Drive Change for Future Success

Transcription

1 Drive Change for Future Success Werner Auer, Siemens VAI Siemens VAI Metals Technologies Business Segments Metals Technologies W. Auer (CEO) M. Krauss (CFO) Headquarter Mining (MI) Ironmaking (IR) Steel Plants & Mini Mills (SM) Casting & Rolling (C&R) Electrics/ Automation (EA) Metallurgical Services (MS) Erlangen/Germany Alpharetta/USA Stockton/UK Legelshurst/Germany Worcester/USA Marnate/Italy Montbrison/France Sheffield/UK Erlangen/Germany (Headquarter) Page 2 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies

2 Metals Technologies Order Intake FY 2009 Competence Center and Regional Portfolio Siemens VAI New orders (in million EUR) FY 07 3,500 FY 08 4,100 FY 09 2,400 Order intake according to business segment and region 27% 15% 13% 14% 28% 54% 30% 19% Mining Steel Plants, Ironmaking, Mini Mills, Env. Casting & Rolling Metals EA Solutions Competence Center Europe CIS/UKR/Middle East/Africa Americas Asia Regions Page 3 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies The strong order backlog is the foundation for Siemens VAI current business FY 07 FY 08 FY 09 3"5 4"1 3"9 59% Order Backlog New Plants/ Revamps 45% 25% 16% Modernization Order Backlog Services 33% 22% Page 4 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies

3 The economic crisis has accelerated the establishing of new steel production centers Development of steel production in 1000 tons Emerging Countries Russia India China Developed Countries Source: Page 5 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies Siemens VAI meets the customer requirements in different market segments Customer Interests Functionality Price Market Volume Highest technical requirements Intense engineering and research capability, special quality, performance Performance driven 3.7 bln Euro Economic balance between features and price Standard engineering and process know how, local supply to meet market price Optimal priceperformance ratio Strongly price driven with local requirements Standard engineering and process know how to fulfill local requirements Price for basic functions 11.2 bln Euro Lowest price solutions Basic engineering, no international standards and safety requirements Lowest price 5.6 bln Euro Page 6 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies

4 Chinese and Indian plant engineering push into local and international markets Product Portfolio Mature Markets (USA/Europe), Saturation High-end products: Center of Competence Emerging Markets (China/India) High demand for steel stabile growth rate close to customer Developed Markets Emerging Markets currently dominated by international companies Export Export Innovation Export local companies today become competitor of tomorrow Emerging Markets Page 7 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies New market dynamics are challenging for global plant engineering companies Performance driven markets Requirements for performance life cycle solutions cost effective, flexible production quality, safety, environment innovation set new standards economic balance between feature and price Price driven markets Standards for mass production need for local supply price for basic functionality conventional plant design Solutions for plant products by local plant engineering companies copy of technology exports of plant components Page 8 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies

5 Siemens VAI expands portfolio with focus on the strategic position of a multi-local supplier Strategy To China: Downstream Reversing Cold Mill Finishing Lines Alu Foil Mill Caster Segments Shapetech Products Bar Mills To India: Upstream Billet Caster Ladle Furnace Vacuum Degasing Blast Furnace Sinter Plant Siemens VAI in China and India become responsible for Design, engineering and development of local products and solutions Partnering with local customers Own manufacturing Global sales Customer relations Integration of new technologies Page 9 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies Siemens VAI is further leveraging the global footprint Sheffield Erlangen/ Legelshurst Linz (HQ) Worcester Montbrison Marnate Shanghai Mumbai Kolkatta Expand Global Competence Footprint with Focus Countries: Extensive sales opportunities Protection of home markets Improvement of entire portfolio Reducing global price pressure Center of Competence Focus Countries Page 10 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies

6 ESP Endless Strip Production First Application: Very successful start-up in Cremona, Italy Current Highlights of Start-up (April 2010) 114,000 tons monthly production All products are sold At full width of 1,540 mm Casting speed: 6.0 m/min achieved Minimum Strip thickness of 0.9 mm achieved 25% of production below minimum of conventional hot rolled strip thickness (of 1.5 mm) Schematic of ESP Plant: Cast mm Liquid reduction to mm Mill stand reduction to 10-20mm to 0.8 (0.6)-12mm 190 m Page 11 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies Innovation SmartShear Gimbal Top - Successful start-up with impressing results Description Furnace Blow-in 22nd September 2009 Description A new hydraulically operated cross-cut plate shear that provides improved cutting quality Customer Benefits/USP Faster cutting of thin plate, better cut quality, easier maintenance, quicker delivery, better for revamps (easier to customise width, no oil cellar) Customer Benefits/USP Tata Steel has achieved fuel efficiency exceeding design specifications Infinite flexibility placement of burden, incl. true centre coke charging Simple design with non-reliance on proprietary equipment supply Hydraulic drive, repeatability and accuracy over life cycle Page 12 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies

7 Mechatronical Packages 1 Mechatronical Packages Gas Recovery Switch over Station (SoS) SIMETAL DynaGap Smart strand guiding system 2 Implementation Gas Recovery Switch over Station (SoS): About 20 installations in steel plants to date. SIMETAL DynaGap Smart strand guiding system: Continuous Casting Plants. 3 Customer Benefits SIMETAL DynaGap Smart strand guiding system: Improved flexibility and productivity due to fast thickness change. Improved inner quality due to reduced centerline segregation. Gas Recovery Switch over Station (SoS): Identical mechanical and E&A design for preferred sub-suppliers (frame contract). Minimum internal engineering (scheme, electrics, automation, etc.). No specialists required for commissioning (t.b.c). Short commissioning periods and no trouble-shooting activities, lowest NCC s (t.b.c). Page 13 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies Innovation Speed Expert (Level 2): LiquiRob EAF Visualisation of optimum casting speed to the operator via HMI based on calculated rules Customer Benefits Optimum casting speed guidance during all casting conditions (productivity, quality). Automatic proposals for the best productivity. Securing high quality of casting products. Development of LiquiRob EAF for multiple applications (e.g. temperature measurement and sampling) Lead Customer: Riva SAM Neuves Maisons, (FAC in February 2010) Customer Benefits Increased safety. Enables higher degree of automation for operating. Reduction of human resources, especially in dangerous areas. Page 14 Essen, Germany, May 11, 2010 Media Summit Metals and Mining Technologies