Media Planner. print and digital editions. NEWS enewsletter

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1 Media Planner Y O U R P A R T N E R F O R S U C C E S S CONTACT: Krys D'Antonio, Project Director Naylor, LLC Direct: (503) Fax: (352) kdantoni@naylor.com print and digital editions NEWS enewsletter

2 Who We Are Your Partner for Success CAR WASH Magazine is the only publication that supports the International Carwash Association, the nonprofit association advancing the interests of the professional car wash industry worldwide. The International Carwash Association (ICA) is the voice of the professional car wash industry, serving as its spokesperson to business and consumer media, investors, governmental agencies, allied associations and related industries. As part of this role, ICA produces the industry s leading research in the areas of consumer habits and preferences, the environmental attributes of professional car washing, and industry equipment sales. CAR WASH Magazine is the preferred source of information for car wash business leaders worldwide and is a valuable benefit of International Carwash Association membership. CAR WASH Magazine delivers insightful information and commentary about the car wash industry and topics of interest to business leaders. CAR WASH Magazine features content that is uniquely credible, thought-provoking, accurate and diverse. CAR WASH Magazine delivers value to the leaders of the global industry s leading organizations operators and suppliers. CAR WASH Magazine brings perspectives and examples from outside the industry to enrich learning and deliver new thinking. International Carwash Association

3 Connect with ICA members leaders in the car wash industry The ICA Advantage ICA members spend more than $700 million per year on products and services, $540 million on annual operating supplies, and $140 million on new developments. ICA members represent more than 15,000 car wash locations in nearly two dozen countries. ICA members are the owners, business leaders and decision-makers of the world s largest and most successful car wash organizations. Members represent every business segment and model: OPERATORS Owner/operators Petroleum marketers Convenience store operators Investors SUPPLIERS Equipment manufacturers Chemical manufacturers Distribution and service providers Business consultants 2012 Media Guide

4 MAGAZINE The voice of the professional car wash industry. CAR WASH Magazine is recognized as the most valuable and preferred source of information and ideas for car wash professionals and as an important benefit of membership in the International Carwash Association. ICA s official quarterly magazine delivers insightful news, information and commentary about the car wash industry as well as topics of interest to business leaders. How valuable is to readers*? 7 out of 10 readers rate CAR WASH Magazine overall as above average or excellent. 4 out of 5 readers describe CAR WASH Magazine as a very relevant resource to them as car wash business leaders. 3 out of 4 readers describe CAR WASH Magazine content as very credible when compared to other industry sources. *Statistics based on 2011 CAR WASH Magazine premier issue reader survey. International Carwash Association

5 DIGITAL EDITION MAGAZINE In addition to print, CAR WASH Magazine is also available in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to an advertiser s website. Extend your print advertising investment with the unique benefits of digital media: Link your ad to the landing page of your choice. Increase traffic to your website. Interact with viewers to facilitate the buying process. Generate an immediate response from customers. Members and ICA readers receive each issue via and each new issue is posted on the ICA s website. A full archive of past issues is available, ensuring longevity for your online presence. With the digital edition, readers can: Bookmark pages and insert notes. Perform a keyword search of the entire magazine. Navigate and magnify pages with one click. View issues instantly from most smartphones. Read the issue online or download and print for later. Share articles on social networking sites. Use tabs to view archives, find a list of articles for one-click access and more. Exclusive Digital Options: Members receive 20% discount on rates. etoolbar $ Your company name is displayed as a button on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear. elink Included in display ad rates elinks increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. eskyscraper $ The eskyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure. esponsorship $ Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available Media Guide

6 MAGAZINE DIGITAL EDITION MAGAZINE 2012 EDITORIAL CALENDAR Issue Features Bonus Distribution Space Reservation Materials Deadline Spring 2012 Ship Date March 2012 S T R A T E G Y Today s leaders need a well-defined plan of action to earn their place in the competitive marketplace. We ll take a look at the different ways strategy can be developed, and what today s business leaders are doing to remain nimble in a changing marketplace. The Car Wash Show TM 2012 Las Vegas May 7-9, 2012 January 13, 2012 January 16, 2012 Summer 2012 Ship Date June 2012 D E S I G N Is the design of car wash buildings, equipment and sites keeping up with recent trends? We ll take a look at what s happening in the world of retail, and see how car washing compares. April 20, 2012 April 23, 2012 Fall 2012 Ship Date September 2012 I N N O V A T I O N Success in today s business world requires a focus on innovation. Don t get left behind. July 13, 2012 July 16, 2012 Winter 2012 Ship Date December 2012 L E A D E R S H I P What does it take to make it to the top? CAR WASH Magazine will ask leaders from different industries about their perspectives on leading and share their insights. October 16, 2012 October 17, 2012 Each issue of CAR WASH Magazine contains these recurring articles: D E P A R T M E N T S From the CEO Update from International Carwash Association CEO, Eric Wulf. By the Numbers A quick look at facts and figures, including economic/ weather-related factors that affect the car wash business: weather, unemployment, the lending environment, etc. Overheard Online This department will feature ICA s social media efforts, interesting comments, threads and info all captured in the world of social media. Focus on the Consumer This department will address consumer behaviors that impact and are of interest to the industry and will focus on consumer awareness of the benefits of professional car washing. Focus on the Member Meet industry colleagues through interviews with members of International Carwash Association. What s Next in CAR WASH Magazine? A sneak peak at some of the features under development for future editions of CAR WASH Magazine. *Editorial calendar is tentative and subject to change without notice. International Carwash Association Media Guide

7 Net Advertising Rates All rates include an elink in the digital edition of the magazine. Members receive a 20% discount on rates. Full-Color Rates 1x 2x 3-4x MAGAZINE Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Double Page Spread $3, $3, $3, Inside Front & Inside Back Cover $3, $3, $2, Full Page $2, $2, $2, /3 Page $2, $2, $2, /2-Page Island $1, $1, $1, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ Black-and-White Rates 1x 2x 3-4x Full Page $1, $1, $1, /3 Page $1, $1, $1, /2-Page Island $1, $1, $1, /2 Page $1, $ $ /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ *Naylor provides professional ad assembly to non-agency clients at no charge. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). ICW-Q0112 (LR 11/15/11 ICW-Q0112) International Carwash Association

8 Advertising Specs Print Specifications Magazine Trim Size: 8.375" x " DOUBLE PAGE SPREAD BLEED FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE 2/3 PAGE 1/2 PAGE 1/2 PAGE LONG VERT. 1/2 PAGE / ISLAND 17" x " 7" x 9.5" 8.625" x " 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 1/3 PAGE SQUARE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/6 PAGE 1/8 PAGE 1/8 PAGE 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" DPS Live Area: x 9.5 Full-Page Live Area: 7 x 9.5 Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Production Services Naylor provides professional ad assembly and layout to non-agency clients at no charge to the client. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor Web site at and click on "Ad Upload." Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company s contact information along with these three pieces of information, attach your files and click "Submit." Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge. Online Specifications For more information, visit MAGAZINE DIGITAL EDITION esponsorship 550 x 480 pixels JPG, GIF, Flash/SWF*, AVI, MPG, MOV, FLA or Real Player accepted Animation must be no longer than 25 seconds eskyscraper 200 x 783 pixels etoolbar 250 x 50 pixels; 50 character limit for initial etoolbar button *DIGITAL EDITION FLASH GUIDELINES and ActionScript 3.0 Please supply the intended URL to your Naylor account executive the Nxtbook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval for best presentation files should be embedded within the file Create a bottom layer and draw a solid filled box seconds (including multiple loops); A stop action is needed at the end of the animation Leaderboard 650 x 90 pixels Vertical Banner 120 x 240 pixels Horizontal Banner 468 x 60 pixels NEWS Skyscraper 120 x 600 pixels Product Showcase 468 x 120 pixels 2012 Media Guide

9 NEWS Each week members are ed a copy of ICA s electronic newsletter, CAR WASH NEWS. It s designed to keep members up to date on the latest industry trends, association news and events while offering exclusive, interactive advertising options. Benefits of a targeted enewsletter: Delivers your message directly to the inboxes of 10,000 decision-makers on a regular basis. Opt-in subscription means that professionals in the market for your products and services see your message. Frequently forwarded to others for additional exposure. Cross-promoted in other ICA publications and communications pieces. Directs visitors to the landing page of your choice to facilitate the purchasing process. Archives are accessible for unlimited online viewing. Top Leaderboard (650 x 90 pixels) 12 Months $11,500 6 Months $6,325 3 Months $3,500 Only one spot available Located below the header Top Horizontal Banner (EXCLUSIVE Position, 468 x 60 pixels) 12 Months $10,000 6 Months $5,500 3 Months $3,000 Only one spot available Placed next to content Lower Horizontal Banners (468 x 60 pixels) 12 Months $9,000 6 Months $4,950 3 Months $2,700 Two spots available Placed next to content Skyscraper (120 x 600 pixels) 12 Months $10,000 6 Months $5,500 3 Months $3,000 Two spots available SOLD OUT SOLD OUT Located at the right of the enewsletter Product Showcase (468 x 120 pixels) 12 Months $9,500 6 Months $5,225 3 Months $2,900 Two spots available Includes a 125 x 100 image and 50 words of text Vertical Banners (120 x 240 pixels) 12 Months $9,000 6 Months $4,950 3 Months $2,700 Two spots available Placed next to content CAR WASH News is Mobile Friendly Bottom Leaderboard (650 x 90 pixels) 12 Months $10,500 6 Months $5,775 3 Months $3,175 Members receive a 20% discount on rates. International Carwash Association