus and Mohamed Hanafi 5 Use of ULS-SEM and PLS-SEM to Measure a Group Effect in a Regression Model Relating Two Blocks of Binary Variables Michel Tenenhaus, Emmanuelle Mauger, and Christiane Guinot v

2 vi Contents 6 A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism Francisco Arteaga, Martina G. Gallarza, and Irene Gil 7 An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA Wynne W. Chin and Jens Dibbern PLS Path Modeling with Classification Issues 8 Finite Mixture Partial Least Squares Analysis: Methodology and Numerical Examples Christian M. Ringle, Sven Wende, and Alexander Will 9 Prediction Oriented Classification in PLS Path Modeling Silvia Squillacciotti 10 Conjoint Use of Variables Clustering and PLS Structural Equations Modeling Valentina Stan and Gilbert Saporta PLS Path Modeling for Customer Satisfaction Studies 11 Design of PLS-Based Satisfaction Studies Kai Kristensen and Jacob Eskildsen 12 A Case Study of a Customer Satisfaction Problem: Bootstrap and Imputation Techniques Clara Cordeiro, Alexandra Machás, and Maria Manuela Neves 13 Comparison of Likelihood and PLS Estimators for Structural Equation Modeling: A Simulation with Customer Satisfaction Data Manuel J. Vilares, Maria H. Almeida, and Pedro S. Coelho 14 Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis Versus Partial Least Squares John Hulland, Michael J. Ryan, and Robert K. Rayner

3 Contents vii PLS Regression 15 PLS in Data Mining and Data Integration Svante Wold, Lennart Eriksson, and Nouna Kettaneh 16 Three-Block Data Modeling by Endo- and Exo-LPLS Regression Solve Sæbø, Magni Martens, and Harald Martens 17 Regression Modelling Analysis on Compositional Data Huiwen Wang, Jie Meng, and Michel Tenenhaus Part II Applications to Marketing and Related Areas 18 PLS and Success Factor Studies in Marketing Sönke Albers 19 Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on SERVQUAL Model and Employee Behavior Model Carmen Barroso, Gabriel Cepeda Carrión, and José L.Roldán 20 A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market Paulo Alexandre O. Duarte and Mário Lino B. Raposo 21 An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing in the Mobile Communications Industry Markus Eberl 22 Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares Sabrina Helm, Andreas Eggert, and Ina Garnefeld 23 Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context David MartKın Ruiz, Dwayne D. Gremler, Judith H. Washburn, and Gabriel Cepeda Carrión 24 Analyzing Factorial Data Using PLS: Application in an Online Complaining Context Sandra Streukens, Martin Wetzels, Ahmad Daryanto, andkoderuyter

4 viii Contents 25 Application of PLS in Marketing: Content Strategies on the Internet Silvia Boßow-Thies and Sönke Albers 26 Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs Ali Turkyilmaz, Ekrem Tatoglu, Selim Zaim, and Coskun Ozkan 27 Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs Bradley Wilson Part III Tutorials 28 How to Write Up and Report PLS Analyses Wynne W. Chin 29 Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach Oliver Götz, Kerstin Liehr-Gobbers, and Manfred Krafft 30 Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures Jörg Henseler and Georg Fassott 31 A Comparison of Current PLS Path Modeling Software: Features, Ease-of-Use, and Performance Dirk Temme, Henning Kreis, and Lutz Hildebrandt 32 Introduction to SIMCA-P and Its Application Zaibin Wu, Dapeng Li, Jie Meng, and Huiwen Wang 33 Interpretation of the Preferences of Automotive Customers Applied to Air Conditioning Supports by Combining GPA and PLS Regression Laure Nokels, Thierry Fahmy, and Sébastien Crochemore Index...791

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