BLAUPUNKT BRAND LICENSING. Your top brand licensing opportunity

Transcription

1 BLAUPUNKT BRAND LICENSING Your top brand licensing opportunity

2 LEARN HOW THE BLUE DOT CAN IMPROVE YOUR COMPETITIVENESS BLAUPUNKT BRAND LICENSING Your top brand licensing opportunity

3 EXPLORE NEW OPPORTUNITIES AND A NEW STREAM OF REVENUE BLAUPUNKT BRAND LICENSING Your top brand licensing opportunity

4 BLAUPUNKT BRAND LICENSING Speeds your time to market Lowers your introduction costs Earn more money through Brand Licensing! Provides an invaluable measure of quality assurance to your customers Boosts your margin and turnover. 4

5 BLAUPUNKT BRAND LICENSING Different models for brand licensing Replacing a Private Label Brand Launching Existing OEM Products to new distribution Market Reach Expansion Creating a Step-Up or Shelter Line Launching a totally new product line or category 5

6 It all started with the blue dot 1923 A company named Ideal was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality the blue dot. It did not take long before customers simply asked for the bluepoint products. The blue dot quickly became known as a symbol of outstanding quality The first car radio in the world was launched by Blaupunkt The dot became a trademark as well as the new company name: Blaupunkt. 6

7 The history in a nutshell It all started with the blue dot Headphones, Car Radio, World Receiver Decades of innovations and expansion TV, Video, Audio, Video Recording, Professional Studio Equipment, Car Audio, Navigation, Telematic Systems.. The advantage in your car Narrowed focus on In Vehicle Entertainment,GPS, Professional Coach and Truck Entertainment. Enjoy it. The Blaupunkt Global Brand Community The Advantage in your car becomes The advantage in your life. Blaupunkt is now offering an extended range of CE, Home Appliances, Security and Well beeing products. 7

8 Our Brand Licensee s control the complete time-to-market process! GIP as the brand owner will not have any leverage on the TTM process, even though we are always open to consult. Product Line-Up Decisions Product Design Sourcing / Manufacturing Distribution / Sales Channels* Pricing Advertising / Communication* * As long as in line with the respective contract / brand guidelines. 8

9 The Blaupunkt World of Entertainment TV Sets & Accessoires Audio in D/A/CH Western + Eastern EU Mobile Phones Tablet PC in D/A/CH Batteries 9

10 At Home with Blaupunkt SDA Air Treatment / AC Robotics Sewing Machines MDA / Kitchen Built In Smart Home / Security LED Lighting 10

11 On the Go and in the Garden Lawn & Garden / Power Tools GPS Navigation Car Audio / Accessoires Telematics 11

12 Blaupunkt Brand Visibility Poland Germany UK Germany Romania South Africa UK Malaysia 12

13 BLAUPUNKT 蓝宝品牌授权 W I F Y? 1 3

14 Our own responsibilities towards our licensees Long-term partnership Sincere and equal communication Transparently and Openly Maintaining Corporate Core Values and Brand Value Protecting the brand and its trademarks Maintain and establish the Sapphire brand at the international level Maintain a consistent approach to quality Provide brand partners a communication platform Responsible Brands: Public Relations, Global Websites, exhibiting products at international exhibition fairs Selective items: Actively support you through international sales network 1 4

15 Blaupunkt Trade Shows 15