Salado Sales Webinar August 2015
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- Ross Bridges
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1 Salado Sales Webinar August 2015
2 Salado Sales Brands Salado Sales offers control label products that meet consumer expectations high quality products at a lower cost than the national brand. Salado Sales control label brands: CVP Analgesics, Personal Care, Dental Care, Candy, Non Edible Grocery, Cough & Cold Remedies, General Merchandise Road Tech Automotive Chemicals, Additives, Lubricants and Accessories Work Fare All purpose Gloves Double S Jerky Salado Sales offers competitive pricing to consumers on these control label brands while delivering higher gross margins and penny profit.
3 Salado Sales Brands
4 Private Label Market Share Private label brands setting new share records Overall Market share 21.2% in units Trash bags, food storage bags: 53% private label Internal Analgesics: Acetaminophen (Tylenol): 47.9% private label Allergy segment: 43.3% private label
5 Private Label Advantages Since 2011, private label s annual sales have grown five percent, or $5.3 billion, across all channels IRI recently reported (IRI) that consumer brand preferences do not change from channel to channel. C stores need private label to compete
6 Private Label in C-Stores Higher penny profit than national brand Value for consumers 98% of consumers are still choosing private label over national brands, despite improvements in the economy. Private label sales grew 18.2 percent over the past three years while National brands grew at 7.9 over the same period. Convenience Consumer even less concerned with brand
7 Private Label in C-Stores 100% solution: Cups, Plates, Paper goods Trash bags, storage bags Ibuprofen, Aspirin, Hydrogen peroxide Grooming Toothbrush, Nail Clippers, etc. Motor Oil, Auto additives, Tire inflators Charcoal lighter fluid
8 Price-Profit Comparison
9 Retailer Rebate Program
10 Rebate Categories
11 Rebate Categories
12 Rebate Categories Stock Fire Log in Winter & Charcoal Spring/Summer earn additional Bonus of 0.5% Stock CVP Charcoal Lighter Fluid exclusively Earn additional 0.5%
13 Programs Salado customized contracts available for retailers Private label management Promotions Special buys
14 Road Tech New Motor Oils 5W 30 Synthetic lubricates engine quicker; less wear and tear on the engine. Also good for high mileage vehicles. UIN Cost: $14.70 case($2.45 QT) 5W 30 High Mileage vehicles over 75,000 miles. UIN Cost: $13.20 case($2.20 QT) $2.00 off per case intro deal
15 Road Tech Phone Accessories UIN Item Case Unit ROAD TECH APPLE 8 PIN 3FT CABLE $15.00 $ ROAD TECH MICRO USB 3FT CABLE $12.00 $ ROAD TECH APPLE 30PIN 3FT CABLE $12.00 $ ROAD TECH 2.1A AIO COMBO CHARGER $37.00 $ ROAD TECH HIGH QUALITY EAR BUD WITH MIC $17.00 $ ROAD TECH HIGH QUALITY EAR BUD FLAT COR $20.00 $ ROAD TECH UNIVERSAL TRIO CABLE $15.00 $ ROAD TECH MFI APPLE 8PIN 4FT CABLE $36.00 $ Road Tech Phone Accessories Display $150.50
16 Road Tech Phone Accessories Packaged goods spinner rack and open stock Higher quality Retail: $5.99 $ % off intro deal!!! Ear buds 2 types Trio cable Charger cables for all phones Car charger
17 Road Tech Phone Accessories UIN Item Case Unit ROAD TECH TRAY PACK MICRO USB CABLE $48.00 $ ROAD TECH TRAY PACK APPLE 30PIN CABLE $48.00 $ ROAD TECH TRAY PACK APPLE 8 PIN CABLE $48.00 $ ROAD TECH TRAY PACK 2.1A CAR CAHRGER $80.00 $ ROAD TECH TRAY PACK 2200MAH POWER BAN $72.00 $ ROAD TECH TRAY PACK EAR BUD $16.00 $ Road Tech Tray Pack Display $312.00
18 Road Tech Phone Accessories Bulk goods display and open stock Impulse; multicolor; lower retail Retail: $4.99 $ % off intro deal!!! Ear buds Power bank Charger cables for all phones Car charger
19 Work Fare Gloves - Rebranding
20 CVP - Rebranding
21 CVP - Rebranding
22 Upcoming New Candy Items Red Fish UPC Crunchy Gummies UPC Peppermint Puffs UPC Available Sept 2015
23 CVP HBW POG Changes CVP Heartburn Relief Discontinued (UIN ) CVP Diapers (moving from 5ct to 14ct) NEW UIN CVP Diapers Large Out of stock on 5ct now. 14ct Available July UPC McLane bill cost: $4.93 SRP: $6.99 $9.99
24 CVP HBW POG Changes NEW Children s Pain Reliever Meltaway Tabs UPC UIN ct Bottle McLane bill cost: $1.75 SRP: $4.29 Available Sept 2015
25 CVP HBW POG Changes CVP Green Mouthwash UIN change from to Same size(8.5oz) NEW& Improved Bottle Retail UPC remains the same Case UPC changing Retailers need to authorize the new UIN Replacements are loaded ETA for new bottle Sept/Oct2015
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