ROAD MAP BLUE&ME TOMTOM 2 Parts&Services Accessories Marketing. Angelo Dias Accessories Marketing

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1 ROAD MAP BLUE&ME TOMTOM 2 Parts&Services Accessories Marketing Angelo Dias Accessories Marketing 20 Novembre, 2010

2 Dear All, We re glad to present in the next slides the brand new Blue&Me Tomtom 2. With this new product will bring to FGA Brands the new services provided by TOMTOM. A new physical product with a CAPACITIVE WIDESCREEN, and CONNECTIVITY with HD TRAFFIC as the main features in the LIVE SERVICES now presented. We present also a enlargement of applications. For the first time we ll provide navigation to Lancia and we enlarge the offer in the Fiat Professional Models. This is a very important achievement, considering that the Blue&Me Tomtom new features, can save at least 15% of time and fuel consumption to a Professional customer. Due to great success of the previous version, BLUE&ME TOMTOM become a strategic product for all the company. In the next it s possible to know better the new product and to compare it with the previous version. And please if you have any doubt don t hesitate in contact us. Best Regards.

3 ACTUAL STATUS MITO GIULIETTA 500 PUNTO EVO DOBLO QUBO F.L. Current Blue&Me TomTom, launched on Punto Evo in 2009 is available in 6 models Full automotive product with physical and software integration orders collected for a total of over 20 mio invoiced Driver in Brand Communication with Punto, Doblo and Qubo Mylife

4 New Blue&Me Tomtom 2 with innovative and modern design New cradle: unique and versatile for all cars involved in the project New packaging: New profile, less warehouse space needed New feature services inside: Live services, HQ traffic It will be also a brand promotion driver.

5 HARDWARE EVOLUTION BLUE&ME TOMTOM 2 WITH NEW HARDWARE NEW VISUAL INTERFACE 11CM/4.3" FLUID TOUCH SCREEN, 16:9 CAPACITIVE WIDESCREEN (Like an iphone) NEW CRADLE WITH THE 2 DIFFERENT CONNECTION POSITIONS (DASHBOARD, A PILLAR) FITS ALSO IN THE PREVIOUS MYPORT COMPLETELY AUTOMOTIVE IT CAMES ALONG WITH THE BLUE&ME TOMTOM AS IT IS TODAY

6 SOFTWARE EVOLUTION Blue&Me Tom Tom 2 will maintain at launch the actual features : A new visual interface will be showed in the new Blue&Me TomTom. After pairing with Blue&Me the car menu will pop in the main menu page Every vehicle will have it s personalized icon

7 SOFTWARE EVOLUTION The actual features presented in the BLUE&ME TOMTOM: Telephone management Trip computer Media player Eco Trend/Fuel Efficiency/Eco Drive

8 SOFTWARE EVOLUTION LIVE SERVICES TomTom HD Traffic You receive detailed event reports about the length and reason of the delays, the most accurate delay information, travel- and arrival times, and alternative route proposals. All this information is sent directly to the Blue&Me TomTom. Today, drivers using TomTom HD Traffic can already reduce their journey times by on average 15% TomTom HD Traffic - Interface Trip comparison when alternative are possible Traffic bar indication during the trip Immediate access to information Quickest trip always available

9 SOFTWARE EVOLUTION LIVE SERVICES Mobile Speed cameras Your device receives real-time mobile Speed camera locations, including reports from other users. It also warns you of other alerts, such as fixed safety cameras and average speed checks for the road ahead. It helps you drive safely and relaxed, saving money on speeding fines. Local Search with Google Tap into the latest local Google listings from your Blue&Me TomTom to locate anything from restaurants to flower shops wherever you are. Type in any search word, find matching locations and let your device take you there. Weather Your Blue&Me TomTom device receives local and five-day forecasts so you can make plans based on the latest weather 1 year Live Services Free Your Blue&Me TomTom device comes with one year of free Life Services. The 2 nd year can be acquired in the Tomtom Home for 49

10 SOFTWARE EVOLUTION LIVE SERVICES COVERAGE TomTom aimed to offer the best possible local service for HD Traffic and connectivity: VODAFONE : 1 global partner for TomTom in: Italy, France, Germany, Spain, Portugal, UK, Ireland, Belgium and Nederland 1 year free LIVE services Switzerland, Austria, Scandinavian countries and Eastern Europe will be offered the NON LIVE version until agreement between TomTom and Vodafone is completed. HD Traffic not present in yellow highlighted countries International roaming contract on 33 Countries without any additional roaming cost. (See in attach the excel file with all the coverage details)

11 MAP COVERAGE You are ready to go with the richest maps, covering two million km more roads in 45 European countries. More graphical details and IQ Routes speed profiles give you the fastest route any time of day. And with rich POI data, such as phone numbers and opening times, you have even more information at your fingertips Andorra, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Norway, Poland, Portugal, Republic of Ireland, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, the Netherlands, Turkey, United Kingdom, the Russian Federation and Vatican City. Navigon 40 countries Garmin 42 countries Also including the connecting roads of Albania, Belarus, Bosnia-Herzegovina, Macedonia, Moldavia, Montenegro, Romania, Serbia, Ukraine. MORE MAPS EU 45

12 TOMTOM HOME FGA Personalized home pages by Brand in the new My TomTom base on web. Will be available also the My TomTom web page for Lancia Inserire Titolo Evento 12

13 APPLICATION MODELS MITO GIULIETTA 500/500C PUNTO EVO DOBLO QUBO F.L. New Panda 2012 DUCATO FL 2011 Lancia Y5D

14 HOMOLOGATION TIME LINE MODEL PND OPT PN APRIL MAY JUNE JULY AUGUST SETEMBRE OCTOBER NOVEMBRE DICEMBRE 68R LIVE NON LIVE 68R LIVE NON LIVE PHASE OUT 68R LIVE NON LIVE PHASE OUT 68R LIVE NON LIVE PHASE OUT 68R LIVE NON LIVE PHASE OUT 68R LIVE NON LIVE PHASE OUT 68R LIVE NON LIVE PHASE OUT 68R LIVE NON LIVE

15 PART NUMBERS B&M TOMTOM LIVE: B&M TOMTOM NON LIVE: CRADLE: SUCTION KIT:

16 RESUME 16

17 PRICE POSITIONING As you know the Blue&Me Tomtom is a product completely automotive. Every component as a specific price value. Below you can find the price of each component and the comparison with the Tomtom GO1000 that could be found in the Aftermarket. TomTom GO 1000 LIVE B&Me TomTom LIVE ΔValue SALES PRICE * + 60 Automotive cradle NA Yes - 50 Blue&Me Integration NA Yes - 60 LIVE Services 1 yr free 2 49,95 1 yr free2 49,95-0 Customer advantage ** - 50 vs RETAIL PRODUCT *To be confirmed ** Extra software integration and customisation to be considered

18 Characteristics PRICE POSITIONING PND / CAR NAVIGATION Garmin Nuvi 3790T capacitivo GO 1000 Live Blue&Me TomTom LIVE Carminat TomTom Live Non Live GO 1005 Live Blue&Me TomTom Tom Tom VIA 110 VIA 110 LIVE Via 115 Live 5 Garmin Nuvi 1690 Nulink Prices

19 BLUE&ME TOMTOM I - PHASE OUT As you know the present version of the Blue&Me Tomtom is in phase out process. From May all the orders should be done with the 2 new pn (LIVE/NON LIVE). We ll not accept any other order for this pn. After this any order should be managed throughout the TOMTOM VOUCHER procedure sent to all markets the Brand Fiat colleagues MYLIFE SERIES. The qualification process will occur during the next 3 months (for the several models involved). It s needed a specific communication from us, to use it in the specific car model. Any problem that could occur from using the BLUE&ME TOMTOM 2, in a vehicle not homologated will be dealer/customer responsibility.

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