1 Lubricants. Your partner for business growth. HOW we work together Mercedes-Benz Trucks & When it comes to first factory-fill oil for their trucks and buses in Europe, Mercedes-Benz turns to. For more than 10 years Mercedes-Benz trucks and buses have been filled with lubricants ex factory. This includes the first-fill engine oil for Actros, Axor, Atego, Econic and Unimog trucks in German plants all signaled with a new engine compartment sticker. also provides the first-fill engine oil for the Mercedes-Benz bus and coach production at the plants at Mannheim, Ulm, Istanbul and the Sao Paulo truck plant in Brazil. Joint Research & Development in Lubricants In partnership with Mercedes-Benz, our research and development concentrates, for example, on developing next-generation engine oils to meet the latest Mercedes-Benz specifications. To this end, the past decade has invested in Mercedes-Benz dedicated projects. works hand-in-hand with Mercedes-Benz engineers in Stuttgart on engine tests and current and future lubricants technology development. A result of our alliance has been to develop motor oils that increase fuel efficiency and reduce exhaust emissions. Most notably, the quest to extend the maximum oil-drain interval and increase the fuel efficiency of Mercedes-Benz Actros trucks to 120,000km led to the creation of R6 LME 5W-30. The factory first-fill oil for Euro V engines, used in combination with new fuel economy formula Diesel, enabled the new Mercedes-Benz Actros to achieve a world record-breaking drive of over 12,728km with an average fuel consumption of l/100km. Marketing & Promotions The close relationship on the technical side will now be expanded by a co-operation in the field of marketing. and Mercedes-Benz will collaborate in various aftermarket activities, such as joint advertising campaigns, dealership promotions, events for customers, hard-hitting point of sale material and merchandising that helps sell more products and deliver more profits. Get started today. Contact your sales representative for more information. Visit for more information on. Brochure cover inside. Brochure to be stitched into left hand sind of the spine 2 slots on pocket for business card DO NOT PRINT MAGENTA CUTTER
2 Brochure cover inside. Brochure to be stitched into left hand sind of the spine 2 slots on pocket for business card DO NOT PRINT MAGENTA CUTTER
3 SHELL AND MERCEDES-BENZ TRUCKS A WINNING PARTNERSHIP With histories stretching back to the origins of the vehicle itself, Mercedes-Benz and have a lot in common. Technologically, the companies have a shared vision the development of the world s best engines and lubricants, underpinned by the combined understanding of an engine s needs and a focus on continuous improvement. At the same time there s another, equally important commitment to our customers: understanding exactly what truck drivers and motorists need and then developing leading-edge products to match those needs. THE trusted partnership between DAIMLER and SHELL has been impressively emphasized by SHELL being named as one of the few STRATEGIC PARTNERS of DAIMLER.
4 A programme to MEET your needs THE POWER OF THE SHELL BRAND To stay ahead of the competition you need to maintain performance. Thanks to world-class lubricant brands, a product portfolio built on leading technological innovation and proven marketing initiatives, a partnership with can deliver significant growth to your dealership. The logo is one of the three most recognised symbols in the world, along with Coca-Cola and the Olympics. Found in more than 145 countries, it s a brand that s known and trusted globally. 1. The power of the brand Your customers know the brand means the product will be of high quality and are willing to pay a premium, delivering more profits for your dealership. (%) 80 Lubricants No.1 in brand awareness and preference The brand signifies trust and 2. World-class product technology Our products meet industry and manufacturer specifications, giving your customers the best technology to protect their engines and give the ultimate performance. 3. Growth programmes We have finance packages to suit every need helping your business grow without restricting your cash flow. 4. Effective support We do everything we can to make sure you have less to worry about Lubricants BP Castrol Exxon Mobil National Oil Companies high quality to your customers. These benefits mean motor oils can attract a premium over lesser-known competitor brands. Our research has shown that motorists realise the importance of oil to their engine, but they don t really understand the technical aspects. As a result, they re reassured by brands they know and trust. Strong brands offer a clear emotional appeal, as well as tangible, rational benefits. 5. Marketing initiatives We ll take the time to understand your specific requirements and build a powerful marketing programme to deliver against your objectives. Brand Awareness Name oil brand that comes to mind? Brand Preference Which oil brand do you prefer? Source: Lubricants 2008 research.
5 unique ADAPTIve TECHNology engine oils are formulated with adaptive technology to provide targeted protection which is released when required in three key areas: 1. ACID CONTROL The acids formed when diesel fuel is burned can escape into your oil, where they corrode parts of your engine, such as the bearings pictured here. 2. DEPOSIT CONTROL The build up of excessive piston deposits can result in ring sticking and abrasion, and cylinder wear. This shortens engine life and increases oil consumption. 3. WEAR CONTROL Keeping moving metal surfaces separated is a vital function of an oil. Failure can result in hot spots and wear. WORLD-CLASS ProDUCT technology RING STICK WEAR blow-by gas oil You need to know your oil will protect your engine under all conditions. No matter how hot, cold, steep, dusty, muddy, or extended your operations. Whether you own one truck or a thousand, late models or classics, whatever your maintenance routines and procedures, heavy-duty engine oils can deliver the protection you demand. Acid attack on bearings can cause engine failure. Hot spots when lubrication breaks down. Hot spots when lubrication breaks down. oils contain powerful neutralising agents that protect the engine from attack. Energised Protection oils contain active molecules that block or carry away particles that oils contain molecules that transform into protective films that keep metal surfaces apart, can cause deposits. preventing wear. Whatever the conditions, Protects From reliable products using well-proven formulation chemistry, to unique and exclusive technologies for the latest low-emission, severe-duty engines, we can offer the right performance and protection. Built around a deep knowledge of the operation and lubrication needs of heavy-duty engines, our scientists and engineers have developed products built on technology that adapts chemically and physically to the changing conditions within the engine, ensuring your engines keep running however you choose to run your equipment, or your business. Oil neutralises exhaust gas acids as they flow past the piston and rings. Active molecules repel or capture deposits forming carbon. Protective films formed by anti-wear molecules in high-stress areas.
6 SHELL RANGE UPGRADE PLAN QUALITY MONOGRADE OoILS ADVANCED MULTIGRADE OoILS LOW-EMISSION MULTIGRADE OoILS CORE PRODUCT BENEFITS 6 R6 M, ME Energy Saving DEPOSIT CONTROL DEPOSIT AND WEAR CONTROL + DPF PROTECTION ACID AND WEAR CONTROL R6 LM, LME Low emissions Maintenance Saving (R6 LME only) R6 LME R5 LE CAN DELIvER UP to 2% fuel EConomy SAvINGS* *Compared to a typical 15W-40 oil DELIvERS UP to 1.6% FE SAvINGS* * For 10W-30 viscosity grade only, highway cycles, compared to a typical 15W-40 oil PROTECTION LEVEL R2 Tough, long-lasting action R5 E Maintenance Saving Energy Saving (R6 ME only) R4 unique ACTIve TECHNOLOGY MODERN ENGINE HIGH POWER R3 X Triple Action Resists: AciD, Deposits AND Wear DEPOSIT CONTROL DEPOSIT CONTROL DEPOSIT CONTROL DEPOSIT CONTROL ACID AND WEAR CONTROL R2 Extra Turbocharger performance LOWER EMISSONS DEPOSIT AND WEAR CONTROL + DPF PROTECTION ACID AND WEAR CONTROL R5 LE Low emissions ENERGY SAVING ACID AND WEAR CONTROL R4 L Low Emissions Extra Life Improved Protection Grades with suffixes L, M or E deliver the following value-added performance: L = LOW EMISSIONS Enhanced compatibility with latest-technology engines M = MAINTENANCE SAVING Meets long-drain requirements for many engine makers E = ENERGY SAVING Demonstrated fuel-saving capability compared to standard SAE 15W-40 oils R4 R3 X (CH-4/228.3) R3 X (CH-4/DH-1) R3/R3+ R2 ExTRA R2 ExCEEDS API CI-4 WEAR REqUIREMENTS by UP to 50%* LASTS over 30% longer** *For cross-head wear ** Than competitors products meeting API CH-4 or lower specifications as demonstrated in laboratory oxidation test Up to 35% lower WEAR* *In on-road heavy-duty testing vs. API CG-4 oils Up to 40% lower WEAR* * Than minimum cross-head wear requirement for OEM requirements Up to 25% more DEPoSIT control components* *Compared to basic API CF oils Up to 20% more DEPoSIT control components* *Compared to basic API CF-4 oils Up to 33% more ACID control components* *Compared to basic API CF oils We have designed our products to deliver a selection that is easy to understand and use. The range features products with a range of Energised Protection formulations to match your specific engine and operating requirements that adapt physically and chemically to meet the changing needs of your engine.
7 SHELL CORE PORTfoLIO Product R4 L VISCOSITY GRADES 15W-40 KEY BENEFITS n Low emissions n Extra life improved protection INDUSTRY SPECIFICATIONS API: CJ-4, CI-4+, CI-4, CH-4, CG-4, CF-4, CF; ACEA: E7; manufacturer SPECIFICATIONs Caterpillar: ECF-2, ECF-3; Cummins: CES 20081, 77, 72, 71; DDC: 93K218; Deutz: DQC-III-05; MACK: EO-O Premium Plus; MAN: M3275; MB Approval: 228.3, ; MTU: Catagory 2; Renault Trucks: RLD-3; Volvo: VDS-4, VDS-3 Our technologists understand how to design specific protection levels into an oil, to meet specific engine and operating conditions. R4 15W-40 n Unique active technology n Modern engine high power API: CI-4, CH-4, CG-4, CF-4, CF; ACEA: E7, E5, E3; Global: DHD-1; Caterpillar: ECF-1-A; Cummins: CES 20078, 77, 76, 75, 72, 71; DDC: 93K215; Mack: EO-M, EO-M+; MAN: M3275; MB Approval: 228.3; Renault Trucks: RLD-2; Volvo: VDS-3 The Energised Protection range of oils are the culmination of their expertise and skill offering a full range of protection and performance possibilities to operators of transport equipment. R3 X 15W-40 Triple action resists: n Wear n Deposits n Heat API: CH-4, CG-4, CF-4, CF; ACEA: E5, E3; Caterpillar: ECF-1-A; Cummins: CES 20077, 76, 75, 72, 71; DDC: 93K215; Mack: EO-M, EO- M+; MAN: M3275; MB Approval: 228.3; MTU: Category 2; Renault Trucks: RD-2; Volvo: VDS-2 Product R6 LME VISCOSITY GRADES 5W-30 KEY BENEFITS n Low emissions n Maintenance saving n Energy saving INDUSTRY SPECIFICATIONS ACEA: E7, E6; MANUFACTURER SPECIFICATIONS Cummins: CES 20077; MAN: 3477; MB Approval: R2 Extra R2 15W-40 20W-50 SAE 30 SAE 40 n Turbocharger n Performance n Tough long-lasting action API: CF-4, CF; ACEA: E2; API CF MAN: 271;MB Approval: 228.1; Volvo: VDS R6 LM 10W-40 n Low emissions n Maintenance saving ACEA: E7, E6, E4-99; API: CI-4, CH-4, CG-4, CF-4, CF; Caterpillar: ECF-1-A; Cummins: CES 20077, 72, 71; Deutz: DQC IV-05; Mack: EO-M+; MAN: M3477, M32711; MB Approval: , 226.9; MTU: Category 3.1; Renault Trucks: RD-2; Volvo: CNG, VDS-2 Lubricants for every part of your equipment In addition to the full range of heavy-duty R6 ME 5W-30 n Maintenance saving n Energy saving ACEA: E4; API: CF; DAF: HP- 1/2; MAN: M3277; MB Approval: 228.5; MTU: Category 3; Volvo: VDS-2 engine oils, also offers a complete portfolio of lubricants for every part of your equipment including Spirax gear and axle oils, Donax automatic transmission fluids and Retinax heavy-duty greases. R6 M 10W-40 n Maintenance saving ACEA: E7, E4; API: CF; Cummins: CES 20072; Deutz: DQC IV-05; Mack: EO-M+; MAN: M3277; MB Approval: 228.5; MTU: Category 3; Renault trucks: RXD; Volvo: VDS-3, Scania: LDF-2 R5 LE 10W-40 n Low emissions n Energy saving API: CI-4, CH-4, CG-4, CF-4, CF; ACEA: E7, E5, E3; Global: DHD-1; Cummins: CES 20078, 77, 76, 72, 71; Mack: EO-M, EO-M+; MAN: M3275; MB Approval: 228.3; Renault Trucks: RLD-2; Volvo: VDS-3, VDS-2 R5 E 10W-40 n Energy saving API: CI-4, CH-4, CG-4, CF-4, CF; ACEA: E7, E5, E3; Global: DHD-1; Cummins: CES 20078, 77, 76, 72, 71; Mack: EO-M, EO-M+; MAN: M3275; MB Approval: 228.3; Renault Trucks: RLD-2; Volvo: VDS-3, VDS-2 TRANSMISSIONS ENGINES GEAR AND AXLES BEARINGS
8 Reliable delivery Accurate invoicing GroWTH programmes Product support EfficienT Business Simple ordering system Helping you to grow without restricting your cash flow. Account management Technical help DEVELopMENT fund We understand how important cash flow and growth is, especially as manufacturers apply increasing pressure to upgrade facilities. We also know that the key to success is having the ability to invest in order to expand and improve, whether it s with facilities, equipment, marketing, training, or any other area of your business. Equally, we appreciate that finance is increasingly difficult to find a situation that stunts the growth and ambitions of many dealers. With our flexible investment fund, we can help ensure your business doesn t stand still while the competition moves forward. The benefits to you n All options are designed to provide you with a higher return on investment n Allowing you to invest in other areas of your business n We can provide upfront capital to ensure that you use the best tools and equipment for your dealership, including oil-handling equipment such as bulk tanks, hoses, reels and lube bays customers ARE INCREDIBLY DEMANDinG. if You Don T HAVE THE STAff, THE FAciLITIES AND THE CAPABILITY TO SATisfY THEM, THEY WON T HANG ARounD. MARGINS IN OUR BUSINESS ARE NOT WHAT THEY WERE. TO GROW THE BUSINESS, THE BIGGEST HURDLE HAS BEEN FINDING INVESTMENT. Effective support We do everything we can to make sure you have less to worry about. Running an automotive sales and repair business is complicated and demanding. So that things can run smoothly, it s important to have trustworthy and efficient suppliers. Reliable delivery Our delivery terms are easy to understand. Deliveries are tracked, we provide accurate invoicing, and undertake regular customer satisfaction reviews. Service Centre Our Service Centre allows for flexible, 24-hour ordering. We ve a dedicated delivery management team, and are proactive when it comes to acting on delivery issues. LubeMatch LubeMatch is a web-based tool that lets you find the right product for every single customer, instantly. It s available in 94 countries, in 19 languages, 24 hours a day. Dedicated Account Management Our Account Managers understand your business and the local market. They know how to use s capabilities and products that meet your business needs. Their experience, training Technical helpline and and knowledge can make sure your expert advice dealership grows. We invest more in technical support than any other lubricants manufacturer.* By means of a dedicated helpline, you get permanent access to technical advice right across our product portfolio. E-Serve Providing you with a unique touchless ordering system reducing paperwork and saving valuable time. As well as instant access to Frontline Technical support. *PIMS 2006.
9 MARKETING INITIATIVES for MERCEDES-BENZ DEALERSHIPS We have a range of marketing initiatives to meet your business needs. From increasing your profitability and ensuring customer satisfaction, to driving customer loyalty and attraction. And our Account Managers are highly experienced in identifying the initiatives that can make a real difference to your business. We START BY IDENTIFYING your needs WE THEN Discuss with you which initiatives MEET your business needs WE PLAN THE IMPLEMENTATIon of THE INITIATIve WHICH CAN INCLUDE events, TRAINING and communication MATERIALS WE Manage the implementation of the initiative AND FINALLY, WE Track results of the initiative
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