Creating an ROI. from your EMV migration.

Transcription

1 Creating an ROI from your EMV migration.

2 A new payment standard is coming to the United States. Instead of transmitting payment data through a traditional magnetic stripe, credit cards will now have a chip that creates transaction-specific data, which improves the security of card-based payments. To accept this new type of payment you will need to upgrade your payment terminals both inside your stores and on your forecourt. For your fueling dispensers, you will need to upgrade the payment electronics platform, including PIN pad and card reader. While this could be a costly upgrade, Gilbarco s innovative approach to payment compliance provides not only a path to support EMV, but also an exciting business opportunity generating ROI with its award-winning forecourt marketing solution, Applause TV.

3 A new standard: EMV compliance What is EMV? EMV is a global, secure payment standard that uses dynamic, transactionspecific data to improve the security of card-based payments. EMV Timeline October 1, 2015: Retailers assume liability for fraudulent in-store transactions on non-emv-compliant payment terminals October 1, 2017: Retailers assume liability for fraudulent forecourt transactions on non-emv-compliant payment terminals What is included in the Package? Gilbarco s FlexPay IV CRIND offers you a flexible and innovative platform for your changing forecourt marketing and payment needs. It comes standard on the Encore 700 S and as a retrofit option for your existing Encore dispensers. > Encrypting PIN Pad (EPP) protects sensitive PIN entry data > Hybrid (Chip and Magnetic Stripe) Card Reader prevents fraud by protecting > Forecourt marketing capabilities drives your fueling customers inside the store VeriFone s Secure PumpPAY is also available as a compact, integrated payment solution that easily retrofits into existing Wayne, Tokheim, and Gilbarco Advantage dispensers.** > Hyrbrid Card Reader with magnetic stripe and EMV chip capability > Available for Gilbarco Advantage, Wayne Vista Series, and Tokheim Premier B and C For more information about EMV, visit emv-connection.com *The Encore 700 S and FlexPay IV CRIND will require a software upgrade prior to accepting EMV transactions. **The Secure PumpPAY will require a software upgrade prior to accepting EMV transactions.

4 A New Opportunity: Applause TV with VNET Retailers who choose to enable the Applause TV forecourt marketing system when upgrading to the FlexPay IV CRIND or Secure PumpPAY can generate a significant return on the hardware investment. Applause TV is free to add and can even provide a subsidy on the payment hardware. With Applause TV retailers benefit from a more attractive, differentiated forecourt and increased in-store sales. The system includes: > Upgrade to large, engaging color display > Retailer-specific, customizable advertising by daypart and location > On-demand couponing > Free ongoing creative services and industry-leading content from VNET, including localized weather forecasts, news and sports updates, and ads from big brands > 4- or 8-year contract With full-motion video and rich audio, Applause TV is a smart, proven marketing platform for driving customers into the store and growing high-margin sales. Current entertainment partners: Current advertising partners:

5 Hardware to bring any forecourt into the future. New Dispenser Encore 700 S FlexPay IV Retrofit Advantage FlexPay IV Retrofit Encore 300 / 500 FlexPay IV Retrofit Encore S Secure PumpPAY Wayne Vista and Ovation Tokheim Premier B & C Advantage The FlexPay IV CRIND provides a modular approach to EMV and PCI certification. Each component is independently secure and designed to reduce long-term maintenance costs and improve upgradeability. Secure PumpPAY is an all-in-one design for simplified installation and added security. With the FlexPay IV CRIND or Secure PumpPAY, you know your site meets all payment security regulations in the United States today. Based on known EMV specifications, the Encore 700 S, FlexPay IV CRIND, and Secure PumpPAY will require a software upgrade prior to accepting EMV transactions.

6 RETAIL SITE FORECOURT CRIND 2-wire through conduit Pump 2-wire through conduit POS D-Box DSL/Twisted Pair or CAT5e through conduit Internet Router BRCM (needed with Twisted Pair) Applause Site Server TBM2 (only needed with Shared Twister Pair) Applause TV works independently of the point-of-sale system and does not interfere with pump operations. Applause can connect directly to the dispensers via CAT5, dedicated two wire or share communications on an existing two wire. The Applause backroom equipment comes free of charge and can also be used to speed up eventual EMV transactions. Gilbarco provides full Mileage, Travel and Labor (MTL) and warranty on all Applause TV backroom equipment for the length of the contract.

7 Turn Fueling Time into Selling Time Fueling customers spend an average of two to three minutes pumping gas. Applause TV puts that time to work by engaging customers with in-store promotions and quality third-party content from VNET designed to drive them inside the store. And once the customer is there, Impulse brings the power of suggestive selling technology that helps improve cashier performance and boost upsell conversion rates. Act Now. Earn Now. For a limited time only, Gilbarco is offering Applause TV and the FlexPay IV CRIND or Secure PumpPAY at very attractive pricing. Talk to your local Gilbarco distributor representative today about how you can upgrade your forecourt with EMV-certified payment hardware and our award-winning forecourt marketing solution, Applause TV. Roadmap for Success Today s customers expect a lot from your forecourt. Tomorrow, they ll expect even more. The FlexPay IV CRIND gives you the industry s most robust payment technology with the highest processing speed and RAM. That means you have the capability to adapt as payment and marketing technologies evolve.

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