UTAS Motorsport. Formula SAE Australasia Sponsorship Proposal

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1 UTAS Motorsport Formula SAE Australasia 2017 Sponsorship Proposal

2 What is Formula SAE? Formula SAE is an internationally renowned student engineering design competition. Run by the Society of Automotive Engineers, students take on the roles of a small production team. Over the course of a single year, teams are challenged to conceive, design, finance, manufacture, test and finally race a prototype formula-style racing car that adheres to the strict regulations outlined for FSAE. Since formation in the US in 1981, the FSAE competition has expanded across the world and is recognised as the foremost breeding ground for the engineers of the future. Over 500 teams compete worldwide at annual competitions, providing each with a world ranking. It is the number one career entry point for many students into large companies such as Boeing, Mercedes or racing engineering careers such as Formula 1 and V8 Supercars. It provides students with the rare opportunity to apply engineering skills and knowledge at a practical level and gain real-world experience in project management and team work, setting those involved a step ahead of their fellow graduates. The Australasian competition is held at the end of each year and is attended by over 30 universities from the Asia-Pacific region. Throughout the event, cars are judged (on a point scoring basis) in a series of static and dynamic challenges including cost efficiency, presentation, engineering design, solo performance trials and high performance track endurance. All the while competing for overall supremacy. 1 1

3 The UTAS Motorsport team We are an extracurricular, student-run initiative dedicated to the development of a Formula SAE car for the Formula SAE competition. The team comprises approximately 30 students, consisting of aspiring engineers ranging from 1 st to 4 th year, with others also involved in the media and business aspects of a team operation. Each year attracts more research opportunities, with over 12 honours thesis conducted on the vehicle to date, and design work incorporated into the curriculum. Summer research scholarships are awarded to continue research over the holidays. Formed in February 2014, the team has successfully competed in the FSAE Australasia competition for the last three years running. The team placed in the top 10 cars in the Australasia competition in 2016, and is currently ranked an impressive 68th in the world out of 550 combustion teams. We continue to improve each year as the team builds on its experience gained over the last three years. Our ultimate goal is to be recognised as one of the premier Formula SAE teams in Australia. In seeking to achieve this, we hope to promote a culture of applied learning, encourage young students to pursue exciting careers in engineering and act as representatives for the University and Tasmania, and all that these have to offer. With a promising future ahead for the team, UTAS Motorsport aims to take the next step into becoming a team capable of challenging for top honours at competitions each year UTAS Motorsport competed for the first time having endured a steep learning curve throughout the year. With the support of our sponsors and despite numerous management, design and fabrication challenges. As a first year team UTAS were extremely competitive. Placing 14 th in a field of 26. Gaining 3 rd place in fuel efficiency and winning the CAMS inspiring motorsport award Building on the foundations laid in the first year, UTAS Motorsport producing a whole new FSAE car which was a giant leap forwards in terms of both performance and design. These design advances helped secure the team an impressive 9 th place out of 30 teams in the design judging. The team also finished 5 th in the business presentation, UTAS Motorsport were able to demonstrate that they have a team that is both professional and full of talented budding engineers s car was and an evolution of the 2015 vehicle in every way. Using the previous 2 years of manufacture experience and similar designs the team was able to produce a car much quicker which allowed for more testing. Our most refined and fastest car yet. Our efforts were rewarded with our best results to date, 10 th place in a field of 32 highly competitive teams. 2 2

4 A New Frontier In 2017, we will be continuing the evolution of the 2016 designs. We will be making refinements to the chassis, aerodynamics, paddle shifting, and many other components. There will also be new additions such as telemetry and a drag reduction system. This approach means we will be getting to the track more often and pushing the design harder to get the most out of the car. The addition of the electric division to UTAS Motorsports has seen an increase in the diversity of student engagement. A broader range of engineering disciplines are involved with the project as well as team members from ICT and other schools. We are finding that the integration of the electrical systems has created a new level of discussion and knowledge sharing. In 2017 we aim to capitalise on the increased interest from other schools and expect to get students from other areas involved. A major focus of the competition is financial, marketing, commercial considerations and business management. There is plenty of scope for wider involvement which will be of benefit to everyone involved. With an already strong research element to the program, this year there were 10 summer research projects focussing on development of aspects of both vehicles. This year will also see another six engineering honours projects, as well as masters and PhD research in the UTAS Motorsport team. We are also taking on another big and exciting challenge for In addition to the internal combustion car we will be taking the first UTAS electric vehicle to competition. With 12 months of development already invested in the electric car, we have motors running on the test bench and we are finalising the packaging to start production in early The focus of the electric car is a safe and reliable vehicle but with a whole lot of power! Twin Emrax motors will deliver 80 kw via the 500 V battery. That power delivery will be managed by a new traction control system currently being developed at UTAS. The team is building on the knowledge and designs from the last three years and carrying over many aspects of the 2016 design. The combination of electrical, programming and communications systems with the more traditional mechanical elements have led to fantastic new opportunities and of course a lot of new engineering challenges. Each part that is designed or integrated brings its own unique lessons. By working through these as a team we all gain from the experience. 3 3

5 Join Team UTAS UTAS Motorsport offers various levels of sponsorship and invites enthusiastic and willing Tasmanian, interstate and international businesses to become involved with the team. Our sponsorship period runs for the full financial year and your business will be entitled to all applicable sponsorship benefits during this time. Sponsorship packages Donation Up to $199 Bronze $200-$799 Silver $800-$2499 Gold $2500-$4999 Platinum $5000+ We also welcome support through the supply of products, services and resources to the values shown, and would be happy to discuss an alternative arrangement or customize a package to suit your company s requirements. 3 4

6 Sponsorship benefits Increased company brand exposure UTAS Motorsport aims to provide its sponsors with as much exposure as possible. Frequent media updates engage the community, and we are often a key attraction at all events we attend, with our car and sponsorship banner proudly displayed. During 2016 the car was featured at the following high profile events. UTAS Open Day Simmons Plains V8 Supercars Agfest Shannon s Car Expo National Science Week In addition, the Formula SAE competition in Melbourne itself creates significant opportunity to generate interest and enquiries in your business as it is attended by hundreds of university students from across Australia and internationally. Together with many major players and buyers of the automotive and engineering industries. The competition draws large crowds and is live broadcast across the world. Student access and networking opportunities UTAS is highly regarded all over the world for producing engineering graduates of the highest calibre in all engineering disciplines, and involvement with the FSAE team facilitates interaction with such students, opening up recruitment/employment possibilities and placing your company at the forefront of promotional activity now and into the future. Sponsorship also creates a valuable relationship with UTAS, forming a basis for the development of professional networks with talented students, staff and alumni. Enhanced community and public image Sponsorship of the UTAS FSAE project supports the career development of all students involved whilst aiding in the promotion of engineering and higher education to the young people of Tasmania, thus positively influencing your company brand by highlighting its commitment to the Tasmanian community and its interests. With the advent of our electric development, sponsorship towards the project is an investment towards research into sustainability and efficiency, and your support makes you a part of the shift to an all-electric future. 5 4

7 Sponsorship benefits. Invitation to UME events Progress updates on social media Company logo on team website + Link to company website Text Logo on UTAS 17 & UTAS 17E Large Med Small Text Company Logo on promotional material Including signage at events Major Logo Major Logo Minor Logo Text Named in all team media publications Placement of company advertisments on team social media Invitation to team track testing days Access to team vechile and team members for company promotional activities

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10 For any further details or enquiries, and to register as a sponsor, please contact 2017 Business Leader Caleb Cooper PH: ccooper9@utas.edu.au For up to date news and progress from the team, and to subscribe to our monthly newsletter, visit our website or Facebook page UTAS Motorsport Engineering Faculty of Science and Engineering University of Tasmania, Sandy Bay Campus

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