Introduction: Logo Library

Transcription

1 Introduction: Logo Library Swissport CD Manual Version 2/2003 Page Our Logo Library contains all the logos of all Swissport companies and partners, and all ISO logos and TQM logos. The logos are available in two versions: EPS (Encapsulated PostScript) and BMP (bitmap). The EPS versions are intended for professionals (printers and screen printing shops). The BMP versions are intended for integration in PowerPoint presentations and for other personal computer applications. The repository of logos has been organized by application. Most logos can be retrieved individually for your convenience. Please note that only very few PC applications are compatible with EPS artwork. A special set of logos for PCs has been provided for integration in PowerPoint presentations and for other PC applications. The logos are zipped to save space. Normally, these files are unzipped automatically by pkunzip on PCs and by Stuffit Expander on Macintosh computers.

2 Introduction: Logo file name structure 1 Swissport CD Manual Version 1/2002 L01 Page Logos for print media Company code Logo code and size Color code 1 Color code 2 Style code 1 12 Logo (red and black) 13 (silver) SE U PM 4C HT BW PM 4C HT BW SB P R.EPS SE = Swissport U = Logo and PM = Pantone Matching System P =, 4C = 4 Color System R = Reversed standard size HT = Halftone version SB = 40% Pantone 877 Logo and 4 Color System SE U 4C 4C P.EPS on 100% silver background 4 Color System and Silver (0C, 93M, 100Y, 0K + 40% Pantone 877) SE U 4C SB P.EPS halftone Reversed SE U HT HT R.EPS Black-and-white SE U BW BW P.EPS

3 Introduction: Logo file name structure 2 Swissport CD Manual Version 1/2002 L01 Page Logos for PC Company code Logo code and size Color code 1 Color code 2 Style code 1 12 Logo (red and black) 13 (silver) SE U 4C HT BW 4C HT BW P R.BMP SE = Swissport U = Logo and 4C = Color version P =, HT = Halftone version R = Reversed standard size Logo and Color System SE U 4C 4C P.BMP Halftone Reversed SE U HT HT R.BMP Black-and-white SE U BW BW P.BMP

4 Introduction: Logo file name structure 3 Swissport CD Manual Version 1/2002 L01 Page Logos for vehicles Company code 1 Logo code 12 Category code 13 SE U VE.EPS SE = Swissport U = Logo and VE = Vehicles Logo for signage Company code 1 Logo code 12 Category code 13 SE U SIG.EPS SE = Swissport U = Logo and SIG = Signage Example Vehicle Logo Logo and Pantone Matching System SE U VE.EPS (10% of original template size)

5 Introduction: Extras file name structure Swissport CD Manual Version 2/2003 L01 Page ISO Logo Company code 1 Filename 12 Color code 13 SE ISO PM 4C BW.EPS SE = Swissport PM = Pantone Matching System 4C = 4 Color System TQM Logo Company code 1 Filename 12 Color code 13 SE TQM PM 4C BW.EPS SE = Swissport PM = Pantone Matching System 4C = 4 Color System Claim Company code 1 Filename 12 Color code 13 Position of vertical line 14 SE CLA PM SB 4C BW L R.EPS SE = Swissport CLA = Claim PM = Pantone Matching System L = Left SB = 40% Pantone 877 R = Right 4C = 4 Color System (40% Black) URL Company code 1 Filename 12 Color code 13 Position of vertical line 14 SE URL PM SB 4C BW L R.EPS SE = Swissport PM = Pantone Matching System L = Left SB = 40% Pantone 877 R = Right 4C = 4 Color System (40% Black) TQM Logo 4 Color System SE TQM 4C.EPS Claim Silver (Pantone 877) Vertical line left SE CLA PM L.EPS