Volkswagen Group China - J.P. Morgan: China Conference Dr. Jörg Mull Beijing, June 14 th, 2012

Transcription

1 Volkswagen Group China - J.P. Morgan: China Conference Dr. Jörg Mull Beijing, June 14 th, 2012

2 Content Our Momentum in China Outlook Market Development Investments Volkswagen Group China Technologies Volkswagen Group China Brand Images Volkswagen Group China 2

3 Comeback of a world power Share world BIP (Year ; in %) Rest of the world Japan Europe & N. America Mohammad s Hegira Fall of Roman Empire Marco Polo s trips to Asia Discovery of America French and US Revolution Industrial Revolution Oil crisis Internet Revolution India 40 China Year "For Chinese leadership, it is not surprising that China is on the verge of becoming a superpower, but rather that they have not been for the last 300 years" Henry Kissinger, former US Secretary of State Source: McKinsey 3

4 Introduction of Volkswagen Group China (VGC) Volkswagen production facilities in China History FAW-Volkswagen Volkswagen China Investment Company Chengdu Car production plants Component plants Headquarter Volkswagen Group China Beijing Nanjing Shanghai Total investments Employees 2011 Dalian Changchun FAW-Volkswagen (Volkswagen, Audi) Volkswagen FAW Platform Volkswagen FAW Engine Volkswagen Automatic Transmission Shanghai Volkswagen Shanghai Volkswagen (Volkswagen, ŠKODA) Volkswagen Transmission Shanghai Volkswagen Powertrain 12.4 Billion 48, : Founding of Shanghai Volkswagen Automotive Co. (SVW) as joint venture with Shanghai Automotive Industrial Corporation (SAIC). 7.5 million vehicles as of February : Founding of FAW-Volkswagen Automotive Co. Ltd. (FAW-VW) as second joint venture with First Automotive Work (FAW). 5.5 million vehicles as of February : Founding of Volkswagen Group China for coordination and management of activities of Volkswagen Group within China. Today: 17 Volkswagen companies and subsidiaries respectively (including finance and sales companies). 4

5 First connections of Volkswagen with the Chinese automobile industry 5

6 Volkswagen as pioneer in China

7 Successful partnership with FAW and SAIC Foundation 1991 Foundation 1985 Share FAW 60%, VW AG 30%, AUDI AG 10% Share SAIC Motor 50%, VW AG 50% Deliveries ,000 Deliveries ,141,000 Jetta Bora Sagitar Santana Santana Vista Polo HB Polo NB Golf Golf GTI Magotan CC CrossPolo Lavida Touran Tiguan Passat A4L Q5 A6L Fabia Fabia Scout Octavia Octavia RS Superb 7

8 2,259 thousand vehicles delivered to customers in 2011 Deliveries to Customers ( 000 Units) 2,400 New record 2011: 2.0 million vehicles 2,259 2,000 1,600 Volume doubled in the last 3 years 1,723 1, Volkswagen Group Volkswagen Audi ŠKODA

9 In Jan-Apr 2012, the Volkswagen Group maintained its Number 1 position by market share in China Mainland Others (i.e. local Volkswagen brands) 20% 33% c 10% GM Chery 3% 9% 3% Geely 3% Hyundai 3% 6% PSA 4% 6% BYD Toyota Honda Nissan Rank Brand/Group Trends of market share Changes of market share 1 Volkswagen Group + 1.7% 2 GM Group - 0.2% 3 Hyundai Group + 0.6% 4 Toyota Group + 0.4% 5 Nissan Group + 0.3% 6 Honda Group - 0.5% 7 BYD - 0.4% 8 PSA Group + 0.1% 9 Geely Group - 0.4% 10 Chery Group - 0.3% Others - 0.4% 9

10 Deliveries of Volkswagen in China January to April 2012 Import FBU 1) ( 000 Units) Locally Produced ( 000 Units) VW, VWN 25.3 FAW-VW Audi 24.2 Lamborghini, Bentley, SEAT 1.1 SVW Ʃ 50.6 Ʃ Total Deliveries Region China ) incl. Hongkong; Source: Volkswagen Group China 10

11 Volkswagen Group China Achievements Q1/2012 Deliveries to Customers ( 000 Units) 1,024 1,400 1,923 2, Production (100%) 1) ( 000 Units) 975 1,387 1,914 2, Operating profit (quotal) 1) ( m) ,907 2, ) SVW Group/FAW-VW Group Source: Volkswagen Group China 11

12 Content Our Momentum in China Outlook Market Development Investments Volkswagen Group China Technologies Volkswagen Group China Brand Images Volkswagen Group China 12

13 Chinese automotive market as the biggest worldwide Production Volume of Passenger Cars and Commercial Vehicles E million vehicles 25 China USA Japan Germany South Korea E 2013E 2014E Source: IHS Global Insight, March

14 After a strong boom in the past two years, passenger car market growth in China is stabilizing Total Passenger Car Market China (incl. HK) ( 000 Units) +54% +35% 11,457 +9% 12, % 1) CAGR +19% 8,482 5,503 2, E 1) Estimate; Data Source: CKD CPCA; FBU - Registration 14

15 Total passenger car market in China will develop further in the future Total Passenger Car Market China (incl. HK) ( 000 Units) Average Annual Growth Rate >7% >8% >20, % >15,000 12, E 2013E 2020E Source: Volkswagen Group China / IHS Global Insight 15

16 2011 GDP reached a 9.2% growth year on year, and the economy is now in a path of stable growth (forecast) CAGR 9.2% CAGR 10.3% CAGR 9.2% CAGR 8.5% 7.9% 8.9% 10.7% 11.9% 10.3% 9.6% 9.8% 9.7% 9.5% 9.1% 8.9% 8.1% 8.1% 8.7% 8.8% 6.1% Q1/09 Q2/09 Q3/09 Q4/09 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 Q1/12 Q2/12E Q3/12E Q4/12E Source: Deutsche Bank, Last update May

17 Current 5-year-plan: New growth model with focus on domestic market Up to now: Focus on export and quantitative growth Now: Focus on domestic market and qualitative growth 12 th 5-year-plan th 5-year-plan Multi-National-Companies and infrastructure projects as growth generator Big growth in manufacturing trade Jobs in cities to keep unemployment low Internationally comparable price stability and well-adjusted foreign trade balance Domestic consumption as growth accelerator Megacities as growth generator Focus on environmental protection and energy efficiency Encouragement of own innovations Social stability due to balanced allocation of prosperity Selective policies for foreign investment as well as globalization of Chinese companies 17

18 Mega and small cities will be the engine of GDP growth City Level (Urban Population) Mega (10M+) Big (5-10M) Mid-sized ( M) Small ( M) Big town (<0.5M) cities Distribution by city size New cities Remark: 6 mega cities in 2010 (Shanghai, Beijing, Chongqing, Shenzhen, Tianjin, Guangzhou) Source: McKinsey Insights China Macroeconomic model updated April cities % of GDP

19 GDP Growth development is expected to differentiate more strongly between the various Chinese regions Tibet Xinjiang Expected GDP Growth % 10-12% 8-10% Source: Provincial Government Report Qinghai Yunnan Ningxia Gansu Sichuan Chongqing Guizhou Shaanxi Guangxi Zhejiang Heilongjiang Inner Mongolia Jilin Beijing Liaoning Hebei Tianjin Shanxi Shandong Henan Jiangsu Hubei Anhui Shanghai Hunan Jiangxi Guangdong Hainan Fujian Estimate of Chinese GDP 2012 per Province Province Expected Total GDP Growth (trillion RMB) Inner Mongolia 15.0% 1.40 Guizhou 14.0% 0.56 Chongqing 13.5% 1.00 Shaanxi 13.0% 1.20 Hainan 13.0% 0.25 Anhui 12.6% 1.50 Sichuan 12.0% 2.00 Heilongjiang 12.0% 1.10 Tianjin 12.0% 1.10 Shanxi 12.0% 1.10 Jilin 12.0% 1.04 Gansu 12.0% 0.52 Ningxia 12.0% 0.21 Qinghai 12.0% 0.16 Yunnan 12.0% 0.88 Liaoning 11.0% 2.20 Hunan 11.0% 1.96 Fujian 11.0% 1.75 Guanxi 11.0% 1.20 Xinjiang 11.0% 0.66 Tibet 11.0% 0.06 Henan 10.0% 2.70 Hubei 10.0% 1.80 Jiangxi 10.0% 1.20 Shangdong 9.5% 4.54 Hebei 9.0% 2.40 Guangdong 8.5% 5.30 Zhejiang 8.5% 3.18 Jiangsu 8%-10% 4.80 Shanghai 8.0% 1.92 Beijing 8.0%

20 Content Our Momentum in China Outlook Market Development Investments Volkswagen Group China Technologies Volkswagen Group China Brand Images Volkswagen Group China 20

21 Go West and Go South Strategy for further growth Planned investments Billion Urumqi Changchun Go West Strategy Beijing Dalian Chengdu Nanjing Yizheng Shanghai Foshan Ningbo Go South Strategy Existing production site New production site 21

22 Further strengthening of partnerships with SAIC and FAW SAIC FAW Signing ceremony April 23 rd, 2012 in Wolfsburg Agreement about Urumqi plant Signing ceremony April 23 rd, 2012 in Wolfsburg Intension to extend JV contract with FAW 22

23 Volkswagen Group China: Planned product portfolio in 2015 with 75 models Commercial Vehicles CKD 32 FBU Note: number of product models 23

24 Content Our Momentum in China Outlook Market Development Investments Volkswagen Group China Technologies Volkswagen Group China Brand Images Volkswagen Group China 24

25 Volkswagen Passat Special design elements for Chinese customers Radiator grill Tail lamps Speaker covering Tire program Passat USA Passat China 25

26 Latest TSI- and DSG-technologies of Volkswagen Group for China [CO 2 /km] [Volume] Optimized gears Recuperation Start-stop Rolling friction New engine generation Prototypes with innovative Technologies e-traction New TSI generation Fleet emissions 2010 Future s technology 26

27 NEVs for sustainable transportation PHEV series production BEV From Demonstration to Mass Market Phase 1: Demonstration 2010 to 2013/14 Field test > 100 vehicles Various models Phase 2: Start series production 2014 to 2018 Series Range km > 10,000 vehicles 2 models Phase 3: Mass market After 2018 Series, e-optimized Range options > 100,000 vehicles HEV Series production

28 Green factories for sustainable production (example Chengdu) Press Shop Body Shop Paint Shop Assembly Permanent operation instead of switch on/of Optimization of cuts 100% recycling of metal waste Spot welding instead of weld seam Modern laser technology Heat exchanger instead of airconditioning Integration of filler characteristic into base coat Dry cleaning process instead of venturiwashing process Leak test with closed water circulation Drying with compressor instead of pressed air Modern conveyor technique 28

29 Content Our Momentum in China Outlook Market Development Investments Volkswagen Group China Technologies Volkswagen Group China Brand Images Volkswagen Group China 29

30 Introduction of new brand SEAT in Chinese market SEAT s unique mix of creativity, design flair and dynamic driving pleasure combines with the highest standards of technology, engineering, quality and durability. We call it Enjoyneering. James Muir, CEO of SEAT 30

31 Awards for brands and products of Volkswagen Group China Volkswagen Audi ŠKODA Annual Best Import Brand (Motor Trend) Best Innovative Brand (General Assembly On China Brands and Communications 2011, Top Brands Contributors Awarding Ceremony) 2011 China Low-Carbon Emission Auto Brand VW Touareg Hybrid (Xinhua Agency, International Herald Leader) The Best Cars 2012 : 3 brand awards and 3 model awards (Auto Motor Sport) 2012 Annual Luxury Car Audi A8L (China Auto Pictorial) Most Popular Import Audi A1 (Car and Driver) The Best Branding of 2011 (China Times and Auto Business) The Champion of Joint Venture Brand (Lian Xin Tian Xia) Customer Loyalty & ŠKODA Human Touch (Auto Driving and Service, Sohu Auto, Business Unit, Shanghai Evening Post) 31

32 Santana as a Heritage Deliveries to Customers 250,000 ca. 95% of total group sales ca. 75% of total group sales ca. 10% of total group sales 200, , ,000 50, Santana B2 Santana B2 Variant Santana 2000/3000/Vista 32

33 People s Car Project : Brand digitization and customer interaction INSPIRE Users get inspiration for own ideas and creations CREATE Users visualize und describe their ideas BUILD Users get updates about their ideas status, process and result COMPETE Users value ideas of other users 33

34 Summary Volkswagen Group China Commercial Vehicles Past Presence Future One of the first OEMs in China New sales records Market leader and winner of market shares Investments for future Strong relationship with 2 joint ventures Modern and exciting technologies Popular and innovative brands Video 34

35 Disclaimer This presentation contains forward-looking statements and information on the business development of the Volkswagen Group. These statements may be spoken or written and can be recognized by terms such as expects, anticipates, intends, plans, believes, seeks, estimates, will or words with similar meaning. These statements are based on assumptions relating to the development of the economies of individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ from those forecast. Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in the USA, Brazil or China, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates relative to the US dollar, sterling, yen, Brazilian real, Chinese renminbi and Czech koruna. If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements. We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superceded. This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities. 35