Table of contents. Introduction 3. Security 4

Transcription

1

2 Table of contents Introduction 3 Security 4 Visibility materials 5 1. Signage for buildings 5 2. Vehicles 8 3. Identification for participants 9 4. Participants outfit Stationery Office automation: Fundraising tools Communication tools Child Protection Policy (CPP) Give-aways Activities Donor and partner visibility 37 Reference documents 44 2

3 Introduction. Introduction With its new visual identity, Terre des hommes (Tdh) wants to strengthen the visibility of Tdh in order to improve its profile as the leading children's aid organisation in Switzerland and in the countries where it is active. In order to increase visibility, it is extremely important to adopt a characteristic style and ensure its consistency on all levels. To achieve the goal of strengthening Tdh's image, all methods of communication and visibility must be reviewed in order to assist in better harmonising the existing tools. This approach is indispensable for making our message understood and obtaining recognition for our organisation. Furthermore, the more coherent our communication is, the more it emphasises the credibility and professionalism of Tdh. Objective This policy should serve as a guide for the creation and production of visibility material. The guidelines and rules are purposefully kept simple so that they can be used without a problem by all employees, volunteers and partners in the field. Obligation to adhere to the visibility policy In each country around the world, the image of Tdh inevitably depends on its visual identity, as well as on its statements that summarise its vision and mission. All our employees, volunteers and external partners in the field are required to adhere to this visibility policy. Contact All questions related to the creation of graphic and visibility communication materials should be directed to: Laure Silacci In charge of Visual Identity laure.silacci@tdh.ch Skype: lpg_tdh.ch 3

4 Security plan Prior to launching any visibility activity, it is mandatory to consult and be aware of the corresponding security plan for the delegation. The security plans can be viewed on Kit: Sécurité & CPP Sécurité Plan de sécurité par pays Identification Each participant should be aware that using the Tdh logo confers a responsibility regarding the image that is presented to the public. All identification materials must be returned when the collaborative work is terminated. A list of the materials on loan will be maintained by the delegations. Contact In case of questions, please contact: Caroline Monin In charge of risk management cpp@tdh.ch Skype: cam_tdh.ch Ordering All materials listed in this policy document can be ordered from Headquarters by contacting General Services. What next? Fill out an electronic order form and order the products from the online shop: Problems or questions? Contact: Patrick Weber In charge of General Services pwe@tdh.ch Skype : pwe_tdh.ch 4

5 1. Signage for buildings Flag Dimensions: 100x150 cm Colour of material: White Helping children worldwide. Aide à l'enfance. Ayuda a la infancia Logo: and orange (Pantone 144 U) Languages: Multilingual: English, French, Spanish All of the measurements given are in cm 5

6 1. Signage for buildings (next) Banner A B A C Small 100x150: A 10 B 130 C 30 D 40 Helping children worldwide. Aide à l'enfance. Ayuda a la infancia. D Big 150x250: A 25 B 200 C 50 D 50 C Colour of material: White Logo: and orange (Pantone 144 U) Languages: Multilingual: English, French, Spanish 6 All of the measurements given are in cm

7 Delegation plaques A B C Tdh Delegation Sudan Tel: Fax: CP: Khartoum State, Sudan sudan@tdh.ch, Logo: A Slogan in the country's language C 0% M 60% J 100% N 0% Name of delegation: B Arial Bold Size proportional to the length of the logo C 0% M 0% J 0% N 100% Address: C Arial Regular Size proportional to the length of the logo (refers to the longest line of text) C 0% M 0% J 0% N 100% 7

8 2. Vehicles Bumper stickers Big: 60 x cm Can be used on cars, building exteriors, etc. Small: 30 x 5.15 cm Can be used on cars, building interiors, etc. Logo: Slogan in the country's language We recommend the use of magnetic stickers to avoid damaging vehicles and to allow the sticker to be moved from vehicle to vehicle. 8

9 3. Identification for participants Expatriate participant card Legitimation card NAME Surname Title Passport Nr XXXXXXX Exp. DD/MM/YYYY Card Nr : 222 Exp Legitimation card MEYLAN Pierre Country Representative India Passport Nr 257GHX24 Exp. 27/04/2015 Card Nr : 222 Exp In view of the humanitarian nature of Terre des hommes, we hereby call upon all authorities, be they civil or military, any service, any movement or person concerned whoever he may be, to give aid and protection if necessary both to our personnel or any of the children placed under his care and responsability. HQ emergency phone: Medical Emergencies: AXA-Assistance: Police n Siège Hauptsitz Sede Headquarters Av. de Montchoisi 15, CH-1006 Lausanne T , F info@tdh.ch, This card is issued by Headquarters and validated by Human Resources. A French and English version is available. It can be ordered from General Services: Patrick Weber, pwe@tdh.ch 9

10 3. Identification for participants (next) Local participant card Carte de légitimation NOM Prénom Titre Passeport n XXXXXXX Exp. JJ/MM/AAAA Carte n : 222 Exp Carte de légitimation Alvarez Melyssa Chargée de projet protection Passeport n 257GHX24 Exp. 27/04/2015 Carte n : 222 Exp Devant le caractère humanitaire de Terre des hommes, nous en appelons à toute autorité civile ou militaire. Tout service, tout mouvement, toute personne concernée pour prêter aide et main forte à notre personnel dans le cas où il aurait à recourir à leur protection et à leur soutien, tant pour les enfants placés sous sa surveillance que pour lui-même. Délégation Mali Kalaban Coura Rue 339 Bpe 5293, Bamako T , mali@tdh.ch This card can be prepared by the delegation. There is a sample available online on Picture Park (corporate folder) at: tdh.tdh.ch A card registry must be strictly maintained by the delegation. Each card issued has to be entered in the registry with a two-year maximum validity. At the end of his/her contract, the participant must return their card to the delegation. Any questions regarding the card registry should be directed to Human Resources: rh@tdh.ch To ensure the security and authenticity of the cards, we recommend that you stamp them with the "Terre des hommes" embosser given to each delegation. 10

11 4. Participants outfit Complete outfit recommended by Headquarters. The following colours are recommended: - Beige cap - Beige vest - Off-white t-shirt - Black lanyard The identification card must be worn at all times. 11

12 4. Participants outfit (next) Vest Front Textile: Beige Logo: Slogan in the country's language Position of lettering: Left-hand side Size of labels: 12 x 2 cm Type of lettering: Silk screening Logo colour: White, black, orange (Pantone 158C) Back Textile: Beige Logo: Slogan in the country's language Position of lettering: Centred high on the back Size of labels: 32 x 5.5 cm Type of lettering: Silk screening Logo colour: White, black, orange (Pantone 158C) 12

13 T-shirt Front Textile: Off white Logo: Slogan in the country's language Position of lettering: Left-hand side Size of labels: 12 x 2 cm Type of lettering: Silk screening Logo colour: White, black, orange (Pantone 158C) Back Textile: Off white Logo: Slogan in the country's language Position of lettering: Centred high on the back Size of labels: 32 x 5.5 cm Type of lettering: Silk screening Logo colour: White, black, orange (Pantone 158C) 13

14 4. Participants outfit (next) Cap Textile: Beige Logo: Slogan in the country's language Position of lettering: Centred high on the front Size of labels: 10 x 1.7 cm Type of lettering: Silk screening Logo colour: White, black, orange (Pantone 158C) Badge These badges may be: - Ironed on - Sewn The latter may both be used on the following articles: - T-shirt - Vest - Cap - Backpack - Bib - etc. 14

15 5. Stationery Business card Recto Format: mm 23.6 A Marceline Pasche B Head of delegation 4 C Delegation for Jordan & Syria Elammyat Arabiyat Street, Building #10, Jabal El-Weibedh, Amman Tel: +962 (0) , Fax: +962 (0) mpa@tdh.ch, Verso Aide à l'enfance. Kinderhilfe weltweit. Per l'infanzia nel mondo. Helping children worldwide Name: A Univers LT Std 67 Bold Condensed 9.5 pt 11.5 pt C 0% M 0% J 0% N 100% Position: B Univers LT Std 57 Condensed 9.5 pt 11.5 pt C 0% M 0% J 0% N 100% Address: C Univers LT Std 57 Condensed 7.5 pt 9.5 pt C 0% M 0% J 0% N 100% Verso: D Univers LT Std 57 Condensed 18 pt 24 pt Colour panel: orange C 0% M 48% J 100% N 0% D For budgeting reasons, the back of the business card may be left blank with no printing. On the front, however, the logo must be in the language of the country. 15

16 5. Stationery (next) C5 envelope with window Recto Format C5 : mm Format C6/5 : mm Logo: Slogan in the country's language 16 All of the measurements given are in mm

17 C4 envelope Recto Format C4 : mm Logo: Slogan in the country's language All of the measurements given are in mm 17

18 5. Stationery (next) B5 envelope Recto Format B5 : mm Important information: The margins are the same for all envelope sizes. Logo: Slogan in the country's language 18 All of the measurements given are in mm

19 Compliments slip Recto Format A5 : mm A B 12 Aide à l enfance. Kinderhilfe weltweit. Per l infanzia nel mondo. Helping children worldwide. Siège Hauptsitz Sede Headquarters Avenue de Montchoisi 15, CH-1006 Lausanne T , F info@tdh.ch, CCP: Delegation for Jordan & Syria Elammyat Arabiyat Street, Jabal El-Weibedh, Amman Tel: +962 (0) , Fax: +962 (0) mpa@tdh.ch, Address: A Univers LT Std 57 Condensed 7 pt 9.5 pt C 0% M 0% J 0% N 100% Orange line: B Weight: 0.4 pt (Pantone 144 U) All of the measurements given are in mm 19

20 5. Stationery (next) File folder Format: mm A Siège Hauptsitz Sede Headquarters Avenue de Montchoisi 15, CH 1006 Lausanne T , F info@tdh.ch, CCP: Büro Délégation Deutschschweiz Egypte Köchlistrasse 5 Dar el Shifa 2, st., CH Garden 8004 City, Zürich Cairo, Egypt T , 40, M F info@tdh.ch, lba@tdh.ch, PCK: C Tdh / Mélanie Rouiller Tdh / François Struzik B Offert par Unterstützt durch Offerto da Offered by Aide à l enfance. Kinderhilfe weltweit. Per l infanzia nel mondo. Helping children worldwide. C A Address: Univers Condensed 7.5 pt 9.5 pt Indicate the address of Headquarters and of the delegation B Sponsors: In the lower right-hand corner, on the back of the document C Slogan: Univers Condensed 14.5 pt 20 All of the measurements given are in mm

21 6. Office automation signature A B C Michel Dubois Country Representative Aide à l'enfant. Kinderhilfe weltweit. Per l'infanzia nel mondo. Helping children wolrdwide. Road 18, #68 Banni A, Dhaka, Bangladesh T , M michel.dubois@tdh.ch, Example of a standard signature for addresses with the domain Name: A Univers LT Std 67 Bold Condensed 9.5 pt 11.5 pt C 0% M 0% J 0% N 100% Position: B Univers LT Std 57 Condensed 9.5 pt 11.5 pt C 0% M 0% J 0% N 100% Address: C Univers LT Std 57 Condensed 7.5 pt 9.5 pt C 0% M 0% J 0% N 100 The logo must be neutral with the slogan in four languages. These models and usage instructions for Lotus Notes are available on KIT (COM et RDF Communication 4 Corporate Identity Modèles Word PPT Mail ). 21

22 6. Office automation (next) Letterhead for the delegations Format A4: mm 12 A Address: Arial Regular 11 pt 13.5 pt B A 52 Mister John Smith Smith Company 98, Model street 1006 Lausanne Switzerland Lausanne, xx month xxxx B Place, date: Arial Regular 11 pt 13.5 pt C Subject line: Arial Bold 13.5 pt 13.5 pt D Normal text: Arial Regular 11 pt 13.5 pt C Title Dear Sir or Madam E Emphasized text: Arial Bold 8 25 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor D invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed Ediam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. F Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Appendix: Terre des hommes Joseph Aguettant Country representative G H Aide à l enfance. Siège Hauptsitz Sede Headquarters Str. Franzelarilor Nr. 6, Sector 2 Kinderhilfe weltweit. Avenue de Montchoisi 15, CH-1006 Lausanne Bucharest, Romania Per l infanzia nel mondo. T , F T Helping children worldwide info@tdh.ch, CCP: joseph.aguettant@tdh.ch I J 12 K 21 F Quotations: Arial Italic G Line: (Pantone 144 U) 0.4 pt H Address of sender: Arial Regular 7 pt 9.5 pt I Aligned left: Arial Regular 7 pt 9.5 pt J Visually centred: Arial Regular 7 pt 9.5 pt K Aligned right: Arial Regular 7 pt 9.5 pt 22 All of the measurements given are in mm

23 Fax Format A4: mm 15 A Fax: Arial Bold 16 pt 13.5 pt A Fax B Header information: Arial Bold 11 pt 19.5 pt 119 B Document: C Date: Number of pages: 00 (inc. Cover page) To: John Smith C Header details: Arial Regular 11 pt 19.5 pt Fax Nr.: From: info@tdh.ch Subject: Template D Normal text: Arial Regular 11 pt 13.5 pt Dear Sir or Madam, D Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam E erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. F «Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet». Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. E Emphasized text: Arial Bold F Quotations: Arial Italic G Address of sender: Arial Regular 7 pt 9.5 pt H Black line: 0.4 pt H G Aide à l enfance. Siège Hauptsitz Sede Sede Headquarters Büro Terre Deutschschweiz des hommes Delegation for Romania Kinderhilfe weltweit. Avenue de de Montchoisi 15, 15, CH-1006 Lausanne Köchlistrasse Str. Franzelarilor 2, Nr. CH , Sector Zürich 2 Per l infanzia nel nel mondo. T , 66, F +41 F T Bucharest, , Romania F Helping children worldwide. info@tdh.ch, CCP: CCP: T info@tdh.ch, , PCK: jag@tdh.ch All of the measurements given are in mm 23

24 6. Office automation (next) Financial requests Cover Format A4: mm A B C 20 D A Photo size: 17x10 cm The photo can be changed as needed. Photo credit: Arial Regular 7 pt R 0 V 0 B 0 B Country: Arial Bold 28 pt R 238 V 127 B 0 C Title: Arial Bold 30 pt 38 pt R 0 V 0 B 0 D Subtitle: Arial Regular 12 pt R 238 V 127 B 0 83 All funding applications must be made using this model, except for donors who provide their own forms. 10 Following page 24 All of the measurements given are in mm

25 Report Cover Format A4: mm 10 A Photo size: 17x10 cm The photo can be changed as needed. Photo credit: Arial Regular 7 pt R 0 V 0 B 0 A 20 B C B Title: Arial Bold 30 pt 38 pt R 0 V 0 B 0 C Subtitle: Arial Regular 12 pt R 238 V 127 B 0 10 Following page All of the measurements given are in mm 25

26 6. Office automation (next) PowerPoint Cover F A B 10 C A Title: Arial Regular 40 pt B Subtitle: Arial Regular 20 pt C Colour field: R 238 V 127 B 0 D Line: Weight: 5mm R 238 V 127 B 0 D E Place, date and name: Arial Regular 12 pt F Photo credit: Arial Regular 10 pt E Text page G H I G Title: Arial Bold 28 pt R 238 V 127 B 0 H Normal text: Arial Regular 24 pt I Emphasized text: Arial Bold R 238 V 127 B 0 Ort, , Seite 03 26

27 PowerPoint Subtitle page K J Subtitle page: Arial Regular 40 pt K Photo credit: Arial Regular 10 pt L Normal text: Arial Regular 19 pt J L 27

28 6. Office automation (next) Greeting Card Recto Format A5: 148 x 210 mm (A4 folded to A5 or 2 front / back - as required) Verso Address: Univers LT Std 57 Condensed 7 pt 9.5 pt C 0% M 0% J 0% N 100% Indicate the address of Headquarters and of the delegation. Aide à l enfance. Kinderhilfe weltweit. Per l infanzia nel mondo. Helping children worldwide. Siège Hauptsitz Sede Headquarters Avenue de Montchoisi 15, CH-1006 Lausanne T , F info@tdh.ch, CCP: Délégation Egypte 5 Dar el Shifa st., Garden City, Cairo, Egypt T , M lba@tdh.ch, 28

29 7. Fundraising tools Flyer A5 Recto Format A5: 148 x 210 mm A B C Title: A Cityburn Regular 32 pt 32 pt (min.) 50 pt 50 pt (max.) (Size proportional to the length of the text) Two colours: black/orange C 0% M 0% J 0% N 100% C 0% M 60% J 100% N 0% Lead: B Univers LT Std 67 Bold Condensed 13 pt 17 pt C 0% M 60% J 100% N 0% Normal text: C Univers LT Std 57 Condensed 11 pt 13 pt C 0% M 0% J 0% N 100% Verso D Line "Scratch": D Weight: 5 mm C 0% M 60% J 100% N 0% A G Text in the frame in colour: E Title: Cityburn Regular 32 pt 32 pt F Normal text: Univers LT Std 67 Bold Condensed 14 pt 19 pt Colour: according to the background colour E F Photo credit: G Univers LT Std 47 Condensed Light 6 pt 8 pt or white (must be legible) H D Address: H Univers LT Std 47 Condensed Light 9 pt 11 pt (must be legible) 29

30 8. Communication tools Poster Romania. Blaise Kormann - L Illustré Build today a childhood for tomorrow. Peru. Tdh / Mélanie Rouiller Together, let's give children hope. Guaranteeing a healthy diet for all. Bangladesh. Tdh / François Struzik - IoD Albania. Tdh / Jean-Luc Marchina Senegal. Tdh / Christian Brun Senegal. Tdh / Christian Brun Putting mothers and children at the heart of what we do. D C A E Ecuador. Tdh / Bernard Marks B Egypt. Tdh / Alexandra Stock Protecting childhood is a duty. Because the future belongs to children. Education is a right for all. Because the future belongs to them. 30

31 Poster Title: A Cityburn Regular 40 pt 40 pt (A4) 54 pt 54 pt (A3) 76 pt 76 pt (A2) Two colours: black/orange C 0% M 0% J 0% N 100% C 0% M 60% J 100% N 0% Subtitle: B Univers LT Std 67 Bold Condensed 13 pt 17 pt (A4) 18 pt 24 pt (A3) 26 pt 34 pt (A2) C 0% M 60% J 100% N 0% On Picture Park (corporate folder), there are sample posters available for all countries and representing our different focus areas. The posters are in French, English and Spanish. Formats: A4, A3 and A2 These models may be modified and translated depending on local needs. Line "Scratch": C Weight 5,5 mm (A4) 7,8 mm (A3) 11 mm (A2) C 0% M 60% J 100% N 0% Photo credit: D Univers LT Std 47 Condensed Light 6 pt 8 pt (A4) 11 pt 13 pt (A3) 16 pt 20 pt (A2) or white (must be legible) Logo: E Slogan in the country's language 31

32 8. Communication tools (next) Mini-calendar Recto Format: 74 x 105 mm A Year (recto): A Cityburn Regular 45 pt 45 pt C 0% M 60% J 100% N 0% Line "Scratch": B Weight: 3,2 mm C 0% M 60% J 100% N 0% Tdh/J-M. Jolidon C B Photo credit: C Univers LT Std 47 Condensed Light 6 pt 8 pt or white (must be legible) D Logo: D Slogan in the country's language Verso E JAnuAry february MArcH Year (verso): E Cityburn Regular 21 pt 21 pt C 0% M 60% J 100% N 0% Address: F Univers LT Std 47 Condensed Light 7 pt 8,2 pt C 0% M 0% J 0% N 100% April MAy June Models available on Picture Park. July AuguST SepTeMBer october november DeceMBer Terre des hommes Sudan Delegation F Amarat, Street 27, Bloc 9, House 13, Khartoum State, Sudan T / cd.sd@tdh.ch 32

33 A5 desktop calendar Year: A Cityburn Regular 21 pt 21 pt C 0% M 60% J 100% N 0% Tdh/O. Meylan C B A D ENEro abril JuLio octubre FEBrEro Mayo agosto NoviEMBrE Marzo JuNio SEpTiEMBrE DiCiEMBrE Terre des hommes-lausanne Delegación Colombia Calle 66 N 10-62, oficina 301, Chapinero, Bogota T , terredeshommes.colombia@gmail.com Line "Scratch": B Weight: 5 mm C 0% M 60% J 100% N 0% Photo credit: C Univers LT Std 47 Condensed Light 6 pt 8 pt or white Address: D Univers LT Std 47 Condensed Light 7 pt 8,2 pt C 0% M 0% J 0% N 100% Models available on Picture Park. A3 table mat calendar Tdh/S. Gaspoz - Nepal C A D JaNuary february MarcH april May JuNE JuLy august september october NovEMBEr DEcEMBEr Terre des hommes Nepal Delegation Harihar Bhawan, Lalitpur T: , tdhinnepal@gmail.com Year: A Cityburn Regular 40 pt 40 pt C 0% M 60% J 100% N 0% Line "Scratch": B Weight: 7,8 mm C 0% M 60% J 100% N 0% Photo credit: C Univers LT Std 47 Condensed Light 6 pt 8 pt or white B Address: D Univers LT Std 47 Condensed Light 11 pt 13 pt C 0% M 0% J 0% N 100% Models available on Picture Park. 33

34 9. Child Protection Policy (CPP) CPP Poster If you are concerned about the safety and/or the welfare of a child within Terre des hommes activities, you must contact You can contact at HQ level the Risk Manager with the following address: cpp@tdh.ch This poster is available in: French, English, Arabic and Spanish. Formats: A4, A3 and A2 Available on KIT (Sécurité & CPP & Fraude & Safety CPP Posters CPP ) and Picture Park. In case of questions, please contact: cpp@tdh.ch 34

35 10. Give-aways Pencils and pens Minimum logo size for special uses When the entire logo with slogan is too large (e.g. for pens), the short version of the logo without the slogan may be used. This logo version is reserved solely for such use. Minimum length: 30 mm We strongly recommend the colour orange for give-away articles. It is important to give this colour maximum priority in all visual materials in order to distinguish us from other organisations. Post-it notes A6 block notepads 35

36 11. Activities Bibs Point Espoir Zakpota A When engaging in sporting or psychosocial activities, we recommend wearing bibs or t-shirts. These must be white with the corporate logo (black and orange). The name of the project or activity may be indicated below the logo or on the back. B Point Espoir Zakpota A Front: Logo in the country's language Name of the activity in Arial font and orange (158C) B Front: Logo in the country's language Back: Name of the activity in Arial font and orange (158C) Balloons Banners We strongly recommend that you include orange balloons. It is important to give this colour the maximum priority in all support materials in order to distinguish us from other organisations. Logo in the language of the country. We recommend the colour white, while the logo may be printed in black or orange. 36

37 12. Donor and partner visibility It is important to give exposure to the logo of our donors and partners in the intervention areas when they request it. The logo of partner donors must be visible in articles (including those published online) and publications. In light of this, the line managers must stay informed, be attentive and apply the visibility guidelines for the institutional donors involved. The rules for the main donors are available on Picture Park (corporate folder) and on Kit: Départements Programmes Bailleurs Flag Logo Tdh: and orange (Pantone 144 U) x x Textile colour: White Languages: Slogan in the country's language Security zone: Logo in the language of the country (length of orange strip = height of "X") We recommend the colour white, while the logo may be printed in black or orange. 37

38 12. Donor and partner visibility (next) Vest Front Textile: Beige Logo Tdh: Slogan in the country's language Position of lettering: Left-hand side Centred high on the back Size of labels (front): 12 x 2 cm Size of labels (back): 32 x 5.5 cm Type of lettering: Silk screening Back Colour: White, black, orange (Pantone 158C) Security zone: Respect the security zone between each logo (length of orange strip = height of "X") x x We recommend that the logos be of similar size, left-aligned and centred for better visual balance. 38

39 Delegation plaque A B C Sudan Delegation Tel: Fax: CP: Khartoum State, Sudan sudan@tdh.ch, Logo: A Slogan in the country's language C 0% M 60% J 100% N 0% Name of delegation: B Arial Bold Size proportional to the length of the logo C 0% M 0% J 0% N 100% Security zone: Respect the security zone between each logo (length of orange strip = height of "X") It is preferable that the logos be of similar size and centred for better visual balance. Address: C Arial Regular Size proportional to the length of the logo (refers to the longest line of text) C 0% M 0% J 0% N 100% 39

40 12. Donor and partner visibility (next) Publication with the Tdh visual identity Cover Format A4: mm Title: A Cityburn Regular 40 pt 40 pt and orange Line "Scratch": B Weight: 5 mm C B 13 A Photo credit: C Univers LT Std 47 Condensed Light 6 pt 8 pt or white (must be legible) Normal text: D Univers LT Std 57 Condensed 11 pt 13 pt Security zone: Respect the security zone between each logo (length of orange strip) Following page A Unum prat, que aucone aucivilibut virmaxi temus sulicur, unum in satquos intis; num adet vidi musquam macibus contera, conocaetrae consimed ficies audes ceri sent. tam, nonlocus in sente morbisuam medeo, fint nota sum med Catis senterum peri tus moritestiu vita nihicaves culoctum iam ia pulicae, publico mactum Sa nihillemo ia vilibul essulintius obseris seniurs P. Ulla rem horei pere casidii sediena mquemus haliu quidicae ius pervive mpliisserum iam vivas fin egercep senirimo tem, ut C. Habus estiondachin Itam ocaperi sidii sediena mquemus egercep senciamdium teris? Nostrum sules bon videt, nenvis M. Viverori vis. Hum consigilices postro condi strum mercer- consulintem D Cette publication a été créée en collaboration avec: 40 All of the measurements given are in mm

41 Publication without the Tdh visual identity Cover Format A4: mm Lorem Ipsum Di occumqu aepudit ut ius delit quissus ditatur moluptis volore libusdae res anietusae nonsequis repudit, quis earchil inctendis vellore odit, aruptae aborum expel Security zone: Respect the security zone between each logo (length of orange strip = height of "X") It is preferable that the logos be of similar size and centred for better visual balance. Avec le soutien de: Following page Lorem Ipsum Unum prat, que aucone aucivilibut virmaxi musquam macibus contera, conocaetrae consimed ficies audes ceri sent. Sa nihillemo ia vilibul essulintius obseris seniurs haliu quidicae ius pervive mpliisserum iam vivas fin Itam ocaperi sidii sediena mquemus egercep senciamdium teris? Nostrum sules bon videt, nentemus sulicur, unum in satquos intis; num adet vidi sum med Catis senterum peri tus moritestiu vita tam, nonlocus in sente morbisuam medeo, fint nota nihicaves culoctum iam ia pulicae, publico mactum P. Ulla rem horei pere casidii sediena mquemus egercep senirimo tem, ut C. Habus estiondachin vis. Hum consigilices postro condi strum mercervis M. Viverori consulintemus sitatet alique perist, sum vollabo. Aborrum nonseque nobiste num eum dollant il maximus, soluptu stioresere vellorporepe eost quiaspidit aut liquia sequat. Me natiberata quam seque ipsaest, volor molorio renihil itibus pores ut eossiminis dolum fugitiistrum quae excest adignam doluptatet est, sitaquis aut mi, cuption sequam auta inus. Cette publication a été créée en collaboration avec: Unum prat, que aucone aucivilibut virmaxi musquam macibus contera, conocaetrae consimed ficies audes ceri sent. Sa nihillemo ia vilibul essulintius obseris seniurs haliu quidicae ius pervive mpliisserum iam vivas fin Itam ocaperi sidii sediena mquemus egercep senciamdium teris? Nostrum sules bon videt, nentemus sulicur, unum in satquos intis; num adet vidi sum med Catis senterum peri tus moritestiu vita tam, nonlocus in sente morbisuam medeo, fint nota nihicaves culoctum iam ia pulicae, publico mactum P. Ulla rem horei pere casidii sediena mquemus egercep senirimo tem, ut C. Habus estiondachin vis. Hum consigilices postro condi strum mercervis M. Viverori consulintem Con pe perundusae comnihitio id quistotatur rendit venduciam aspelicabo. Lorepero molum aut aut vent. Tint occus con reius molorem re entinihicit, cullacc ullautet pariorem dem voluptio venderere, ulparitatur as quae nulparit apiendit et que ea none volupta tquiamus provitis qui quas vitatiur sit prest occae nihilit por abore sin cus alibusdandit perum vide num et exerepro estem. Itatas evendit, etur? Quis maiones doluptatemo quiatur, voluptaturem quaeror accusda velless editem quamus dolorae veles atur arciumenis que atiatio duntiae. Ciis as ipis recus et dolorest, qui te volorum, offic tem exercipsam ut molenist voluptat es ut audipsunt, occum nes et pratest, abor aut ex et pra venectusam nonse cus sum inveriae nossequibus, odi res estia cus eostoruntis et quas et di nos ma inctiis iduscid ucimus et as eatio optasim invelestrum ipidunt, excerum iur? Qui inus veris dolendandus ipsapis volo occuptibus am reptam eum aruptat re peria doluptaspid es doluptatia sit velit que eum sinvel istium sitis et quam in consequibus imus reiciet incienet dignam fugiae num voloruptaque qui doluptia essitatem sin nis dolorrum faccus nitatem et, aut vereper umquam ut prem acescienia velliqui ratemquam nulparibus minimpor autaquiat pero voluptate magnatur, conseca ecustia conem faciatis is re eic tem recesedi incia cus poris dolupitinima vellorum ipsae vendam cusdae quatia am, ipsant. Num autem at. Rior autate eaquas evel inctem. Ehentota vides que volorest ipsandi idust fuga. Sunt as sintionecum aut aut est ullaborit optus exceper untiatat pre ipic tecti dolupta temperiae dis aut eatia velliqui dollabores nost a voluptis porehenis etur? 41

42 19mm 12. Donor and partner visibility (next) Word publication with the Tdh visual identity Cover Format A4: mm 10 A Photo credit: Arial Regular 7 pt R 0 V 0 B 0 A B C 20 D B Country: Arial Bold 28 pt R 238 V 127 B 0 C Title: Arial Bold 30 pt 38 pt R 0 V 0 B 0 D Subtitle: Arial Regular 12 pt R 238 V 127 B 0 Security zone: Respect the security zone between each logo (length of orange strip) Following page 42 All of the measurements given are in mm

43 19mm Word publication without the Tdh visual identity Cover Format A4: mm Lorem Ipsum Di occumqu aepudit ut ius delit quissus ditatur moluptis volore libusdae res anietusae nonsequis repudit, quis earchil inctendis vellore odit, aruptae aborum expel Security zone: Respect the security zone between each logo (length of orange strip = height of "X") It is preferable that the logos be of similar size and centred for better visual balance. Avec le soutien de: Following page Lorem Ipsum Unum prat, que aucone aucivilibut virmaxi musquam macibus contera, conocaetrae consimed ficies audes ceri sent. Sa nihillemo ia vilibul essulintius obseris seniurs haliu quidicae ius pervive mpliisserum iam vivas fin Itam ocaperi sidii sediena mquemus egercep senciamdium teris? Nostrum sules bon videt, nentemus sulicur, unum in satquos intis; num adet vidi sum med Catis senterum peri tus moritestiu vita tam, nonlocus in sente morbisuam medeo, fint nota nihicaves culoctum iam ia pulicae, publico mactum P. Ulla rem horei pere casidii sediena mquemus egercep senirimo tem, ut C. Habus estiondachin vis. Hum consigilices postro condi strum mercervis M. Viverori consulintemus sitatet alique perist, sum vollabo. Aborrum nonseque nobiste num eum dollant il maximus, soluptu stioresere vellorporepe eost quiaspidit aut liquia sequat. Avec le soutien de: Me natiberata quam seque ipsaest, volor molorio renihil itibus pores ut eossiminis dolum fugitiistrum quae excest adignam doluptatet est, sitaquis aut mi, cuption sequam auta inus. Con pe perundusae comnihitio id quistotatur rendit venduciam aspelicabo. Lorepero molum aut aut vent. Unum prat, que aucone aucivilibut virmaxi musquam macibus contera, conocaetrae consimed ficies audes ceri sent. Sa nihillemo ia vilibul essulintius obseris seniurs haliu quidicae ius pervive mpliisserum iam vivas fin Itam ocaperi sidii sediena mquemus egercep senciamdium teris? Nostrum sules bon videt, nentemus sulicur, unum in satquos intis; num adet vidi sum med Catis senterum peri tus moritestiu vita tam, nonlocus in sente morbisuam medeo, fint nota nihicaves culoctum iam ia pulicae, publico mactum P. Ulla rem horei pere casidii sediena mquemus egercep senirimo tem, ut C. Habus estiondachin vis. Hum consigilices postro condi strum mercervis M. Viverori consulintem Tint occus con reius molorem re entinihicit, cullacc ullautet pariorem dem voluptio venderere, ulparitatur as quae nulparit apiendit et que ea none volupta tquiamus provitis qui quas vitatiur sit prest occae nihilit por abore sin cus alibusdandit perum vide num et exerepro estem. Itatas evendit, etur? Quis maiones doluptatemo quiatur, voluptaturem quaeror accusda velless editem quamus dolorae veles atur arciumenis que atiatio duntiae. Ciis as ipis recus et dolorest, qui te volorum, offic tem exercipsam ut molenist voluptat es ut audipsunt, occum nes et pratest, abor aut ex et pra venectusam nonse cus sum inveriae nossequibus, odi res estia cus eostoruntis et quas et di nos ma inctiis iduscid ucimus et as eatio optasim invelestrum ipidunt, excerum iur? Qui inus veris dolendandus ipsapis volo occuptibus am reptam eum aruptat re peria doluptaspid es doluptatia sit velit que eum sinvel istium sitis et quam in consequibus imus reiciet incienet dignam fugiae num voloruptaque qui doluptia essitatem sin nis dolorrum faccus nitatem et, aut vereper umquam ut prem acescienia velliqui ratemquam nulparibus minimpor autaquiat pero voluptate magnatur, conseca ecustia conem faciatis is re eic tem recesedi incia cus poris dolupitinima vellorum ipsae vendam cusdae quatia am, ipsant. Num autem at. Rior autate eaquas evel inctem. Ehentota vides que volorest ipsandi idust fuga. Sunt as sintionecum aut aut est ullaborit optus exceper untiatat pre ipic tecti dolupta temperiae dis aut eatia velliqui dollabores nost a voluptis porehenis etur? 43

44 Reference documents. Communication : Communication guide Social Media Toolkit PicturePark User's Manual Corporate Design Manual Visual identity: Guideline Download here: KIT : COM et RDF Communication 0 Documents de référence COM et RDF Communication 4 Corporate Identity Picture Park : tdh.tdh.ch Public Corporate Website : Media & Resources Infotheck Any questions? Visual identity: Laure Silacci (lsi@tdh.ch) Photography, Picture Park: Angélique Bühlmann (abh@tdh.ch) Tdh / lsi - abh / july 2014 / version 1.0