Malaysia Airlines logo redesign project, Assignment includes corporate identity review, aircraft new livery design.

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Clemence Henderson
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Name : Mohamed Asri Ahmad Contact + 6016 7790 777 Office + 603 2298 7242 Company Rifaie, Chua & Sethi Sdn Bhd Suite 813A, Level 28, The Gardens South Tower, Mid Valley City 59200 Kuala Lumpur Email

1 Name : Mohamed Asri Ahmad Contact Office Company Rifaie, Chua & Sethi Sdn Bhd Suite 813A, Level 28, The Gardens South Tower, Mid Valley City Kuala Lumpur asriamad@rifaiechuasethi.com / asriamad@gmail.com Web Facebook An Industrial Designer by qualification, Asri Ahmad started his career in 1982 in one of the first design consultancies in Malaysia Johan Design Associates, before being offered to be the Creative Director of Art & Magic, a design subsidiary of Bates Advertising in early His experience spanning more than 30 years of design practice, extends across the core disciplines of Branding and design namely, naming & identity, brand communication, packaging, interface design, environment & exhibition, event consultancy, creative content and activation.

2 Among the many Brands he has helped to develop are Malaysia Airlines Brand Identity program, Petronas Brand Identity program and selected Identity programs for Putrajaya Holdings, Telekom Malaysia, Celcom, ASTRO, DIGI, TDC, Petronas, HSBC, EON, KL Sentral, Dutch Lady, 100 Plus, Levi's, Nokia, Sheraton Hotels, KFC, Pizza Hut, Mamee Double Decker, Lam Soon, Giant Hypermarkets and Maju Holdings, Sapura and KSN. Asri is also the founding member of wrega (Graphic Design Association of Malaysia) and was a regular Curriculum syllabus reviewer CSR for Multimedia University in Cyberjaya. Appointed as an Industry Advisor for University Sains Malaysia in Penang and Taylors University Lakeside Campus in Subang Jaya Selangor and this year was appointed as an Industry Advisor for Sunway University. He is also a regular guest lecturer for Post Graduate students at Universiti Teknologi Mara, Jalan Othman. Asri is the former founding director of Fif Designs, Ridaa Associates and Muliaevents and currently the creative consultant and director of Rifaie Chua & Sethi Sdn Bhd, a strategic brand consultancy. Achievements/Key Projects Malaysia Airlines logo redesign project, Assignment includes corporate identity review, aircraft new livery design. Petronas 1st ever petrol stations, brand identity signage system Technical drawings & specifications. BBMB first ever ATM design development: Design process taking to consumer touch points. ATM, Bank façade in 1984.

3 Petronas Motorsports Brand Identity Sepang International Circuit F1. Petronas 1 st Motorsports event in 1999 Themed concept exhibition in line with brand identity, F1 etc. Consumer touch points and brand experience for HSBC Malaysia, 1999 Petronas Motosports Museum in Bangi in Putrajaya Brand identity development for Alamanda, MRCB KL Sentral Brand Identity development and Communication. EON an Edaran Otomobil Malaysia Showroom concept design development and implementation. Seconded to George Paterson Bates, Melbourne to be trained to implement a fully computerized Creative studio work process (Mac) for KL office: A migration from conventional methods, Astana International Jakarta Office. Trainer on Process development for Creative & Design services, Associations/Memberships/Industry Panels Founding member of wrega Graphic Design Association of Malaysia in the year 2000 Having sat on the Advisory panel for KL Design Week 2010 & 2011 ICOGRADA (wrega/unesco) International Design Week Sarawak OCT 2012 Appointed as TECHNICAL ADVISOR

4 VGA Fest Kuala Lumpur. March A first ever visual, graphic and audio festival within the region supported by idn, a global design publication based in HONG KONG. Appointed as TECHNICAL ADVISOR A regular curriculum syllabus reviewer CSR and external assessor for Multi Media University in Cyberjaya in In2011, he was invited to Taylors University as an Industry Advisor, followed by University Sains Malaysia on the following year. In 2015, he was invited to be an Industry Advisor to Sunway University. Invited as design judge for judging key national events like, Kreate Design competition 2011, 1Malaysia International Tourism Night Floral Parade and Flora Putrajaya 2011, Antalis Conquerer Awards 2010/2011. Invited as a regional judge for the Paperweight Awards 2014 organised by Antalis and ArjoWiggins Creative Papers. Design Judge for Malaysia Design Competition 2015 organised by the Malaysian Design Council. Speaker at the 2014 National Symposium on Furniture Design. co-organized by FiTECH and FRIM. Workshop and Training for SME Banks on Branding and Design in Branding & Packaging workshop for (MOSTI) the Ministry of Science, Technology and Innovation co organized by Malaysian Design Council.

5 invited to conduct the BioNexus Branding & Packaging workshop organized by the Malaysian Biotechnology Corporation co organized by Malaysian Design Council. Industry panel and guest speaker on design, brand & identity development to universities, colleges, related institutions and various organizations. Namely UiTM, University Malaya, Sunway University, MMU, USM, Taylors, MIA, UniTAR Co-Foundered REKANEGARA in 2015: A creative community affiliation empowering creative professionals by sharing industry knowledge, providing support & guidance through the process of brand building & business development. Invited / Guest Speaker / Seminars & Papers presented: Ipoh Kreatif by Project Rabak. Brand Talk, Ipoh Perak, February Borak Arts Youth Series Brand Workshop organized by MyPAA in collaboration with Bursa Malaysia, Ipoh, Perak, March 2015 BiotechCorp Majlis Berbuka Puasa with Rakan BioShoppe Product Branding and Design Talk Kuala Lumpur, July 2015 How To Brand The Right Way Workshop with CEDAR SME Bank. Kuala Lumpur, August 2015 AOR Festival 2015 Sembang Sembang Jenama. Alor Setar Kedah, August 2015 MOSTI Branding & Packaging Design Workshop - Majlis Rekabentuk Malaysia Kuala Lumpur, November 2015

6 Participated in the Preliminary Scoping and research on the Malaysian Creative Industry with Dr Tom Fleming hosted by MyPAA and supported by the British Council and ThinkCity on the 9 th December Design Project Planning and Management - Politeknik Ibrahim Sultan, Johor Bahru, January 2016 Managing UiTM Corporate Brand, Image and Identity Workshop - Knowledge Sharing Session, UiTM Corporate Office, Shah Alam, March Malaysia Design Council, MOSTI Malaysia Design Roadmap Workshop - Port Dickson, April ASIAN Cultural Handicraft Project Between Malaysian Design Council and Gwangju Design Center, Korea. Appointed as Technical Advisor & Moderator from 17 July to 13 August 2016 Up and coming event 22 September 2016 IIDEX2016 Co Speaker on BRAND DESIGN in COMMERCIALISATION 7 8 October 2016 JOHOR MAHIR TECH Co-Speaker on Design & Branding

MSI WITH YOU BAHRU STAINLESS ANN JOO CSC STEEL FEBRUARY 2017

MSI WITH YOU BAHRU STAINLESS ANN JOO CSC STEEL FEBRUARY 2017 FEBRUARY 2017 MSI WITH YOU. BAHRU STAINLESS ANN JOO A delegation from MSI paid a courtesy visit to Ann Joo Resources Berhad on 2 February 2017. The delegation was welcomed by the Group Managing Director