5TH ANNIVERSARY ELECTRIC VEHICLE EXPO

Transcription

1 5TH ANNIVERSARY ELECTRIC VEHICLE EXPO MELBOURNE, FEBRUARY 2018 SPONSORSHIP & EXHIBITOR INVITATION Australia s largest Electric Vehicle event: Driving the transport revolution through supplier demonstrations and consumer test drives in the safety of a closed circuit track.

2 Presented by the Alternative Technology Association s Melbourne Electric Vehicle Branch. What is the Electric Vehicle Expo? Now in its fifth year, the Electric Vehicle Expo The Alternative Technology Association (ATA) was showcases the diversity and innovation of electric established in 1980 as a not-for-profit organisation vehicles in Australia. enabling, representing and inspiring people to live The Electric Vehicle Expo has grown consistently over the last five years, from our first annual Expo in 2013 attracting just a few hundred people, to the most sustainably. It provides expert, independent advice on sustainable solutions for the home to households, government, and industry. recent event having over 3,500 people plus ABC The Melbourne EV Branch specialises in promoting News in attendance. The Electric Vehicle Expo has all varieties of electric vehicles, sharing knowledge helped drive the understanding and uptake of EVs in and inspiring action towards this vital emerging our community, by bringing industry experts, product technology. Plug-in transport which can be charged providers and early adopters together to share the by renewable resources is growing in popularity, and latest information and hands-on experiences with the is an important part of the mix in reducing carbon community. emissions. The goals of the event are to: Past events have been well supported by generous D isplay the range of vehicles currently available in the Australian market sponsors such as RACV, Swinburne University, Mitsubishi Motors Lilydale, BMW Hawthorn, City of Boroondara and NuGreen Solutions. With more D emonstrate the capabilities of electric vehicles, ambitious objectives for the 5th event, we are and dispel myths excited about the calibre of companies interested in P rovide an opportunity to touch, feel, and drive / sponsoring this year s event. ride a range of vehicles one after the other If you are in the EV sector, this event is a MUST attend P rovide an audience for electric vehicle businesses and participate to represent your brand. to engage directly with their target markets S hare global trends in the electric vehicle sector with likely drivers in the local market E ncourage networking between electric vehicle professionals were very pleased to be involved with this exciting We event again. It s been so fantastic to see the rate of growth in the EV space over the years, demonstrated by the larger volume of attendees this year, and also the evolution of their interest. We are seeing a lot The Electric Vehicle Expo is organised by the more people really ready to buy now. It s so beneficial Alternative Technology Association (ATA) through its to give people the opportunity to compare and even Melbourne Electric Vehicle (EV) Branch. try the broad range of available vehicles in one place. We ll be back next year for sure! Exhibitor : REV-Bikes

3 Event snapshot In 2017 we will be celebrating our 5th anniversary, for The following table shows our event crowd modelling which we are scaling up the expo to reach a much for the new location. This is based on total on/off site larger audience. As a result we are moving to a larger parking, shuttle bus service running every 30 min, and and more central venue. The event crowd modelling public transport from the city to the venue. The venue we have conducted shows that we anticipate is easily accessible from the West Gate Freeway. attracting 6,000-12,000 visitors, people who are specifically interested in electric vehicles. With a larger and more central venue, we are aiming to attract well over 10,000 visitors, people who are specifically interested in electric vehicles. Date: Sunday 18th February, 2018 Time: 9am pm Location: The International Karting Complex in Port Melbourne, just 5km from the CBD Website: Attendance Cost: Free Attractions will include: Live demonstrations of EVs (including cars, bikes and scooters) Test drives and rides on a controlled track An EV industry conference, proceedings of which will be published by the Society of Automotive Engineers Australasia in their technical journal A family friendly event, with entertainment provided and food and drinks available Show n Shine display and competition a showcase of converted, custom-built and modified EVs VIP networking event for commercial attendees, presenters and keynote speakers Celebrity/noteworthy keynote speakers

4 Site map

5 Who will attend? With a more central location in 2017 and plenty of parking, an attendance exceeding 10,000 visitors is anticipated. An attendee questionnaire from the 2015 event provided the following profile of visitors (from 172 submissions): LOCATION MOTIVATION A ll around Melbourne, most popular suburbs were Most attendees nominated carbon reduction as Northcote and Coburg to the north, Truganina their reason for considering an EV to the west, and Hawthorn, Hartwell & Mount Waverley in the east V isitors from as far afield as Western Australia and New South Wales attended DEMOGRAPHICS 7 0 percent of attendees were aged 46 and older P redominantly male, although notably in the age group gender was fairly even SOCIO-ECONOMIC AREAS OF CONCERN Upfront cost was nominated by half of attendees as the greatest barrier to EV uptake in Australia Lack of public charging infrastructure and Range anxiety were also nominated as concerns ELECTRIC VEHICLE TYPE A majority of attendees consider an electric car the best EV for them, but around 1/3 nominated an e-bike A lmost half of attendees households earned over After considering the range of car models $80,000 per year displayed, the Nissan Leaf and Tesla S were most A lmost half of attendees have a post-graduate level education nominated cars, with the Mitsubishi imiev and BMW i3 also popular

6 Sponsoring Australia s leading EV event The event itself is a unique sponsorship opportunity, The event is a drawcard for media, with past events with the chance to hold premium exhibit positions, being featured on radio, in newspapers and on TV and engage with consumers who are actively looking news. A targeted Media Release package will be for electric vehicles. Sponsors will also benefit from issued to newspaper, radio and TV networks in the promotions leading up to the event. weeks leading up to the event, ensuring we exceed The ATA has extraordinary reach through its membership, community, industry and government our anticipated audience, and broadening the community knowledge of EVs. stakeholders, websites and magazine readership. The event will be promoted through: videos/ / E -marketing to ATA s list of over 50,000 consumers, industry and government stakeholders E -marketing via ATA s social media platforms including Twitter and Facebook future/ M edia campaign P romotion in ReNew and Sanctuary magazines with a combined readership of over 100,000 cars-on-display-in-melbourne-show-vehicles-of- Because of the extra media attention on top of the event itself, you will gain an extended period of promotion in return for your sponsorship. P romotion through an extensive network of partner organisations ATA research in 2015 revealed over 32% of ReNew A dedicated e-newsletter keeping interested people abreast of the expo and what will be there in an electric vehicle. This alone works out at around A focused social media promotion campaign to brand. draw in more interested people magazine readers surveyed are considering investing 20,000 prospective customers for your business or

7 Sponsorship opportunities and benefits There are numerous ways you can sponsor the EV Expo, outlined below. You will benefit from the ongoing promotion of the event during the lead up, have your brand in front of the specific target audience interested in electric vehicles and OUTRIGHT EVENT SPONSORSHIP PACKAGES The most exclusive way to support the event is to sponsor the Expo overall. There are three levels available: sustainability more broadly, and share in the positive image of our event. LEVEL LITHIUM GRAPHITE COPPER $15,000 $10,000 $5,000 Premium Exhibitor Space (most prominent, 10A powered, 6x6 metres). Get in early to secure your prominent position. Advertising package in ReNew or Sanctuary magazines (print or online) designed by you Value: $3,500 Value: $2,000 Value: $1,000 Logo prominent on website Logo on promotional posters and fliers 5 specific posts 2 specific posts 1 specific post Mention in all media releases No No Opportunity for a media launch No No Brand mentions on the day of the event (over PA) , 60 words, 40 words, 20 words Cost Posting on social media Bio on Event Map If you wish to talk more about your role in sponsoring the 2018 EV expo then please contact: melbevexpo@ata.org.au Phone: +61 (03)

8 Direct Sponsorship Opportunities More targeted opportunities include direct sponsorship of one aspect of the expo (Focus Sponsors): EVENT DESCRIPTION COST BENEFIT Show n shine Members of the public enter their vehicle to be judged by a panel of EV experts You will be associated with the innovation and pride of people who love building custom EVs Dynamic Display series Specialist EVs such as solar and driverless vehicles are driven around the track, to showcase their function and capabilities This is the most exciting of displays and will also connect you with advanced technology Lecture series Experts in the area of EVs talk to the public on events and trends in the area The focus is on expert presenters sharing their knowledge; by supporting this event, you are associated with excellence Conference Papers on recent research into EVs are presented Leaders in EV research share their knowledge with industry and consumers; help move the industry thinkers into action Networking event Members of the commercial display will be hosted at an outside event to connect with each other This is for commercial advancement, and you will be associated with business drive and success Car test drive track Attendees will be able to drive EVs that are / will soon be available for purchase in Australia The most enticing of events at the expo and the most immersive. Many will be attracted to the Expo for this opportunity. Smaller Vehicles test ride track Attendees can try electric bikes, scooters, skateboards, Segways, etc Be the dominant supplier of this sector, by having this whole area associated with your brand Organisation precinct This is a display section dedicated to organisations that share interests with EV groups You will connect and be associated with larger organisations involved in sustainability and advanced technology The EV Feedback Raffle Donation of a product valued at around $3000 RRP, or up to 3 prizes totalling that value Visitors will be offered incentives to complete a short survey (giving us useful stats); you could be the brand on the survey forms The City Shuttle Service The supply of an electric bus and driver all day, or $3k for us to arrange hire and signage of such Give people an experience they will talk about: a ride from the CBD to the expo on an electric bus In return for being a Focus Sponsor, you will: B e provided with a premium Exhibitor Space, with a prominently positioned 6x3 metre site Be mentioned on social media, and have your own posts about the event shared L ogo on the Event Map Have your logo on all signage associated with the respective sponsorship L ogo on the event website homepage B io of your business, and links to your website and social media pages on the website Be given photo opportunities and able to participate in the respective event

9 EV Expo 2018 General Exhibitors Be a part of Australia s largest EV event, by exhibiting at the Electric Vehicle Expo CAR EXHIBITORS Large under-roof area, centrally positioned and right next to the Car Test Drive Track. Exhibitor benefits include a space for displaying either 1 or 2 vehicles, with 1 table and 2 chairs The 5th annual Melbourne-based Expo has enjoyed provided, as well as a single vehicle positioned on the steady growth year on year, and with this years strong track for Test Drives (extra vehicles can potentially be focus on participants really EXPERIENCING the negotiated once numbers are finalised closer to the e-torque Grin, we re relocating to an exciting venue event). with a test track, and only 5kms from the Melbourne CBD! x 4m space, for 1 display car i. 4m $1500 The venue is well equipped to accommodate the 10,000+ guests estimated over the day, as well as x 8m space, for 2 display cars ii. 4m $2000 space to demonstrate the vast range of EV s now available on the Australian market. Cars will be separated from smaller vehicles, with each being positioned on a separate part of the track. In addition to the drawcard speakers and seminars, demonstrations, family entertainment and food / drinks, this is a family day out which benefits many generations to come. 2. SMALL VEHICLE EXHIBITORS 3m x 3m sites (marquees) alongside the Small Vehicle Test Ride Track. Exhibitors must include at least one test-ride vehicle, which will have direct access from the Exhibitor site to the Test Ride Track. $900 All the best electric vehicle brands will be there, so act now to get the best position (first in best dressed) and enjoy the Early Bird Rates, strictly available 3. OTHER ASSOCIATED EXHIBITORS until 8th December at 12 midnight. (eg. charging infrastructure, EV financing, EV Our event consists of zoned Exhibitor areas, with a components & accessories, etc) focus on vehicles being in close proximity to their 3m x 3m sites under large temporary structure, beside Test Ride / Drive areas. All Exhibitor spaces are the main entrance / exit point to the Expo, and covered and divided, to maintain the highest level alongside the food / drinks area. of consistency to the site layout and professional $900 appearance. Exhibitor spaces are predominantly on bitumen, so pegging is not possible (we suggest weighing down all banners and signage). 4. FOOD & DRINK RETAILERS Limit 10 vendors, 8am 5pm $500 Register at

10 If you wish to talk more about your role in the 2018 EV expo then please contact: Phone: +61 (03)