Gazette & E-Media MARKETING PLANNER. P.O. Box 9132, Pleasanton, CA Phone: Fax:

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1 Gazette & E-Media MRKETING PLNNER P.O. Box, Pleasanton, C Phone:.. Fax:.0. P.O. Box, Pleasanton, C Phone:.. Fax:.0.

2 GZETTE UDIENCE GOODGUYS GZETTE The Goodguys Gazette is a monthly mega-sized (0. x. ) magazine that gets mailed out to over 0,000 Goodguys Members. When you advertise in the Gazette your advertising message is seen by real car enthusiasts that are passionate about their hobby. In addition to reaching consumers, the Gazette also reaches hot rod shops that are car builders as well as retailers. Whether you are looking to sell retail or wholesale the Gazette is your clear choice to get maximum value for your advertising dollar. GOODGUYS ONLINE DDITIONL DIGITL VIEWERSHIP Each issue of the Gazette is digitized and put online at The digital Gazette delivers your marketing message to an additional 0,000 people making your total reach 0,000. DVERTISING IN THE GOODGUYS GZETTE OFFERS YOUR COMPNY: ENGGED REDERSHIP Readers of the Gazette are passionate about each issue. In fact, over half of our readers spend one to two hours with each issue, and % spend more than two hours with each issue. THE OPPORTUNITY TO RECH OVER,000 ENSISTS ECH TH The printed Gazette has a unique subscribership of 0,000 each issue. However, each reader s copy is read by. aditional people, meaning your advertisement will be seen by about,000 people each issue. TIMELESS MRKETING Placing your marketing message in the Gazette gives it real staying power. In fact, % of our subscribers keep every issue, and % say they keep most issues. P.O. Box, Pleasanton, C Phone:.. Fax:.0.

3 TESTIILS You get both WHOLESLE and RETIL CUSTOMERS with one ad buy. It is by far the BEST PLCE to advertise! The Goodguys Gazette is the only magazine in our industry that allows us to talk to engaged enthusiasts but industry shops as well. You get both wholesale and retail customers with one ad buy. It is by far the best place to advertise! - Jeff Grantmeyer, Borgeson The Gazette is a great lifestyle magazine read by real car guys who actually drive and use their cars. It s a great place for us to introduce new products and let our customers know what s new at Vintage ir. - Rick Love, Vintage ir, Inc. We are a company that spends an enormous amount of time developing and engineering our products to perform at a top level. We will not waste time or money on advertising that doesn t deliver us a qualified and targeted audience. For us it is very clear advertising in the Goodguys Gazette and exhibiting at Goodguys events simply performs. - Stacy Tucker, Detroit Speed dvertising in the Gazette is a great value. The quality of the paper and large format allow our products to really come to life. If we were only able to choose one advertising partner it would be Goodguys. - Bill Tichenor, Holley Performance Products Goodguys has proven to be the preeminent hot rod promoter in the market today. They have responded brilliantly to the changing demographics and influenced the direction of hot rodding. To reach today s customer your brand needs to be advertised in the Goodguys Gazette and the website where the action is. - Brent Vandervort, Fatman Fabrication The value of the Goodguys Gazette is as important as a strong closing pitcher is to a baseball team. We work hard for eight innings, attending shows, building great products and working on having the number one customer service in the industry. The deal sealer is getting that message out to our core market. The closer in the deal is the message we put out in the Gazette. It is the Finishing Touch. - John McLeod, Classic Instruments From an events and media standpoint Goodguys is the only company that meets all Ridetech s experiential, print and digital marketing needs. Goodguys delivers us the customers we want which makes them our # choice of where we spend our marketing dollars. - Bret Voelkel, Ridetech P.O. Box, Pleasanton, C Phone:.. Fax:.0.

4 GOODGUYS GZETTE ISSUE EDITORIL DISTRIBUTION DTES FEBRURY 0 Event Coverage: West Coat Nationals Product/Tech: Suspension Feature Story: utocross 0 Indoor Car Shows SPCE CLOSES: / RT DUE: / MIL DTE: / MRCH 0 Event Coverage: Lone Star Nationals Product/Tech: Crate Engines Indoor Car Shows SPCE CLOSES: / RT DUE: / MIL DTE: / PRIL 0 Event Coverage: Southeastern Nationals utumn Get-Together Product/Tech: Speed Parts Feature Story: Drag Racing 0 Spring Nationals Spring Lone Star Nationals ll merican Get-Together SPCE CLOSES: / RT DUE: / MIL DTE: / MY 0 Event Coverage: Southwest Nationals Product/Tech: Fuel Injection Feature Story: Oil, dditives & Lubricants Del Mar Nationals North Carolina Nationals Florida Nationals SPCE CLOSES: /0 RT DUE: / MIL DTE: / JUNE 0 Event Coverage: Spring Nationals Spring Lone Star Nationals Product/Tech: Brakes Feature Story: Dodge Challenger Nashville Nationals Summer Get-Together Indy Nationals SPCE CLOSES: /0 RT DUE: / MIL DTE: / JULY 0 Event Coverage: ll merican Get-Together Del Mar Nationals Product/Tech: Car udio & Security East Coast Nationals Heartland Nationals SPCE CLOSES: / RT DUE: / MIL DTE: / Years of Mustang 0 Retrospective of the Original Pony Car By: Todd Ryden I Photos courtesy of Ford Motor Company t 0 years old, very few of us look or feel as good as we did a couple decades ago. When it comes to the Mustang, it is just the opposite. The sixth generation of the original pony car just keeps getting quicker and more efficient while its styling continues to set trends and evolve with the times. Curse you Mustang. I have more creaks and pains with each passing year. My suspension is wearing, engine is getting tired, I require accessories to see close up and what little style I may have had has become dated and is defined as old school. s icons of merican culture go, the Ford Mustang ranks right up there with Coca-Cola, Elvis Presley and the New York Yankees. Like so many other great products, its initial success was due to equal parts vision and good timing. The Mustang was the right car at the right time, a more personal and stylish car aimed squarely at the massive Baby Boomer generation. Boomers were ready to drive something more indulgent than their parents old Buicks and Plymouths. However, they didn t even know they were looking for the Mustang until Ford unveiled it in pril of. That s when it all clicked. There were literally lines at the doors of Ford dealerships, as young men and women were drawn to Ford s sporty design and expression of their generation s unprecedented individualism. In retrospect, the Mustang appears to have been the perfect plan, yet that was not the case. Like many large organizations, there was bureaucracy and an entrenched corporate culture to work against at Ford, the culture didn t allow for comparatively low-volume products, no matter what they might do for the division s staid image. From a bean-counting perspective, it was easy to understand. The idea that would become the Mustang was projected at less than 00,000 units per year, when Ford s full-size lineup sold in the neighborhood of 00,000 in 0 alone. Development time and investment is roughly the same for any vehicle regardless of the number that roll off the assembly line, so the business case for the Mustang weighed heavily on its impact on Ford s stodgy image. It s true that legendary automotive executive Lee Iacocca was instrumental in the Mustang s creation, but it wasn t his idea. He was Ford s general manager in the early 0s, when the idea of a personal and sporty compact was floated and he did have the foresight to recognize the potential success of it. But championing the concept and getting it to production would be two entirely different things. In, Iacocca persuaded an informal group of execs that the sporty compact idea had legs and the T- project was born. (For copyright reasons Ford would eventually use T- as the name for Mustangs sold in Germany). Bolstering the argument for the car was the marketing research department s projection that, thanks to the Boomers, who were now of driving age, the number of car buyers under years old would swell by a staggering 0 percent between 0 and 0. While they were financially constrained in their early adult lives, they were also projected to have disposable income like no other generation before. That meant that whatever form the new car would take, it first and foremost had to be affordable but plenty of extra-cost options would be available to suit a wide range of income levels. Market research also suggested the new crop of young car buyers wanted sporty, European-influenced styling cues such as bucket seats, a floor console and full instrumentation. The long nose/ short deck styling of the car was unlike anything seen on either side of the pond and would establish an all-new genre dubbed pony car. This early modeling concept shows the influence of European styling including the rectanglelike treatment to the headlamps. lso, take a close look at the grille emblem and fender badge. Yes, it says Cougar and the grille emblem is in the form of the nimble animal as well. The Mustang name came very close to not existing (or maybe it would have been a Mercury brand in?) NOVEMBER.0 CONTCT INFO: Jason Bunker - dvertising Sales Manager jasonb@good-guys.com Ph: () - Fax: () -0 Sadie Vail - Sales Manager sadiev@good-guys.com Ph: () - Fax: () -0 Jenn Day - Vendor & Sponsorship Manager jennd@good-guys.com Ph: () - Fax: () -0 Interestingly, although the vision for the Mustang was pretty solid from the beginning, the styling and even the car s name were not. Early styling proposals appeared as a slightly sleeker version of the compact Falcon, the platform on which the Mustang would be built to save development and investment costs. Other concepts were clearly based on European Fords such as the Taunus. It wasn t really until early that the design we recognize as the Mustang finally came into focus. s for the name, Mustang was always a front-runner, but it wasn t locked in until deep into the car s development. In fact, many design studies pointed to Cougar as the preferred name including prototypes of the famed corral grille emblem showing a cougar inside rather than the running horse. s the story goes, Lee Iacocca and Henry Ford II settled on Mustang in November, less than months before the car s debut. Other names in the running included Bronco, Puma, Cheetah and Torino. /-: FIRST GENERTION Talk about instant success. fter Ford introduced the Mustang at the World s Fair in the spring of, driving-age Boomers rushed dealerships as if the newly discovered Beatles were the salespeople. Ford tepidly projected fewer than 00,000 would sell in the first year and they sailed past that mark within the first three months. In fact,,0 were sold in the first year. These days, a vehicle selling more than 00,000 annually is a tremendous success, so the Mustang s early performance was astounding even in its day. Mustang reached the one-millionth milestone by February, less than two years after its debut. Technically all first-year Mustangs are models, even though they went into production in early. The base price was $,, which is the equivalent to $,0 today adjusted for inflation. ( 0 V- Mustang s base price is around $,00.) There are a number of small, subtle changes between the cars commonly known as ½ and models, but at a glance they look the same. You ve got to look under the hood to really see the changes between a ½ and, including the headlamp bezels, which is beveled on the ½ models to act as a styling filler for unimproved hood edges. When you re looking under the hood, also check for a generator. Only the ½ cars had them, although many cars have since been converted to the later alternator. lso, there were no ½ Mustang fastbacks, either. Production started with the later models. The ½ and Mustangs have a grille with a honeycomb mesh pattern, along with vertical bars above and below the running-horse corral, while the Mustang had horizontal bars for the grille pattern and a floating corral no vertical bars. The first significant restyling came with the models, which grew a little larger and heavier. It was a trend that would continue with subsequent updates in and, causing customers and the automotive media to decry the car s loss of nimbleness. Sales suffered as a result and in, sales sunk to half of what they were in. Full Color SIZE TIME TIMES TIMES TIMES / / 0 / / Column / / JR Page Full Page Cover & 0 Cover PREMIUM SERVICES Priority Placement (Pages -0) Spot Varnish (vailable on Cover, & ) Onsert (Sheet in front of Gazette cover) Ride long (Item inserted in poly bag with Gazette) dditional 0% of ad cost $0 in addition to ad cost Call for pricing and details Call for pricing and details Included with your print advertisement you also receive exposure digitally to over 00,000+ additional viewers through the Goodguys website located at

5 GOODGUYS GZETTE ISSUE EDITORIL DISTRIBUTION DTES UGUST 0 Event Coverage: North Carolina Nationals Florida Nationals Product/Tech: LS Engines Feature Story: Chevrolet Camaro Goodguys PPG Nationals Pacific Northwest Nationals SPCE CLOSES: / RT DUE: / MIL DTE: / SEPTEMBER 0 Event Coverage: Nashville Nationals Summer Get-Together Product/Tech: Steel Bodies Feature Story: History of Hot Rodding Pacific Northwest Nationals West Coast Nationals SPCE CLOSES: / RT DUE: / MIL DTE: / OCTOBER 0 Event Coverage: Indy Nationals East Coast Nationals Product/Tech: Chassis Feature Story: Ford Mustang Colorado Nationals Nostalgia Nationals Lone Star Nationals SPCE CLOSES: / RT DUE: / MIL DTE: / NOVEMBER 0 Event Coverage: Heartland Nationals Product/Tech: Wheels Southeastern Nationals SEM SPCE CLOSES: / RT DUE: / MIL DTE: / DECEMBER 0 Event Coverage: Goodguys PPG Nationals Product/Tech: Tires utumn Get-Together Southwest Nationals SPCE CLOSES: / RT DUE: 0/ MIL DTE: 0/ JNURY 0 Event Coverage: Pacific Northwest Nationals Great Northwest Nationals Product/Tech: Exhaust Indoor Car Shows SPCE CLOSES: 0/ RT DUE: / MIL DTE: / D SPECS & SENDING INFO Gaea McLaughlin advertising@good-guys.com Ph: () - Fax: () - 0 Serpentine Lane Pleasanton, C Contact for FTP sending info MECHNICLS & PRINTING SPECS PRINTING: Web Offset BINDING: Perfect Bound & Trimmed TRIM SIZE: 0. x. LIVE RE:. x. BLEED: 0. x. DIGITL D SUBMISSION: PDF, EPS, TIFF files preferred. ll fonts/images must be embedded. press ready proof must accompany all ads, if one is not provided, Whitewall Publishing will not be held responsible for any errors, omissions, re-flow or color inaccuracy. D UNIT SIZES: d Sizes are shown in Width x Height Full Page Jr. Page /V /H. x. x.. x.. x. /V /H / column /V. x. x. x.. x /H /V /H POLICIES: CREDIT: Payment in advance until credit is approved. TERMS: % cash discount for advertising paid in advance of publication. Credit accounts, payable on receipt of invoice, net days. RTES: Publisher reserves right to change advertising rates and conditions with 0 day notice. COPY: Publisher s liability for any error shall not exceed actual space cost. CONTRCTS: MUST BE SIGNED ND PPROVED. Unfulfilled agreements maybe short-rated to earned rate. DISCOUNTS: vailable to recognized advertising agencies. dvertising placed by an agency contracts them for payment of services and space ordered.. x.. x. x.

6 GOODGUYS YERBOOK Space Reservation - December th, 0 rt Work Due - January th, 0 The Goodguys Yearbook is printed once a year, distributed at every Goodguys event and is given to every participant registering a vehicle at each event. Boasting over 0-pages the Yearbook is a photographic retrospective of all the events and major happening s the previous year. Its coffee-table quality ensures your marketing message has year round exposure. GOODGUYS FN GUIDE Space Reservation January th, 0 rt Work Due February th, 0 The Goodguys Fan Guide is a x publication that is an event information piece that handed out to spectators at every Goodguys event. s some Goodguys events attract more than 00,000 spectators the Fan Guide is a sure way to stretch the exposure your advertising dollar brings you. GOODGUYS WLL CLENDR Space Reservation November th, 0 rt Work Due December th, 0 good-guys.com 0-0 GRND PRIZE * TRIBUTE G/0 * JNURY NEW EVENT & The official paint finish of Texas Motor Speedway - 0 FORMT Osceola Heritage Park WORLDWIDE Best - Rated ++ by M Insurance Companies Division of Philadelphia Toll Free -- com Rights Reserved. Grundy gency, Inc. ll 0 The James. MERICN MDE Goodguys NOVEMBER Y FEBRUR MY PRT GENERTOR MRCH The Correct 0 0 THE GRND C QULITY WHEELS th UTUMN GET-TOGETHER C FINLE! for your Hot Rod, Custom, or Muscle Car th SOUTHWEST NTIONLS Z of Scottsdale - Scottsdale, WestWorld 0 THE CROWN JEWEL! th WEST COST NTIONLS June 0 NTIONLS th GRET NORTHWEST Center - Spokane, W 0 ER SEPTEMB May st SUMMER GET-TOGETHER C 0 nd LL MERICN GET-TOGETHER C call or go online es.com Indiana State Fairgrounds NEW FORMT G rundy WORLDWIDE LL MERICN NTIONLS Eastern States Exposition 0 - W. Springfield, M 0 - W. SPRINGFIELD DECEMBER 0 th COLORDO NTIONLS - Loveland, CO The Ranch Events Complex - INDINPOLIS LL MERICN NTIONLS- Indianapolis, IN NEW DTE, LOCTION & FORMT Performance th SPRING LONE STR NTIONLS - Fort Worth, TX Spokane Co. Fair & Expo Texas Motor Speedway Vintage Look and Modern st SUMMER GET-TOGETHER C JUNE th SPRING NTIONLS Z - Scottsdale, WestWorld of Scottsdale 0 Stadium 0 th NSHVILLE NTIONLS - Nashville, TN 0 LL INNOVTION. LP Field, Tennessee Titan 0 0 to meet your need! UGUST The Goodguys Wall Calendar is a large format ( x. ) and is distributed to over 0,000 people in January each year. G rundy - Charlotte, James. Grundy invented That s right! In, to give you the full agreed greed Value insurance the event of a claim, with in value of your vehicle depreciation in the value of for no deductions taken at Grundy have decades your vehicle. The experts peace-of-mind values for at of experience to arrive Classic, Race Car, ntique, your Hot Rod, Custom, or Weekend Cruiser! accurate -- for an hurry, Call Grundy today at Or if you re really in a quote in just minutes. and get a simply go to Quick Quote in minutes! st SOUTHESTERN NTIONLSNC Call us today and talk to our knowledgeable sales staff to find the perfect combo Extra mps Single wire Half the weight Charlotte Motor Speedway ppgrefinish.com PRT LTERNTOR 0 Center - Puyallup, Washington State Fair Eventa KISSIMMEE/ORLNDO LL MERICN NTIONLS - - Kissimmee, FL In, James Grundy Invented greed Value utomobile Insurance. PCIFIC NORTHWEST NTIONLS W th Fort Worth, 0 OH NTIONLS nd LONE STR NTIONLS TX THE BIG ONE! th GOODGUYS IN, ROSE WON INDY. rd HERTLND NTIONLS I Fairgrounds - Des Moines, Iowa State 0 = ll merican Sunday CLSSIC! 0 Ohio Expo Center - Columbus, = utocross = National Event = Drags THE MID-SUMMER Mar, C JULY DEL MR NTIONLS th 0 THE WEST! THE BEST IN Del Mar Fairgrounds - Del 0 PRIL 0 Phone:.. Fax:.0. P.O. Box Pleasanton, C OCTOBER OCTOBER at OFFICIL RULES NECESSRY. See * NO PURCHSE THE HOTTEST COLORS FOR THE COOLEST RIDES Us On: low U Follow 0 Schedule GIVE WYS 0 0 powermasterperformance.com Call for tech/selection help: 0 GOODGUY ENTERPRISES, INC. Goodguys Schedule as of //. ll Year Round Cruizin Comfort dates subject to change. Inventors Of From The The Conditioning Performance ir --0 SureFit Bolt -In Heat & CoolSystems GenII & GenIV Heat & Cool Systems FrontRunner EngineccessoryDrives Chevy Small Block, Big Block and LS Ford Small Block and Coyote.0L wiring, the highest-quality automotive merican utowire provides tech support in the industry. the best the easiest install, and Call us at:---0 WallCalendar_.indd REDLINEOIL.COM NOW Cool Years! Model T 0- Model - Early V - Mercantile Drive Street Rods Pickups - Hot Rods Car Rancho Cordova, C Kulture Customs Gift Shop -FORD-00 // :0 M Featuring the dates of all 0 Goodguys events, the robust size of the calendar is exhibited on hot rod shop walls and hung in garages nationwide. Make sure your brand is seen every day by hot rod enthusiasts and the most influential shops in the country. P.O. Box, Pleasanton, C Phone:.. Fax:.0.

7 ONLINE MRKETING COMPLETE INTEGRTED MRKETING CPBILITIES WITH ND THLY G-NEWS u t u THLY G-NEWS t B. MILLION nnual Visitors* MILLION nnual Page Views* 0px x 0px $0/month Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus at purus accumsan, ultrices nunc et, gravida nibh. Vestibulum id nibh vel erat elementum malesuada id ut erat. Donec ac semper felis, vitae hendrerit nunc. In nec sapien eu quam tristique porta. Phasellus ultrices dignissim venenatis. Morbi hendrerit nibh non elit luctus ornare. Proin eget vulputate neque, id vulputate tortor. liquam in urna pretium, convallis velit in, faucibus leo. Morbi aliquet commodo eleifend. Pellentesque vitae accumsan lorem, in bibendum purus. B,000 Subscribers* px x 00px $00/month B 0px x 00px $0/month B 00px x 00px $0/month GOODGUYS EVENTS For years, Goodguys Rod & Custom ssociation has put on world class events. While our original goal to be a place for passionate hot rodders to gather, check out each other s cars and have a good time hasn t changed, Goodguys certainly has! Goodguys is now the world s largest hot rod association, with over 0,000 members and over 0 nationwide events produced each year. Goodguys events offer vendors a prime audience that is made up of custom automotive enthusiasts, industry shops and distributors. Drawing more than 0,000 show cars and over million spectators annually, Goodguys events deliver vendors a powerful buying audience that is second to none. * Based on 0 stats. With an annual increase in traffic, 0/ stats will reflect increased visitors and page views stats. P.O. Box, Pleasanton, C Phone:.. Fax:.0.

8 P.O. Box, Pleasanton, C Phone:.. Fax:.0. P.O. Box, Pleasanton, C Phone:.. Fax:.0.